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New Titan TVC redefines the joy of spontaneous gifting

The new addition to The Joy of Gifting campaign celebrates the uniqueness of a serendipitous moment when a gift changes hands

Now, Flipkart it on mobile

The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on t...

DEN Networks meets creative agencies

The multi-agency pitch is underway in Delhi. The cable TV distribution company reaches an estimated 13 million households in over 200 cities across 13...

Nike does it again

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 c...

Tata Salt showcases Mary Kom’s love for the nation

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to th...

Google hails the power of every voter

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and...

Mankind Pharma appoints ADK Fortune as its creative partner

The win comes on the back of a multi-agency pitch that took place in New Delhi. DDB Mudra was the incumbent agency on the account

"If you want advtg to work, you need to understand the high points in the advert"

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures...

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Tata Docomo awards creative duties to Contract Advertising

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative p...

Tata Docomo awards creative duties to Contract Advertising

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative p...

Tata Sky brings some karaoke fun to gatherings

Conceptualised by Ogilvy & Mather, the campaign pitches Tata Sky Karaoke as a social activity in the realm of enjoyment, bringing a fresh twist to sin...

Outdoor has gone way beyond billboards, but will continue to be relevant?

Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Aw...

"Technology, combined with creativity in OOH, can deliver an amplified effect"

Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the b...

HDFC Mutual Fund's latest campaign highlights cancer's cruel choice

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or...

Rediffusion Y&R bags creative duties of Biba

The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the categor...

Video: I must entertain an offer that is attractive for my shareholders - Michael I Roth

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potential...

Sprite plays smart card to reinforce its 'Clear Hai' promise

Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and c...

Ranbaxy meets creative agencies for its OTC products

As per sources, the multi-agency pitch is underway in Delhi for the company's over-the-counter products

Center Fresh takes a tongue-in-cheek look at the mad ad world

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading...

Tanishq Mia urges women to #SnapOutOfIt this Women's Day

The jewellery brand has launched a unique digital campaign on Facebook, urging working women in Delhi, Mumbai & Bangalore to break away from the regul...

MTS gives birth to an internet baby

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content...

Samsung goes to the Oscars, again

Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung'...

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