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New Titan TVC redefines the joy of spontaneous gifting

The new addition to The Joy of Gifting campaign celebrates the uniqueness of a serendipitous moment when a gift changes hands

Twishy Apr 11, 2014 7:34 AM

Now, Flipkart it on mobile

The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on the go

Twishy Apr 8, 2014 8:11 AM

DEN Networks meets creative agencies

The multi-agency pitch is underway in Delhi. The cable TV distribution company reaches an estimated 13 million households in over 200 cities across 13 key states in India

Twishy Apr 8, 2014 8:00 AM

Nike does it again

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

Tata Salt showcases Mary Kom’s love for the nation

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise

Twishy Apr 3, 2014 8:28 AM

Google hails the power of every voter

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections

Twishy Apr 1, 2014 8:24 AM

Mankind Pharma appoints ADK Fortune as its creative partner

The win comes on the back of a multi-agency pitch that took place in New Delhi. DDB Mudra was the incumbent agency on the account

Twishy Apr 1, 2014 8:16 AM

"If you want advtg to work, you need to understand the high points in the advert"

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 9:46 AM

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 7:55 AM

Tata Docomo awards creative duties to Contract Advertising

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka

Twishy Mar 27, 2014 7:43 AM

Tata Docomo awards creative duties to Contract Advertising

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka

Twishy Mar 26, 2014 7:06 PM

Tata Sky brings some karaoke fun to gatherings

Conceptualised by Ogilvy & Mather, the campaign pitches Tata Sky Karaoke as a social activity in the realm of enjoyment, bringing a fresh twist to singing as an entertaining & collective activity

Twishy Mar 26, 2014 8:20 AM

Outdoor has gone way beyond billboards, but will continue to be relevant?

Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Awards

Twishy Mar 21, 2014 8:11 AM

"Technology, combined with creativity in OOH, can deliver an amplified effect"

Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the brand's strategy at the 4th edition of OOH Conference & Awards

Twishy Mar 21, 2014 8:04 AM

HDFC Mutual Fund's latest campaign highlights cancer's cruel choice

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients

Twishy Mar 19, 2014 8:01 AM

Rediffusion Y&R bags creative duties of Biba

The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the category

Twishy Mar 18, 2014 7:41 AM

Video: I must entertain an offer that is attractive for my shareholders - Michael I Roth

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic

Twishy Mar 14, 2014 8:42 AM

Sprite plays smart card to reinforce its 'Clear Hai' promise

Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and clear thinking

Twishy Mar 13, 2014 8:56 AM

Ranbaxy meets creative agencies for its OTC products

As per sources, the multi-agency pitch is underway in Delhi for the company's over-the-counter products

Twishy Mar 10, 2014 7:55 AM

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