Date-wise News
Dentsu Communications bags creative duties of TVS Housing

Dentsu Communications has bagged the creative duties of Emerald Haven Realty, the housing business of the TVS Group. The win comes on the back of a multi-agency pitch

exchange4media Staff Mar 27, 2014 4:56 PM

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 9:46 AM

Durex urges couples to use Earth Hour to rekindle passion in digital campaign

Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm

Sonam Gulati Mar 27, 2014 9:44 AM

Election Tracker '14: Sonia Gandhi usurps son Rahul in rankings

Meanwhile, the Pramod Muthalik controversy seems to have resulted in a slight increase in negative sentiment for the BJP

Abhinna Shreshtha Mar 27, 2014 9:15 AM

T20 effect: Political parties buy ad inventory to attract attention

With frenzied preparations underway for the forthcoming Lok Sabha elections, political parties are booking ad spots during the T20 World Cup

Abhinav Trivedi Mar 27, 2014 8:56 AM

21st Century Fox announces Board & Executive leadership changes

Lachlan Murdoch has been appointed as Non-Executive Co-Chairman, while James Murdoch has been elevated to the position of Co-Chief Operating Officer

exchange4media Staff Mar 27, 2014 8:15 AM

Twitter has tangible value for TV advertisers: Report

The report, jointly conducted by Fox Broadcasting, Twitter & Advertising Research Foundation, examines the value of earned TV Twitter audience for media companies & brands

Abhinna Shreshtha Mar 27, 2014 7:57 AM

BCCC set to issue advisories on disability and national honour

The board members are meeting today to decide on giving a go ahead to the advisories that have been drafted on People with Disabilities and Protection of National Honour

Abid Hasan Mar 27, 2014 7:56 AM

LINE awards creative duties to Contract Advertising

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 7:55 AM

After Mumbai, Pitch CMO Summit 2014 to unfold successful brand stories in Delhi today

The Delhi chapter will see the best of the marketers from brands that successfully reinvented themselves. The keynote address will be delivered by D Shivakumar, Chairman & CEO, PepsiCo

exchange4media Staff Mar 27, 2014 7:54 AM

Scarecrow appoints Zohar Furniturewala as ECD - Art

Furniturewala has fifteen years of experience in creating and executing idea-led brand campaigns & design projects, while running agencies and creative departments. He will join Scarecrow on 1st April, 2014

exchange4media Staff Mar 27, 2014 7:51 AM

Vodafone and Disney to launch Vodafone games & apps

Via the Vodafone portal, consumers will gain access to well-known Disney apps and games. Other unique features include a large catalogue of global and Indian content, games for feature and smart phones and 'Try and Buy' for users to try content before purchase

exchange4media Staff Mar 27, 2014 7:50 AM

Durex urges couples to use Earth Hour to rekindle passion in digital campaign

Durex has launched a digital campaign which urges couples to turn off all the gadgets to reconnect. It has positioned this campaign with Earth Hour that is on 29th March, from 8:30 - 9:30 pm

Sonam Gulati Mar 27, 2014 7:48 AM

It would be difficult to afford movie acquisitions in the future: Hemal Jhaveri

The EVP and GM, Star Gold and Movies OK, talks about the cost factor that affects movie acquisitions and the efforts behind the success of Star Gold and Movies OK

Abhinav Trivedi Mar 27, 2014 7:46 AM

Tata Docomo awards creative duties to Contract Advertising

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka

Twishy Mar 27, 2014 7:43 AM

Godrej's Sunil Kataria to trace the journey of Cinthol at Pitch CMO Summit 2014 in Delhi

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff Mar 27, 2014 7:42 AM

Neeraj Sanan puts in his papers at ABP News

Sanan, Chief Marketing Officer, MCCS, was with the organisation for last six years and was responsible for marketing of the flagship news channels ABP News, Majha and Ananda

Abid Hasan Mar 27, 2014 7:40 AM