Emami’s hair care portfolio contribution to turnover is around 30 per cent

exchange4media Staff Aug 16, 2019 4:21 PM

The campaign has Zee5 tie up with local grocery stores giving them a promo code that will be distributed to the target audience

exchange4media Staff Aug 16, 2019 1:56 PM

The Linus Adventures will engage with promoters and CXOs in the consumer, digital and content domain to help grow businesses and build brands

exchange4media Staff Aug 16, 2019 10:31 AM

Several brands like Sonata, ixigo, Kajaria Ceramics and Peter England have formed associations with the movie with TVCs, Twitter creative and offers

exchange4media Staff Aug 16, 2019 8:24 AM

The brand has also unveiled a 30-second co-branded video in movie screens, television and digital platforms across India

exchange4media Staff Aug 14, 2019 1:33 PM

The smartphone brand will leveraging the digital advertising solutions offered by Zee5

exchange4media Staff Aug 14, 2019 12:25 PM

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

As part of the initiative, the company will reach out to individuals building independent homes and provide them seed balls for growing trees in their new homes

Simran Sabherwal Aug 14, 2019 8:48 AM

Named ‘The Homecoming Project’, the initiative reimagines India Gate and places the name of all 74, 187 martyrs on it

exchange4media Staff Aug 13, 2019 3:02 PM

The week-long national effort began on August 10 and will continue till Independence Day, with an aim to provide 5 million people with dry food supplies

exchange4media Staff Aug 13, 2019 2:59 PM

A new series of TVCs has also been launched with the core idea as ‘Car bechni ho, toh CARS24’

exchange4media Staff Aug 13, 2019 2:40 PM

Grey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM

exchange4media Staff Aug 13, 2019 12:47 PM

The companies will work together for Hasbro's lifestyle brands like My Little Pony, Play-Doh and Monopoly

exchange4media Staff Aug 13, 2019 10:37 AM

The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

Pansare, Head Marketing Communications & PR, FCA India Automobiles talks about bringing the American Jeep brand to India, the marketing initiatives, the pricing strategy and more

Dipali Banka Aug 13, 2019 8:24 AM

Train wrapped in campaign, featuring web-series actors Sumeet Vyas and Sapna Pabbi, promotes destination Taiwan, ‘The Heart of Asia’

exchange4media Staff Aug 12, 2019 1:47 PM

The travel platform is the official brand partner of the film in the travel segment

exchange4media Staff Aug 9, 2019 5:28 PM

A video by Swiggy highlights the stories, emotions and experiences behind every “order number” and the joy and happiness that the restaurant partners bring to millions of consumers through their food

exchange4media Staff Aug 9, 2019 5:03 PM

Parineeti Chopra’s recent statement about actresses endorsing brands to bridge the pay gap with male stars has sparked a debate. We speak to experts to know more

Shreshtha Verma Aug 9, 2019 1:51 PM

Through this partnership, Lifestyle will take its product ranges to Flipkart’s over 160 million consumer base

exchange4media Staff Aug 9, 2019 11:18 AM