Marketing News
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward
Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app
#WeMissYouSid was among the top trends on Twitter with Siddharth Shukla being announced as the winner of Bigg Boss 13
The awards will be held on March 5, 2020, in Mumbai and will honour campaigns and communication in the health sector
exchange4media Staff 3 hours ago
The campaign offers the Smart Choice of Angel iTrade prime against perceived stock investment-related barriers, such as high brokerage fee, hidden charges and messy digital experience
exchange4media Staff 19 hours ago
The season’s campaign consists of a series of images of Ranbir Kapoor depicting the many facets of the ‘ultimate SINGLE guy’
exchange4media Staff 19 hours ago
#TwoBinsLifeWins is a campaign that urges citizens to segregate waste at the source, to make the lives of the conservancy workers better & more dignified
exchange4media Staff 20 hours ago
INCA enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers
exchange4media Staff 1 day ago
Musthafa, CEO - iD Fresh Food speaks about their unique product innovations meant to drive sustainability & consumer convenience
With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts
Vikram Gaikwad, Vistasp Hodiwala, Roy Menezes & Pushkarraj Mehta have come together to form Centrick, which aims to build online solutions based on what people want
exchange4media Staff 1 day ago
The campaign features several prolific Indian women who have blazed a trail in their respective industries
exchange4media Staff 1 day ago
Datta will be responsible for devising the company's marketing strategy, while clearly identifying its playing segment & positioning it appropriately for its target audience
exchange4media Staff 1 day ago
Vinay Subramanyam, Head-Marketing, Britannia Industries, shares more on the Little Hearts campaign featuring rapper Kaam Bhaari and actress & influencer Ahsaas Channa
In the campaign, Kajal introduces job seekers to Indeed’s offerings such as resume builder, advanced search and job alerts through a video series
exchange4media Staff 1 day ago
Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India, talks about the vision and thought behind the campaign, market spends, strategy, key focus for 2020 and more
The account will be handled out of the agency’s head office in Mumbai
exchange4media Staff 1 day ago
The brand took it on themselves to ask their audience fun questions related to corner seats and Valentine’s Day
exchange4media Staff 1 day ago
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice
Noel Dsouza Feb 17, 2020 8:50 AM
Akshay will be seen donning a number of fun avatars as part of the new campaign
exchange4media Staff Feb 15, 2020 4:24 PM
