Marketing News
HUL

The FMCG major has crossed the market cap of other firms like Colgate-Palmolive and Reckitt Benckiser, say reports

exchange4media Staff 1 day ago

ITC CSR initiative

ITC is also working closely with district administrations across 17 states to provide essential food items like atta, noodles, biscuits, juices and hygiene products to people in distress

exchange4media Staff 1 day ago

Godrej

GCPL’s initiative to home deliver essential supplies will be listed under Zomato’s new app feature ‘Zomato Market’

exchange4media Staff 1 day ago

e4m webinar

Empathy, transparency in dealings and remaining connected with consumers top of mind, say Sam Balsara, Shashi Sinha, Ashish Bhasin and Amer Jaleel on exchange4media’s first webinar

exchange4media Staff 1 day ago

e4m webinar

On the esteemed panel will be – Abhishek Gupta, Edelweiss Tokio; Saurabh Gadgil, PNG Jewellers; Tarun Jha, Skoda Auto India; and Sanjeev Shukla, Muthoot Pappachan Group

exchange4media Staff 1 day ago

Marketing

Runway Square’s Charu Gaur puts down a few branded content and collaborations guidelines for brands and influencers

Charu Gaur Apr 8, 2020 4:57 PM

HUL

HUL launches national mass-communication campaign titled ‘#BreakTheChain / #VirusKiKadiTodo’

exchange4media Staff Apr 8, 2020 4:05 PM

Experiential Marketing

Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer

Noel Dsouza Apr 8, 2020 9:04 AM

ZMCL

The initiative will ensure seamless services during the lockdown when content consumption across platforms has increased

exchange4media Staff Apr 7, 2020 2:34 PM

Kantar

Kantar’s COVID-19 Barometer India study has been conducted among 1100+ samples across 19 cities and 15 states

exchange4media Staff Apr 7, 2020 1:08 PM

panasonic

The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India

exchange4media Staff Apr 7, 2020 12:00 AM

Motorola

The normal bat-wing, the letter ‘M’ of Motorola has been spaced out to emphasize the message of social distancing

exchange4media Staff Apr 6, 2020 8:00 PM

SPN

SPN will pay a month’s salary to each of the daily wage earners working on shows of the network

exchange4media Staff Apr 6, 2020 6:17 PM

Anushka Sharma

YouTuber Prajakta Koli and leading corporate lawyer Zia Mody have also been named in the prestigious list

exchange4media Staff Apr 6, 2020 1:58 PM

Upasana Taku MobiKwik

Upasana Taku, Co-founder & COO, MobiKwik, talks about their community initiatives #LeadBoldly & #StopTheSpread, coping during COVID-19 and the newly launched Coronavirus insurance

Anjali Thakur Apr 6, 2020 8:52 AM

consumer behavior

The report predicts profound changes in consumer behaviour in a post-pandemic world as there will be an increased sensitivity towards health and hygiene.

Shreshtha Verma & Sanstuti Nath Apr 6, 2020 8:22 AM

Columbia Pacific Communities Positive Lockdown

The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown

exchange4media Staff Apr 5, 2020 6:00 PM