The brand has flagged off its festive season campaign with the launch of the TVC

exchange4media Staff 1 day ago

The campaign celebrates the sights, sounds and smells of the country as it gears up for the festivities

exchange4media Staff 1 day ago

The panellists at the Convosight e4m webinar exchanged views on how electronic brands have been innovating in customer reach-out channels in a post-COVID scenario

exchange4media Staff 1 day ago

The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’

exchange4media Staff 1 day ago

Kapoor has been roped in to enhance the reach and awareness about the Parag Milk Foods brand among its audience

exchange4media Staff 1 day ago

#HomeFestiveHome is aimed to inspire people to enjoy festivals responsibly this year, by staying at home and bonding with family and friends

exchange4media Staff 1 day ago

In a virtual session, panellists discussed the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff 1 day ago

ZEE5's newly-launched short format content platform is integrated within the platform's app and allows brands & users to create short videos

exchange4media Staff Oct 23, 2020 6:14 PM

Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms

exchange4media Staff Oct 23, 2020 4:48 PM

The programme aims at helping advertisers resume their digital marketing activities with trust, confidence, and transparency to get the best RoI on ad spends and resurrect after Covid-19 impact

exchange4media Staff Oct 23, 2020 3:51 PM

The campaign will be released on English, Hindi, Tamil and Kannada channels

exchange4media Staff Oct 23, 2020 2:12 PM

The ‘Spot the Virashield’ campaign will be initiated across the seven days of Durga Puja and will involve both offline and online activation

exchange4media Staff Oct 23, 2020 1:57 PM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association

Niraj Ruparel Oct 23, 2020 9:09 AM

In a virtual session today, panellists will discuss the virtues of influencer marketing in today’s times and its role in brand building

exchange4media Staff Oct 23, 2020 9:05 AM

SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists

exchange4media Staff Oct 22, 2020 6:51 PM

The campaign raised awareness for Nokia 7.2 and Nokia 6.2 by using proprietary, location-based, intelligence solution and Xaxis Places

exchange4media Staff Oct 22, 2020 5:19 PM

The two brands come together for the fourth season running

exchange4media Staff Oct 22, 2020 4:38 PM

The new packaging and branding are part of the company's efforts to connect with their customers

exchange4media Staff Oct 22, 2020 2:38 PM

The digital film titled ‘Nip in the Bud' has been launched to mark the anniversary of the #MeToo movement

exchange4media Staff Oct 22, 2020 11:32 AM

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology

Nafisa Shaheen Oct 22, 2020 9:10 AM