Marketing News
MSDhoniMastercard

Titled ‘Team Cashless India’, the initiative encourages all Indians to nominate one or more merchants who currently do not accept digital payments

exchange4media Staff 14 hours ago

accenture

Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive, concludes the study

exchange4media Staff 15 hours ago

Big Billion

Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart

exchange4media Staff 15 hours ago

OMD and Renault

The collaboration led to a market-first integrated campaign across print, digital, TV and OOH

exchange4media Staff 20 hours ago

Boycott

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma 23 hours ago

Geometry

Geometry Encompass Founder & MD Roshan Abbas and CEO Ranjit Raina share with exchange4media that the agency has a slew of new business wins

Misbaah Mansuri 1 day ago

nutri

Actors Vidyut Jamwal and Bhumi Pednekar join the campaign through a digital video encouraging people to make a healthy start and participate in the movement

exchange4media Staff Oct 15, 2019 3:50 PM

Paes

Sony Pictures Networks India has been selected as exclusive TV and digital rights holder for India and the subcontinent

exchange4media Staff Oct 15, 2019 3:28 PM

Vaani Kapoor for Streax

As part of the association, Kapoor will feature in the brand’s print and digital communication campaigns

exchange4media Staff Oct 15, 2019 2:47 PM

Gateway

This collaboration has been enabled by UM India along with Snapchat’s creative partner Superfan.ai

exchange4media Staff Oct 15, 2019 12:27 PM

Kaushik

Ramesh Kaushik, Vice-President, Brand Experience, Blackberrys, spoke to exchange4media about the brand’s festive launches, investments planned and their marketing strategies

Anjali Thakur Oct 15, 2019 9:12 AM

Walt

According to some media reports, WPP likely to retain India business

exchange4media Staff Oct 15, 2019 8:51 AM

Josh Gallagher

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

Marketing

According to a report by BDO and WARC, marketing technology automation software, analytics tools and AI are aiding marketers to optimise their media spend

exchange4media Staff Oct 14, 2019 6:30 PM

Mahalaya

The video on Facebook reached 500,000 people in 12 hours of the on-air narration of the BIG Mahalaya

exchange4media Staff Oct 14, 2019 3:36 PM

Viacom 18

Viacom18 has announced a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada each at Rs 12 a month

exchange4media Staff Oct 14, 2019 8:49 AM

Alok Bajpai

Bajpai, Co-founder and CEO, ixigo, spoke about Zero Dollar Marketing and how it is leveraging the power of content, videos and social media to drive more app adoption and brand awareness

exchange4media Staff Oct 14, 2019 8:34 AM

Kavita Nair

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

Screenage Panel 2

At the e4m Screenage mobile marketing conference, experts say performance marketing campaigns should go through 3 phases- brand recognition, monetisation & re-targeting the brand

exchange4media Staff Oct 14, 2019 8:25 AM