Marketing News
With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign
exchange4media Staff 1 day ago
The video campaign has been shared on Twitter by Niti Aayog and actress Deepika Padukone
exchange4media Staff 1 day ago
Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat
exchange4media Staff Mar 28, 2020 9:21 AM
The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign
exchange4media Staff Mar 27, 2020 10:00 PM
Finserv MARKETS, Bajaj Finserv Direct’s market place platform, is a digital marketplace that offers loans, insurance, investments, payments, and lifestyle products
exchange4media Staff Mar 27, 2020 4:30 PM
Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy
The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia
Noel Dsouza Mar 27, 2020 8:33 AM
Apart from the donations, Henkel will also commission the production of disinfectants and improve payment terms for selected business partners as part of the global programme
exchange4media Staff Mar 26, 2020 6:29 PM
The car service company has launched the #OpenForHeros initiative to support emergency vehicular service in the country during the lockdown
exchange4media Staff Mar 26, 2020 6:16 PM
The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks
exchange4media Staff Mar 26, 2020 5:59 PM
YouGov carried out a survey among 251 working professionals in senior management in various companies to understand the impact of the pandemic on their business and the overall economy
exchange4media Staff Mar 26, 2020 1:03 PM
Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments
Misbaah Mansuri Mar 26, 2020 8:44 AM
The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra
exchange4media Staff Mar 24, 2020 3:03 PM
CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day
exchange4media Staff Mar 24, 2020 1:51 PM
The creative salutes frontline professionals risking their lives to protect the citizens
exchange4media Staff Mar 24, 2020 1:30 PM
The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant
exchange4media Staff Mar 24, 2020 2:00 AM
They had also created a Facebook event ‘Stay Home’, inviting people to have lunch from the comfort and safety of their homes, for a virtual dine-in on 22nd March, the day of the Janta Curfew
exchange4media Staff Mar 24, 2020 12:00 AM
The grocery delivery service is stepping up the numbers while maintaining social distancing to ensure customers don't suffer due to lack of essential provisions
exchange4media Staff Mar 23, 2020 10:00 PM
Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge
exchange4media Staff Mar 23, 2020 7:35 PM
The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion
exchange4media Staff Mar 23, 2020 7:04 PM
