Marketing News

Oreo Turns Red

The duo has come together for a unique advertising campaign that’s getting their fans excited

exchange4media Staff 6 hours ago

R Jadeja

Jadeja is known for his fitness and healthy lifestyle which perfectly symbolizes the smart electronic's range of smart fitness wearables

exchange4media Staff 9 hours ago


Co-founder and CEO Gaurav Munjal has said the ed-tech company will now focus on organic growth channels

exchange4media Staff 11 hours ago


As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand

exchange4media Staff 1 day ago


Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership

Mansi Sharma 1 day ago

long-format ad

HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling

exchange4media Staff May 25, 2022 3:01 PM


The new baby care products are artificial fragrance-free and organic

exchange4media Staff May 25, 2022 12:15 PM

TVS Eurogrip Campaign

In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways

exchange4media Staff May 24, 2022 12:23 PM


This social experiment by Cipla Health intends to highlight people's common biases toward taking care of pregnant women

exchange4media Staff May 23, 2022 11:46 AM


VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more

Simran Sabherwal May 23, 2022 9:10 AM

Lendingkart Campaign

Conceptualized by Contract Advertising, the campaign is aimed at engaging millions of MSMEs in India

exchange4media Staff May 21, 2022 8:14 AM


An expansion of the CMO Growth Council, five Global Growth Councils for Progress will tackle global issues identified by the industry

exchange4media Staff May 20, 2022 4:19 PM


Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors

exchange4media Staff May 20, 2022 1:02 PM

Rohit Shetty

Shetty has turned out to be apt for the brand’s tagline ‘Be The Star’

exchange4media Staff May 20, 2022 10:58 AM

sujhata v kumar

Brand’s marketing head Sujatha V Kumar talks about the campaign, its media strategy, and how it can promote the growth of digital transactions in the country

Mansi Sharma May 20, 2022 8:43 AM


A range of innovative brand-led content launched to offer cricket fans unique and differentiated experiences

exchange4media Staff May 19, 2022 5:55 PM


The super-app brand leveraged the mega event on broadcast through an array of assets that helped drive impact for its launch

exchange4media Staff May 19, 2022 12:43 PM