Marketing

Launches #CricketMeinHaiBeat as a first-of-its-kind initiative to blend music and cricket in its best form

exchange4media Staff 23 hours ago

The second film for the campaign, created by BBDO, has been released on TV and social media channels 

exchange4media Staff 1 day ago

The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff 1 day ago

Otrivin leverages Google’s ‘Ruled By Weather’ predictions, an automated tool that uses the Google Weather Prediction model to reach its consumers when cold and flu is most likely to strike

exchange4media Staff 1 day ago

Brands are leveraging the high-octane India vs Pakistan match and the ICC World Cup 2019 by launching several programmes designed to attract and retain consumers

Shweta Raaj Singh 2 days ago

Prakash Sangam, CEO, redBus, tells us more about the new service rPool, signing MS Dhoni as brand ambassador, plans for 2019 and more

Neethu Mohan 2 days ago

#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India

Anjali Thakur 2 days ago

Contract Advertising, especially their Delhi office, is believed to have lost a string of accounts while some others are being re-evaluated, which sources say have led to a loss of Rs 7 crore

Neeta Nair 2 days ago

‘Room TV service’ will allow tailor-made packs and Instant Pack Modifications

exchange4media Staff 2 days ago

The team will be part of Ultimate Table Tennis which is now set for its third season

exchange4media Staff 2 days ago

This is Facebook's first investment in an Indian start-up

exchange4media Staff 2 days ago

With this tie-up, LG’s SMART TV users can now access ALTBalaji’s library of Hindi Original Exclusives

exchange4media Staff 2 days ago

As part of this association, Rannvijay will appear in a series of campaign for the brands complete range

exchange4media Staff 2 days ago

The entries were divided into 5 major categories and 36 sub-categories, says Jury Chair Suresh Narayanan, Chairperson and Managing Director, Nestle India

exchange4media Staff 3 days ago

The campaign #BanaoDimaagKoAmeer, featuring brand ambassador Chris Gayle, went live on TV, OTT and OOH, and has created a buzz in the online card games industry

exchange4media Staff 3 days ago

The campaign, conceptualised by Lowe Lintas, has been launched across multiple mediums such as Tamil news and entertainment channels, digital platforms and cinema theatres

exchange4media Staff 3 days ago

The winner will get chance to appear in its upcoming originals ‘Bombers’ along with actors like Ranvir Shorey, Varun Mitra, Anup Soni, Aahana Kumra, Sapna Pabbi, Prince Narula and Meiyang Chang

exchange4media Staff 3 days ago

SECCPL has launched the campaign through OOH with a series of hoardings addressing associates

exchange4media Staff 3 days ago

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