Marketing News
jumbo king

With social responsibility as its new theme, Jumbo King has a three-pronged approach towards its social media campaign

exchange4media Staff 1 day ago

gozoop

The video campaign has been shared on Twitter by Niti Aayog and actress Deepika Padukone

exchange4media Staff 1 day ago

moment marketing

Madison Media's 'Marketing just went viral!' report offers an insight into advertising during the times of the coronavirus pandemic and how brands can stay afloat

exchange4media Staff Mar 28, 2020 9:21 AM

EbixCash

The brand takes an emotional yet inspirational route by featuring differently abled actors for ‘Har Khushi Ke Liye Kaafi Hai’ campaign

exchange4media Staff Mar 27, 2020 10:00 PM

Tekno Point

Finserv MARKETS, Bajaj Finserv Direct’s market place platform, is a digital marketplace that offers loans, insurance, investments, payments, and lifestyle products

exchange4media Staff Mar 27, 2020 4:30 PM

anand a

Guest Column: Anand A, the Regional Head (South), Big Trunk Communications, outlines how brands can craft a diversified digital marketing strategy

Anand A Mar 27, 2020 8:35 AM

Nielsen on COVID-19

The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia

Noel Dsouza Mar 27, 2020 8:33 AM

henkel

Apart from the donations, Henkel will also commission the production of disinfectants and improve payment terms for selected business partners as part of the global programme

exchange4media Staff Mar 26, 2020 6:29 PM

go mech

The car service company has launched the #OpenForHeros initiative to support emergency vehicular service in the country during the lockdown

exchange4media Staff Mar 26, 2020 6:16 PM

Reckitt Benckiser

The health & hygiene company has committed the sum as part of 'RB Fight for Access Fund', under which it will donate 10 million Dettol soaps and 3.5 million N95 masks

exchange4media Staff Mar 26, 2020 5:59 PM

YouGov

YouGov carried out a survey among 251 working professionals in senior management in various companies to understand the impact of the pandemic on their business and the overall economy

exchange4media Staff Mar 26, 2020 1:03 PM

Poulomi Roy

Poulomi Roy, CMO, RSH Global, talks to exchange4media on leveraging an innovative ‘talking newspaper campaign’ and the marketing strategy behind the investments

Misbaah Mansuri Mar 26, 2020 8:44 AM

Godrej

The brand has partnered with the Brihanmumbai Municipal Corporation & Thane Municipal Corporation under #ProtektIndiaMovement to distribute packets of its powder-to-liquid handwash in Maharashtra

exchange4media Staff Mar 24, 2020 3:03 PM

Grofers

CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day

exchange4media Staff Mar 24, 2020 1:51 PM

Shoppers Stop

The creative salutes frontline professionals risking their lives to protect the citizens

exchange4media Staff Mar 24, 2020 1:30 PM

Pee Safe Raho Safe Range

The products under Raho Safe include an alcohol-based hand sanitizer and a multipurpose surface protectant

exchange4media Staff Mar 24, 2020 2:00 AM

Dineout Later Stay Home Now

They had also created a Facebook event ‘Stay Home’, inviting people to have lunch from the comfort and safety of their homes, for a virtual dine-in on 22nd March, the day of the Janta Curfew

exchange4media Staff Mar 24, 2020 12:00 AM

Supr

The grocery delivery service is stepping up the numbers while maintaining social distancing to ensure customers don't suffer due to lack of essential provisions

exchange4media Staff Mar 23, 2020 10:00 PM

Dettol Handwash Challenge with Kartik Aaryan

Bollywood celebrities such as Kartik Aaryan and Urvashi Rautela also joined the challenge

exchange4media Staff Mar 23, 2020 7:35 PM

Capri Global Capital Limited

The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion

exchange4media Staff Mar 23, 2020 7:04 PM