Marketing News
The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values
exchange4media Staff 29 minutes ago
The brand has taken it upon itself to motivate millennials to mentally stimulate them and restart their lives with renewed energy & focus
exchange4media Staff 55 minutes ago
On the virtual roundtable, MarTech industry bigwigs shared insights on marketing automation, including challenges and opportunities
exchange4media Staff 1 hour ago
With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles
exchange4media Staff 1 hour ago
With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles
exchange4media Staff 1 hour ago
Bank's offering includes Video KYC, Higher interest rates on Fixed Deposits and Savings Account
exchange4media Staff 15 hours ago
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more
Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more
On the virtual roundtable, MarTech industry bigwigs will share insights on marketing automation, including challenges and opportunities
exchange4media Staff 1 day ago
The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience
exchange4media Staff 1 day ago
Kapoor started appearing on ProDot’s product packaging and digital media platforms from the end of July 2020
exchange4media Staff Aug 5, 2020 5:27 PM
The brand team and WATConsult steered away from the traditional methods to market
exchange4media Staff Aug 5, 2020 2:23 PM
The brand's tagline has been changed for the first time since the company was established in 2007
exchange4media Staff Aug 5, 2020 1:56 PM
Today's webinar will feature discussions on Tier II & Tier III cities leading recovery and emerging as drivers of growth in India
exchange4media Staff Aug 5, 2020 9:04 AM
The campaign is being amplified across YouTube and Facebook
exchange4media Staff Aug 4, 2020 2:56 PM
The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior
exchange4media Staff Aug 4, 2020 11:24 AM
Guest Column: Smita Murarka, VP-Marketing, Duroflex says consumers will now look for fluidity of purchase and brands they can trust
Smita Murarka Aug 4, 2020 8:24 AM
Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season
Christina Moniz Aug 3, 2020 12:52 PM
