Marketing News
The company recorded a 20% growth in sales at Rs 11,969 crore as against Rs 9,953 crore a year ago
exchange4media Staff 10 hours ago
RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited
exchange4media Staff 11 hours ago
Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy to take Indian origin based content to viewers across the globe
exchange4media Staff 15 hours ago
The actress has been promoting the brand's line of sports bras, leggings and training tops
exchange4media Staff 15 hours ago
Dainik Bhaskar's 'Ek Salaam, Desh Ke Naam' campaign saw 14,351 entries from Indian citizens, who uploaded their videos while saluting
exchange4media Staff 18 hours ago
Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will let them participate with more touchpoints
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more
Brands like Byju’s, WhiteHat Jr, upGrad and Extramarks showcased the power of the IPL broadcast to drive tremendous reach and growth during the tournament’s 2020 season
exchange4media Staff 21 hours ago
The movement will look at helping underprivileged kids across the country who are unable to access online education due to the unavailability of smartphones
exchange4media Staff Jan 25, 2021 5:00 PM
Dheeraj Gupta, Founder & MD of Jumboking, said that this logo is an extension of their #VocalAboutLocal character and ideology
exchange4media Staff Jan 25, 2021 1:52 PM
Denver also plans to launch a TVC featuring Sudeep to strengthen its positioning in the deodorant & men grooming category across Karnataka
exchange4media Staff Jan 25, 2021 1:16 PM
This program is structured to offer the selected participants a 6-month internship involving both formal and on-the-job learning opportunities
exchange4media Staff Jan 25, 2021 12:34 PM
Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms
exchange4media Staff Jan 25, 2021 11:49 AM
The new brand film highlights what it takes to be a true 'Beardo'
exchange4media Staff Jan 25, 2021 11:37 AM
The new brand film has been crafted by Taproot Dentsu for Republic Day
exchange4media Staff Jan 25, 2021 11:27 AM
Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property
Ashee Sharma Jan 25, 2021 8:53 AM
The initiative, dedicated to the soldiers of India, was started 3 years ago to salute their spirit of generous contribution and service towards the nation
exchange4media Staff Jan 23, 2021 4:00 PM
