As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more

exchange4media Staff 21 minutes ago

In the virtual conference, industry leaders share how they have reached out to their consumers in these trying times

exchange4media Staff 32 minutes ago

ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home

exchange4media Staff 7 hours ago

Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories

exchange4media Staff 16 hours ago

According to reports, the company has said that the impact on revenue from operations has been partially mitigated by higher focus on health and hygiene categories & launch of new products

exchange4media Staff 19 hours ago

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza 1 day ago

The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd

exchange4media Staff 1 day ago

According to marketing leaders in India, expanded online populations are expected to have the greatest impact on their work over the next 10 years

exchange4media Staff 1 day ago

Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative

Sanstuti Nath May 28, 2020 8:18 AM

The report, titled ‘Turn the Tide’, also shares actionable guidance for brands to build for the new consumer journeys in times of COVID-19 and beyond

exchange4media Staff May 27, 2020 4:57 PM

The survey invoved over 1,000 global consumers and 500 brand marketers

exchange4media Staff May 27, 2020 3:03 PM

Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times

Mohit Joshi May 27, 2020 8:39 AM

On the panel for the webinar will be Sunil Lulla, Megha Tata, Vivek Srivastava, Ajay Gupte and Abhishek Rege

exchange4media Staff May 27, 2020 8:11 AM

Local shop owners can now build their web-stores easily without the need for technical or coding experience

exchange4media Staff May 27, 2020 2:00 AM

The agency will be responsible for building and reinforcing the brand’s digital presence

exchange4media Staff May 26, 2020 4:47 PM

The edible oil brand has roped in another famous name from the 90s -- Indian Ocean -- to recreate the original jingle

exchange4media Staff May 26, 2020 3:52 PM

The concept for the campaign has been put together by Schbang

exchange4media Staff May 26, 2020 2:43 PM

The initiative has currently been launched as a pilot in Bengaluru and will eventually expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur

exchange4media Staff May 26, 2020 1:11 PM

Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM

Guest Column: Neha Markanda - Head of Business Marketing - Facebook India, writes why brands will need to stay agile and resilient as marketing trends change at a real-time pace

Neha Markanda May 26, 2020 8:44 AM