Marketing News
The 60-sec-long digital film has been conceptualised by Lowe Lintas
exchange4media Staff 9 hours ago
The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity
exchange4media Staff 1 day ago
A medley of ways in which brands extended support to the Indian contingent
exchange4media Staff 1 day ago
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
Along with this, its fully owned housing finance subsidiary Magma Housing Finance Limited is also renamed Poonawalla Housing Finance Limited
exchange4media Staff 1 day ago
At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers
exchange4media Staff Jul 22, 2021 2:26 PM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
The campaign features a film in multiple languages with stars of the Indian contingent like PV Sindhu, Bajrang Punia, Bhavani Devi and Manu Bhaker
exchange4media Staff Jul 21, 2021 12:16 PM
Guest Column: Shubhranshu Singh, Global Head - Marketing, Royal Enfield, highlighted that in our ecosystem for payments, where banks play with money first, fintech providers first play with data
Shubhranshu Singh Jul 21, 2021 8:59 AM
As brand awareness is ample and the consumers are online, digital marketing surely makes more sense for the category, opines industry
Mansi Sharma Jul 21, 2021 8:09 AM
The commercial is presently running on OTT and digital media platforms
exchange4media Staff Jul 20, 2021 1:50 PM
Experts will convene today for e4m's ongoing series with Salesforce -- Moments Made By Marketing
exchange4media Staff Jul 20, 2021 9:33 AM
Sharma, Group CEO, Omnicom Media Group reflects on his challenging first year in the role
Christina Moniz Jul 20, 2021 8:50 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 20, 2021 8:34 AM
How Netflix characters and shows became a big part of the Spotify user's digital experience, which in turn drove interest and awareness of Netflix's content offerings
exchange4media Staff Jul 20, 2021 8:33 AM
He will report to Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia
exchange4media Staff Jul 19, 2021 1:04 PM
