The report reveals how urban India loves bahar ka khana - 48% of Indians prefer ordering in with convenience. It also reveals how delivery is big, equaling dine-out and takeaway put together

exchange4media Staff 2 hours ago

Influencers across the nation were associated with the retail chain and have weaved content pieces urging customers to shop at the annual shopping event

exchange4media Staff 17 hours ago

The campaign showcases the faith that fans showed towards Real Kashmir favourite club

exchange4media Staff 18 hours ago

Gupta, Chief Commercial Officer, MG Motor India, talks about the campaign #changewhatyoucan with Benedict Cumberbatch, marketing strategies and the future of electronic vehicles in India

Nafisa Shaheen 1 day ago

Industry players say increasing data penetration and enhanced reach of e-commerce have increased smartphone consumers in Tier II and III cities

Shreshtha Verma 1 day ago

The former West Indies cricketer will work with the brand to help develop a sporting culture at the grassroots, national, and international level

exchange4media Staff 1 day ago

OPPO will continue as the official Mobile Handset and Headset partner of ICC and all associated ICC events including the ICC U19 Cricket World Cup 2020 in South Africa

exchange4media Staff 1 day ago

Vineet Agrawal, CEO, Wipro Consumer Care & Lighting, talks about the company's recent acquisitions, marketing strategies and more

Neethu Mohan Dec 5, 2019 9:23 AM

Janne Einola, Country Head, H& M, talks about the online retail business in the country, setting up hyperlocal stores, festive sales and more

Nafisa Shaheen Dec 5, 2019 9:14 AM

The current market size of the Indian sanitaryware industry is estimated at Rs 4,800 crore and growing at a steady pace, CAGR 8-10% over FY 2018-21. Brands are investing in advertising to bounce back

Shreshtha Verma Dec 5, 2019 8:58 AM

The company aims to double its turnover to Rs 1,000 crore by 2022-23

Misbaah Mansuri Dec 5, 2019 8:30 AM

As part of the association, the cast of 'Inside Edge' Season 2 will be seen in an unboxing video presenting a new avatar of arch-rivals - Mumbai Mavericks and Haryana Hurricanes

exchange4media Staff Dec 4, 2019 7:20 PM

The company expects FMCG e-commerce sales to grow at 44% CAGR to $4-bn by 2022, as per insights from E-Trak Index. The e-commerce channel contributes to 2% of the current FMCG market

exchange4media Staff Dec 4, 2019 5:23 PM

The core objective of this association is to create strong brand engagement via brand advocacy and engaging content ideas, highlighting key offerings of the brand

exchange4media Staff Dec 4, 2019 12:08 PM

IndiaMART has 93-mn buyers registered at the moment. 64% of their overall traffic comes from tier II or below markets, reveals Sumit Bedi, Vice President - Marketing & CX, IndiaMART InterMESH Ltd.

Shreshtha Verma Dec 4, 2019 9:26 AM

The newly launched smart home fragrance is Bluetooth-enabled and can be controlled with a mobile app on a smartphone through both Android and iOS.

exchange4media Staff Dec 3, 2019 5:50 PM

The campaign is promoted on the digital platform using personalisation and video marketing to maximise consumer engagement

exchange4media Staff Dec 3, 2019 4:15 PM

Mirum India will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with marketing automation platform

exchange4media Staff Dec 3, 2019 2:44 PM

Pai talks about his hopes from the wedding mattress launch, the role of innovation, and the brand’s expansion plans

Neethu Mohan Dec 3, 2019 9:10 AM

Roch D'souza, CMO, Brand Factory, shares insights on how UGC has amplified the brand's Free Shopping Weekend event

Noel Dsouza Dec 3, 2019 9:09 AM