Marketing

Gupta passed away on Friday following a brief illness

exchange4media Staff 1 day ago

The Indi platform will enable Dhoni’s fans to become brand ambassadors for his Seven by MS Dhoni line of footwear, apparel and accessories while earning revenue on sales they generate

exchange4media Staff 2 days ago

Diana Penty will feature in skincare and makeup campaigns across digital and in-store platforms

exchange4media Staff 2 days ago

Industry leaders take a guess at who will walk away with the title tonight

exchange4media Staff 2 days ago

Weed will leave the FMCG giant in May next year. Unilever has not confirmed who will be stepping up to take on the top marketing role.

exchange4media Staff 3 days ago

11,000 B-school students applying their minds to create sustainable solutions for plastic packaging & recycling

exchange4media Staff 3 days ago

This takes the overall funding of Amazon Seller Services to Rs 75 billion crore so far in this fiscal year

exchange4media Staff 3 days ago

As of December 5, one million units of Carvaan has been sold since its launch. Carvaan contributes nearly half of Saregama’s music revenue.

Venkata Susmita Biswas 3 days ago

At the ninth edition of India PR & Corporate Communications Conference 2018, the topic for the second session is 'Crisis management and Brand management two edged sword’

exchange4media Staff 3 days ago

The series is based on the real-life story of 21 soldiers of 36th Sikh regiment of the British Indian Army which defended an army outpost at Saragarhi in the North-West Frontier Province in 1897

exchange4media Staff 4 days ago

Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury

exchange4media Staff 4 days ago

Fans have to create a profile on the website Bauua Ki Toli, connect their Facebook or Twitter profiles, and interact on the Red Chillies Entertainment pages to earn points

exchange4media Staff 4 days ago

Suvodeep Das, Vice President- Marketing, Sodexo BRS India, talks about the repositioning of the brand, their integrated marketing strategies and plans for 2019.

Neethu Mohan 4 days ago

The India PR & Corporate Communications Awards 2018 event will also host an all-day conference scheduled to be held on December 13 at The Leela Ambience in Gurugram

exchange4media Staff 4 days ago

Sushil Matey, Director, Marketing, Livpure spoke about the new campaign #CuttingPaani 2.0 and how it could become the next mass movement

Ruhail Amin 4 days ago

According to S4 Capital, the acquisition is part of its plans of forming a new media business incorporating data, content and technology

exchange4media Staff 5 days ago

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff 5 days ago

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff 5 days ago

CEO, Hero Cycles gave the leader address at e4m Conclave South where he emphasised on elements that were needed to engage with the distracted consumer specifically in the auto space

exchange4media Staff 5 days ago

Guessing game hots up ahead of the award function on December 7, 2018

exchange4media Staff 5 days ago