Marketing News
Bajaj Finserv

Through this initiative, the company aims to educate its customers and public at large on how to stay protected from financial fraud risks

exchange4media Staff 22 hours ago

Future Generali

The series features icons from sports such as football, cricket, tennis and shooting, who share their stories of dealing with anxiety and depression

exchange4media Staff 1 day ago

Godrej & Boyce

The newly launched campaign aims to inspire netizens with some of the lesser-known facts about the brand’s legacy

exchange4media Staff 1 day ago

Abhay Bahugune

Abhay Bahugune, Chief Operating Officer, Van Heusen walks us through the inception, execution, processing and marketing of Van Heusen’s new sub-brand

Ritika Raj May 7, 2021 8:53 AM

Pradeep Menon

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

Haruto Iwata & Tribuhuwan Joshi

Fujifilm MD Haruto Iwata & Public Relations & CSR Lead Tribuhuwan Joshi, share valuable insights around brand's new innovations, upcoming initiatives, marketing strategy & more

Ritika Raj May 6, 2021 9:14 AM

Unacademy

CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated

Mansi Sharma May 6, 2021 8:58 AM

Vedix haircare range

Vedix Business Head Jatin Gujrati shares that the brand will be expanding its digital sales channel further this year along with bringing 100+ new SKUs to the market

Mansi Sharma May 5, 2021 8:43 AM

Red Lab

The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions

exchange4media Staff May 5, 2021 8:18 AM

GiveIndia - Oyo

The campaign aims to raise INR 10 crore to offer rooms as isolation and quarantine shelters for COVID-19 positive patients in need

exchange4media Staff May 4, 2021 6:05 PM

Samsung

The company will provide USD 2 million worth of medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders and 1 million LDS syringes to Uttar Pradesh and Tamil Nadu

exchange4media Staff May 4, 2021 3:36 PM

Parineeti Chopra

The new campaign, featuring the actress, aims to highlight the importance of Pudin Hara during different stomach problems

exchange4media Staff May 4, 2021 3:11 PM

Nourish

The TVCs created by Leads Brand Connect have been launched on the national television channels

exchange4media Staff May 4, 2021 2:00 PM

Parryware

The brand has leveraged print and social media platforms like Facebook, Instagram, and Google for the campaign

exchange4media Staff May 4, 2021 12:47 PM

tata capital

The film is centred on Tata Capitals financial offerings for diverse consumer needs

exchange4media Staff May 4, 2021 12:06 PM

sk

The website has also introduced an exclusive video IP called Sar Utha Ke Jiyo Moments Powered by HDFC Life

exchange4media Staff May 4, 2021 10:28 AM

Sushma Bharath

Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also

Mansi Sharma May 4, 2021 8:17 AM

Pepsico foundation & SEEDS

As part of the partnership, SEEDS will drive Covid -19 vaccinations for the community at large, set up Covid care centres equipped with beds and medical facilities including oxygen cylinders

exchange4media Staff May 3, 2021 4:01 PM

Chris Evans

The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets

exchange4media Staff May 3, 2021 3:30 PM

‘Life Unscene’ campaign

The campaign is a series of two short videos where the surreal scenes were captured using the OPPO Reno 5 Pro 5G. The first video was premiered on Discovery Channel, TLC on the 1st May 2021

exchange4media Staff May 3, 2021 2:58 PM