Marketing News
Sonu Sood Edelweiss

The company has roped in the actor as a product ambassador since his recent contributions to public service resonate well with the brand's values

exchange4media Staff 29 minutes ago

Nescafe

The brand has taken it upon itself to motivate millennials to mentally stimulate them and restart their lives with renewed energy & focus

exchange4media Staff 55 minutes ago

martech friday

On the virtual roundtable, MarTech industry bigwigs shared insights on marketing automation, including challenges and opportunities

exchange4media Staff 1 hour ago

Maggi

With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles

exchange4media Staff 1 hour ago

Maggi

With the aim to celebrate this diversity and these indigenous ‘masalas’ of India, Nestlé India has launched a campaign for MAGGI Special Masala Noodles

exchange4media Staff 1 hour ago

equitas

Bank's offering includes Video KYC, Higher interest rates on Fixed Deposits and Savings Account

exchange4media Staff 15 hours ago

Varun Alagh

Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers

Christina Moniz 21 hours ago

maruti

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more

Srabana Lahiri 1 day ago

AnilKumar

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen 1 day ago

e4m webinar

On the virtual roundtable, MarTech industry bigwigs will share insights on marketing automation, including challenges and opportunities

exchange4media Staff 1 day ago

Kantar

The CX+ study reveals that for many retailers there is a huge gap between the brand promise and customer experience

exchange4media Staff 1 day ago

rajat

Kapoor started appearing on ProDot’s product packaging and digital media platforms from the end of July 2020

exchange4media Staff Aug 5, 2020 5:27 PM

mx player

The brand team and WATConsult steered away from the traditional methods to market

exchange4media Staff Aug 5, 2020 2:23 PM

tata capital

The brand's tagline has been changed for the first time since the company was established in 2007

exchange4media Staff Aug 5, 2020 1:56 PM

DB

Today's webinar will feature discussions on Tier II & Tier III cities leading recovery and emerging as drivers of growth in India

exchange4media Staff Aug 5, 2020 9:04 AM

Yes Bank

The campaign is being amplified across YouTube and Facebook

exchange4media Staff Aug 4, 2020 2:56 PM

Pepperfry

The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior

exchange4media Staff Aug 4, 2020 11:24 AM

Smita Murarka

Guest Column: Smita Murarka, VP-Marketing, Duroflex says consumers will now look for fluidity of purchase and brands they can trust

Smita Murarka Aug 4, 2020 8:24 AM

Tanishq

Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, talks about the brand’s Raksha Bandhan campaign and her expectations from the festive season

Christina Moniz Aug 3, 2020 12:52 PM