Marketing News
Tanhaji

The agency has spent Rs 7 crore in co-branding associations with the film

exchange4media Staff 1 day ago

Saint Gobain

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff 1 day ago

Farhan Akhtar Kingfisher Ultra

As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff 1 day ago

Tata AIG

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

exchange4media Staff 1 day ago

Swiggy

Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints

exchange4media Staff 1 day ago

Carvaan Earphones

The wired earphones have been specifically designed for an augmented aural experience and come with a 14.2 mm sound driver, Carvaan signature sound and enhanced bass

exchange4media Staff Jan 17, 2020 2:01 PM

Jeremy Hocking

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Manyavar

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

Viacom18 MTV Nishedh

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM

Aditi Rao Hydari Mithali Raj and Shakti Mohan

The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM

true balance one source

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India

exchange4media Staff Jan 15, 2020 3:53 PM

Saina Nehwal for Anker

The year-long deal will see Nehwal be a part of a 360-degree nation-wide multimedia campaign

exchange4media Staff Jan 15, 2020 12:59 PM

Arjun Ranga

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

Deepika Chhapaak

With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film

Tasmayee Laha Roy Jan 15, 2020 9:08 AM

Ranveer Singh for Kotak Mahindra

From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes

Misbaah Mansuri Jan 15, 2020 8:27 AM

Shilpa Shetty for Stella Home USA

The collections are available on Myntra, Flipkart, Home Center and on the Stellar Homes website

exchange4media Staff Jan 14, 2020 3:42 PM

Manohar Bhat

Manohar Bhat, Vice President and Head – Sales and Marketing, Kia Motors India talks on the big highlights for 2020, marketing mix and others

Nafisa Shaheen Jan 14, 2020 9:25 AM

Harikrishnan Pillai

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM