Marketing News
Cricketer Yuvraj Singh’s new supplement has raised doctors’ concerns over evidence, dosage and safety, prompting questions about the use of a celebrity’s cancer journey to market wellness products
As more brands enter the Korean skincare segment, competition for consumer attention and marketplace visibility is likely to increase
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the psychology behind memorable event experiences and why their lasting impact lies in the memories they create
At the fifth edition of the conference, Harsha Razdan, CEO - South Asia, dentsu, is set to share key insights on the topic titled ‘From Media Buying to Business Building’
Executive Director Keshav Bhajanka said the company's ROCE improved to 16.67%, reflecting a focus on operational efficiency alongside growth
E-commerce accounted for approximately 7% of Britannia’s overall business in Q2 FY27, as other distribution channels grew 1.8 times faster than general trade
India Agentic AI, MarTech & CX Week 2027 will bring together 5,000+ delegates and 200 speakers in New Delhi from January 27–29 to explore AI, marketing technology and CX.
The ‘Ramayana’ rush has pushed cinema ad inventory into premium territory, with brands across categories competing for visibility around the high-profile release
EBITDA rises 25% to Rs 222 crore, while PAT declines 3% to Rs 144 crore; company completes Rs 281.24 crore share buyback and declares Rs 5 interim dividend
Nykaa to acquire 82% equity stake in Namrata Soni-founded premium makeup brand for up to Rs 33 crore
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the power of slogans to create lasting impact
HUL’s sales surged 15% in the September quarter, its strongest growth in 14 quarters, even as A&P spends fell 9.3%. Can sharper marketing offset rising costs without diluting brand equity?
On his birthday, we decode Virat Kohli’s enduring brand value, exploring his endorsement portfolio, iconic ad campaigns and the commercial power that extends beyond cricket
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Taj Mahal Tea’s longstanding association with music, and its role in brand building
The joint editorial initiative will examine the evolving role of data, technology and AI in shaping the future of marketing
The increase comes against pressure on both margins and consumption, making advertisers more selective about where they deploy budgets and how quickly campaigns translate into sales
On Milind Soman’s birthday, a look at his advertising journey, from provocative campaigns to fitness-led brand associations that have kept him relevant across generations
Are Indian brands paying for AI capabilities that fail to deliver? An analysis of AI washing, inflated vendor claims, marketing investments and the need for measurable results.
The mandate covers creative strategy, content development and influencer-led communication for the company's established brands
Guest Column: Rahul Khurana, Founder, ScaleMind Media and Few Found, writes trust is being unbundled. AI is moving it from relationships to proof that anyone, or anything, can check
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, examines society’s progress, calling for environmental responsibility, civic sense and conscious living
As several companies report advertising growth outpacing revenue, the numbers raise questions about incremental returns, profitability and long-term demand creation
The proposed allocation accounts for one-third of the company's planned fresh issue of up to Rs 450 crore
The Parachute and Saffola maker raised A&SP spends to ₹451 crore in Q2 FY27, while PAT rose 31% to ₹550 crore on 13% revenue growth
At the ninth edition of the conference, Tarun Arora will share key insights on the topic ‘Health in the Age of AI: Empowering Consumers and Communities’
As the superstar turns 61 on November 2, his enduring appeal to advertisers offers a glimpse into how celebrity branding has evolved in India
The mandate is to Identify potential sponsors, build partnership propositions and drive sponsorship closures across multiple tiers
As the actress celebrates her birthday tomorrow, e4m revisits Aishwarya Rai Bachchan’s remarkable three-decade journey from a familiar face in 1990s advertising to a global luxury brand ambassador
As per reports, existing investors Avenir and Lux Capital are in talks to lead the funding round
With over 30 brands in her kitty, Ananya Panday, as per reports, has a $48.5 million brand value
As investors steer Indian studios towards countries like Dubai and Singapore, the talent stays home but the intellectual property, and its long-term returns, will be owned elsewhere
Beauty brands are weaving education into creator and performance marketing, but proving its commercial impact remains a challenge
Pidilite's revenue rose 20.9% to ₹4,297.59 crore in Q2, but costlier inputs capped profit growth at 7.2% and A&P spends were trimmed.
The e-commerce platform expects advertising monetisation as a percentage of NMV to increase from FY28
How do festive purchases turn into lasting brand loyalty? Explore how convenience, safety, accessibility and personal experiences shape customer relationships beyond the festive season.
Microsoft’s broader quarterly revenue rose 19% and Azure accelerated 48%
According to the BSE filing, the company recorded a 23% year-on-year growth in consolidated revenue, reaching Rs 14,971 crore
NSV up 2.8% at ₹3,258 crore and premium portfolio grows 6.3%, but heavier marketing and policy headwinds in Maharashtra and Karnataka dent EBITDA and profit
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how brands borrow the moral currency of social causes to build relevance and affinity
Half-year advertising and promotion expenses fall 2.8% to ₹3,138 crore as consolidated turnover reaches ₹18,071 crore
According to the Rural Barometer 2026 report, rural e-commerce has nearly tripled since 2022 as influencer-led shopping and AI adoption reshape consumer behaviour
A look at Aditi Rao Hydari’s endorsement journey as she celebrates her 40th birthday today
Dr Annurag Batra writes how Fossil’s choice of Sawai Padmanabh Singh, the titular Maharaja of Jaipur, sets it apart from conventional celebrity endorsements
Baillie Gifford values VerSe Innovation at $576 million, marking down its 1.3% stake by nearly 80% over 19 months
EBITDA rises 90% to Rs 270 crore, taking quarterly margin to 10% for the first time
Mankind Pharma’s EBITDA rose 27% to Rs 1,175 crore, while international revenue surged nearly 33% in Q2 FY27
Recent digital debuts by Saif Ali Khan, alongside the proven trajectories of Zeenat Aman and Aditya Roy Kapur, have demonstrated that a non-existent digital footprint is no longer a liability
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, breaks down the reasons for CFOs increasingly becoming part of CMO discussions
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, shares his take on what the real test for a brand is
As brands invest in immersive activations, product trials and consumer experiences, the challenge is moving beyond visibility to establish what these investments deliver, say industry heads
Fast-food giant will end one of sport’s longest-running sponsorships after its 2026 World Cup campaign underperformed expectations
The awards recognised leaders representing Microsoft, Visa, Pfizer, Mondelēz International, Kraft Heinz, BYD, Landmark Group, flydubai and leading regional financial institutions
Jack Dorsey's Block unveils Dessa, a speech-to-speech AI model trained on human conversations that can listen, interrupt and respond to emotions in real time.
Westlife Foodworld added 11 outlets in Q2 FY27, taking its network to 492 restaurants across 80 cities, while operating EBITDA rose 29% to Rs 98 crore
After nearly two decades at Colgate-Palmolive, Parekh moves from regional marketing leadership in APAC to head marketing at the India business
‘Black October’ 2026 raises global cybersecurity concerns as millions of hacking attempts, critical software vulnerabilities and AI-powered cyber threats put businesses at risk.
As e-commerce and Q-comm players expand private labels, the dual role as brand owners and retail-media businesses raises questions about competition, visibility and access to consumers
As marketplaces bring shopping into videos, agencies, brands and creators weigh the opportunities and challenges of tracking sales and measuring returns
With local Instagram pages offering targeted reach at relatively low costs, retailers are exploring new ways to drive footfall while navigating concerns over engagement and campaign reporting
Net sales grew 12% to ₹1,691 crore, while the oral-care major said it had increased spending on brand building and premiumisation during the September quarter
Havells India’s net revenue rose over 34% year-on-year to ₹6,417 crore in Q2 FY27, while advertising and sales promotion expenses increased marginally to ₹136 crore
Food and beverages, personal care and household products accounted for more than half of celebrity-endorsed TV ads, while IPL drove the highest ad volumes in the April-June quarter, as per TAM AdEx
While consolidated revenue from operations rose to ₹7,571 crore, the company has posted a net loss of ₹922 crore
Sapphire Foods India reported restaurant sales of ₹885.3 crore in Q2 FY27, with KFC India recording its strongest revenue growth in 16 quarters
THE BRIJ Incubator concludes Foundry Cohort 2 in Jaipur, with 13 creative startups presenting growth strategies focused on revenue, pricing, profitability and customer demand.
Over the years, Parineeti's on-screen presence has found a place in everyday lives, bringing back familiar jingles, memorable campaigns and a sense of nostalgia
The food regulator has sought evidence for health and growth claims used to promote infant formula and children’s nutrition products
In the world of advertising and communications, Shah’s legacy lies not in a single campaign or a memorable slogan, but in a fundamental shift in how political battles are fought
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes the market now offers SUVs at several price points, giving consumers more choices than ever before
The mandate will focus on strengthening Kamdhenu Limited’s digital presence through integrated strategy, creative and performance-led marketing
The company’s advertising and sales promotion outlay reached ₹2,083 crore in H1 FY27, as consolidated adjusted revenue rose 76% year on year to ₹24,621 crore in Q2
Industry experts see quick home services emerging as a major growth opportunity, with platforms stepping up marketing investments to tap festive demand and build year-round consumer habit
Tattooing is personal; the process requires trust, and the customer’s connection with the artist can outlast the visit itself
Marketing leaders weigh in on how brands selling infrequently purchased products balance customer acquisition, brand building and measurable business returns
Customers may hold individual products separately, but their financial responsibilities are connected
How can brands turn app downloads into customer loyalty? Industry leaders explain how personalisation, seamless experiences and consistent value drive app retention.
The invitation seeks partners with at least five years of agency experience
Guest Column: Dr. Sandeep Goyal explores 4 rules of how to maximize Hirameki in marketing
From thoughtful packaging and practical gifts to personalised service and comfort, brands are looking beyond products to create meaningful festive shopping experiences
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealership visits to find out about vehicles
Sharma takes on the role after nearly a decade with the organisation, having started his journey as an intern
Nitin Singhal moves to VVF Group after nearly 14 years at Pernod Ricard India, where he most recently served as Director Revenue Growth
Chandrasekar Radhakrishnan previously served as Chief Business Officer for the company’s Automotive and Home Energy businesses
How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.
The brand sells Geographical Indication tagged foods, grown slowly by farmer collectives in their place of origin, under the line ‘The Origin of Purity’
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companies are facing renewed pressure on margins
The former Nestlé India chief spoke to e4m about his book ‘Courage Under Fire’, lessons from the Maggi crisis, leadership and why empathy, trust and people-centricity are key for organisations
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that despite restrictions on direct advertising, liquor brands continue to find ways to stay in the consumer's mind
Revenue from operations grew 52.8% year-on-year to ₹9,898.9 crore in the September quarter
The group’s revenue from operations rose to ₹1,45,880 crore, while its net loss narrowed marginally by ₹178 crore to ₹8,468 crore
What if ChatGPT ruled the world? From universal healthcare to holding billionaires accountable, discover the five laws it proposed and why it would surrender absolute power.
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
As automation accelerates content production and media planning, rising output expectations, quality checks & fragmented workflows are eating into the time AI was meant to save, say marketing execs
Guest Column: From Ranveer Singh to Akshay Kumar, brands are using celebrity power to build awareness in a low-involvement category, writes Ganapathy Viswanathan
From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices
Upon closing the transaction, Ithaca Co-CEOs, Ravi Gupta and John Hegeman, will become Co-CEOs of Bumble
While Sadoun did not identify the two accounts, he was likely referring to Microsoft and PepsiCo
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Fresh capital will accelerate product portfolio expansion, strengthen quick commerce and offline retail presence, and deepen digital penetration across Tier 2 and Tier 3 markets
Dabur’s Vice President and Head of Media says YouTube’s newspaper campaign highlights why marketers should combine the strengths of different media
The athlete is the latest addition to a list of celebs and sports figures whose official LinkedIn debuts triggered headlines
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
Media and marketing veteran Shubhranshu Singh examines whether India’s booming packaged snacks market could face a shift in consumer preferences similar to the US
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how media planners can balance reach, frequency and engagement to achieve campaign objectives
There is a certain authority in Amitabh Bachchan’s voice, and brands understand the value of that
With soda brands sporting the same colours, fonts and flavours, branding experts flag how the chase for quick-commerce sales risks brand differentiation and recall
The jury chair for the 10th edition of the awards is Rajesh Jejurikar, Executive Director & CEO (Auto & Farm Sector), Mahindra Group
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention, recall and customer preference
BW BusinessWorld HealthNext India Summit & Awards brings together leaders, policymakers, clinicians, innovators, entrepreneurs and stakeholders for a defining conversation on the future of healthcare
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the 7-Eleven’s exit offers a larger lesson for global retailers entering India
India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it
Nirupam Sahay will chair the jury for the sixth edition of Pitch Marketing 30under30 Awards
As Birla Opus, JSW Dulux & Pidilite’s Haisha challenge leaders, the festive season will show whether distribution muscle, dealer economics and painter influence can shift long-held consumer habits
Industry leaders will share key insights on the theme ‘Winning Attention with Context and Creativity’
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
With recommendations and checkout nudges, Q-commerce players are turning the shopping journey into a growing pool of media inventory, say experts
Domino’s India adds 88 outlets to reach 2,601 stores, as Jubilant FoodWorks’ consolidated revenue rises 11.9% to Rs 2,608.7 crore
CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.
The issue examines next-generation leadership and consumer expansion, alongside a special package on the BW Future of Design Summit and Awards 2026
While Home and Personal Care leads the portfolio, e-commerce, quick commerce and modern trade continue to emerge as key growth channels for the FMCG major
IndusInd General Insurance’s Gaurav Srivastava discusses his career journey, customer-first CX, AI, self-service and the changing expectations of insurance customers.
The court has put the regulator's directive on hold, offering a breather to the three companies, who say the ban has disrupted their operations
As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic
With SEBI tightening oversight, industry leaders say financial brands are focusing on practical, accessible education to help consumers make more informed decisions
The Managing Director of William Grant & Sons India has built a career spanning marketing, sales and business development
The company has not yet disclosed the absolute ad spending for the quarter
The 12th edition of the awards is set to honour impactful marketing initiatives, creative excellence and innovative media strategies
At e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, spoke on new AI-led capabilities, remarketing tactics and more
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
Manish Tiwary is the Chairman & Managing Director of Nestle India Limited
Media and marketing veteran Shubhranshu Singh highlights ‘infobesity’, saying brands must reduce cognitive load and make it easier for consumers to choose amid endless information and options
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