The agency has spent Rs 7 crore in co-branding associations with the film

exchange4media Staff 1 day ago

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

exchange4media Staff 1 day ago

As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff 1 day ago

Two of the five ads in the series are already live, and the rest are scheduled in the coming week

exchange4media Staff 1 day ago

Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints

exchange4media Staff 1 day ago

The wired earphones have been specifically designed for an augmented aural experience and come with a 14.2 mm sound driver, Carvaan signature sound and enhanced bass

exchange4media Staff Jan 17, 2020 2:01 PM

Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies

Neethu Mohan Jan 17, 2020 8:34 AM

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM

The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM

The Game of Thrones actor has been roped in for Clinique's iD collection

exchange4media Staff Jan 16, 2020 11:06 AM

The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India

exchange4media Staff Jan 15, 2020 3:53 PM

The year-long deal will see Nehwal be a part of a 360-degree nation-wide multimedia campaign

exchange4media Staff Jan 15, 2020 12:59 PM

Managing Partner NR Group & MD – Cycle Agarbatti, Ranga tells us about the company's ad strategies, product diversification and e-commerce plans

Neethu Mohan Jan 15, 2020 9:28 AM

With nationalism being the 'flavour of the season', experts decode whether the actor’s off-screen choice has impacted her brand image and film

Tasmayee Laha Roy Jan 15, 2020 9:08 AM

From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes

Misbaah Mansuri Jan 15, 2020 8:27 AM

The campaign ran across Facebook, Instagram and other social media platforms

exchange4media Staff Jan 14, 2020 7:22 PM

The collections are available on Myntra, Flipkart, Home Center and on the Stellar Homes website

exchange4media Staff Jan 14, 2020 3:42 PM

Manohar Bhat, Vice President and Head – Sales and Marketing, Kia Motors India talks on the big highlights for 2020, marketing mix and others

Nafisa Shaheen Jan 14, 2020 9:25 AM

Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares his top learnings from 2019 and his movie marketing predictions for 2020

Shreshtha Verma Jan 14, 2020 8:39 AM