Changing media landscape in rapidly evolving digital world: Deepak Lamba, Worldwide Media
Ex-Airtel Chief Brand Officer Rajiv Mathrani joins Star Sports as CMO
Aaj Tak announces brand campaign ‘Saare Jahaan Se Sachcha’
Rajneel Kumar joins ZEE5 as Business Head- Expansion Projects & Head of Products
BARC Week 36: Lizol returns to lead Top 10 brands
In top 10 categories of the current year (January-June 2018) on television, top 3 includes toilet soaps leading the category followed by B2C online shopping and tooth pastes
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J Walter Thompson South Asia is also the only creative agency that features in the finalist list for...
With an aim to engage with the audience and build the craze for ‘Side Hero’, Eros Now has undertaken...
.jpg "Crizal unveils new campaign featuring Shruti Haasan and Arjun Kapoor")
The new ad reflects the youthful persona and establishes why Crizal is clearly the best for the youn...
The day-long event brought together the brightest minds in business, media and publishing, to talk a...
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency
Flipkart entered the same category after a brief hiatus in the fifth spot
Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more
A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man