Watch: Good content engages, entertains and empowers: Sunil Lulla, Balaji Telefilms
#HappyBdayPMModi: From humble beginnings to creating Brand NaMo
WPP's Wunderman appoints Mel Edwards as Global Chief Executive Officer
MSL India appoints Shirley D’Costa as Digital Practice Lead, West
Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions
Despite the growth of digital, most advertisers feel TV provides better scale and brand building capabilities.
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zeotap’s integration with Adobe is in line with an increasing need to base customer research and out...
Ajay Kakar was re-elected Vice-President, Shashi Sinha as Secretary, Mitrajit Bhattacharya as Jt. Se...
Mathrani will report to Star Sports CEO Gautam Thakar
Bhasin and Pawar will continue in their respective roles as Chairman and Vice Chairman of MRUC unti...
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL
A weekly roundup of all big stories that made headlines during the week