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The agency’s primary focus is to help the brand grow based on strong insights and a formidable commu...

J Walter Thompson South Asia is also the only creative agency that features in the finalist list for...

With an aim to engage with the audience and build the craze for ‘Side Hero’, Eros Now has undertaken...

The new ad reflects the youthful persona and establishes why Crizal is clearly the best for the youn...

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey