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INDUSTRY-BRIEFING

Brands take a stand, but do so with caution!

Brands take a stand, but do so with caution!

Latest News

VikramMehra

Product is the hero. Music is the celebrity we need in our advertising: Vikram Mehra
1 hour ago

‘Creating Myntra's End of Reason Sale campaign was phenomenal’
1 hour ago

L&K Saatchi & Saatchi absorbs Propaganda India
13 hours ago

Eros International Plc sees 121.7% drop in operating profit in Q4
13 hours ago

News18 India elevates Kishore Ajwani as Managing Editor
14 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

OTT

Cashing in on the second screen

Star players from 2019 World Cup final likely to see their value soar in IPL 2020

Brands

Ads that scored big this ICC World Cup

VikramMehra

Product is the hero. Music is the celebrity we need in our advertising: Vikram Mehra

AdEx TAM

TAM AdEx report: Print sees good growth in Consumer Durable, Auto & Retail sectors

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ICC world Cup
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ICC World Cup: Star Network saw 206mn viewers tune in for India-Pak game

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

Dish TV India unveils #DishkiyaonFan anthem to cheer for Team India

ICC World Cup: Star Network records 315mn viewership in 2 weeks

Star Sports records 269 mn viewers for Opening Week of ICC Cricket World Cup 2019

Ad rates soaring for this cricket World Cup’s first Indo-Pak game

International News
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Kim

Kim Douglas quits Publicis Sapient
5 days ago

Dentsu

Dentsu enters partnership with Israeli technology company Imprint
5 days ago

Martin Cass

CEO Martin Cass exits as MDC Partners forms new network uniting media, technology & data
5 days ago

Andreas Vogiatzakis

Havas Malaysia's Andreas Vogiatzakis named as Group CEO of Star Media Group
6 days ago

Industry Briefing

VIVO Pro Kabaddi League 7 to start July 20

15 hours ago

Aaj Tak & India Today TV score high on Budget Day viewership

16 hours ago

VYRL Cover Star and Gaana celebrate the success of 'Woh Baarishien'

18 hours ago

Zee Telugu brings World Television Premiere of Nani and Shraddha Srinath-starrer 'Jersey'

19 hours ago

CREATIVE SHOWCASE
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Radhika and smartwat...

Radhika and smartwater - Made Differently

3 days ago

Rana and smartwater...

Rana and smartwater - Made Differently

3 days ago

#FearNoBill with Jim...

#FearNoBill with Jim Sarbh | Dineout

3 days ago

Feels Like Jockey

Feels Like Jockey

4 days ago

Sunte Ja | Slow Breakfast | Spotify India

Sunte Ja | Slow Breakfast | Spotify India

3 days ago

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e4m VIDEO
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Ramakrishnan Ramamurthi, Polycab, lists key parameters for marketers

Ramakrishnan Ramamurthi, Polycab, lists key parameters for marketers

Thomas Barta says great marketers are great change leaders too

Thomas Barta says great marketers are great change leaders too

Suhail Sameer, RP-Sanjiv Goenka Group, talks about how influencers can greatly impact sales

Suhail Sameer, RP-Sanjiv Goenka Group, talks about how influencers can greatly impact sales

Suresh Narayanan, Nestle India, on the digital world defining consumer behaviour

Suresh Narayanan, Nestle India, on the digital world defining consumer behaviour

Sabyasachi Mitter, Fulcro, on how WhatsApp could change the digital acquisition process

Sabyasachi Mitter, Fulcro, on how WhatsApp could change the digital acquisition process

Rashmi Putcha, Co-Founder, Liqvd Asia, on the big win at IDMA 2019

Rashmi Putcha, Co-Founder, Liqvd Asia, on the big win at IDMA 2019

Mitchelle Rozario Jansen, Regional Head, Operations, WATConsult on receiving the award

Mitchelle Rozario Jansen, Regional Head, Operations, WATConsult on receiving the award

Sam Balsara, Chairman, Madison World on Madison Digital's win at IDMA 2019

Sam Balsara, Chairman, Madison World on Madison Digital's win at IDMA 2019

Keynote Address : Saugata Gupta MD & CEO, Marico

Keynote Address : Saugata Gupta MD & CEO, Marico

Celeb Talk : The State of Influencer Marketing & Way Ahead...

Celeb Talk : The State of Influencer Marketing & Way Ahead...

MOST READ STORY

Dhoni and Jadeja's brand value soars as India go down fighting in World Cup
5 days ago

Why is media seeing so many resignations?
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After quitting Network 18, Priyanka Sehgal launches own firm LitDigital
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GECs face major drop in ad revenues after pulling out from DD Free Dish
6 days ago

Kerala Tourism trends with #Keralatales
4 days ago

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PHOTO GALLERY
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Marketing Experts come together to discuss their thoughts on ‘Real Conversations in Digital Age’ at Delhi

21 hours ago

Industry Friends & Associates Socialise at Brunch hosted By Annurag Batra at New Delhi

21 hours ago

exchange4media rewards digital go-getters at 10th edition of Indian Digital Media Awards in Mumbai

1 week ago

exchange4media’s Pitch Top 50 Brands jury picks brands that really matter

1 week ago

Exchange4media’s loudest.in hosts the second edition of music inc. In Mumbai

01-July-2019

India chapter of IAA and twitter India organise #Indiahappyhour combining knowledge, networking, fun @cannes

01-July-2019

Exchange4media organizes the third edition of Techmanch to discuss digital marketing at Glitzy event in Mumbai

01-July-2019

Neil George of Nivea India speaks about the journey of the Marcom industry at IAA retrospect prospects event in Mumbai

01-July-2019

Exchange4media’s Realty+ organizes the 11th edition of its conclave & excellence awards in Gujarat

24-June-2019

Industry specialists celebrate discovery communications India’s biggest sales upfront of 2019 at an Event in Mumbai

24-June-2019

TRENDING TOPIC

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INTERVIEW

What is the sound of your brand?

Aakar Innovations launches Anandi Eco+, a compostable menstrual hygiene product
18-June-2019

How Performance Marketing acts as a game changer for brands in the digital era
12-June-2019

‘Joint campaign for Uber Rides & Uber Eats aimed at humanising the brand’
25-May-2019

GUEST COLUMN

Competing online in India’s emerging sports ecosystem: Nikhil Arora, GoDaddy
5 days ago

Then the Angels came for George: A tribute by Gopinath Menon
1 week ago

Gentleman George: A tribute by Shelton Pinheiro
02-July-2019

The Lighthouse. RIP George: A tribute by Navroze D Dhondy
02-July-2019

Six brands that catch the eye in London #CWC19: Mehraj Dube, ABP News
20-June-2019

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Media

TELEVISION

Animal Planet celebrates 20th anniversary with brand refresh

The channel will adopt a new Animal Planet mark incorporating a fresh and distinctive image of a leaping elephant

Sony Pictures Sports Network kicks-off upcoming cricket series with #MoreCricket campaign

3 days ago

It's wait & watch for industry as BARC releases 1st separate Free & Pay channel viewership

4 days ago

We want to build a Rs 10,000 crore company in 3-5 years: Sudhanshu Vats

4 days ago

Why is media seeing so many resignations?

5 days ago

DIGITAL

Cashing in on the second screen

How broadcasters and advertisers are leveraging consumption of content on mobile phones, tablets, laptops, etc., to engage more with viewers

Hotstar recorded 25.3 mn viewers during the India vs New Zealand World Cup semi-...

18 hours ago

Are 6-second YouTube ads effective?

1 day ago

Blued launches anti cyber bullying campaign for the LGTBQ community

1 day ago

Luminous Power Technologies launches first digital campaign with Sachin Tendulka...

3 days ago

OUT OF HOME

Taggify and Surfboard Digital sign exclusive 3 year contract with Eyetalk Media...

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.

ZEE5 and Brandscope partner to build awareness of OTT content in regional audien...

07-June-2019

Adidas Originals disrupts OOH with unique Nite Jogger campaign

27-May-2019

Eyetalk Media Ventures appoints Rahul Biswas as Group CMO

08-May-2019

Chitra Painters wins sole media rights for exterior railway station premises

25-April-2019

PRINT

How Dainik Jagran cracked the readership code

Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward

Print Media heads call imposition of customs duty on newsprint a shocker

1 week ago

Budget 2019: Govt slaps 10% custom duty on newsprint

1 week ago

Dainik Bhaskar ropes in Salman Khan for its circulation expansion drive

1 week ago

Mumbai Samachar celebrates its 198th anniversary

1 week ago

RADIO

RAM Ratings Week 24: Fever FM maintains lead in Mumbai and Delhi

Radio City and Radio Mirchi continue on top in Bangalore and Kolkata respectively

Radio One hikes ad rates by 30%

1 week ago

RAM Ratings Week 23: Fever FM retains lead in Mumbai and Delhi

27-June-2019

Unified measurement currency is the need of hour for radio industry: B Surendar,...

27-June-2019

RAM Ratings Week 22: Fever FM continues to be in No.1 position in Mumbai and Del...

21-June-2019