The Advertising Club to host digital review D-CODE on Aug 1
Manish Aggarwal appointed as Business Head of Zee5
Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire
Is Croma's 'Upgrade Life' campaign responsible consumerism done right?
BARC Week 27: Lizol leads Top 10 Brands
Industry praises TRAI's landmark recommendations regarding user privacy, control over personal data and transparency
.jpg "22% Ad Revenue Growth, ZEE5 Launch, GEC Viewership Boost Help ZEEL Close Q1 On Strong Note")
.jpg "From Mbappe to Kane, FIFA’18 throws up new stars for brands to chase")
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Designed and conceptualised by WATConsult, FACES Canada launches a new campaign, #BeautifulBeginsWit...
Google was also given 90 days to stop what the EU said were "illegal practices" on contracts with ha...
The fresh round of funding will be used to to further BookMyShow's plans to become the 'Entertainmen...
This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Minis...
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
.jpg "Hinterlands have long-term growth prospects: Manasi Narasimhan, Mastercard")
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category
Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.
Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space