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zeotap’s integration with Adobe is in line with an increasing need to base customer research and out...

Ajay Kakar was re-elected Vice-President, Shashi Sinha as Secretary, Mitrajit Bhattacharya as Jt. Se...

Bhasin and Pawar will continue in their respective roles as Chairman and Vice Chairman of MRUC unti...

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency