IPL Ad Series- Part VI: Why Vivo’s ad campaign is a massy masterstroke
BARC Week 15: Advent of IPL sees Vodafone and Vivo enter Top 10 Brands
JWT Coffee & Donuts: It’s time marketers took cognizance of Adultescence: Noor Samra
London-based ad agency Blackmilk opens office in Mumbai
Dulux Velvet Touch inspires homeowners to celebrate their ‘Glow of Success’
According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels
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Rivers in a Bottle campaign looks to address the grim issue of India's rivers drying up
‘National Road Safety Week’ is a week-long initiative starting from April 23 to April 30, 2018 acros...
The channel will decode the stock markets and implications on the economy on Weekdays from 7 am to 4...
The ‘Love is Growing’ campaign celebrates how Activa unites millions of Indian families and youth
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
.jpg "Pepperfry to launch new campaign and scale up content marketing")
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.
We list a few important stories that you may have missed in the week gone by
.jpg "JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign")
The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds