Cannes Lions 2018

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Entries from McCann Health, DDB Mudra, Grey India, JWT, and TBWA India India have been shortlisted.

Brand goes the stand-up comedy route to launch India’s first comprehensive home appliance protection...

We list a few important stories that you may have missed in the week gone by

The grand event is all slated to be aired on June 16th at 8 pm and on June 17th 3 pm and is hosted b...

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

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