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With Adobe Analytics, Vistara will derive accurate, timely and insightful data that will translate i...

Star Plus recorded a viewership of 323484 Impressions (000s), against 328826 Impressions (000s) last...

Chimp&z Inc will be responsible for interacting with Barista's audience online by conceptualizing a...

The channel witnessed a hike in this week ratings and registered 949032 Impressions (000s) against 9...

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.