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Gillette vs Bombay Shaving Co: Where does comparative advertising end & belittling begin?
For the ad industry, the question goes beyond the courtroom to how far can brands push a creative; legal experts say the aim shoul...
International News
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TELEVISION
Happy birthday Rajesh Kamat: From building media businesses to investing in their future
Currently Managing Director at Emerald Media Advisors in Singapore, Kamat has spent more than a decade on the investment side of the media and entertainment ecosystem
DIGITAL
From mass TV to regional screens, why CTV is now a sharper media play: Russhabh Thakkar
At Pitch BFSI Summit, Russhabh R Thakkar, Founder and CEO of Frodoh, explored the shifts in the CTV ecosystem
OUT OF HOME
An open letter to the Prime Minister
Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants
Aman Gupta releases book on leadership, The Glass House
Gupta is a business leader, entrepreneur, investor and advisor
RADIO
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game
