Pankaj Belwariar joins Rajasthan Patrika as Head of Marketing for North-East
IPL Ad Series- Part VI: Why Vivo’s ad campaign is a massy masterstroke
BARC Week 15: Advent of IPL sees Vodafone and Vivo enter Top 10 Brands
JWT Coffee & Donuts: It’s time marketers took cognizance of Adultescence: Noor Samra
London-based ad agency Blackmilk opens office in Mumbai
According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels
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As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising...
The new acquisition sees MBL's entry into one of the top 5 radio markets in the country
.jpg "Lemon Mobiles is back in the game; revamps its brand identity with new logo")
The company has also come up with new a mission and vision which is to be a seamless organization ad...
The association will commence with a national brand campaign that will run at the end of April in al...
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
.jpg "Pepperfry to launch new campaign and scale up content marketing")
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia
The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.
We list a few important stories that you may have missed in the week gone by