India drops by two ranks on World Press Freedom Index
IPL Ad Series- Part IX: Does MakeMyTrip’s ad campaign cut it?
Live.Me to begin broadcasting shows in May
Pepper Creative Awards to be announced on April 27
HT and The Print to share each other’s ‘best work’
The total revenue of the social network giant stood at $ 11, 966 million, which is an increase of 49% compared to the same period last year
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
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Following this Eros Now to come out with original shows in the month of June and July, and focus on...
.jpg "WaterAid India launches poignant ‘Dreams for Sale’ campaign")
The campaign brings to the fore a stark reality- when clean water becomes a rarity, it keeps childre...
.jpg "Horlicks’ Fearless Kota to be showcased at The VOWSS, D&AD festival")
The film crafted by FCB India is set in the coaching hub- Kota and the film drives home the message...
CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite...
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print
The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders
The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)