Latest News
TOP NEWS IN MEDIA, MARKETING AND ADVERTISING
Trending Topics
Trending Companies
How Samsung turned Apple’s first foldable into a global competitive-marketing moment
As Apple entered the foldable smartphone category, Samsung used the moment to put seven years of category experience, humour and g...
International News
e4m zest
Pitch CMO Summit 2026 Bengaluru Explores Brand Love In An Age Of Disruption
19 hours ago
Essel Group At 100: Zee Tamizh Celebrates A Century Of Stories And Legacy
24-August-2026
Zee Keralam Marks Essel Group’s 100-Year Legacy With A Grand Celebration
17-August-2026
ShareChat & Moj Culture Intelligence Summit Explores Culture-Led Branding
17-August-2026
e4m VIDEO
MOST READ STORY
People-Movement
TELEVISION
TRAI drops weekly TV ad reporting requirement after 12-minute ceiling removed
This marks another step in the dismantling of the regulatory framework that had governed the amount of advertising that could be carried by television channels
DIGITAL
What does an ad look like inside AI? ChatGPT and Google are starting to answer
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
OUT OF HOME
OTT on OOH: Why streaming players are moving outdoors
As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social
ABC seeks govt nod to audit digital news circulation
The ABC’s proposal comes amid a measurement vacuum in digital news space with MRUCI working hard to bring print & digital readership under IRS ambit
RADIO
ENIL posts consolidated revenue of Rs 113 crore in Q1
ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY
