Marketing Initiative

Motorola's Micro Influencer Strategy Drives Big Billion Days Success

How Micro Influencers Powered Motorola Big Billion Days Bigger

Hyundai

Hyundai BAYON's AI Voice Embedded Print Ad

Latest News

MIB Budget Grows by 4.44% to ₹4,551.94 Crore for 2026-27

MIB budget increased by 4.44%; ₹4,551.94 crore allocated for 2026-27
38 minutes ago

Jeff Bezos-backed Physical Intelligence eyes $1 billion funding
1 hour ago

Keus Smart Home names Pranav Choubey Head of Marketing
1 hour ago

Target appoints Anurag Singhvi as Head of eCommerce Analytics & Digital Intelligence
2 hours ago

Hinduja Housing Finance names Vivek Kannan as CEO
2 hours ago

Celebrating Vikram Sakhuja: The marketer who became media's master builder
2 hours ago

Pankti Sidhpura joins JioStar as Research Manager, Sports
2 hours ago

ByzGrow Capital appoints Amit Gugnani as Senior Advisor
2 hours ago

Dhiraj Kumar named Senior Vice President – Marketing at TDI Infratech
2 hours ago

Atul Vidhate promoted to Marketing Manager at QWQER India
2 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

India's Gaming Industry Faces Challenges Amid Global Opportunities

Policy uncertainty, low ARPU push gaming developers abroad, risking India’s Orange Economy

Amazon Q3 Ad Revenue Grows 12% to $19.6 Billion, Falls Short of Estimates

Amazon ad revenue rises 12% to $19.6 billion in Q3, misses estimates

Why Google Search Revenue Falls Below 50% for the First Time

#e4mXplains: Google is a verb. So why is Search now just 49.7% of Alphabet's revenue?

print publishers

Print publishers struggle to impose 15% ad surcharge even during festive season

Diwali

Who owns Diwali: The brands, the culture, or the consumer?

IMA

READ E-PAPER

Impact Cover

View All

Smartphone Brands Face Ad Spend Dilemma Amid Market Decline

Smartphone Slump: Will brands rein in festive ad spends?
1 day ago

Diwali Sweets

Diwali’s Sugar Dilemma: Can healthy mithai find a place at India’s festive table?
1 day ago

durga puja

Beyond translation: Why Bengal is becoming the brief, not just the market
1 week ago

Durga Puja 2026

Durga Puja 2026: How brands tap into stories behind the celebrations
1 week ago

Jewellery Brands: What really drives the buying decision?

Jewellery Brands: What really drives the buying decision?
1 week ago

Trending Topics
View All

MIB Budget Allocation 2026-27

Funding for Physical Intelligence

Keus Smart Home Marketing Appointment

Target Appoints New Head

Trending Companies
View All

The Home Depot

Avenir

Alphabet

Anicut Capital

View All

Dr. Annurag Batra Inspires Symbiosis Dubai Students on Entrepreneurship

Symbiosis Dubai hosts Dr. Annurag Batra for session on entrepreneurship & career readiness

Dr. Batra emphasised the importance of consistency and hard work and introduced students to his philosophy of the three Cs - Conte...

Big stars, bigger spends: Are celeb ads enough to create brand recall?

sandeep goyal

Yohaku no Bi: The beauty of the empty space

satellite internet

Jio, Starlink, Airtel: Who stands to gain from India's satellite internet revolution?

Uday Shankar Advocates for Better Economics in Indian Sports

Uday Shankar says Disney Star misjudged value of one cricket rights

International News
View All

Fabian Garcia Named New CEO of Clorox, Succeeding Linda Rendle

Fabian Garcia to succeed Linda Rendle as Clorox CEO
7 hours ago

LVMH appoints Hector Muelas as Chief Brand Creative Officer of Louis Vuitton
2 days ago

Lauren Peacock Appointed Director of Partnerships at BBC Studios ANZ

Lauren Peacock joins BBC Studios as Director-Partnerships, Brand & Digital, ANZ Production
4 days ago

Ben Beath Appointed Chief AI Officer at Avanade

Avanade names Ben Beath as Chief AI Officer
4 days ago

Industry Briefing
View All

Bodhi Tree Multimedia Secures Shareholder Approval for QIP Fundraise

Bodhi Tree Multimedia shareholders approve fundraise through QIP

Amish Devgan's New Show 'Dhurandhar' Sparks Timing Speculation for 'ChakraView'

Will Amish Devgan’s ‘Dhurandhar’ change the timing of Sumit Awasthi’s ‘ChakraView’?

Snapchat's Inner Circle Campaign Highlights Gen Z's Shopping Habits

Snapchat launches ‘Inner Circle’, a brand campaign exploring how Gen Z shops through chat

Gold Winner Unveils New TVC Featuring Suma Kanakala in AP & Telangana

Gold Winner launches new TVC in Andhra Pradesh & Telangana

John Abraham Joins Helios Luxe to Share Extraordinary Watch Stories

Helios Luxe onboards John Abraham for ‘extraordinary watch stories’

Atishaya Khannaa Appointed Communications Lead at Hitachi Digital

Atishaya Khannaa takes on role of Communications Lead at Hitachi Digital

e4m zest
View All

Ramkrishna Naik of Kansai Nerolac, Amit Gheji of Ashirvad Pipes by aliaxis, Sidheshwar Sharma of Jio- BP, Ashish Morone of HDFC Bank, Aniruddha Haldar of TVS Motor Company, Bhaskar Ramesh of JioStar, Sunil Gadgil of The Duracell Company, Kaushik Vedula of Castrol India, Ajay Dang of UltraTech Cement, Bishwajeet Samal of Volkswagen, Allen Eric of Marico, Jiten Mahendra of Shoppers Stop, Rajeeb Kumar Dash of Adani Realty, Nawal Ahuja of exchange4media, Priyanka Mehra of COMvergence, Rajesh Jejurikar of Mahindra & Mahindra Ltd, Pooja Asar of Tata Motors, Aditya Singh of Bajaj Consumer Care, Neelima Burra of Luminous Power Technologies

e4m Media Ace Jury Meet 2026 Celebrated A Decade Of Media Excellence

1 week ago

The fifth edition of the e4m Real Time Programmatic Advertising Conference brought together marketers, publishers and ad-tech leaders to discuss programmatic advertising and media intelligence

e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising

12-October-2026

Winners of e4m Real Time Programmatic Awards 2026

e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising

12-October-2026

Winners of 10th Edition of BW Hotelier #IHA2026

BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution

12-October-2026

Winners of the Pitch Finovate BFSI Marketing Awards 2026

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

05-October-2026

Winners of the Truecaller Ads Pitch BFSI Marketer Awards, Dr. Annurag Batra of BW BusinessWorld and exchange4media, Nawal Ahuja of exchange4media

Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers

05-October-2026

Samit Shetty of Autodesk India & SAARC, Actor Vatsal Sheth of Prismix Studios, Sudeep Lahiri of Collective Artists Network, Rajeev Rastogi of White Apple Studios, Mandar Natekar of NeuralGarage, Pankaj Mishra of Sony Pictures Networks India (SPNI), Kaveri Das of Zee 5 and &TV, Franklin Tuscano of IWMBuzz

IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment

05-October-2026

Dr Annurag Batra of BW BusinessWorld and exchange4media, Nitin Mittal (Board Member) of Saptharushi, Venkatesh Babu of Saptharushi, Gowthaman Ragothaman of Saptharushi, Tarun Kishore of Saptharushi, Nawal Ahuja of exchange4media

Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing

28-September-2026

Hiran Prashant, Jury Pradeep Panigrahi, Jury Noor Fathima Warsia, Mitika Bajpai, Jury Dr. Annurag Batra, Madhur Jain, Saeem Rizvi, Divya Gaikwad, Rahul Matta, Kumara Guru, Vijay Pareek, Samdarshi, Rahul Kanuganti, Hasan Rahib Mehdi; Winners of BW Sustainability 40 Under 40

BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business

28-September-2026

The Future of Design Awards 2026 Winners

BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design

28-September-2026

e4m VIDEO
View All

Kalli Purie: Shaping the Next Chapter of India Today

Kalli Purie: Shaping the Next Chapter of India Today

India Today at 50: The Vision and Legacy of Aroon Purie

India Today at 50: The Vision and Legacy of Aroon Purie

Chai Pe Charcha with Ten X You

Chai Pe Charcha with Ten X You

Kalli Purie: Carrying Forward Aroon Purie’s Legacy, Shaping the Future

Kalli Purie: Carrying Forward Aroon Purie’s Legacy, Shaping the Future

From One TV Channel to a News Revolution | Aroon Purie on the Rise of Aaj Tak

From One TV Channel to a News Revolution | Aroon Purie on the Rise of Aaj Tak

Chai Pe Charcha with Brandy's | The Pet Parent Chooses. The Pet Experiences.

Chai Pe Charcha with Brandy's | The Pet Parent Chooses. The Pet Experiences.

The Making of India Today: A Legacy in Journalism

The Making of India Today: A Legacy in Journalism

The Idea of an Invincible Leader Is a Grave Mistake: Suresh Narayanan

The Idea of an Invincible Leader Is a Grave Mistake: Suresh Narayanan

Chai Pe Charcha with Aliens Tattoos | Beyond Ink and Skin: Design, Trust & the Tattoo Experience

Chai Pe Charcha with Aliens Tattoos | Beyond Ink and Skin: Design, Trust & the Tattoo Experience

Bloomberg Media on India’s Growing Subscription Potential

Bloomberg Media on India’s Growing Subscription Potential

Kalli Purie: Shaping the Next Chapter of India Today

India Today at 50: The Vision and Legacy of Aroon Purie

Chai Pe Charcha with Ten X You

Kalli Purie: Carrying Forward Aroon Purie’s Legacy, Shaping the Future

From One TV Channel to a News Revolution | Aroon Purie on the Rise of Aaj Tak

Chai Pe Charcha with Brandy's | The Pet Parent Chooses. The Pet Experiences.

The Making of India Today: A Legacy in Journalism

The Idea of an Invincible Leader Is a Grave Mistake: Suresh Narayanan

Chai Pe Charcha with Aliens Tattoos | Beyond Ink and Skin: Design, Trust & the Tattoo Experience

Bloomberg Media on India’s Growing Subscription Potential

MOST READ STORY

Anant Ambani rewards Network18 staff with mid-year incentives

Anant Ambani rewards Network18 staff with mid-year incentives
2 days ago

Deven Deshpande takes on Lead - Sports Marketing role at PUMA India

Deven Deshpande takes on Lead - Sports Marketing role at PUMA India
4 days ago

Vineet Singh appointed Chief Growth Officer at Jetpac

Vineet Singh appointed Chief Growth Officer at Jetpac
6 days ago

Kunal Lalani named Chairman of AAAI's North Chapter; Santosh Kumar named Co-Chair

Kunal Lalani named Chairman of AAAI's North Chapter; Santosh Kumar named Co-Chair
6 days ago

‘Black October’ 2026: Is the Internet Under Attack as AI Hacking Sparks Global Fears?

‘Black October’ 2026: Is the Internet Under Attack as AI Hacking Sparks Global Fears?
1 week ago

HCLTech Partners With AWS to Launch AI-Powered Nano GCC Offering

Honeywell Deploys Nvidia AI at Dangote Refinery, Targets $60 Million in Annual Benefits

Avanade Appoints Ben Beath as Chief AI Officer to Lead AI Strategy

AI Delivers ‘Zero Financial Payoff’ Outside Tech Sector, Says Apollo Economist

Do Good Awards

PITCH 30 Under 30 2026

People-Movement
View All

Target appoints Anurag Singhvi as Head of eCommerce Analytics & Digital Intelligence

Target appoints Anurag Singhvi as Head of eCommerce Analytics & Digita...

2 hours ago

Hinduja Housing Finance names Vivek Kannan as CEO

Hinduja Housing Finance names Vivek Kannan as CEO

2 hours ago

Pankti Sidhpura joins JioStar as Research Manager, Sports

Pankti Sidhpura joins JioStar as Research Manager, Sports

2 hours ago

ByzGrow Capital appoints Amit Gugnani as Senior Advisor

ByzGrow Capital appoints Amit Gugnani as Senior Advisor

2 hours ago

Keus Smart Home names Pranav Choubey Head of Marketing

Keus Smart Home names Pranav Choubey Head of Marketing

1 hour ago

TRENDING TOPIC

STAY CONNECTED

165859

Facebook Likes

39263

X Followers

191010

Linkedin

27469

Youtube Subscribers

126107

Instagram Followers

7588

Whatsapp

Automotive

INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

Shubhranshu Singh

Such is Life
1 day ago

Ganapathy Viswanathan

Diwali’s Sugar Dilemma: Can healthy mithai find a place at India’s festive table?
1 day ago

Sandeep Amar

DNPA Vs DPDP: Where the arguments hold and where they don’t?
2 days ago

Shveta Singh

I, the Brand: Champion of Your Causes
2 days ago

Sandeep Goyal

The day Bollywood had two heartbeats
2 days ago

Media

TELEVISION

Network18 Q2 revenue up over 9%

Network18 Q2 revenue up over 9%

H1 FY27 operating revenue rises 10% to Rs 1,061 crore, with EBITDA margin at 2.5%

TV ad vol drop moderates to 6% in Jan-Sep as Reckitt Benckiser leads advertiser rankings

TV ad vol drop moderates to 6% in Jan-Sep as Reckitt Benckiser leads advertiser rankings

George Cheeks names leadership team for Skydance TV

George Cheeks names leadership team for Skydance TV

IndiaWatchesTV: Performance media harvests demand. Linear Television creates it

IndiaWatchesTV: Performance media harvests demand. Linear Television creates it

TRAI’s internet TV rules trigger fears of wider OTT regulation, experts flag jurisdiction

TRAI’s internet TV rules trigger fears of wider OTT regulation, experts flag jurisdiction

DIGITAL

Google is a verb. So why is Search now just 49.7% of Alphabet's revenue?

Google is a verb. So why is Search now just 49.7% of Alphabet's revenue?

Google Search contributes less than half of Alphabet's quarterly revenue. As AI changes how consumers discover, is Google fighting to preserve the habit that built its advertising empire?

Amazon ad revenue rises 12% to $19.6 billion in Q3, misses estimates

Amazon ad revenue rises 12% to $19.6 billion in Q3, misses estimates

DPDP Act: Govt open to changes to address press freedom concerns, says Ashwini Vaishnaw

DPDP Act: Govt open to changes to address press freedom concerns, says Ashwini V...

Dentsu India and IWMBuzz Media launch third edition of India Gaming Report

Dentsu India and IWMBuzz Media launch third edition of India Gaming Report

Google made $82 billion from ads. Why wasn't that enough?

Google made $82 billion from ads. Why wasn't that enough?

OUT OF HOME

Mumbai’s floating ad plan faces opposition from citizens, political leaders

Mumbai’s floating ad plan faces opposition from citizens, political leaders

Shivsena (UBT) leader Aaditya Thackeray seeks CM’s intervention as residents and environmental groups raise concerns over coastal aesthetics, light pollution and regulatory clearances

Maharashtra Maritime Board plans floating ads at 20 Mumbai waterfront sites

Maharashtra Maritime Board plans floating ads at 20 Mumbai waterfront sites

Beyond the Metros: Is India's OOH industry measuring the full market?

Beyond the Metros: Is India's OOH industry measuring the full market?

SIMCA Advertising bags advertising rights at Shirdi Airport

SIMCA Advertising bags advertising rights at Shirdi Airport

15-October-2026

IOAA calls for uniform enforcement & clearer rules; willing to work with BMC

IOAA calls for uniform enforcement & clearer rules; willing to work with BMC

07-October-2026

PRINT

Print publishers struggle to impose 15% ad surcharge even during festive season

Print publishers struggle to impose 15% ad surcharge even during festive season

Festive quarter typically contributes 35–40% of publishers’ annual ad revenue, but can newspapers turn higher bookings into better ad rates amid advertiser resistance and rising operating costs?

Such is Life

Such is Life

BW Businessworld explores India-Japan $50-billion trade ambition

BW Businessworld explores India-Japan $50-billion trade ambition

Yousra Zaki takes over as Editorial Director of Time Out GCC

Yousra Zaki takes over as Editorial Director of Time Out GCC

DB Corp’s Q2 advertising revenue stands at Rs 411 crore

DB Corp’s Q2 advertising revenue stands at Rs 411 crore

15-October-2026

RADIO

Beyond the radio spot: Up to 45% of festive briefs go multi-platform

Beyond the radio spot: Up to 45% of festive briefs go multi-platform

As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game

23-September-2026

Radio advertising can reinvent itself. The opportunity is bigger than the challenge

Radio advertising can reinvent itself. The opportunity is bigger than the challe...

22-September-2026

Radio advertising grows 1.2% in Jan-Jul 2026; real estate leads with 17% share: TAM AdEx

Radio advertising grows 1.2% in Jan-Jul 2026; real estate leads with 17% share:...

16-September-2026

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL posts consolidated revenue of Rs 113 crore in Q1

Saurabh Wadekar promoted to Group Business Head at MY FM

Saurabh Wadekar promoted to Group Business Head at MY FM