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Gillette vs Bombay Shaving Co: Where does comparative advertising end & belittling begin?
For the ad industry, the question goes beyond the courtroom to how far can brands push a creative; legal experts say the aim shoul...
International News
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TELEVISION
In a first, IBDF discloses CCI search and seizure as ad cartel probe continues
IBDF also disclosed that certain employees had received summons to appear before the DG of CCI
DIGITAL
Digital ad impressions rise 44% as ecommerce, software and services fuel growth: TAM AdEx
The report also highlights the widening pool of advertisers that are present exclusively on digital rather than television
OUT OF HOME
An open letter to the Prime Minister
Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants
Aman Gupta releases book on leadership, The Glass House
Gupta is a business leader, entrepreneur, investor and advisor
RADIO
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game
