Top News in Media, Marketing and Advertising

Cannes Lions 2018: Indian Creatives Bag 18 Shortlists in five categories

Shortlists for Film Craft, Digital Craft, Industry Craft, Entertainment, Entertainment for Music, Brand Experience and Activation, and Creative eCommerce Lions are out.

Cannes Lions 2018

$Cannes Lions 2018: TBWA\ India Bags Grand Prix on Day 1$

Cannes Lions 2018: TBWA\ India Bags Grand Prix on Day 1

It’s hard to disagree with Keith Weed: Nick Emery, Global CEO, Mindshare at Cannes

CCS to do branding for Ajay Devgn's Upcoming Cinema Chain

Will be providing NY Cinemas with brand consulting and design, interior styling and marketing strate...

exchange4media News Service

Digital

Google to invest $550 million in China’s e-commerce giant JD.com

In return to its investment, Google will reportedly receive more than 27 million newly issued JD.com...

exchange4media News Service

Digital

Google announces training network for journalists

The aim is to raise awareness and share new tools to fight fake news

exchange4media News Service

Marketing

Criteo Report: Thailand is most preferred summer holiday destination for Indians

Indian travel sites saw more than 50% sales in the last week of May, during the summer season

exchange4media News Service

Advertising: Creative Showcase

Vivo launches Diwali campaign #OutOfFocus

foodpanda's Diwali campaign #CelebrateKahinBhi

Urban Ladder recreates the brand’s identity with a new logo and tagline – ‘Let’s Create’

Interviews

cannes-lions

It’s hard to disagree with Keith Weed: Nick Emery, Global CEO, Mindshare at Cannes

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

Naziya Alvi Rahman

Marketing

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Neethu Mohan

Marketing

Influencer association helps Airbnb build a deeper connect with their TG

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

exchange4media News Service

Advertising

Wavemaker India is certainly our best team: Global CEO, Wavemaker

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Naziya Alvi Rahman

EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI

CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’

SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY

INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY

OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI

IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD

BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION

10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES

EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE

TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

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EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Latest News

CCS to do branding for Ajay Devgn's Upcoming Cinema Chain

Will be providing NY Cinemas with brand consulting and design, interior styling and marketing strate...

Google to invest $550 million in China’s e-commerce giant JD.com

In return to its investment, Google will reportedly receive more than 27 million newly issued JD.com...

Cannes Lions 2018: How do we accelerate art in the age of AI?

The likes of Adobe’s Vice President of Design, Jamie Myrold, artist Mario Klingemann and Pentagram p...

Brands are people, says Umma Saini, Brand and Creative Lead - Google India

The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t...

Google announces training network for journalists

The aim is to raise awareness and share new tools to fight fake news

Criteo Report: Thailand is most preferred summer holiday destination for Indians

Indian travel sites saw more than 50% sales in the last week of May, during the summer season

Guest Author

Explainer videos help increase corporate and product sales: Prashant Pinge

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how...

Data strategy in advertising: A delicate dance at three different parties: Neeraj Singhal

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to hav...

Guest Column: The role of influencer marketing in the upcoming elections: Sanjay Vasudeva

Devising creative campaigns for the upcoming elections will create a greater impact on the public’s...

It's Not A Man's World: Priyanka Sharma Kaintura

Together men and women must identify imbalances but the ones deep-rooted in the societies will alway...

Guest Column: Animation allows you to play God: Creative Director, Illumination Production

Shantanu Baagchi says animation in advertising provides that special thing which every piece of adve...

Industry Briefing

Zee TV launches the third season of India’s Best Dramebaaz

The ultimate battle of ‘dramebaazi’ will go on air starting 30th June 2018 and air every Saturday- S...

UC Browser’s Miss Cricket Campaign makes debut on billboard at New York Times Square

UC Miss Cricket Contest delivers increased page views of cricket-related content on UC Browser

News18 Network launches multimedia campaign 18=1

The campaign will run across various media platforms including print, TV, radio and digital

Discovery India and BYJU’S join hands to create Discovery School Super League an integrated school quiz show

Layered into 3 rounds – at School Level, City Level and State level, the quiz will culminate into a...

Lodestar UM appoints Anita Devraj Mookerjee as South Head

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

exchange4media News Service

Marketing

BARC Week 23: Amazon India enters Top 10 Advertisers List at No.4

Lizol continued to reign the top spot in BARC’s Top 10 Brands for Week 23 (June 2-8, 2018)

exchange4media News Service

Media-TV

BARC Week 23- South: Mazhavil Manorama surpasses Surya TV in Malayalam GEC category

Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...

exchange4media News Service

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