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Understanding the Value of Ad Impressions in AI Conversations

What’s an ad impression worth in an AI conversation?

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Srinivasan Swamy

AAAI’s BARC pick sparks debate: Should Srinivasan Swamy take on yet another key role?

8 hours ago

Pirojsha Godrej Named Executive Chairperson of Godrej Industries

Pirojsha Godrej to take over as Executive Chairperson of Godrej Industries

6 hours ago

Kunal Pradhan Named New Editor-in-Chief of Hindustan Times

#e4mBreaking:  HT Editor-in-Chief Sukumar Ranganathan resigns, Kunal Pradhan to take over

5 hours ago

Print

Print publishers hesitant to implement INS-recommended 15% ad surcharge

14 hours ago

e4m Health & Wellness Marketing Awards 2026
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Ravi Malani Joins Sanctum Wealth

Kunal Pradhan Appointed Editor-in-Chief

Amagi Media Labs Financial Performance

Pirojsha Godrej's New Role

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How Quick Commerce is Transforming Festive Advertising in India

Is festive advertising in a race to catch up with the Q-Comm pace?

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for...

1 week ago

AAAI
AAAI needs fresh thinking, not just familiar faces
1 week ago
Consultants Reshape Media Reviews in Indian Advertising Landscape
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
1 week ago
Prasoon Joshi
Prasoon Joshi named Jury Chair for third edition of e4m Do Good Awards
1 week ago
MIB Plans Changes to TV Ad Rules for Broadcaster Relief
MIB set to soften TV ad cap rules in relief for broadcasters
1 week ago
International News

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Publicis London Welcomes David Anderson and Ian Brassett as Creative Directors

Publicis London appoints David Anderson & Ian Brassett as Creative Directors
8 hours ago

Joss Hastings Appointed Senior VP of Marketing at Disney Consumer Products

Disney names Joss Hastings as Senior VP, Marketing, Disney Consumer Products
1 day ago

Cristian Camilo Cristancho Guzmán Appointed MD of WPP Media Centro

Cristian Camilo Cristancho Guzmán joins WPP Media as MD of Centro cluster
3 days ago

Kunal Chakravarty Takes Charge as Head of New Business at Havas Media Australia

Kunal Chakravarty joins Havas Media Australia as Head of New Business & Marketing, ANZ
3 days ago

Industry Briefing

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Bluehill.VC announces ₹400 crore final close of maiden frontier-tech fund
Bluehill.VC announces ₹400 crore final close of maiden frontier-tech fund
3 hours ago
Indriya announces Krithi Shetty as brand ambassador for southern markets
Indriya announces Krithi Shetty as brand ambassador for southern markets
5 hours ago
Vertoz Launches Monthly 'One Vertoz Day' for Employee Engagement
Vertoz introduces ‘One Vertoz Day’ as monthly culture initiative
8 hours ago
The Hindu Unveils Season 4 of Made of Chennai: Celebrating City Life
The Hindu launches Season 4 of Made of Chennai: Chennai is Chennaiing
10 hours ago
YouTube Raises Monetization Bar for Shorts Creators by 2027
YouTube tightens monetisation rules, Shorts creators now need 10 mn views every 90 days
1 day ago
National AI Skilling Initiative Sees 60,253 Enrolments, Low Completion Rates
MIB: 60,253 enrol for National AI Skilling Initiative Phase I; 552 complete all 4 modules
1 day ago
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Reliance Digital brings Digital India Sale Crazy Offers

Reliance Digital brings Digital India Sale Crazy Offers
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Amish Devgan set to move on from Network18, considering multiple options

Amish Devgan set to move on from Network18, considering multiple options
1 week ago

DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes

DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes
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Sudhir Sitapati resigns as Godrej Consumer Products MD & CEO, Aasif Malbari to take over

Sudhir Sitapati resigns as Godrej Consumer Products MD & CEO, Aasif Malbari to take over
2 days ago

IAS officer Rahul Jain named Senior Adviser to India’s Executive Director at IMF

IAS officer Rahul Jain named Senior Adviser to India’s Executive Director at IMF
1 week ago

Sophelio Launches NeurIPS Challenge to Use AI for Fusion Reactor Research
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Kunal Pradhan to take over as Hindustan Times Editor-in-Chief
Kunal Pradhan to take over as Hindustan Times Editor-in-Chief

5 hours ago

HT Editor-in-Chief Sukumar Ranganathan resigns, Kunal Pradhan to take over
HT Editor-in-Chief Sukumar Ranganathan resigns, Kunal Pradhan to take...

5 hours ago

Pirojsha Godrej to take over as Executive Chairperson of Godrej Industries
Pirojsha Godrej to take over as Executive Chairperson of Godrej Indust...

6 hours ago

Karoline Leavitt to step down as White House press secretary at month-end
Karoline Leavitt to step down as White House press secretary at month-...

6 hours ago

Ravi Malani joins Sanctum Wealth as Head of Portfolio Management Services
Ravi Malani joins Sanctum Wealth as Head of Portfolio Management Services

4 hours ago

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We are experimenting with performance marketing: MTR Foods’ Anupam Nair

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias
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Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
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