Top News in Media, Marketing and Advertising

Cannes Lions 2018: 16 Shortlists From India in Product Design, Social&Influencer, PR, Direct, and Media Lions

Cannes Lions 2018: 16 Shortlists From India in Product Design, Social&Influencer, PR, Direct, and Media Lions

Indian campaigns missed the bus in Creative Data, and Film Lions categories

Cannes Lions 2018

People are getting more value from Cannes Lions this year: Global CSO, Wavemaker

People are getting more value from Cannes Lions this year: Global CSO, Wavemaker

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Cannes Lions 2018: Openness has real challenges: Susan Wojcicki, CEO, YouTube

Cannes Lions 2018: Openness has real challenges: Susan Wojcicki, CEO, YouTube

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Viacom18 completes first class of its start-up engagement programme VStEP

Viacom18 completes first class of its start-up engagement programme VStEP

VStEP was launched by Viacom18 in October 2017 to engage with startups for incubation and mentoring

exchange4media News Service

Walt Disney signs amended acquisition agreement to acquire 21st Century Fox for $71.3 billion

Walt Disney signs amended acquisition agreement to acquire 21st Century Fox for $71.3 billion

Disney is expected to pay a total of approximately $35.7 billion in cash and issue approximately 343...

exchange4media News Service

Industry-Briefing

MTV Beats celebrates musical maestros of Bollywood on World Music Day!

MTV Beats celebrates musical maestros of Bollywood on World Music Day!

More than 20 artistes will pay tribute to musical legends of Bollywood who have created milestones i...

exchange4media News Service

Gozoop retains digital duties for Mahindra Lifespaces

Gozoop retains digital duties for Mahindra Lifespaces

Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social...

exchange4media News Service

Advertising: Creative Showcase

Vivo launches Diwali campaign #OutOfFocus

foodpanda's Diwali campaign #CelebrateKahinBhi

Urban Ladder recreates the brand’s identity with a new logo and tagline – ‘Let’s Create’

Interviews

People are getting more value from Cannes Lions this year: Global CSO, Wavemaker

People are getting more value from Cannes Lions this year: Global CSO, Wavemaker

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Naziya Alvi Rahman

It’s hard to disagree with Keith Weed: Nick Emery, Global CEO, Mindshare at Cannes

It’s hard to disagree with Keith Weed: Nick Emery, Global CEO, Mindshare at Cannes

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

Naziya Alvi Rahman

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Neethu Mohan

Influencer association helps Airbnb build a deeper connect with their TG

Influencer association helps Airbnb build a deeper connect with their TG

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

exchange4media News Service

Photo Gallery

EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI

EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI

BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI

CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’

CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’

SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH

SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY

TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY

INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY

INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY

OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI

OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI

IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD

IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD

BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION

BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION

10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES

10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES

EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE

MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE

TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

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EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Latest News

Viacom18 completes first class of its start-up engagement programme VStEP

VStEP was launched by Viacom18 in October 2017 to engage with startups for incubation and mentoring

Walt Disney signs amended acquisition agreement to acquire 21st Century Fox for $71.3 billion

Disney is expected to pay a total of approximately $35.7 billion in cash and issue approximately 343...

Gozoop retains digital duties for Mahindra Lifespaces

Gozoop is entrusted with the task of engaging with users on behalf of Mahindra Lifespaces on social...

ZEE5 premieres original series Babbar ka Tabbar

The show addresses the generation gap between today’s youth and their parents in a quirky way.

Rajiee M Shinde appointed President, EPIC Television Network

Prior to joining EPIC, Shinde served as CEO & Director, PTC Network

Pradeep Parameswaran named Uber President of India and South Asia

Parameswaran joined Uber in January 2017 before which he was CEO of Den Networks

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Guest Author

Explainer videos help increase corporate and product sales: Prashant Pinge

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how...

Data strategy in advertising: A delicate dance at three different parties: Neeraj Singhal

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to hav...

Guest Column: The role of influencer marketing in the upcoming elections: Sanjay Vasudeva

Devising creative campaigns for the upcoming elections will create a greater impact on the public’s...

It's Not A Man's World: Priyanka Sharma Kaintura

Together men and women must identify imbalances but the ones deep-rooted in the societies will alway...

Guest Column: Animation allows you to play God: Creative Director, Illumination Production

Shantanu Baagchi says animation in advertising provides that special thing which every piece of adve...

Industry Briefing

MTV Beats celebrates musical maestros of Bollywood on World Music Day!

More than 20 artistes will pay tribute to musical legends of Bollywood who have created milestones i...

Zee Telugu announces world television premier of feel-good summer superhit Chal Mohan Ranga

The movie will be aired on on June 24 at 6.00 PM on Zee Telugu and Zee Telugu HD

Zee Tamil extends its fiction band to all seven days of the week

Poove Poochudava, Yaaradi Nee Mohini and Sembarathi will be telecast throughout the week between-8:0...

ALTBalaji’s new daily show ‘Dil Hi Toh Hai’ streaming now on the app and website

Starring Karan Kundra, ‘Dil Hi Toh Hai’ is a story about the Noons - a family with values, tradition...

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Applause Entertainment appoints Ashok Cherian as Head of Marketing & Revenue

Applause Entertainment appoints Ashok Cherian as Head of Marketing & Revenue

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Sonam Saini

Travel forms a large part of bonding for Shashi Sinha and his son Dhruv

Travel forms a large part of bonding for Shashi Sinha and his son Dhruv

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

exchange4media News Service

We expect 25-30% sales from Tier 2-3 cities in next two years: CEO, Bombay Dyeing

We expect 25-30% sales from Tier 2-3 cities in next two years: CEO, Bombay Dyeing

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities

Venkata Susmita Biswas