Latest Advertising News, Media, Marketing, Digital, PR News Updates and Trending Topics - Exchange4media

Latest News

LaLiga Football

LaLiga Football School launched in Kerala
29 minutes ago

VidyaBalanMuthoot

Muthoot Pappachan Group extends ‘Blue Soch’ in new campaign with Vidya Balan
35 minutes ago

Vikatan Group makes key appointments in leadership team
1 hour ago

Indiacast

IndiaCast elevates Amit Arora, Govind Shahi, Sachin Gokhale, Debkumar Dasgupta
1 hour ago

vivo ad

Vivo celebrates free spirit of the youth in latest Y Series campaign by Publicis India
21 hours ago

samsung QLED TV

Samsung India launches new QLED TV campaign
1 day ago

What The Folks

Epigamia, Pepperfry with Pocket Aces release S2 of web series ‘What The Folks!’
1 day ago

BIUBluebytes

Concept BIU acquires Comniscient Group’s Bluebytes News
2 days ago

Kansai Nerolac Durga Puja

Kansai Nerolac Paints dedicates an iconic Durga mural in Kolkata
3 days ago

Mahindra

SPN extends TV & digital partnership with ABB FIA Formula E Championship
3 days ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

kids

Spotlight: Is Magic ingredient named innovation missing from kids content in South India?

Why Samsonite's #KeralaIsOpen ad is going viral for good reasons?

01-October-2018

data protection

Data Protection Bill: The new Y2K for marketers

festival

Hindi GECs usher in festivity with new shows, exciting lineups

Eric of Essence

Ad fraud continues to remain a massive challenge: Eric Kirtcheff, Essence

EDITOR'S PICK

We wanted to change the 'boys will be boys' notion: Zenobia Pithawalla, Ogilvy
7 hours ago

Recap: The Week That Was
2 days ago

Barbie looks to inspire young girls to dream big
2 days ago

Industry Brifefing

A+E Networks | TV18 launches FYI TV18 HD

3 days ago

92.7 BIG FM launches ‘Dilli Ka BhukhyaMantri’ campaign

3 days ago

Star Maa hits the 1000+ GRP mark - a first for any Telugu channel in the last decade

4 days ago

Super Singer Junior 6 all set to be launched on 20th October

4 days ago

CREATIVE SHOWCASE

Nerolac Shera Para Shera Pujo Mural Kolkata

3 days ago

#Myntra All About You from Deepika Padukone

3 days ago

Aao manaaye #TanishqWaliDiwali

3 days ago

#DishNahiDishkiyaon | Ranveer Singh

3 days ago

#JaagoRe Tata Tea Jaago Re - Celebrate the Goddesses of our Homes

3 days ago

Voice Control your world with Amazon Echo

3 days ago

e4m VIDEO

Media Ace 2018: Rubeena Singh, CEO, iProspect India

Media Ace 2018: Prasanth Kumar, CEO, Mindshare - South Asia, Africa and MENA

Media Ace 2018: Nandini Dias, CEO, Lodestar UM India

Media Ace 2018: Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network

Ulf Smedberg, Country Marketing Manager, IKEA India

Media Ace Awards

IAA party

Amitabh Pande - Strategic Planner - IKEA India

Prachi Mohapatra, CMO, fbb, Future Group India

Ravi Desai, Director - Mass and Brand Marketing, Amazon India

PHOTO GALLERY

Groupm, Mindshare, Lodestar um win big at Media Ace Awards 2018

35 minutes ago

Esteemed panel pick winners at Exchange4media’s maddies jury meet in Mumbai

1 hour ago

Realty+ Conclave & excellence awards in Delhi recognize best in real estate Industry

1 hour ago

BW Businessworld hosts first India Tourism summit & unveils Rail Bandhu magazine

2 hours ago

WPP India organizes inaugural data summit with WPP data Alliance

2 hours ago

Wavemaker, vodafone bag the top honours at emvies 2018 in mumbai

6 days ago

Industry raises toast to SK Swamy, Punit Goenka, Raj Nayak and Janak Sarda at dinner party

3 hours ago

BW Disrupt 40 under 40 summit acknowledges upcoming industry leaders

6 days ago

EMINENT JURY PICKS WINNERS FOR MEDIA ACE AWARDS 2018 AHEAD OF EVENT ON OCT 16

1 week ago

BIG BANG AWARDS 2018 HONOUR EXCELLENCE IN COMMUNICATION & MEDIA

08-October-2018

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INTERVIEW

Vanilla Films: One year, 13 projects, and 24 films later

OOH has the capability of driving online activity: COO, Laqshya Solutions
6 days ago

Traditional media still holds strong value for brands: Nandini Ali, Apollo Munich
1 week ago

There is an appetite for non-cricket talent in the country: Parth Jindal, CEO, BFC
1 week ago

GUEST AUTHOR

Strategy vs Pricing: May God Save the Agencies: S Yesudas, Y&A Transformation Pvt Ltd
6 hours ago

Rethinking Healthcare Marketing: Alekhya Bolla, Curofy
1 week ago

Storytelling is at the crux of human existence: Sumanto Chattopadhyay
1 week ago

Purani Jeans: Diverse solutions come by empowering every employee: Shavon Barua, PHD India
1 week ago

Why some PR teams successfully extract their pound of flesh: Siddhartha Mukherjee, Eikona
05-October-2018

Media

TELEVISION

Hindi GECs usher in festivity with new shows, exciting lineups

For television, the festive season began in October, when at least seven new shows were launched

Spotlight: Is Magic ingredient named innovation missing from kids content in South India?

6 hours ago

MIB proposes changes in norms for mandatory sharing of sports feed

2 days ago

SPN extends TV & digital partnership with ABB FIA Formula E Championship

3 days ago

BARC Week 41: SUN TV maintains first spot in across genre category

3 days ago

DIGITAL

Data Protection Bill: The new Y2K for marketers

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Epigamia, Pepperfry with Pocket Aces release S2 of web series ‘What The Folks!’

1 day ago

Will Google's nifty 'Search to Shop' move work?

3 days ago

Industry experts discuss challenges in digital publishing at e4m-Akamai roundtable

3 days ago

Malayala Manorama’s helloaddress.com chatbot plays broker

3 days ago

OUT OF HOME

OOH has the capability of driving online activity: COO, Laqshya Solutions

Amarjeet Singh Hudda on what ails the OOH industry in India and the medium adopting digital slowly but surely

OOH festive spends expected to rise 15-18% from last year

1 week ago

Vyoma Media wins Digital Outdoor Advertising mandate for TVS Victor

04-October-2018

Edelweiss leverages OOH media for #BeUnlimited campaign

24-September-2018

Kerala Floods: OOH industry faces loss of Rs 200cr, need 6 months to recover: Experts

10-September-2018

PRINT

Vikatan Group makes key appointments in leadership team

Shankar M has joined as the Business Head for Tamilnadu and Kerala regions. Ganesh Murugan has been elevated as National Head – Digital solutions & Branded content

#MeToo: exchange4media correspondent recounts her ordeal

1 week ago

Donning Navratri ‘jackets', newspapers hopeful of a cheerful festive season

1 week ago

#MeToo: Hindustan Times to organise mandatory workshops for employees

1 week ago

ToI Editor KR Sreenivas sent on ‘administrative leave’: Reports

1 week ago

Radio

Festive cheer: Radio industry looks at double-digit growth

The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players

RAM Week 39: Fever FM leads in Mumbai and Delhi again

3 days ago

RAM Week 38: Fever FM leads in Mumbai and Delhi again

1 week ago

Big FM ups core market ad rates by 12-15% this festive season

04-October-2018

RAM Week 36: Fever FM leader in Mumbai and Delhi again

27-September-2018