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Skydance Formed as Paramount Completes $110 Billion Merger

Skydance emerges as Paramount completes $110 billion Warner Bros Discovery merger

19 hours ago

D2C Brands Embrace Offline Retail for Sustainable Growth

When does online hit a wall? D2C stakeholders decode the offline shift

18 hours ago

Amit Kumar Takes Interim Lead at Google Cloud India Following Sreedharan's Exit

Amit Kumar to be interim leader for Google Cloud India as Sashikumar Sreedharan moves on

15 hours ago

BMC's Outdoor Advertising Policy: What's Hindering Enforcement?

OOH policy already exists. What’s stopping BMC from enforcing it? Asks Industry

18 hours ago

Cable Operators Must Evolve to Survive in the CTV Era

Cable’s last mile is running out: Why operators must adapt to the CTV future

18 hours ago

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Durga Puja’s hidden OOH economy: Is AdEx missing a chunk?
6 days ago

Festive OOH: Digital-first brands fuel demand, up to 80% of prime OOH already booked
1 week ago

Navigating Measurement Challenges in Beauty Marketing This Festive Season

More festive touchpoints, but murkier attribution: Measurement trouble in beauty biz?
1 week ago

Diwali was once the brief, now Q4 itself is the campaign
21-September-2026

Brands Embrace Ganesh Chaturthi with Modern Celebrations

Ganesh Chaturthi: Brands celebrate Bappa in style
14-September-2026

Supreme Court Ruling on Media Restraint

Customer Journey Insights

Narendra Modi's Leadership Journey

Commonwealth Cue Sports Championships

Trending Companies
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DLF

DDB

Aditya Birla Health Insurance

Spotify

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Subhajit Sengupta Appointed VP & Head of Social Media at Times Network

Subhajit Sengupta joins Times Network as VP & Head of Social Media, Video Monetisation

Subhajit Sengupta rejoins Times Network after a two-year stint with HT Digital Streams

1 day ago

Industry Briefing
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SEBI Launches 'Samajh Se Investing Simple' Campaign with Rediffusion

Rediffusion makes ‘Samajh Se Investing Simple’ for SEBI

11 hours ago

54 Scholars Honored at Careers360's Faculty Research Awards 2026

54 scholars win Faculty Research Awards at Careers360’s IRIS 2026

12 hours ago

Amazon Prime Video Secures Exclusive Emmy Awards Streaming Deal

Amazon Prime Video to become exclusive global home of Emmy Awards from 2027

15 hours ago

Vinay Kumar Joins Steelbird as Senior Manager for PR & Communications

Steelbird appoints Vinay Kumar as Senior Manager – PR & Communications

1 day ago

Hoola Health Expands Pediatric Care with UpTodd Acquisition

Hoola Health acquires UpTodd

1 day ago

Rakesh Ranjan Takes the Helm as CEO of Mark Mobility Private Limited

Rakesh Ranjan appointed CEO at Mark Mobility Private Limited

1 day ago

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Winners of the Pitch Finovate BFSI Marketing Awards 2026

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

2 days ago

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Winners of the Truecaller Ads Pitch BFSI Marketer Awards, Dr. Annurag Batra of BW BusinessWorld and exchange4media, Nawal Ahuja of exchange4media

Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers

2 days ago

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Samit Shetty of Autodesk India & SAARC, Actor Vatsal Sheth of Prismix Studios, Sudeep Lahiri of Collective Artists Network, Rajeev Rastogi of White Apple Studios, Mandar Natekar of NeuralGarage, Pankaj Mishra of Sony Pictures Networks India (SPNI), Kaveri Das of Zee 5 and &TV, Franklin Tuscano of IWMBuzz

IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment

2 days ago

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Dr Annurag Batra of BW BusinessWorld and exchange4media, Nitin Mittal (Board Member) of Saptharushi, Venkatesh Babu of Saptharushi, Gowthaman Ragothaman of Saptharushi, Tarun Kishore of Saptharushi, Nawal Ahuja of exchange4media

Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing

1 week ago

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Hiran Prashant, Jury Pradeep Panigrahi, Jury Noor Fathima Warsia, Mitika Bajpai, Jury Dr. Annurag Batra, Madhur Jain, Saeem Rizvi, Divya Gaikwad, Rahul Matta, Kumara Guru, Vijay Pareek, Samdarshi, Rahul Kanuganti, Hasan Rahib Mehdi; Winners of BW Sustainability 40 Under 40

BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business

1 week ago

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The Future of Design Awards 2026 Winners

BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design

1 week ago

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Tejkarran Singh Bajaj of Zee Entertainment Enterprises Limited, Kartik Sharma of Omnicom Group, Dr. Annurag Batra of BW Businessworld and exchange4media, Siddharth Laik of IWMBuzz

Industry Leaders Gather For Festivities At The Mehrotras’

1 week ago

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Winners of 10th Edition of BW Disrupt 40 under 40 Awards

BW Disrupt 40 Under 40 Awards Celebrate Young Leaders Across India

21-September-2026

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Saurabh Munjal of Archian Foods (Lahori Zeera), Srishti Tanwani of Indo Era, Dhruv Aggarwal of Emami, Siddharth Vaya of Dot & Key, Digvijay Ghosh of EY Parthenon

E4M D2C Summit & Awards 5.0 Brings Together India’s D2C Leaders

21-September-2026

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Anupam Nair of MTR Foods, Diptakirti Chaudhuri of Casagrand, Janani Sundararajan of LinkedIn Marketing Solutions, Ratnesh Pandey of Schneider Electric India, Tarun Ummat of Teads India, Varun Khanna of Licious, Sujata Singh of Havas Media India

Pitch CMO Summit 2026 Bengaluru Explores Brand Love In An Age Of Disruption

14-September-2026

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How Audi India Is Using Communications to Drive Its Next Phase of Growth | Gaurav Sinha

Building Brands Beyond the Product: Abhinav Iyer on BFSI Marketing & Consumer Trust

Nithya Ravi on Programmatic Advertising in a Privacy-First World | Godrej Consumer Products

Kaushik Vedula on Data, Technology & the Future of Programmatic Marketing | Castrol

Jai Lala on the Future of Media, Marketing & ROI | CEO, Zenith – The ROI Agency

Dolly Davda on the Future of OOH, DOOH & Programmatic Advertising | BookMyShow

Deepak Oram on Growth Marketing, MarTech & the Future of Programmatic Advertising | HDFC Bank

Adhir Anand on Zydus Wellness’ Winning Media & Digital Marketing Strategy | e4m@26

BharatGPT Founder Rejects The Race To Build India’s ChatGPT

Pierre de Greef on Measuring Marketing Success Beyond Engagement | e4m IMA

MOST READ STORY

Rubika Liyaquat returns to News18 in new role
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SEO Had Rankings. AI Search Has Answers. So What Should Brands Measure Now?

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The Quiet Cost of AI Enthusiasm: What Organisations Forget to Budget For

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People-Movement
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JioStar bolsters Entertainment Digital Ad Sales team with three appoin...

9 hours ago

Anurag Satpathy takes on Head - Ads Monetisation & Brand Partnerships...

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Pandora’s Chief Strategic Creative & Cultural Officer Stephen Fairchil...

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Pankaj Bhatia named Head of Sales at Pidilite Industries

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Anjali Madan named Consumer Experience Lead, Southeast Asia at Mondelēz International

7 hours ago

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INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

14-August-2026

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

Not a Penny More, Not a Penny Less
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Before the Algorithm, there was an Idea
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We have an INFOBESITY problem
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When a Hero becomes a Hashtag: Captain Smit Machchhar's incident
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What should be Dr. Sandeep Goyal’s agenda as AAAI President?
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Media

Television

Digital

Out of Home

Radio

TELEVISION

Cable’s last mile is running out: Why operators must adapt to the CTV future

As broadcasters tie up with DTH operators, MSOs and broadband players to push linear channels over CTV, the old distribution playbook is running out of road

18 hours ago

Skydance emerges as Paramount completes $110 billion Warner Bros Discovery merger

19 hours ago

MeitY says no to D2M device mandate, raising questions over mobile broadcasting adoption

1 day ago

CBC puts 90 private TV channels on deadline for fresh empanelment

2 days ago

4 CEOs, 1 demand, zero impact: TV ratings blackout exposes limits of industry forums

2 days ago

DIGITAL

Hoop Entertainment adds 2 micro-dramas to JioHotstar’s Tadka

With the two new titles, Hoop crosses the 30-show mark in the micro-drama ecosystem

15 hours ago

Programmatic needs to move beyond impressions to intent & signals: Hemant Arora

1 day ago

Apple Pay won’t beat UPI in India. It may not need to

1 day ago

Meta, X challenge UK's data rules as tech pushback against digital oversight gro...

1 day ago

Strategists have more time to think but fewer are meeting consumers: WARC

1 day ago

OUT OF HOME

IOAA calls for uniform enforcement & clearer rules; willing to work with BMC

Outdoor industry body welcomes year-round enforcement but seeks digital single-window permissions, QR verification, uniform penalties and a phased shift away from PVC flex

14 hours ago

OOH policy already exists. What’s stopping BMC from enforcing it? Asks Industry

18 hours ago

Mayor’s ‘Flex-Free Mumbai’ Push: Illegal ads put OOH’s credibility under scrutin...

1 day ago

An open letter to the Prime Minister

17-September-2026

OOH measurement is evolving. But is the industry ready for one currency?

16-September-2026

PRINT

Supreme Court rejects ‘Saurashtra Aaj Tak’ plea, upholds restraint on Gujarati n...

The court held that TV Today Network, which operates the news channel Aaj Tak, is the prior user of the mark

10 hours ago

‘Kane and Abel’ fame author Jeffrey Archer dies at 86

1 day ago

BW Businessworld unveils India’s hottest entrepreneurs

6 days ago

Celebrating Satyajit Sengupta: A career built across India’s media landscape

1 week ago

Can MRUCI bring back IRS — and, more importantly, restore industry trust?

1 week ago

RADIO

Beyond the radio spot: Up to 45% of festive briefs go multi-platform

As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game

23-September-2026