Marketing Initiative

ShareChat and Moj add 'Micro-Dramatic' Twist to Festive Brand Building

From Visibility to Intelligence: How Data and AI Are Redefining India's Festive Advertising Playbook

From Visibility to Intelligence: How Data & AI Are Redefining Festive Advertising Playbook

Reliance Digital rolls out Festival of Electronics offers with discounts

Latest News

BCCI explores two new IPL franchises ahead of 2028 season: Reports
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Deepak K Khare appointed COO at Exide Energy Solutions
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Neelu Khatri named Independent Board Director at IndusInd Securities Limited
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Deepak Kohli elevated to Sr. Director – Marketing & Communications at Chandigarh Universit...
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Straiker appoints Parikshit Mohta as VP & Country Head for India & SAARC
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Prashanti Tyagi joins The Associated Press as Multiplatform Producer
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Harit Nagpal retires as Tata Play MD after 16-year stint, to remain on board
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Celine Tan elevated to Senior Regional Brand Director at The Estée Lauder Companies Inc.
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Perfetti Van Melle appoints Namrata Jain as Brand Manager
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JioStar’s Saptarshi Mandal joins Paytm as General Manager-West
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`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

e4m Confluence: Kartik Sharma to share insights on forces reshaping the media ecosystem

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When brands force their way into festivals, where does relevance end?
1 day ago

Diwali is over, now comes the real quick-commerce test for brands
1 day ago

Diwali 2026: How brands are putting fresh spins on familiar festive narratives
3 days ago

From pop-up stalls to flexi holidays: Ad agencies light up workplaces with a new Diwali pl...
4 days ago

Festive print advertising puts focus on audience, geography & language
4 days ago

IPL Franchise Expansion Plans

Deepak K Khare's Appointment

Health Marketing Trends

Insurance and Automotive Sales Trends

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BCCI

Beyond Communication Solutions

Deloitte

Bima Sugam

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Sandeep Goyal and Kartik Sharma Join BARC Board to Boost AAAI Influence

AAAI nominates Sandeep Goyal and Kartik Sharma to BARC board

Srinivasan Swamy’s nomination to the BARC board was reversed following Sandeep Goyal’s election as President of the Advertising Ag...

6 days ago

Asit Kumarr Modi Discusses TMKOC's Evolution Beyond TV Ratings

We have moved beyond TV ratings: Asit Kumarr Modi of TMKOC on BARC blackout

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2026 ABC Data Reveals Shifts in India's Newspaper Circulation Trends

ABC Circulation Data 2026: Who gained, who lost in India’s newspaper market?

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BARC Shutdown Threatens 1,500 Jobs as TV Industry Faces Layoffs

TRP blackout: BARC possible shutdown puts 1,500 jobs at risk; industry braces for layoffs

1 week ago

Anant Ambani rewards Network18 staff with mid-year incentives

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International News
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Jeremy Latcham Takes Charge as President of DC Studios at Skydance

Skydance names former Marvel executive Jeremy Latcham to lead DC Studios
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Michael C. Foroobar joins LinkedIn as Vice President of Marketing Science & Technology
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Anjali Sud Steps Down as Tubi CEO; Mike Bidgoli Takes Charge

Anjali Sud exits Tubi CEO role; Mike Bidgoli to oversee streaming platform
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Ekta Thomas Takes Helm as Managing Director of Zeno Group Australia

Ekta Thomas named Managing Director of Zeno Group Australia
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Industry Briefing
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Nishant Bhargava appointed CEO at LightHouz Digital Solutions

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Adobe and Disney Join Forces to Revolutionize AI Storytelling

Adobe and Disney ink multi-year strategic alliance to push AI storytelling

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Amarjeet G Singh appointed VP – HR & Corporate Affairs at Kirloskar Industries

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Lingo.dev has appointed Nandini Jain as Senior Growth Marketer

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Ram Mohan Sharma's 'Yeh Bharat Ki Baat Hai' shifts to 9 pm slot on Republic Bharat

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Founder Fuel seeks digital marketing collaboration opportunities

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e4m zest
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Winners of BW Power Brands of India 2026

BW Brandcraft Conference Celebrates Power Brands of India and 30Under30 Award Winners

1 day ago

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Maharashtra Cabinet Minister Ashish Shelar, Kailasnath Adhikari of Sri Adhikari Brothers Network, Markand Adhikari of Sri Adhikari Brothers

Markand Adhikari Hosts a Star-Studded Diwali Bash

1 day ago

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WPP Media wins Media Agency Network of the Year

EMVIES 2026: Celebrating The People And Ideas Behind Great Media Work

1 week ago

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Winners of the 18th Realty+ Conclave & Excellence Awards

Innovation Celebrated At The 18th Realty+ Conclave And Excellence Awards

1 week ago

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Actor & Entrepreneur Tamannaah Bhatia, Tamanna Inamdar of NDTV, Rahul Kanwal of NDTV, Ashishkumar Chauhan of National Stock Exchange, Mandeep Singh of NDTV, Niraj Shah of NDTV

NDTV’s Star-Studded Diwali Bash

1 week ago

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Ramkrishna Naik of Kansai Nerolac, Amit Gheji of Ashirvad Pipes by aliaxis, Sidheshwar Sharma of Jio- BP, Ashish Morone of HDFC Bank, Aniruddha Haldar of TVS Motor Company, Bhaskar Ramesh of JioStar, Sunil Gadgil of The Duracell Company, Kaushik Vedula of Castrol India, Ajay Dang of UltraTech Cement, Bishwajeet Samal of Volkswagen, Allen Eric of Marico, Jiten Mahendra of Shoppers Stop, Rajeeb Kumar Dash of Adani Realty, Nawal Ahuja of exchange4media, Priyanka Mehra of COMvergence, Rajesh Jejurikar of Mahindra & Mahindra Ltd, Pooja Asar of Tata Motors, Aditya Singh of Bajaj Consumer Care, Neelima Burra of Luminous Power Technologies

e4m Media Ace Jury Meet 2026 Celebrated A Decade Of Media Excellence

19-October-2026

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The fifth edition of the e4m Real Time Programmatic Advertising Conference brought together marketers, publishers and ad-tech leaders to discuss programmatic advertising and media intelligence

e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising

12-October-2026

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Winners of e4m Real Time Programmatic Awards 2026

e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising

12-October-2026

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Winners of 10th Edition of BW Hotelier #IHA2026

BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution

12-October-2026

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Winners of the Pitch Finovate BFSI Marketing Awards 2026

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

05-October-2026

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e4m VIDEO
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Chai Pe Charcha with GIMI GIMI | The Korean Wave in Food & Consumer Experience

Chai Pe Charcha with Sourav Acharyya, Regional Operations Manager, Meetha By Radisson

Why Communications now has a seat at the table | Manali Pilankar, JM Financial

Chai Pe Charcha with Gaurav Srivastava, Vice President –Customer Service, IndusInd General Insurance

Shwetal Basu on Building Brands and Staying Relevant in a Changing Market

Kalli Purie: Shaping the Next Chapter of India Today

India Today at 50: The Vision and Legacy of Aroon Purie

Chai Pe Charcha with Ten X You

Kalli Purie: Carrying Forward Aroon Purie’s Legacy, Shaping the Future

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MOST READ STORY

Reliance Digital rolls out Festival of Electronics offers with discounts
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IndiaWatchesTV: The click economy has a ceiling, television breaks through it
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Neelu Khatri named Independent Board Director at IndusInd Securities L...

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Deepak Kohli elevated to Sr. Director – Marketing & Communications at...

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INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

14-August-2026

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
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GUEST COLUMN

AI Boom - Start of the end or end of the start?
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Can innovation keep print advertising relevant?
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Is Deepinder Goyal playing God with Temple?
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Has the smartphone taken away the joy of photography?
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Before Reputation, There Was Trust
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Media

Television

Digital

Out of Home

Radio

TELEVISION

Skydance targets $6 billion in cost cuts, plans HBO Max-Paramount+ bundle for early 2027

The newly merged media group expects to realise 30% of its savings in the first year, including $1 billion in marketing cuts, while preparing to combine HBO Max and Paramount+ within roughly a year

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GTPL ratings row: MIB action puts DPOs’ RPD-based TV ratings plans under the lens

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ZEEL shares rally 11% after company signals buyback, interim dividend proposal

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Not violated TRP Policy 2026: GTPL tells MIB, seeks meeting

1 day ago

MIB directs GTPL Hathway to stop publishing TV ratings; company takes down RPD data

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DIGITAL

Lot to learn and build together, grateful to be at OpenAI: Sandhya Devanathan

In her LinkedIn post, Devanathan expressed excitement about working with a technology that is opening up new possibilities for individuals and businesses

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AI Boom - Start of the end or end of the start?

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The Trade Desk Q3 revenue slips 0.5% to $736 million as shares surge 15%

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The ad that never loaded: How AI search is eating into publishers' revenues

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As AI redraws the search market, Reddit wants a share of the advertising pie

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OUT OF HOME

Mumbai's waterfront advertising: Will OOH brands take the plunge?

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores whether waterfront advtg in Mumbai can attract brands, deliver returns and emerge as a viable OOH medium

1 week ago