Dentsu Webchutney sends three scalable ideas to Cannes
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.jpg "Jio and Airtel brawl over SC order on IPL ads")
Jio and Airtel brawl over SC order on IPL ads
A total of 413 jurors have been chosen to award the work that is presented at Cannes Lions International Festival of Creativity
.jpg "BBDO India takes 'HornVrat Auto’ and #ReleaseThePressure to Cannes")
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Owing to his strong following in North India, the campaign has elements of Punjabi music and fashion...
The couple will have the options to produce scripted and unscripted series, documentaries and featur...
.jpg "Happy mcgarrybowen bags communications mandate for IndiaMART")
As part of the mandate, Happy mcgarrybowen will fuel the brand's aggressive growth plans through mul...
Research and advocacy organisation Centre for Science and Environment has said that the ad has been...
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma
.jpg "In the age of e-commerce, big data analysis is crucial for retailers - GM, Criteo India")
Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content
.jpg "Jio and Airtel brawl over SC order on IPL ads")
Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign
Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it
Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore