Marketing Initiative

Uttam Bharat

The Brand Connect: Unlocking festive opportunity in Uttam Bharat with FTA campaigns

Latest News

Mishra

Shivansh Mishra joins Daimler India Commercial Vehicles as Brand Manager for BharatBenz
16 hours ago

Prashant V Singh joins HT Media Group as Editor, Head of LiveMint and LiveMint Hindi
16 hours ago

Sir Martin Sorrell joins marketing leaders for an intimate evening in New Delhi
1 day ago

Smita Basu Roy joins PepsiCo as Head of Comms - India & South Asia
1 day ago

PwC India ropes in Rahul Tiwari as Associate Director - Strategy and Transformation
1 day ago

ZEEL allots 20.94 crore warrants to promoter group entity at Rs 126 each
1 day ago

Prannoy Roy put institution building above personal stardom: Rahul Kanwal
1 day ago

Senior leadership exits likely at Flipkart: Reports
1 day ago

NCLT admits Reliance Entertainment Studios into Rs 11.94 cr default insolvency case
1 day ago

3 new business dailies to be launched soon: Reports
1 day ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1

#e4mExclusive: Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1

FMCG Industry Faces Leadership Shake-Up as CEOs Come and Go

FMCG's corner office turns into a revolving door for CEOs

YouTube Updates View Counting Method for All Video Formats

YouTube changes how it counts views; videos to register views from first frame

MIB Removes 10+2 Ad Cap, Boosting TV Broadcasters' Revenue Potential

MIB formally scraps 10+2 TV ad cap, gives broadcasters greater monetisation freedom

Creative Advertising Highlights: This Week's Best Campaigns

Hit or Miss: The week in ads

e4m Health & Wellness Marketing Awards 2026

Do Good Awards

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Impact Cover

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Bihar puts a price tag on views as government courts creators

Bihar puts a price tag on views as government courts creators
3 days ago

influencer

What's more valuable: An influencer's reach or a brand's own creator?
1 week ago

Political Expression Poses Economic Risks for Creators in India

How political expression is becoming an economic risk for creators
29-July-2026

Modi Urges Ministers to Boost Instagram Engagement with Youth

PM’s Insta push for political leaders: What should be the game plan?
28-July-2026

Go Zero

Done renting attention: Go Zero shuts influencer budget, bets on in-house creators
27-July-2026

Trending Topics
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Shivansh Mishra Joins Daimler India

Prashant V Singh Joins HT Media

Martin Sorrell's Evening with Leaders

Smita Basu Roy Joins PepsiCo

Trending Companies
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McCann India

Essel Group

Bhagwati Products Limited

PepsiCo

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Sudhir Sitapati

What does Sudhir Sitapati’s journey tell us about professional leadership

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he...

sony-tata

Sony-Tata Play dispute enters festive season: Can marquee content break the deadlock?

Understanding Commerce Media: The Future of Advertising in India

What exactly is Commerce Media?

DD Free Dish

DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes

newspapers

Can INS prescribe ad pricing? 15% surcharge advisory sparks debate over market autonomy

International News
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Jennifer Cunningham Appointed Chief Human Resources Officer at 3M

Jennifer Cunningham joins 3M as Executive Vice President and Chief Human Resources Officer
3 days ago

Publicis bags Gilead Sciences US media account

Publicis bags Gilead Sciences US media account
3 days ago

The Variable Strengthens Gen Z Strategy with Carson+Doyle Acquisition

The Variable bets on Gen Z with acquisition of Carson+Doyle
4 days ago

Breno Barcelos Appointed Head of Market Activation at Netflix LATAM

Breno Barcelos joins Netflix as Head of Market Activation - LATAM
4 days ago

Industry Briefing
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Harmanpreet Kaur Champions Sony Sports Network's Bold Campaign for T20 Asia Cup

Harmanpreet Kaur bats for Sony Sports Network’s campaign ahead of Women T20 Asia Cup 2026

Kargo unveils festive advertising solutions for India

Kargo unveils festive advertising solutions for India

ITW Universe Becomes Title Sponsor of Classic NCR Golf League 2026

ITW Universe comes on board as title sponsor of Classic NCR Golf League 2026

Nandan Srivastava joins Zee Media for Lucknow edition

Nandan Srivastava joins Zee Media for Lucknow edition

Suraj Sheoran | Kronokare Cosmetics

Kronokare Cosmetics elevates Suraj Sheoran to Director

Deepessh D Takes Charge as AVP and Vertical Head at Hyundai Motor India

Deepessh D named AVP, Vertical Head (Product, Media, Digital Mktg) at Hyundai Motor India

e4m zest
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Veteran Actor Mammootty and Dr. Subhash Chandra of The Essel Group

Zee Keralam Marks Essel Group’s 100-Year Legacy With A Grand Celebration

6 days ago

Rajiv Dubey of Dabur, Mayank Prabhakar of vivo India, Neha Khullar of Kenstar, Ipshita Chowdhury of Motorola Mobility, Samir Sethi of PolicyBazaar, Sajit Gopal of Jubilant FoodWorks Ltd., Sudip Sanyal of Zenith Media

ShareChat & Moj Culture Intelligence Summit Explores Culture-Led Branding

6 days ago

Winners of BW STAR Awards 2026

BW Top Line Leadership Summit & BW Star Awards Celebrated Excellence

1 week ago

Sandeep Mehrotra of Zee Entertainment Enterprises Ltd, Dr. Annurag Batra of exchange4media and BW Businessworld, Kartik Mahadev of Zee Entertainment Enterprises Ltd. and Actor & Comedian Sahil Khattar

Essel Group’s 100-Year Milestone Brought Together Industry Leaders In Mumbai

1 week ago

Siddhartha Laik of IWMBuzz, Honourable Cabinet Minister of IT and Cultural Affairs for the Government of Maharashtra Ashish Shelar, Team Dentsu

IWMBUZZ Digital Awards Season 8 Honours The Biggest Names In Ott & Web Entertainment

1 week ago

Prasanth Kumar of WPP Media, Neeta Nair of Impact Magazine (exchange4media), Ankush Sachdeva of ShareChat & Moj

Sharechat & Moj Culture Intelligence Summit Convenes Leaders Shaping The Future Of Marketing

1 week ago

Nawal Ahuja of exchange4media, Dr. Annurag Batra of BW Businessworld and exchange4media, Team Wavemaker India

E4M IDMA 2026 CELEBRATED DIGITAL MARKETING EXCELLENCE

03-August-2026

Winners of the Samachar4Media Hindi Journalism 40 Under 40 Awards

Samachar4media Honours Rising Journalists At 40 Under 40 2026

03-August-2026

Sudhanshu Vats of Pidilite Industries

Marketing Innovation Took Centrestage At e4m Techmanch 2026

27-July-2026

Winners of the BW Fintech Awards 2026

AI, DPI And Embedded Finance Take Centrestage At BW Disrupt Festival Of Fintech 6.0

20-July-2026

e4m VIDEO
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From Screens to Presence: The Next Disruption in Marketing | e4m TechManch 2026

From Screens to Presence: The Next Disruption in Marketing | e4m TechManch 2026

Don't Build a 100% MarTech Stack: Birlasoft's Satinder Juneja on AI, Agents & B2B Marketing

Don't Build a 100% MarTech Stack: Birlasoft's Satinder Juneja on AI, Agents & B2B Marketing

Keynote Address by Chintamani Rao

Keynote Address by Chintamani Rao

How Can the Media Earn Back Lost Trust? | Rahul Kanwal, NDTV

How Can the Media Earn Back Lost Trust? | Rahul Kanwal, NDTV

“NDTV Matters Again” Rahul Kanwal on His First Year as CEO & Editor-in-Chief

“NDTV Matters Again” Rahul Kanwal on His First Year as CEO & Editor-in-Chief

Rahul Kanwal on Rebuilding NDTV, Revenue Pressure & the Future of News

Rahul Kanwal on Rebuilding NDTV, Revenue Pressure & the Future of News

What bothers you most in your role as Editor-in-Chief and CEO of NDTV? | Rahul Kanwal

What bothers you most in your role as Editor-in-Chief and CEO of NDTV? | Rahul Kanwal

What Does It Take to Earn ‘Bharat Ka Vishwas’? | Rahul Kanwal, NDTV

What Does It Take to Earn ‘Bharat Ka Vishwas’? | Rahul Kanwal, NDTV

What Is the Toughest Challenge in Leading a Legacy News Brand? | Rahul Kanwal, NDTV

Exclusive: Pitch BrandTalk– Rohit Dogra, Chief Executive Officer - Matches & Agarbatti Division, ITC

Exclusive: Pitch BrandTalk– Rohit Dogra, Chief Executive Officer - Matches & Agarbatti Division, ITC

From Screens to Presence: The Next Disruption in Marketing | e4m TechManch 2026

Don't Build a 100% MarTech Stack: Birlasoft's Satinder Juneja on AI, Agents & B2B Marketing

Keynote Address by Chintamani Rao

How Can the Media Earn Back Lost Trust? | Rahul Kanwal, NDTV

“NDTV Matters Again” Rahul Kanwal on His First Year as CEO & Editor-in-Chief

Rahul Kanwal on Rebuilding NDTV, Revenue Pressure & the Future of News

What bothers you most in your role as Editor-in-Chief and CEO of NDTV? | Rahul Kanwal

What Does It Take to Earn ‘Bharat Ka Vishwas’? | Rahul Kanwal, NDTV

Exclusive: Pitch BrandTalk– Rohit Dogra, Chief Executive Officer - Matches & Agarbatti Division, ITC

MOST READ STORY

YouTube changes how it counts views; videos to register views from first frame

YouTube changes how it counts views; videos to register views from first frame
2 days ago

Zee’s Kartik Mahadev to move in a new senior leadership role in Sandeep Mehrotra’s team

Zee’s Kartik Mahadev to move in a new senior leadership role in Sandeep Mehrotra’s team
1 week ago

Ashish Mishra to join Zee as Chief Marketing Officer

Ashish Mishra to join Zee as Chief Marketing Officer
1 week ago

Sunita Rajan set to move on from Bloomberg Media

Sunita Rajan set to move on from Bloomberg Media
1 week ago

Parag Murudkar named Head of Marketing at Aditya Birla Sun Life AMC

Parag Murudkar named Head of Marketing at Aditya Birla Sun Life AMC
1 week ago

Higgsfield Raises $400 Million as AI Video Startup Hits $5.4 Billion Valuation

Dario Amodei Predicts AI Could Help Cure Most Diseases in 5 to 10 Years

NCW Expands Yashoda AI Initiative to Jalandhar for Women’s Digital Empowerment

SEO Is Changing, but Birlasoft CMO Says Trust Will Still Decide Who Gets Discovered

Pitch Finovate 2026

IMA

People-Movement
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Senior leadership exits likely at Flipkart: Reports

Senior leadership exits likely at Flipkart: Reports

1 day ago

FMCG's corner office turns into a revolving door for CEOs

FMCG's corner office turns into a revolving door for CEOs

1 day ago

Goeff Laurel appointed VP-Director, Media Investment at Digitas North America

Goeff Laurel appointed VP-Director, Media Investment at Digitas North...

1 day ago

Open AI appoints Brianne Herman as B2B Integrated Marketing Lead

Open AI appoints Brianne Herman as B2B Integrated Marketing Lead

1 day ago

PwC India ropes in Rahul Tiwari as Associate Director - Strategy and Transformation

PwC India ropes in Rahul Tiwari as Associate Director - Strategy and Transformation

1 day ago

TRENDING TOPIC

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INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

Shradha Agarwal

Looking beyond the role: Smriti Irani and the changing face of political leadership
2 days ago

Vikkramm Chandirramani

Dara Singh: When a celebrity’s word meant something
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Yatnesh Pandey

When occasion inspires experiences: Rethinking how India shops and spends on holidays
2 days ago

Ganapathy Viswanathan

The future of creativity belongs to Humans and AI
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Rajeev Beotra

Wooster & Jeeves on Spider-Man, Superheroes and the Next 007
2 days ago

Media

TELEVISION

ZEEL allots 20.94 crore warrants to promoter group entity at Rs 126 each

ZEEL allots 20.94 crore warrants to promoter group entity at Rs 126 each

The warrants have been allotted to Sunbright Mauritius Investments

Prannoy Roy put institution building above personal stardom: Rahul Kanwal

Prannoy Roy put institution building above personal stardom: Rahul Kanwal

MIB formally scraps 10+2 TV ad cap, gives broadcasters greater monetisation freedom

MIB formally scraps 10+2 TV ad cap, gives broadcasters greater monetisation freedom

TV ad volumes decline 7% in Jan-Jul: TAM AdEx

TV ad volumes decline 7% in Jan-Jul: TAM AdEx

Sweta Singh birthday: A spectacular journey of two decades in television news

Sweta Singh birthday: A spectacular journey of two decades in television news

DIGITAL

YouTube changes how it counts views; videos to register views from first frame

YouTube changes how it counts views; videos to register views from first frame

The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams

India orders Google to remove Firebase accounts linked to banking scams

India orders Google to remove Firebase accounts linked to banking scams

ED uncovers alleged illegal gaming probe involving Rs 58.42 crore fraud

ED uncovers alleged illegal gaming probe involving Rs 58.42 crore fraud

Netflix vs YouTube: How platforms are competing to keep top creators exclusive

Netflix vs YouTube: How platforms are competing to keep top creators exclusive

Microdramas move up the value chain as top studios bet on vertical storytelling

Microdramas move up the value chain as top studios bet on vertical storytelling

OUT OF HOME

HUL vs BECO: FMCG’s billboard tussle boils over

HUL vs BECO: FMCG’s billboard tussle boils over

As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy

a simple agency bags OOH mandate for Foxtale campaign featuring Shah Rukh Khan

a simple agency bags OOH mandate for Foxtale campaign featuring Shah Rukh Khan

Connect Network launches Agentic AI platform IMMERSIVE to power hyperlocal media planning

Connect Network launches Agentic AI platform IMMERSIVE to power hyperlocal media...

The New Billboard Playbook: Built for social media

The New Billboard Playbook: Built for social media

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

PRINT

3 new business dailies to be launched soon: Reports

3 new business dailies to be launched soon: Reports

Express Publications of The New Indian Express is set to launch business newspaper by Oct-end, Kumudam a Chennai-based daily in Tamil and English & Dinamalar a Tamil business daily

Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1

Times Group reorganises businesses, moves BCCL employees to Times Horizon from S...

Newspaper majors’ non-print revenue rises to a quarter: Crisil Ratings

Newspaper majors’ non-print revenue rises to a quarter: Crisil Ratings

Rise in domestic newsprint prices: 'Movement is cost-driven and industry-wide'

Rise in domestic newsprint prices: 'Movement is cost-driven and industry-wide'

Not just imports, rising domestic newsprint cost deepens publishers’ burden: INS

Not just imports, rising domestic newsprint cost deepens publishers’ burden: INS

RADIO

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY

Saurabh Wadekar promoted to Group Business Head at MY FM

Saurabh Wadekar promoted to Group Business Head at MY FM

A P Parigi: The enduring power & voice of Radio

A P Parigi: The enduring power & voice of Radio

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastructure’

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastr...

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ title

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ t...