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INDUSTRY-BRIEFING

Brands take a stand, but do so with caution!

Brands take a stand, but do so with caution!

Latest News

Saatchi

L&K Saatchi & Saatchi absorbs Propaganda India
5 hours ago

Eros International Plc sees 121.7% drop in operating profit in Q4
5 hours ago

News18 India elevates Kishore Ajwani as Managing Editor
6 hours ago

Dentsu Aegis Network acquires majority stake in data-analytics company Ugam
7 hours ago

MG Motor is Liverpool FC’s official global car partner
7 hours ago

ICC World Cup & Wimbledon mark successful associations for OPPO
8 hours ago

Tech Mahindra names Chetan Shah Head India Sales - Communications, Media & Entertainment
8 hours ago

Souparno Bhattacharya named Cluster Head – West of ABP One
9 hours ago

Grey Parrot’s Rajneesh Bahl joins MudraMax OOH as Senior VP
9 hours ago

Kashmira Talati moves to Jack in the Box Worldwide from Publicis
10 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

Dainik Jagran

How Dainik Jagran cracked the readership code

BARC

BARC move on Free & Pay channel viewership to help advertisers plan better: Experts

Sacred Games

Will brands bet big on Netflix's Sacred Games Season 2?

KamalGianchandani

We want to expand to Hindi, regional films: Kamal Gianchandani, CEO, PVR Pictures

YouTube

Are 6-second YouTube ads effective?

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ICC world Cup
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ICC World Cup: Star Network saw 206mn viewers tune in for India-Pak game

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

Dish TV India unveils #DishkiyaonFan anthem to cheer for Team India

ICC World Cup: Star Network records 315mn viewership in 2 weeks

Star Sports records 269 mn viewers for Opening Week of ICC Cricket World Cup 2019

Ad rates soaring for this cricket World Cup’s first Indo-Pak game

International News
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Kim

Kim Douglas quits Publicis Sapient
5 days ago

Dentsu

Dentsu enters partnership with Israeli technology company Imprint
5 days ago

Martin Cass

CEO Martin Cass exits as MDC Partners forms new network uniting media, technology & data
5 days ago

Andreas Vogiatzakis

Havas Malaysia's Andreas Vogiatzakis named as Group CEO of Star Media Group
6 days ago

Industry Briefing

VIVO Pro Kabaddi League 7 to start July 20

6 hours ago

Aaj Tak & India Today TV score high on Budget Day viewership

8 hours ago

VYRL Cover Star and Gaana celebrate the success of 'Woh Baarishien'

10 hours ago

Zee Telugu brings World Television Premiere of Nani and Shraddha Srinath-starrer 'Jersey'

11 hours ago

CREATIVE SHOWCASE
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Radhika and smartwat...

Radhika and smartwater - Made Differently

3 days ago

Rana and smartwater...

Rana and smartwater - Made Differently

3 days ago

#FearNoBill with Jim...

#FearNoBill with Jim Sarbh | Dineout

3 days ago

Feels Like Jockey

Feels Like Jockey

4 days ago

Sunte Ja | Slow Breakfast | Spotify India

Sunte Ja | Slow Breakfast | Spotify India

3 days ago

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e4m VIDEO
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Ramakrishnan Ramamurthi, Polycab, lists key parameters for marketers

Ramakrishnan Ramamurthi, Polycab, lists key parameters for marketers

Thomas Barta says great marketers are great change leaders too

Thomas Barta says great marketers are great change leaders too

Suhail Sameer, RP-Sanjiv Goenka Group, talks about how influencers can greatly impact sales

Suhail Sameer, RP-Sanjiv Goenka Group, talks about how influencers can greatly impact sales

Suresh Narayanan, Nestle India, on the digital world defining consumer behaviour

Suresh Narayanan, Nestle India, on the digital world defining consumer behaviour

Sabyasachi Mitter, Fulcro, on how WhatsApp could change the digital acquisition process

Sabyasachi Mitter, Fulcro, on how WhatsApp could change the digital acquisition process

Rashmi Putcha, Co-Founder, Liqvd Asia, on the big win at IDMA 2019

Rashmi Putcha, Co-Founder, Liqvd Asia, on the big win at IDMA 2019

Mitchelle Rozario Jansen, Regional Head, Operations, WATConsult on receiving the award

Mitchelle Rozario Jansen, Regional Head, Operations, WATConsult on receiving the award

Sam Balsara, Chairman, Madison World on Madison Digital's win at IDMA 2019

Sam Balsara, Chairman, Madison World on Madison Digital's win at IDMA 2019

Keynote Address : Saugata Gupta MD & CEO, Marico

Keynote Address : Saugata Gupta MD & CEO, Marico

Celeb Talk : The State of Influencer Marketing & Way Ahead...

Celeb Talk : The State of Influencer Marketing & Way Ahead...

Spotlight session : The Value of an Impression

Spotlight session : The Value of an Impression

Valedictory Address : Future Ready Organization

Valedictory Address : Future Ready Organization

Spotlight session : Digital media & influencers: the Indian Consumer Story

Spotlight session : Digital media & influencers: the Indian Consumer Story

Keynote Address : Traits of Marketing Leadership

Keynote Address : Traits of Marketing Leadership

Special Address : Breaking The Mould

Special Address : Breaking The Mould

Spotlight session : The Smile Effect of Technology

Spotlight session : The Smile Effect of Technology

Super Session : The Essential Dos & Don’ts of Personalization

Super Session : The Essential Dos & Don’ts of Personalization

The 10th edition of Indian Digital Media Awards

The 10th edition of Indian Digital Media Awards

Welcome note : Day 2

Welcome note : Day 2

Keynote Address : Tamara McCleary CEO, Thulium

Keynote Address : Tamara McCleary CEO, Thulium

3rd Edition of exchange4media #TechManch Conference | Day 2

3rd Edition of exchange4media #TechManch Conference | Day 2

Spotlight session : How to create Organisational Culture for Digital Transformation.

Spotlight session : How to create Organisational Culture for Digital Transformation.

Techmanch 2019: Tamara McCleary CEO, Thulium

Techmanch 2019: Tamara McCleary CEO, Thulium

TechManch 2019: Arthur Francisco Carmazzi

TechManch 2019: Arthur Francisco Carmazzi

Expert Talk : Atul Jalan Founder, CEO & Managing Director, Manthan

Expert Talk : Atul Jalan Founder, CEO & Managing Director, Manthan

Success Stories : Prachi Mohapatra CMO, FBB, Future Retail

Success Stories : Prachi Mohapatra CMO, FBB, Future Retail

Spotlight Session : How WhatsApp could change the digital acquisition process completely

Spotlight Session : How WhatsApp could change the digital acquisition process completely

Super Session : Digital Marketing: Then, Now, Next

Super Session : Digital Marketing: Then, Now, Next

CMO Roundtable : Personalization at Scale: Reality or Myth?

CMO Roundtable : Personalization at Scale: Reality or Myth?

Super Session : Are Brand Marketers truly leveraging User Engagements within apps?

Keynote Address : Saugata Gupta MD & CEO, Marico India

Keynote Address : Saugata Gupta MD & CEO, Marico India

Keynote Address : "Change before you have to" Vikas Agnihotri

Keynote Address : "Change before you have to" Vikas Agnihotri

3rd Edition of exchange4media #TechManch Conference | Day 1

3rd Edition of exchange4media #TechManch Conference | Day 1

Welcome to Live Webcast

Welcome to Live Webcast

Welcome to Live Webcast

Welcome to Live Webcast

Music Inc 2.0 | Day 2 | Music In Advertising - Sync, Licensing, Endorsement & Sonic Branding

Music Inc 2.0 | Day 2 | Music In Advertising - Sync, Licensing, Endorsement & Sonic Branding

Music Inc 2.0 | Day 2 | Feeding The Superfan Appetite | Sports X Music

Music Inc 2.0 | Day 2 | Feeding The Superfan Appetite | Sports X Music

Music Inc 2.0 | Day 2 | Performance by Tejas

Music Inc 2.0 | Day 2 | Performance by Tejas

Music Inc 2.0 | Day 1 | Building Greatest Brand IPs - How To Build On a Brand's Emotion

Music Inc 2.0 | Day 1 | Join The Groove Of Mahindra Blues

Music Inc 2.0 | Day 1 | Join The Groove Of Mahindra Blues

MOST READ STORY

Dhoni and Jadeja's brand value soars as India go down fighting in World Cup
5 days ago

Why is media seeing so many resignations?
5 days ago

After quitting Network 18, Priyanka Sehgal launches own firm LitDigital
5 days ago

GECs face major drop in ad revenues after pulling out from DD Free Dish
6 days ago

Kerala Tourism trends with #Keralatales
4 days ago

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PHOTO GALLERY
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Marketing Experts come together to discuss their thoughts on ‘Real Conversations in Digital Age’ at Delhi

13 hours ago

Industry Friends & Associates Socialise at Brunch hosted By Annurag Batra at New Delhi

13 hours ago

exchange4media rewards digital go-getters at 10th edition of Indian Digital Media Awards in Mumbai

1 week ago

exchange4media’s Pitch Top 50 Brands jury picks brands that really matter

1 week ago

Exchange4media’s loudest.in hosts the second edition of music inc. In Mumbai

01-July-2019

India chapter of IAA and twitter India organise #Indiahappyhour combining knowledge, networking, fun @cannes

01-July-2019

Exchange4media organizes the third edition of Techmanch to discuss digital marketing at Glitzy event in Mumbai

01-July-2019

Neil George of Nivea India speaks about the journey of the Marcom industry at IAA retrospect prospects event in Mumbai

01-July-2019

Exchange4media’s Realty+ organizes the 11th edition of its conclave & excellence awards in Gujarat

24-June-2019

Industry specialists celebrate discovery communications India’s biggest sales upfront of 2019 at an Event in Mumbai

24-June-2019

TRENDING TOPIC

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INTERVIEW

What is the sound of your brand?

Aakar Innovations launches Anandi Eco+, a compostable menstrual hygiene product
18-June-2019

How Performance Marketing acts as a game changer for brands in the digital era
12-June-2019

‘Joint campaign for Uber Rides & Uber Eats aimed at humanising the brand’
25-May-2019

GUEST COLUMN

Competing online in India’s emerging sports ecosystem: Nikhil Arora, GoDaddy
4 days ago

Then the Angels came for George: A tribute by Gopinath Menon
1 week ago

Gentleman George: A tribute by Shelton Pinheiro
1 week ago

The Lighthouse. RIP George: A tribute by Navroze D Dhondy
1 week ago

Six brands that catch the eye in London #CWC19: Mehraj Dube, ABP News
20-June-2019

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Media

TELEVISION

Animal Planet celebrates 20th anniversary with brand refresh

The channel will adopt a new Animal Planet mark incorporating a fresh and distinctive image of a leaping elephant

Sony Pictures Sports Network kicks-off upcoming cricket series with #MoreCricket campaign

3 days ago

It's wait & watch for industry as BARC releases 1st separate Free & Pay channel viewership

3 days ago

We want to build a Rs 10,000 crore company in 3-5 years: Sudhanshu Vats

3 days ago

Why is media seeing so many resignations?

4 days ago

DIGITAL

Hotstar recorded 25.3 mn viewers during the India vs New Zealand World Cup semi-final

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

Are 6-second YouTube ads effective?

17 hours ago

Blued launches anti cyber bullying campaign for the LGTBQ community

1 day ago

Luminous Power Technologies launches first digital campaign with Sachin Tendulka...

2 days ago

Manorama Online launches new logo

3 days ago

OUT OF HOME

Taggify and Surfboard Digital sign exclusive 3 year contract with Eyetalk Media...

With this development both DOOH networks - TagTalk & BizTalk will be available online to advertisers.

ZEE5 and Brandscope partner to build awareness of OTT content in regional audien...

07-June-2019

Adidas Originals disrupts OOH with unique Nite Jogger campaign

27-May-2019

Eyetalk Media Ventures appoints Rahul Biswas as Group CMO

08-May-2019

Chitra Painters wins sole media rights for exterior railway station premises

25-April-2019

PRINT

How Dainik Jagran cracked the readership code

Sanjay Gupta, CEO of Jagran Group, on the successful IRS results and their strategy going forward

Print Media heads call imposition of customs duty on newsprint a shocker

6 days ago

Budget 2019: Govt slaps 10% custom duty on newsprint

1 week ago

Dainik Bhaskar ropes in Salman Khan for its circulation expansion drive

1 week ago

Mumbai Samachar celebrates its 198th anniversary

1 week ago

RADIO

RAM Ratings Week 24: Fever FM maintains lead in Mumbai and Delhi

Radio City and Radio Mirchi continue on top in Bangalore and Kolkata respectively

Radio One hikes ad rates by 30%

1 week ago

RAM Ratings Week 23: Fever FM retains lead in Mumbai and Delhi

27-June-2019

Unified measurement currency is the need of hour for radio industry: B Surendar,...

27-June-2019

RAM Ratings Week 22: Fever FM continues to be in No.1 position in Mumbai and Del...

21-June-2019