Consumers want to try new disruptive formats: Sunil Kataria, Godrej
Nestle’s Chandru joins Coke as Vice President- Strategy & Insights
BARC Week 32: Lizol Leads Top 10 Brands List
AdClub Madras’ PG Diploma course completes 25 years
Posterscope's campaign for Brand Behrouz is a lesson in quick but intensive marketing
Read, according to media reports, may be given the role sometime in September
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In 2017-18, India’s domestic life insurance industry registered 10.99 per cent y-o-y growth for new...
Readers are encouraged to send in their contributions to Vikatan, after which it would be handed ove...
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Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)
Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far
.jpg "We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants")
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE
Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far
Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing