Top News in Media, Marketing and Advertising

Cannes Lions 2018: 9 Indian shortlists in Outdoor, Print&Publishing, Design, Mobile Categories; No Show in Radio&Audio Lions

Cannes Lions 2018: 9 Indian shortlists in Outdoor, Print&Publishing, Design, Mobile Categories; No Show in Radio&Audio Lions

Entries from TBWA India, Creativeland Asia, Grey India, and Ogilvy India have been shortlisted.

Cannes Lions 2018

e4mSpotlight: Cannes We Do It Again?

e4mSpotlight: Cannes We Do It Again?

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Techमंच: Shoumyan Biswas of Flipkart to discuss advertising technology

Techमंच: Shoumyan Biswas of Flipkart to discuss advertising technology

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Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

Social Frontier’s AI and machine learning-backed marketing tool, Kintegra simplifies complexities su...

exchange4media News Service

Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to...

Industry-Briefing

News18 Network launches multimedia campaign 18=1

News18 Network launches multimedia campaign 18=1

The campaign will run across various media platforms including print, TV, radio and digital

exchange4media News Service

Industry-Briefing

Discovery India and BYJU’S join hands to create Discovery School Super League an integrated school quiz show

Discovery India and BYJU’S join hands to create Discovery School Super League an integrated school quiz show

Layered into 3 rounds – at School Level, City Level and State level, the quiz will culminate into a...

exchange4media News Service

Advertising: Creative Showcase

Vivo launches Diwali campaign #OutOfFocus

foodpanda's Diwali campaign #CelebrateKahinBhi

Urban Ladder recreates the brand’s identity with a new logo and tagline – ‘Let’s Create’

Interviews

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

Innovation is the only way to stay ahead of the competition, CEO, iD Fresh Food

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Neethu Mohan

Influencer association helps Airbnb build a deeper connect with their TG

Influencer association helps Airbnb build a deeper connect with their TG

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

exchange4media News Service

Wavemaker India is certainly our best team: Global CEO, Wavemaker

Wavemaker India is certainly our best team: Global CEO, Wavemaker

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Naziya Alvi Rahman

In the age of e-commerce, big data analysis is crucial for retailers - GM, Criteo India

In the age of e-commerce, big data analysis is crucial for retailers - GM, Criteo India

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Dolly Mahayan

Photo Gallery

EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI

EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI

BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI

CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’

CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’

SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH

SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES

MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY

TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY

INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY

INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY

OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI

OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI

IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD

IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD

BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION

BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION

10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES

10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES

EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE

MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE

TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

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EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Latest News

Three out of four organisations use Artificial Intelligence to increase sales by more than 10%

Social Frontier’s AI and machine learning-backed marketing tool, Kintegra simplifies complexities su...

Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

The emoji slider lets you ask more questions and adds a layer of emotional context when you want to...

'Govt planning study to understand impact of govt ads on people'

The study will reportedly help govt allocate money for advertisements in a better way

BARC India’s OOH Viewership Measurement Shows Affinity Towards Sports Genre

Live telecast of the just concluded Indian Premiere League garnered 23.7 million Impressions from OO...

Music Video Launched For Two Indian Kids Being Chosen As Official Match Ball Carriers At FIFA World Cup 2018

The video is titled ‘Two Little Feet’ to salute the two young boys- Rishi Tej and Nathania John K

&TV appoints Abhishek Upadhyay as Marketing Head

Prior to joining &TV, Upadhyay was working with OLX Group as marketing head.

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Guest Author

Explainer videos help increase corporate and product sales: Prashant Pinge

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how...

Data strategy in advertising: A delicate dance at three different parties: Neeraj Singhal

Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to hav...

Guest Column: The role of influencer marketing in the upcoming elections: Sanjay Vasudeva

Devising creative campaigns for the upcoming elections will create a greater impact on the public’s...

It's Not A Man's World: Priyanka Sharma Kaintura

Together men and women must identify imbalances but the ones deep-rooted in the societies will alway...

Guest Column: Animation allows you to play God: Creative Director, Illumination Production

Shantanu Baagchi says animation in advertising provides that special thing which every piece of adve...

Industry Briefing

News18 Network launches multimedia campaign 18=1

The campaign will run across various media platforms including print, TV, radio and digital

Discovery India and BYJU’S join hands to create Discovery School Super League an integrated school quiz show

Layered into 3 rounds – at School Level, City Level and State level, the quiz will culminate into a...

Saral Jeevan’s launches three new programs during Prime Time

While two programs are factual content based, the third one is season 2 of popular program, Jnanapad...

Poorvika Mobiles 10th Annual Vijay Awards to be telecast on 16th – 17th June

The grand event is all slated to be aired on June 16th at 8 pm and on June 17th 3 pm and is hosted b...

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Explainer videos help increase corporate and product sales: Prashant Pinge

Explainer videos help increase corporate and product sales: Prashant Pinge

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

Prashant Pinge

Bacardi pumps in £12mn to market its brand purpose

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

exchange4media News Service

Mathrubhumi Group to launch media school in Kochi

Mathrubhumi Group to launch media school in Kochi

Mathrubhumi Media School will offer PG diploma courses in print & broadcast journalism

exchange4media News Service