Digital OOH is hot cake and everybody wants it: Haresh Nayak, Posterscope India
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Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)
Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far
.jpg "We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants")
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
Ramaswamy believes that as consumers get more evolved they will seek more value from brands. Brands will have more purpose and will promote more causes that people believe in.
Senior Vice President, New Business for Mindshare India, talks about agency of the future, the challenges ahead for the agency business, and why she believes Mindshare is a great place to work
Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE