Top News in Media, Marketing and Advertising

OPPO Mobile calls for media pitch worth Rs 200 cr
OPPO Mobile calls for media pitch worth Rs 200 cr

Starcom Mediavest is the incumbent agency, which has been handling the account since 2015

DD FreeDish to announce e-auction date soon
DD FreeDish to announce e-auction date soon
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Meet the new chief of Facebook India
Meet the new chief of Facebook India
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We are trying to restore the respect and glory of TV news: Sudhir Chaudhary, Zee News
We are trying to restore the respect and glory of TV news: Sudhir Chaudhary, Zee News
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Punit Goenka Appointed President of IAA India Chapter
Punit Goenka Appointed President of IAA India Chapter
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Advertising WPP looks to merge Young & Rubicam with digital ad firm VML
WPP looks to merge Young & Rubicam with digital ad firm VML

VML CEO Jon Cook is expected to head the combined entity after the merger

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Advertising Fastrack tells youth not to be a ‘loser’ in its latest campaign by Lowe Lintas
Fastrack tells youth not to be a ‘loser’ in its latest campaign by Lowe Lintas

The campaign film by Lowe Lintas Bangalore shows the distress people experience in the moments when...

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Announcements Mufti appoints Vipul Mathur as Chief Operating Officer
Mufti appoints Vipul Mathur as Chief Operating Officer

He will be responsible for augmenting consumer experiences and propelling the brand towards stronger...

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Announcements Deepali Naair appointed as Chief Marketing Officer of IBM, India & South Asia
Deepali Naair appointed as Chief Marketing Officer of IBM, India & South Asia

Naair was previously the Chief Marketing Officer at IIFL Wealth Management

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Advertising: Creative Showcase

Vivo launches Diwali campaign #OutOfFocus
foodpanda's Diwali campaign #CelebrateKahinBhi
Urban Ladder recreates the brand’s identity with a new logo and tagline – ‘Let’s Create’

Interviews

Digital Short-form content is a big part of our content strategy: Ridhima Lulla, Eros Group
Short-form content is a big part of our content strategy: Ridhima Lulla, Eros Group

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

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Advertising Need to bring back the lightness in advertising: Theresa Ronnie, FCB Ulka
Need to bring back the lightness in advertising: Theresa Ronnie, FCB Ulka

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Neethu Mohan
Marketing Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions
Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

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Marketing Ownership change will not stop us from doing good business: Richard Ingleton, Kantar
Ownership change will not stop us from doing good business: Richard Ingleton, Kantar

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha
Photo Gallery
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE

ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE

BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU

BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU

MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018

MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018

REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS

REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS

WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI

WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI

MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL

MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL

MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE

MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE

THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI

THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI

VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI

VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI

EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018

EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018

RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI

RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI

CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES

CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES

INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI

INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI

RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018

RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018

KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’

KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’

WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE

WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE

THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS

THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS

11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE

11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE

BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI

BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI

INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

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ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG