We will never go for over-the-top advertising: Brand & Marketing Head, Fabindia
Hotstar raises Rs 516cr, cut-throat competition in India's OTT space has just begun
Dinamalar launches iPaper with interactive features
iD Fresh Food kick-starts month-long Independence Day campaign
Impactful Independence Day campaigns that stood out
From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoured career option
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Initiative's Mumbai office will manage the account. The account was earlier held by OMD India.
In a bid to expand its presence globally, The Minimalist has appointed Rohan Saraf, as Head of Inter...
.jpg "WATConsult wins Domino’s India’s digital media mandate")
The account won in a multi-agency pitch will be managed by WATConsult Delhi
The latest win is Quaker Oats, while other recent wins include Bata, D Décor, Emirates, Essar Oil an...
.jpg "We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants")
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles
The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.
Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.