Impactful Independence Day campaigns that stood out
Eros International Media Q1 PAT grows 22.8% to Rs 59.3 crore
BBDO India names Edward Gunn as Head of Planning, Mumbai
How brand extension and non-advertising revenue will define the future of print players
What advertisers want media companies to know
Shashi Shekhar Vempati talks about the cultural shift in Prasar Bharati and how he plans to lead the organisation into its next phase of growth
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Ye Jo Desh Hai Mera will air on Wednesday at 11am and have hasya kavis and jawans showcase their tal...
Urges fellow Indians to embrace digital payments and reduce dependence on cash
Mullen Lintas Mumbai, the agency behind the campaign, talks about the harm of indiscriminate use of...
.jpg "Reliance Mutual Fund launches Friendship Day campaign- ‘Funds & Friends Are For Life’")
In collaboration with DViO Digital, the campaign compares mutual funds to the way a best friend stan...
.jpg "We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants")
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
He is said to be considering various offers and will take a decision soon