Posterscope's campaign for Brand Behrouz is a lesson in quick but intensive marketing
No signs of fatigue yet in circulation of Telugu publications:: KRP Reddy, Sakshi Group
Brands are entering consumer's world through branded content: Director, GoQuest
Kotak 811’s #IndiaInvited campaign a hit on social media
BBLUNT launches digital campaign #ShineWithBBLUNT with Dia Mirza, Aahana Kumra & Saiyami Kher
PR has now evolved into a high-level management profession that deals with the core values of an organisation.
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Marketing mix for the campaign included a combination of press, outdoor, online and social media pus...
.jpg "Tiger Shroff joins Y-Films & Brooke Bond Red Label for mental disability awareness")
The Red Label 6-Pack Band 2.0 comprising six differently abled teens launched a new single, ‘Dimaag...
.jpg "ACC appoints Ashish Prasad as Chief Marketing Officer and Head of New Products & Services")
Ashish will spearhead the brand building and marketing efforts for ACC's cement and concrete busines...
The campaign conceptualised by Ogilvy Mumbai depicts the power of a cup of tea in bringing people cl...
Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far
.jpg "We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants")
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
#ShineWithBBLUNT campaign promotes at-home high shine crème hair colour range Salon Secret
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