Festive Season
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
This year, Sankranti posts draw on tradition, everyday cultural cues, and simple greetings as brands connect with audiences during the harvest festival
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings
From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
The campaign has been conceptualised by Thought Blurb Communications
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
The ban has left nearly Rs 1,500 crore in expected RMG ad investments off the table, including Rs 150–200 crore that would typically have been spent during the festive window, say experts
This Chhath Puja, brands reimagined tradition through storytelling, on-ground acts, and digital engagement, creating a vibrant bridge between culture and contemporary India
Behind the glow of festive performance reports lies an open secret: a rising share of that activity isn’t human at all
Jewellery ad volumes for August–September 2025 grew 130% over 2023 levels and 93% over 2024, according to TAM Media Research
The campaign highlights how each of Welspun One’s developments represents far more than physical infrastructure
A look at campaigns that turned the festive frenzy into pure creative sparkle
We take a look at iconic campaigns that have captured the essence of Diwali in all its warmth, chaos, and joy
Quick commerce platforms are redefining festive shopping, offering same-day delivery of gold coins, silver utensils, and traditional gift items in partnership with jewellers
According to industry buzz, there is a clear preference for short-form video during the festive rush, with formats such as Reels and YouTube Shorts commanding 20–25% higher fees than static posts
Campaigns this year have moved beyond grandeur to embrace authenticity and shifting toward deeply personal storytelling, say experts
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full-funnel impact with cultural insight
Experts say regional ad spends have risen by 4-6 percentage points YoY with brands adopting regional strategies as a growth complement; language, customs, local traditions amplify emotional connect
As per industry estimates, Blinkit, Zepto and Swiggy Instamart are collectively generating ₹3,000–3,500 cr in ad revenues; D2C, FMCG brands have upped ad spends from 5 to 15–20% in just a year
D2C advertisers reallocating 25-40% of festive budgets for regional activations; brands want tailored budgets, messaging, and content mixes as per state, language and micro-markets
As festive ad spend peaks, experts say influencers are key to engagement and conversions, with quick commerce platforms leaning heavily on creators for their festive push
Industry leaders say the approach isn’t just about standing out, it’s about aligning directly with the category’s core proposition: speed, convenience, and last-minute rescue
Experts say while digital is expected to account for roughly 40–50% of the spends, linear TV retains about 25–35% and DOOH and transit advertising are projected to grab 5–10% share
Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation pipe for ads, but as a true intelligence engine
With brands seeking engagement-led festive storytelling, micro & mid-tier creators are seeing faster fee inflation than celebrities; some creators are delivering outsized ROI, shared industry players
While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix
Although AI has been widely adopted in beauty, fashion, e-commerce and consumer tech, marketers now say they aim to move beyond conventional festive-season marketing—albeit with safeguards
With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
With big players going beyond performance-driven promotions to building long-term brand equity, e-commerce will continue to dominate media volume and creative activity
New ad tools blend creator collaborations, video innovations, and omnichannel campaigns to help brands capture festive demand
The campaign will run on digital and outdoor platforms across Kerala throughout the festive season
The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to spend, observe industry players
As per the Qoruz Festive Season Report, the spends are being driven by rising engagement from Tier 2 and Tier 3 markets, and increasing preference for regional creators
Astrology has seen consistently high AOV over the last six months with D2C, eCommerce platforms catering to customised festive and devotional needs, note industry observers
Industry projections indicate double-digit ad spend increases year-on-year on e-commerce platforms—ranging from 10% to as high as 27%
With hundreds of brands crowding every festival with videos, reels, and influencer shoutouts, freshness becomes the rarest commodity
Marketers are renewing Onam strategies, blending Kerala-led activations with diaspora-focused campaigns; FMCG, telecom, BFSI, e-commerce lead in media spends
This AI-driven video not only captures the spirit of Ganesh Chaturthi but also showcases SBI Securities’ commitment to staying ahead in the digital era
Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi
The campaign featuring Devika Sanjay and Manohari Joy celebrates Kerala's cultural heritage
By combining WhatsApp-enabled aarti booklets with authentic festive treats, the brand becomes the modern-day companion for Ganesh Chaturthi celebrations
It’s not just the volume of brand deals that’s rising—industry experts say deal values have surged by 15–25% as well
The campaign has been conceptualised and crafted by Thought Blurb Communications
This festive week brands went all out to catch the patriotic and festive fervour. A round of ads and spots that caught our eye
Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections
Most expensive formats in this season are homepage banners and sponsored product positions where hikes have been the highest, say experts
Conceptualized by the MOWM team, the campaign showcases the journey of family members striving towards perfection
While many campaigns tend to focus on product features, some stand out by forging emotional connections, prioritizing meaningful messaging over mere promotional appeals
The video depicts the excessive plastic waste generated during the festive season
Pledges to sponsor their children’s education through Kabel Star Scholarship Program
The film titled ‘Har Parivaar Ke Liye' is an ode to the power of stories in bringing people together
The campaign film stars Mahathi Ramesh and seasoned actor Gagan Dev Riar
The campaign shows McCain helps bring families to the same page this Diwali
Reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration
The digital ad films encourage customers to skip home deliveries and enjoy the full festive spirit at the mall
From FMCG to Auto to Jewellery, top categories have curtailed ad spends this season on traditional media, particularly on TV, say industry watchers
The TVC has been conceptualised by Signify’s creative agency Hashtag Orange
The campaign has been created and executed by Thought Blurb Communications
Conceptualised by FCB Kinnect, the campaign encourages customers to take advantage of its Big Diwali sale
The sphere displayed visuals and graphics of Bengal’s iconic saree designs, such as kantha, garad, and jamdani
While some experts see the trend as the future, others fear it could undermine human connection that traditional influencers offer
Festive season sees consumers increasingly turning to digital platforms, pushing marketers to opt for omnichannel strategies & amplification of programmatic in the campaign mix
On Diwali, the brand is encouraging families to rediscover the sweetness of in-person connections
The ad film, conceptualised by Lowe Lintas and directed by Mira Nair, honours women who wear many crowns
Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share industry players
The campaign also features Gen Z influencers like Riya Kohli, Pratiksha Shetty, and Joan Rai
IGP’s new ad playfully captures the festive spirit in a pre-medieval kingdom, showcasing the value of timely gifts during Diwali
The campaign highlights the shared sentiment of trust and hope during Diwali
The "Haldiram's mithai khao aur happy shappy ho jao" campaign showcases its gifting range of mithai ahead of the festive season
The campaign celebrates the joy of community and Bengali puja traditions
In a recent Pitch BrandTalk episode, Akhil Menon, AVP - Brand & Growth, True Elements, shares insights into the brand's evolution, partnership with Rohit Sharma, festive season initiatives & more
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
Industry observers shared the early start of the festive season has provided a momentum for the elevation of ad rates with durables, auto, and lifestyle categories to be among the big spenders
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
D2C players share that customers are stalling purchases for the festive season and moving from traditional marketplaces to online to quick commerce transactions
Marketers are embracing the potential of AI to optimise media buying, create personalized ad experiences, and measure campaign performance
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, Tata.ev, on the EV market’s evolution, shifting marketing strategies, the brand’s take on performance marketing & more
With new launches, a decent monsoon and stable economic environment expected to drive consumer sentiment, automakers are expected to rev up marketing budgets, say industry watchers
The 'Mera Wala Mood' campaign has been conceptualised by Ogilvy and is an extension of the ‘Har Ghar Kuch Kehta Hai’ thought
The campaign sees the Indian skipper’s wife Ritika Sajdeh take on the role of an insightful interviewer
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour
Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms, and community engagement
Read more news about Latest Advertising News, Marketing News, PR & Corporate Communication News, Digital News on Exchange4media.
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
,
YouTube,
Whatsapp
&
Google News