Date-wise News
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
Z has said that the company firmly believes that the order from SEBI has no direct bearing on the fund-raising exercise
Diageo has historically worked with multiple creative agencies across its global and Indian businesses
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Kanchan Srivastava 29 minutes ago
Guest Column: Snigdha Anand, SVP – Marketing, Mamaearth (Honasa Consumer Ltd.), shares how the search bar, once the gatekeeper of discovery, is now just one touchpoint in a much larger ecosystem
