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Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
In a statement issued from his office, Chandra said he had not personally borrowed money from the lenders and had acted only as a personal guarantor for loans raised by Essel Group companies
DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek
AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
A single global destination for sports fans, offering sports content, live streaming, stats, community, experiences and social contests
As he turns a year older, a look at the Cricexec founder who saw that some of cricket’s most consequential stories were unfolding far beyond the boundary
Khali’s larger-than-life persona also made him an interesting proposition for advertisers
ShareChat and Moj, in partnership with Kantar, launched the ‘State of Microdrama in India’ Report at the Culture Intelligence Summit 2026
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
Meanwhile, Disney’s other major Indian media investment, Tata Play, has continued to face financial pressure
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
From sponsored programming on Doordarshan and ‘Commander’ on Zee TV to SAB TV and Janmat, Markand Adhikari’s journey mirrors the evolution of Indian broadcasting
e4m Staff Aug 26, 2026 12:15 AM
On his birthday, a look at a first-generation entrepreneur whose influence rests as much on people, faith and generosity as on the institutions he has built
e4m Staff Aug 26, 2026 12:05 AM
Digital now accounts for 55% of Emami's ATL spends, up from 20% in FY22
e4m Staff Aug 25, 2026 7:37 PM
Throughout this term, Deol will feature across all media touch touchpoints including digital, outdoor and retail touchpoints
e4m Staff Aug 25, 2026 6:24 PM
At the centre of the integration will be a native scrolling social feed within Gaana
e4m Staff Aug 25, 2026 5:10 PM
Every winner was decided by weighing multiple sources of evidence including employee happiness dialogue results, sentiment analysis, external feedback and a detailed Culture Audit
e4m Staff Aug 25, 2026 5:09 PM
Uflex and CreativeMud will work towards developing communication that strengthens consumer engagement
e4m Staff Aug 25, 2026 3:56 PM
Divya Narayan, Leila Bilimoria Surti and Saji Abraham have taken up the position
e4m Staff Aug 25, 2026 2:47 PM
Chopra was previously Head North|West|East - Commerce Lead at WPP Media
e4m Staff Aug 25, 2026 1:26 PM
The appointments have come across media, content, cinema, sponsorships & OOH verticals
e4m Staff Aug 25, 2026 12:51 PM
In his new role, he will take on the corporate communications mandate at InCred Financial Services.
e4m Staff Aug 25, 2026 12:48 PM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
e4m Staff Aug 25, 2026 8:38 AM
Tariq Hassan previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald’s
e4m Staff Aug 25, 2026 8:16 AM
The court also clarified that no interim or ad-interim relief would be considered until the jurisdiction issue is decided
e4m Staff Aug 24, 2026 7:12 PM
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola
e4m Staff Aug 24, 2026 6:44 PM
Ratinaud was earlier Director, Creative & Campaigns, Global Communications
e4m Staff Aug 24, 2026 6:32 PM
Companies that fail to comply could face penalties of up to 10% of their global revenue
e4m Staff Aug 24, 2026 5:26 PM
She most recently served as India Head - Vitamins, Minerals and Supplements at Hindustan Unilever
e4m Staff Aug 24, 2026 4:38 PM
Chauhan was previously serving as Senior Media Director at Havas India
e4m Staff Aug 24, 2026 12:57 PM
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
e4m Staff Aug 24, 2026 12:52 PM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
The dispute covers Urban Company’s Native M0, M1, M2, M1 Pro and M2 Pro purifiers
e4m Staff Aug 24, 2026 10:53 AM
The partnership will strengthen Garden Vareli’s digital presence through strategic media planning and performance-driven campaigns
e4m Staff Aug 24, 2026 10:51 AM
The company he helped build, Value 360 Communications, is now listed on NSE Emerge, while its latest numbers show a business that is growing not just in scale but also in profitability
e4m Staff Aug 24, 2026 9:53 AM
Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, category management and business leadership
e4m Staff Aug 24, 2026 9:52 AM
Basu was previously Head of Marketing, Product & Ecommerce at Voltas Beko
e4m Staff Aug 24, 2026 9:21 AM
The digital marketing veteran has spent two decades building Techmagnate into one of India's leading SEO and performance agencies
e4m Staff Aug 24, 2026 9:21 AM
Mishra brings experience spanning brand communication, content development, editing, public relations and communications strategy
e4m Staff Aug 23, 2026 11:02 AM
In his new role, Singh will shape editorial strategy and strengthen the brands’ journalism across digital and emerging formats
e4m Staff Aug 23, 2026 10:40 AM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde
e4m Staff Aug 22, 2026 4:22 PM
NDTV CEO and Editor-in-Chief Rahul Kanwal says Prannoy Roy, Aroon Purie and Raghav Bahl are examples of media builders
e4m Staff Aug 22, 2026 3:47 PM
In the ‘Not a Gentleman’s Game’ campaign, the World Cup-winning captain brings the aggression, intensity and ambition of Team India to Sony Sports Network’s high-energy campaign
e4m Staff Aug 22, 2026 11:36 AM
e4m was the first to report about the ministry's decision to remove the cap
e4m Staff Aug 22, 2026 9:18 AM
The new system will take effect globally from August 24 and apply across all YouTube formats, including long-form videos, Shorts, podcasts and livestreams
e4m Staff Aug 22, 2026 9:02 AM
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
e4m Staff Aug 22, 2026 8:59 AM
To be held in September, senior HR leaders will explore AI, talent transformation, skills-first organisations and the evolving role of the CHRO
e4m Staff Aug 21, 2026 4:36 PM
As Netflix moves deeper into the creator economy, YouTube is reportedly offering multimillion-dollar deals to retain top creator talent
e4m Staff Aug 21, 2026 3:28 PM
Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes
e4m Staff Aug 21, 2026 3:19 PM
Neutrogena reportedly faced a social media backlash from actress Panettiere’s supporters over allegations that it abandoned her during a difficult period
e4m Staff Aug 21, 2026 2:45 PM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare
e4m Staff Aug 21, 2026 1:33 PM
He previously served as Group Chief Financial Officer at boAt (Imagine Marketing Limited)
e4m Staff Aug 21, 2026 1:25 PM
Kargo is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase
e4m Staff Aug 21, 2026 12:16 PM
The fifth edition of the league brings together business leaders, CXOs and senior professionals from across the NCR
e4m Staff Aug 21, 2026 12:04 PM
Sweta Singh has been associated with the Aaj Tak group for nearly two decades and has worked across multiple genres of television journalism
e4m Staff Aug 21, 2026 11:33 AM
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
A look at veteran journalist Navika Kumar’s three-decade journey in Indian television news, from political interviews to prime-time debates and editorial leadership
e4m Staff Aug 21, 2026 8:28 AM
Prior to this, Nandan Srivastava was with Jantantra TV for about three years
e4m Staff Aug 20, 2026 7:30 PM
Hersh Bhandari brings more than two decades of experience across revenue, strategy, brand solutions and media operations
e4m Staff Aug 20, 2026 4:33 PM
Creators can receive an additional Rs 10,000 for every 1 lakh views generated
e4m Staff Aug 20, 2026 3:03 PM
He most recently served as National Business Head for Kotak Bank’s flagship private banking business
e4m Staff Aug 20, 2026 2:28 PM
As the Co-Founder of Infosys marks eight decades, a look back at the quiet revolution he built out of ₹10,000 and an unshakeable belief in Indian talent
e4m Staff Aug 20, 2026 1:29 PM
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
He joins KPDL from Alpha Alternatives, where he was Senior Partner leading Strategic Partnerships and Real Estate Investing
e4m Staff Aug 20, 2026 1:18 PM
Kaul brings more than two decades of experience across advertising, integrated marketing communications and regional business leadership
e4m Staff Aug 20, 2026 1:05 PM
The account had been with Interpublic Group of Cos. before Omnicom acquired it
e4m Staff Aug 20, 2026 12:08 PM
Pandey joins Sony from JioStar where he was Associate Director- Sports (TV & Digital)
e4m Staff Aug 20, 2026 11:03 AM
She most recently served as Chief Marketing Officer at Rukam Capital
e4m Staff Aug 20, 2026 10:35 AM
The suit, filed against Beco's parent company Kwick Living, alleges commercial disparagement, trademark infringement and passing off
e4m Staff Aug 20, 2026 10:31 AM
As Zakir Khan celebrates his 39th birthday, his brand collaborations show how staying true to his voice has become his biggest commercial strength
e4m Staff Aug 20, 2026 8:42 AM
SenateSHJ will retain its identity, client teams under Co-founder-Chair Angela Scaffidi AM & CEO Darren Behar; Adfactors PR CEO Nijay N. Nair to join SenateSHJ board
e4m Staff Aug 20, 2026 8:24 AM
At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for
e4m Staff Aug 20, 2026 8:07 AM
Dhawan joined The Trade Desk in April 2025 as Vice President – Revenue, and was leading the company’s India business
e4m Staff Aug 20, 2026 8:00 AM
Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles
e4m Staff Aug 19, 2026 7:28 PM
Bobble AI raised Rs 25 crore through secured debentures in March 2023
e4m Staff Aug 19, 2026 6:36 PM
The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning
e4m Staff Aug 19, 2026 6:05 PM
Prior to this, Chauhan served as sponsorship manager at DP World ILT20
e4m Staff Aug 19, 2026 5:56 PM
The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it
e4m Staff Aug 19, 2026 5:45 PM
FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience
e4m Staff Aug 19, 2026 5:33 PM
The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data
e4m Staff Aug 19, 2026 4:44 PM
Prior to joining Avanade, Achal Kataria led Cognizant’s India business
e4m Staff Aug 19, 2026 3:56 PM
Prior to the elevation, she served as Strategy & Transformation Leader
e4m Staff Aug 19, 2026 3:21 PM
The campaign includes more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1
e4m Staff Aug 19, 2026 1:26 PM
She joins DSPAM from JioBlackRock Mutual Fund, where she served as Chief Client Officer
e4m Staff Aug 19, 2026 12:25 PM
According to the company, KKR’s investment will support BookMyShow’s scaling of its live entertainment business
e4m Staff Aug 19, 2026 11:39 AM
The company shared the news of her appointment through a social media post
e4m Staff Aug 19, 2026 10:54 AM