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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan 1 day ago
The edition also features global marketing and advertising leaders on creativity, AI and growth
e4m Staff Jul 23, 2026 6:52 PM
Many brands have chosen to pause their marketing messages to solidarity with the student protests
Shalinee Mishra Jul 23, 2026 6:06 PM
Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr
e4m Staff Jul 23, 2026 5:47 PM
Dash is currently the global head of a diverse business portfolio and is planned to succeed Salil Parekh as Managing Director & Chief Executive Officer on April 1, 2027
e4m Staff Jul 23, 2026 5:10 PM
Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency
e4m Staff Jul 23, 2026 4:59 PM
Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player
e4m Staff Jul 23, 2026 4:02 PM
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside the agitation itself
Shalinee Mishra Jul 23, 2026 2:11 PM
Police officials told e4m that the matter is being treated as a case of copyright infringement carried out through unauthorised app-based distribution of pay-TV content
Imran Fazal Jul 23, 2026 12:17 PM
He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform
e4m Staff Jul 23, 2026 12:12 PM
Prior to joining Muthoot FinCorp, Manoj served as Chief Information Officer (Telecom) at Bharti Airtel
e4m Staff Jul 23, 2026 12:00 PM
Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together
Shagun Walia Jul 23, 2026 11:53 AM
As part of the renewed mandate, Publicis will continue to handle integrated creative and media responsibilities for Cathay's travel, cargo and Lifestyle businesses across global markets
e4m Staff Jul 23, 2026 11:24 AM
Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together
Sanjay Trehan Jul 23, 2026 11:18 AM
The ad spends in the quarter was Rs 12 crore higher than the previous quarter
e4m Staff Jul 23, 2026 11:11 AM
Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.
e4m Staff Jul 23, 2026 10:41 AM
With the clearance from the European Commission, bodies and governments representing 65 jurisdictions have either cleared the transaction or chosen not to challenge
e4m Staff Jul 23, 2026 10:16 AM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge
Imran Fazal Jul 23, 2026 9:02 AM
Jakub Otrząsek, Senior Vice President, Data APAC at Monks, discusses why breaking down silos between data, content, media and creative is critical to creating what he calls a real-time brand
Simran Sabherwal Jul 23, 2026 8:54 AM
Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decades, reshaping workflows
Renuka Naj & R. Chandra Mouli Jul 23, 2026 8:46 AM
Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand. Ad executives question whether a common 15% surcharge can work across publishers
Kanchan Srivastava Jul 23, 2026 8:26 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
The rebrand marks the company's evolution from a bootstrapped Mumbai startup to a listed, global AdTech platform
e4m Staff Jul 22, 2026 6:56 PM
According to reports, the company has selected JPMorgan Chase, Jefferies, Kotak Mahindra Capital and Axis Capital to lead the offering
e4m Staff Jul 22, 2026 5:45 PM
In a regulatory disclosure, Jubilant FoodWorks stated that Sharma will continue in his role until September 18, 2026
e4m Staff Jul 22, 2026 5:30 PM
Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability
e4m Staff Jul 22, 2026 4:42 PM
He has previously led the company’s marketing function between 2022 and 2024
e4m Staff Jul 22, 2026 3:54 PM
Adarsh Kumar has held senior leadership positions at Tata Motors Finance, Tata Capital, Bajaj Finance, Citigroup and GMAC
e4m Staff Jul 22, 2026 3:44 PM
She has played a pivotal role in Aisle's growth by leading product, marketing, operations, partnerships and business expansion, the company said
e4m Staff Jul 22, 2026 3:06 PM
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception
e4m Staff Jul 22, 2026 2:13 PM
The collaboration aims to amplify Flytta Green's narrative around sustainable industrial logistics, heavy-duty electric mobility, and India's clean freight transition
e4m Staff Jul 22, 2026 1:55 PM
The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses
e4m Staff Jul 22, 2026 1:12 PM
This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages
Imran Fazal Jul 22, 2026 12:59 PM
Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce
e4m Staff Jul 22, 2026 12:40 PM
The statement provides greater clarity on the government's transition strategy, an issue that has been closely watched by broadcasters after the publication of the draft rules
Imran Fazal Jul 22, 2026 12:26 PM
Ankur Jain has given up ownership in the parent company B9 Beverages to settle stakeholder dispute
e4m Desk Jul 22, 2026 12:17 PM
Suresh Kumar C has been associated with the company for over 33 years
e4m Staff Jul 22, 2026 12:09 PM
As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside
e4m Staff Jul 22, 2026 12:02 PM
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Chintan Shah Jul 22, 2026 11:44 AM
Munshi has over 25 years of experience in leading large-scale malls and cinema exhibition operations
e4m Staff Jul 22, 2026 11:22 AM
The total income increased to Rs 120 cr, compared to Rs 112.6 cr in the corresponding quarter last year
e4m Staff Jul 22, 2026 11:04 AM
In the absence of binding legislation, ad agencies are increasingly adopting self-regulation
Imran Fazal Jul 22, 2026 8:59 AM
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more
Simran Sabherwal Jul 22, 2026 8:57 AM
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Prior to joining Creator18, Khanduri served as Head of Growth at Xley
e4m Staff Jul 22, 2026 8:21 AM
Santra takes on the new role after serving as Creative Head at flutrr
e4m Staff Jul 22, 2026 8:17 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
Shetty’s second term as CEO of Deloitte South Asia will begin on 1 April 2027
e4m Staff Jul 21, 2026 5:10 PM
Previously, he was associated with Meta, leading creator partnerships for APAC region and sports partnerships for India
e4m Staff Jul 21, 2026 4:51 PM
Mantri joins Axis Bank from Bandhan Bank, where he serves as Executive President and Chief Financial Officer
e4m Staff Jul 21, 2026 4:39 PM
AIDCF stated that removing landing page data effectively removes any commercial incentive to advertise on or through landing page, even though the policy permits it to continue as a marketing tool
Imran Fazal Jul 21, 2026 4:31 PM
As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network
e4m Staff Jul 21, 2026 3:33 PM
S Brands brings KERATINplus, AlcoPlus, DeoPlus and Empress to Wipro Consumer Care's portfolio
e4m Staff Jul 21, 2026 2:58 PM
In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning
e4m Staff Jul 21, 2026 2:47 PM
Vikas Khanchandani has been associated with the network as an advisor and has played a strategic role in the growth of Dangal TV and the broader network
e4m Staff Jul 21, 2026 12:50 PM
The mandate will focus on strengthening AU’s brand narrative, amplifying its growth story, showcasing its customer-centric and digital-first approach
e4m Staff Jul 21, 2026 12:09 PM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
Prior to this, Robin Anand was with Geely Auto Iraq as Head of Marketing for over 4 years
e4m Desk Jul 21, 2026 11:07 AM
Thirumalai held the role of Senior Operations & Business Development Manager - Schbang Fluence & MMaximize at Schbang
e4m Desk Jul 21, 2026 10:37 AM
Prior to this, Sanaa Shaikh was with Bellator Group as Head of Marketing
e4m Desk Jul 21, 2026 10:29 AM
Prior to WPP, Shekhar Sharma held leadership positions at The Times of India and India Today
e4m Staff Jul 21, 2026 10:24 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Before joining Ashwin Sheth Group, he held senior positions at Nahar Group
e4m Staff Jul 21, 2026 9:24 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong
Aryendra Khan Jul 21, 2026 9:07 AM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR
Ganapathy Viswanathan Jul 21, 2026 8:27 AM
Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital
e4m Staff Jul 21, 2026 8:03 AM
Information and Broadcasting Secretary Chanchal Kumar presented the Ministry's initial plans for WAVES 2027 and briefed the Chief Minister on key initiatives currently under preparation
e4m Staff Jul 20, 2026 8:40 PM
Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold and expressive living
e4m Staff Jul 20, 2026 6:48 PM
Since joining iD Fresh Food in 2024, Rajat has played a key role in strengthening the company's India business
e4m Staff Jul 20, 2026 5:44 PM
Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy
e4m Staff Jul 20, 2026 4:30 PM







































































