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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, tracks the brand journey that culminated in Vi
Ganapathy Viswanathan 16 hours ago
ISA’s system draws on WFA’s Halo framework and the UK’s ‘Origin’, its most mature implementation. Video measurement is likely to be the first phase
Kanchan Srivastava 18 hours ago
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores why a legacy retailer like Viveks could not keep pace with a market that was changing around it
Ganapathy Viswanathan 1 day ago
The 10th edition of BW Disrupt 40 Under 40 will be held on September 15 from 4:00 PM onwards at The Park, New Delhi
e4m Staff Sep 14, 2026 6:04 PM
The forum will examine how the growth equation is changing across capital, consumption and enterprise building
e4m Staff Sep 14, 2026 5:58 PM
She was previously serving as Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific
e4m Staff Sep 14, 2026 5:50 PM
Hemant Bajaj will oversee PropertyPistol’s key business verticals, including Primary Sales, Mandates, Syndicate and Loan
e4m Staff Sep 14, 2026 5:31 PM
Ten-minute delivery was only the beginning for quick commerce. From groceries, it has expanded into gifting, wellness and electronics, as brands weigh fulfilment against demand creation
e4m Staff Sep 14, 2026 5:01 PM
Trivedi is a banking and financial services leader with over two decades of experience
e4m Staff Sep 14, 2026 2:27 PM
When leaders from some of the world's most important emerging economies arrive in India, the country is not merely hosting a diplomatic event. It is presenting itself to the world
Dr Annurag Batra Sep 14, 2026 1:01 PM
What happens when a D2C brand moves beyond its website? It comes down to understanding how consumers shop across stores, platforms and channels
e4m Staff Sep 14, 2026 12:18 PM
Naresh Chand Gupta has been named as Additional Director (Independent Category)
e4m Staff Sep 14, 2026 11:49 AM
She most recently served as Vice President - Brand Partnerships and Platform Relationships at Publicis Groupe India
e4m Staff Sep 14, 2026 10:23 AM
Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up
e4m Staff Sep 14, 2026 10:02 AM
Shraddha Waikar will lead global marketing, brand, and growth strategy across NAM, EMEA, and APAC
e4m Staff Sep 14, 2026 9:51 AM
The Dera ad generated significant criticism and The Hindu described it as ‘deeply offensive’, while tendering an unconditional apology
Tasmayee Laha Roy Sep 14, 2026 9:32 AM
From reimagining cultural symbols to bringing festive traditions into the home, brands are finding new ways to celebrate Bappa this Ganesh Chaturthi
Aryendra Khan Sep 14, 2026 9:20 AM
On his birthday, a look at some of the latest campaigns that have leveraged Ayushmann Khurrana’s relatable persona across travel, payments, sleep, fashion, paints and retail
e4m Staff Sep 14, 2026 9:14 AM
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
Shantanu David Sep 14, 2026 8:59 AM
The BRICS 2026 media kit has been created as a small but powerful vehicle to communicate India—its culture, its local products, its craftsmanship and its contemporary identity
Dr Annurag Batra Sep 14, 2026 8:55 AM
Prior to the promotion, he served as Senior Consumer Insights Manager
e4m Staff Sep 14, 2026 8:51 AM
The issue is becoming more pressing as FAST, connected TV (CTV) and application-based linear television gain traction
Imran Fazal Sep 14, 2026 8:37 AM
Hazrati brings more than 18 years of experience across banks and platform-led ecosystems
e4m Staff Sep 14, 2026 8:32 AM
As he celebrates his birthday today, Kanwal’s professional journey is also a story of repeatedly adapting to an industry that rarely stands still
e4m Staff Sep 14, 2026 8:18 AM
The marketing leader’s career reflects continuity, consumer understanding and sustained stewardship of some of India’s best-known beverage brands
e4m Staff Sep 13, 2026 3:12 PM
The MakeMyTrip COO has built a career at the intersection of sales, marketing, product development and business ownership
e4m Staff Sep 13, 2026 2:52 PM
On his birthday, exchange4media looks back at the National Award-winning filmmaker’s journey from the newsroom to books and the big screen
e4m Staff Sep 13, 2026 2:41 PM
Indians never really liked chocolate, but always loved what it meant. Chocolate in India was never a food. It was a currency
Sandeep Goyal Sep 13, 2026 1:00 PM
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
e4m Staff Sep 12, 2026 4:32 PM
Prior to this, he served as Senior Operating Director at Syrma SGS Technology
e4m Staff Sep 12, 2026 4:08 PM
India Web Fest Season 8, hosted by IWMBuzz, was a big success. The event discussed content, technology, streaming (OTT), data, and digital marketing in the entertainment business
e4m Staff Sep 12, 2026 2:05 PM
According to a regulatory disclosure, the 34.51 crore pledged shares represent 8.66% of EaseMyTrip’s total paid-up share capital
e4m Staff Sep 12, 2026 12:55 PM
Bhakre brings over 35 years of experience across manufacturing and technology
e4m Staff Sep 12, 2026 12:43 PM
The court observed that the defendants allegedly used AI technology to manipulate Sharma’s images, voice and other personality attributes in doctored videos
e4m Staff Sep 12, 2026 12:36 PM
He brings experience across IT management, digital transformation, technology strategy, business operations, and strategic planning
e4m Staff Sep 12, 2026 12:29 PM
No regulation can answer the more mundane question for us: how much privacy are we personally prepared to exchange for something sufficiently useful, entertaining or flattering?
Shantanu David Sep 12, 2026 9:05 AM
India’s festive markets are increasingly being shaped by regional cultures, with local creators helping brands build cultural relevance, consumer trust and drive discovery and sales
Shalinee Mishra Sep 12, 2026 8:45 AM
From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attention this week
Aryendra Khan Sep 12, 2026 8:12 AM
Shah most recently served as Head of Marketing - India & SAARC at Cloudflare
e4m Staff Sep 12, 2026 8:11 AM
Prior to joining Cognizant, Bindya Raj spent nearly 24 years at Infosys
e4m Staff Sep 12, 2026 7:52 AM
Prior to this appointment, Gupta was associated with McNROE Consumer Products, where he worked on brands including Wild Stone, Secret Temptation and Wild Stone CODE
e4m Staff Sep 11, 2026 8:59 PM
Gupte’s journey serves as a reminder that enduring leadership is built through curiosity, adaptability and the willingness to embrace new challenges
e4m Staff Sep 11, 2026 4:26 PM
In the past, he has held the position of Deputy Collector and SDVO, Government of Gujarat
e4m Staff Sep 11, 2026 3:18 PM
He has been promoted to Director of FP&A and Data Analytics at Embark Student Corp
e4m Staff Sep 11, 2026 3:07 PM
He has over 28 years of industry experience, including a 25-year stint at Procter & Gamble
e4m Staff Sep 11, 2026 2:57 PM
For Innovist, the L’Oréal deal is less about what the beauty giant can give the company and more about taking an India-built, science-led portfolio to global scale
e4m Staff Sep 11, 2026 2:51 PM
Singh brings more than 33 years of experience across enterprise technology, business transformation and digital innovation
e4m Staff Sep 11, 2026 2:26 PM
Industry leaders discussed how influencer marketing is moving beyond follower counts and vanity metrics towards relevance, attribution and measurable business outcomes
e4m Staff Sep 11, 2026 2:16 PM
The mandate will focus on building awareness, engagement and anticipation for the film across digital platforms
e4m Staff Sep 11, 2026 2:02 PM
Nandagopal will work closely with the production leadership to strengthen coordination between India Today TV’s Output and Production teams
e4m Staff Sep 11, 2026 1:40 PM
The elevation recognises her extensive conflict-zone reporting, international coverage and interviews with prominent global leaders
e4m Staff Sep 11, 2026 1:36 PM
Previously, he was associated with AECOM as Senior Manager – Marketing and Communications
e4m Staff Sep 11, 2026 1:05 PM
Sharma serves as the Senior Vice President & Chief Information Officer of the company
e4m Desk Sep 11, 2026 12:53 PM
Prior to this, Vivek Mohan Sharma was Business Head - Youth, Music & English (TV+ JioHotstar)
e4m Desk Sep 11, 2026 12:00 PM
Urban Company’s Bhavya Sharma on how the communications function is evolving, building business influence, managing reputation in B2B space, and preparing communicators for what lies ahead
Ritika Upmanyu Sep 11, 2026 11:42 AM
This will be a curated series of summits, conferences, conclaves and engagements that will bring together policymakers, business leaders, diplomats, investors, academics, experts and changemakers
e4m Staff Sep 11, 2026 11:37 AM
Prior to this, Charith Moonesinghe was with LinkedIn as Head of ANZ Marketing
e4m Desk Sep 11, 2026 11:33 AM
At Optum India, she will lead communications and partner across technology, operations and enterprise functions to build integrated communication strategies
e4m Staff Sep 11, 2026 11:15 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why sustainability must become the new standard for events.
Shantomoy Ray Sep 11, 2026 10:27 AM
Rajkumar Leishemba joins Renault after a long stint with the Press Trust of India
e4m Staff Sep 11, 2026 10:20 AM
At e4m D2C Summit, Pratham Hegde, Founder, Truelift, spoke in a session titled ‘Think Incremental! Optimizing Ad Spend for Demand Creation Vs Demand Capture’
e4m Staff Sep 11, 2026 9:08 AM
e4m was the first to report on the development, with TRAI moving to reclaim its role in the television ratings framework by writing to the MIB and seeking a review of the newly notified policy
Imran Fazal Sep 11, 2026 8:55 AM
At e4m D2C Summit, Deepak Gupta of Bombay Shaving Company & Shaily Mehrotra of FixDerma & FCL joined e4m Editor Tasmayee Laha Roy to decode how to scale consumer brands
e4m Staff Sep 11, 2026 8:49 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the rise of a new gifting hierarchy, with premium chocolates, artisanal confectionery and curated hampers
Ganapathy Viswanathan Sep 11, 2026 8:41 AM
With conversations around inflated expectations and products that may not justify their price tags, brand heads say what determines whether that consumer stays is the actual product experience
Sunidhi Vijay Sep 11, 2026 8:31 AM
Akshita Nandagopal has been appointed Executive Editor – Output, India Today TV
e4m Staff Sep 11, 2026 8:21 AM
Zee Business and WION hosted the Summit in Mumbai, bringing together exchange leadership, regulators, issuers and technology firms to examine how tokenised bonds can deepen India’s fixed-income market
e4m Staff Sep 11, 2026 8:10 AM
However, Publicis Groupe will not handle the account for Japan, which is under Dentsu
e4m Staff Sep 10, 2026 6:16 PM
He joined UST in 2019 as Group Manager and Global Head - PR & Media Relations and rose to become Senior Director & Head - Global PR & Media
e4m Staff Sep 10, 2026 5:56 PM
At e4m D2C Summit, Tarun Kishore, CBO, Saptharushi, broke down the question of how can a brand efficiently reach the consumer and the cost behind it
e4m Staff Sep 10, 2026 5:51 PM
As per a report, Chandra has asked social media platforms to erase 'the wrong information published by any and all accounts, between August 26 and 29' and to publish Chandra’s 'clarification'
e4m Staff Sep 10, 2026 5:30 PM
The company has satisfied all closing conditions under the merger agreement and received clearances from regulators representing 69 jurisdictions
e4m Staff Sep 10, 2026 4:56 PM












































































