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Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff 5 hours ago


The launch film was conceptualied by Redmi Marketing team along with Momo Media

exchange4media Staff 9 hours ago

Havmor Ice Crem?blur=25

Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways

exchange4media Staff 15 hours ago

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This campaign features celebrated hairdressers like Ambika Pillai and Jawed Habib along with celebrities Lisa Haydon, Sophie Choudry and others

exchange4media Staff 1 day ago


Personalities answered questions raised by common people on Patrika’s Facebook pages

exchange4media Staff 1 day ago

Kalyan Jewellers?blur=25

The brand campaign TVC is expected to launch in June and will run through the season

exchange4media Staff 1 day ago


Brand unveils special initiative to encourage social distancing while greeting each other

exchange4media Staff 1 day ago


We bring you a roundup of the news that made headlines this past week

exchange4media Staff 1 day ago

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Guest Column: Shaziya Khan, National Planning Director, Wunderman Thompson, dwells on the ‘justified’ little luxuries we can afford at this time

Shaziya Khan 1 day ago


The campaign focuses on collaborating with social media influencers like Bharti Singh, Sonam Bajwa and Kusha Kapila

exchange4media Staff 1 day ago

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ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home

exchange4media Staff 1 day ago

HUL Ventilators Donation?blur=25

The ventilators are being delivered to the Thane Health Department for use in several hospitals across the state

exchange4media Staff May 30, 2020 12:00 AM


The digital media agency has contributed over 1 lakh masks and PPE kits to the government of Haryana

exchange4media Staff May 29, 2020 10:00 PM


After seeing huge hikes in previous weeks, a drop is seen in TV Viewership and smartphone consumption in Week 20

exchange4media Staff May 29, 2020 6:20 PM

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Kinsane Entertainment will develop the literary franchise as animated series, mobile games, consumer products, and more for worldwide release

exchange4media Staff May 29, 2020 6:16 PM


EORTV will focus on stories with a mission to germinate acceptance for all LGBTQ and other hormonally challenged societal communities

exchange4media Staff May 29, 2020 5:47 PM

Wunderman Thompson ‘21 Times Health’ report?blur=25

Wunderman Thompson South Asia’s ‘21 Times Health’ report takes a look at the effects of the Coronavirus pandemic and the resulting lockdown on the health, pharma and wellness categories

exchange4media Staff May 29, 2020 4:59 PM


The firm will have multi-platform execution capabilities across India, SEA and EMEA markets

exchange4media Staff May 29, 2020 4:50 PM


MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life

exchange4media Staff May 29, 2020 4:42 PM