Latest News
The BJP leader began his career as a journalist and reported on the 1971 Indo-Pak war before founding security services company SIS
e4m Staff Oct 31, 2026 12:11 AM
As the ICE Global co-founder marked his birthday recently, his career offers a window into the craft, enterprise and collaboration behind experiential communication
e4m Staff Oct 30, 2026 6:03 PM
Company's digital platform, ZEE5, recorded its highest-ever quarterly revenue, registering a remarkable 101% year-on-year growth
e4m Staff Oct 30, 2026 5:50 PM
The film presents its early years as the foundation of a newsroom culture built on accuracy, editing and asking difficult questions
e4m Staff Oct 30, 2026 4:52 PM
WAVES Bazaar has been positioned as an international marketplace for media and entertainment content
e4m Staff Oct 30, 2026 3:27 PM
The budget of the Ministry of Information and Broadcasting has been increased by Rs 193.56 crore for the financial year 2026-27
e4m Staff Oct 30, 2026 2:27 PM
As per reports, existing investors Avenir and Lux Capital are in talks to lead the funding round
e4m Staff Oct 30, 2026 1:55 PM
Choubey has been associated with Keus Smart Home for over three years
e4m Staff Oct 30, 2026 1:18 PM
He succeeds Sachin Pillai, Managing Director of Hinduja Leyland Finance Limited
e4m Staff Oct 30, 2026 12:54 PM
On his birthday, we look back at Vikram Sakhuja’s four-decade career and the role he has played in shaping how India plans, buys and thinks about media
e4m Staff Oct 30, 2026 12:48 PM
Prior to this, Sidhpura was associated with The Third Eye Integrated Services
e4m Staff Oct 30, 2026 12:45 PM
His experience spans business transformation, go-to-market strategy, omnichannel expansion and P&L management
e4m Staff Oct 30, 2026 12:27 PM
Dhiraj Kumar has over 25 years of experience across brand management, marketing communications, digital transformation and customer engagement
e4m Desk Oct 30, 2026 12:23 PM
H1 FY27 operating revenue rises 10% to Rs 1,061 crore, with EBITDA margin at 2.5%
e4m Staff Oct 30, 2026 11:56 AM
With over 30 brands in her kitty, Ananya Panday, as per reports, has a $48.5 million brand value
e4m Staff Oct 30, 2026 11:23 AM
As investors steer Indian studios towards countries like Dubai and Singapore, the talent stays home but the intellectual property, and its long-term returns, will be owned elsewhere
Imran Fazal Oct 30, 2026 9:02 AM
Shivsena (UBT) leader Aaditya Thackeray seeks CM’s intervention as residents and environmental groups raise concerns over coastal aesthetics, light pollution and regulatory clearances
Kanchan Srivastava Oct 30, 2026 8:56 AM
Festive quarter typically contributes 35–40% of publishers’ annual ad revenue, but can newspapers turn higher bookings into better ad rates amid advertiser resistance and rising operating costs?
Kanchan Srivastava Oct 30, 2026 8:51 AM
Beauty brands are weaving education into creator and performance marketing, but proving its commercial impact remains a challenge
Sandhi Sarun Oct 30, 2026 8:46 AM
Google Search contributes less than half of Alphabet's quarterly revenue. As AI changes how consumers discover, is Google fighting to preserve the habit that built its advertising empire?
Shantanu David Oct 30, 2026 8:42 AM
As dozens of brands light the same diyas and stage the same reunions, creative leaders ask if Diwali ads reflect real celebrations or recycle a playbook
Aryendra Khan Oct 30, 2026 7:58 AM
Advertising growth slowed in the September quarter even as AWS posted its fastest expansion in nearly five years; heavy AI spending and softer Q4 guidance weighed on investor sentiment
e4m Staff Oct 30, 2026 7:56 AM
Godrej Consumer Products' ad spend rose 2% to ₹327 crore in Q2 as digital gained ground
e4m Staff Oct 29, 2026 8:51 PM
Vijay Sankar is currently Senior Vice President of FICCI and will succeed Anant Goenka
e4m Staff Oct 29, 2026 6:58 PM
Food and beverages remained the largest advertising sector on television, while general entertainment channels increased their share of ad volumes to 31%, according to TAM AdEx data
Imran Fazal Oct 29, 2026 6:26 PM
Prior to this appointment, Dhoka spent nearly four years at Kotak Neo
e4m Staff Oct 29, 2026 5:01 PM
Pidilite's revenue rose 20.9% to ₹4,297.59 crore in Q2, but costlier inputs capped profit growth at 7.2% and A&P spends were trimmed.
e4m Staff Oct 29, 2026 3:48 PM
The agency's approach focuses on experienced teams working closely on client accounts, proactive ideas, measurable results and transparent costs agreed upon upfront.
e4m Staff Oct 29, 2026 3:44 PM
Skydance TV has announced its leadership team, with Channing Dungey, David Stapf and Matt Thunell continuing to lead key studio businesses
e4m Staff Oct 29, 2026 3:40 PM
The e-commerce platform expects advertising monetisation as a percentage of NMV to increase from FY28
e4m Staff Oct 29, 2026 3:28 PM
She will lead international Yoga teacher training programmes, with a particular focus on establishing collaborations with schools, colleges and universities worldwide
Dushyant Jani & e4m Staff Oct 29, 2026 3:28 PM
He succeeds Kiran Ramamurthy, who will step into the role of CEO at VML India
e4m Staff Oct 29, 2026 3:16 PM
The agency said the entity was advertising services that enabled users to transfer money across borders using cryptocurrencies
e4m Staff Oct 29, 2026 3:15 PM
India swings back to growth after a 6% dip in Q2, but WPP Creative slips 5.1% globally as Cindy Rose banks on Elevate28 to stabilise the ship
e4m Staff Oct 29, 2026 2:41 PM
Themed ‘From Players to Playmakers’, the report explores how India’s Rs. 14,344 crore gaming market can build original IP and achieve global success
e4m Staff Oct 29, 2026 12:48 PM
Vikram Sheth brings 30 years of experience, primarily in investment banking
e4m Staff Oct 29, 2026 12:34 PM
How do festive purchases turn into lasting brand loyalty? Explore how convenience, safety, accessibility and personal experiences shape customer relationships beyond the festive season.
Nicole Fernandes Oct 29, 2026 12:23 PM
Sitapati recently concluded his stint as MD and CEO of Godrej Consumer Products Limited
e4m Desk Oct 29, 2026 12:16 PM
In her new role, she will lead strategic advocacy and communications efforts to advance nutrition priorities
e4m Staff Oct 29, 2026 12:07 PM
Manikandan joins Logitech from Poly (now part of HP), where he most recently served as Enterprise Leader
e4m Staff Oct 29, 2026 12:06 PM
Verma joins Trehan from Bhumika Realty, where he was President- Sales & CRM
e4m Staff Oct 29, 2026 12:05 PM
Guest Column: Vishal V. Khanna decodes why TV is still the most efficient memory machine India has
Vishal V Khanna Oct 29, 2026 11:23 AM
Prior to her elevation, Vinita Sobarad held the role of National Sales Manager - Rare Rabbit
e4m Desk Oct 29, 2026 10:55 AM
Before taking up the new position, Bhattacharya served as Deputy Area Manager for Asia, Africa and South America
e4m Desk Oct 29, 2026 10:46 AM
Stakeholders say proposed framework for app-based linear TV distribution could expand TRAI’s remit into internet-based services, despite OTT platforms operating under a separate legal framework
Imran Fazal Oct 29, 2026 9:18 AM
As India’s oldest esports organisation shifts from competitive teams to gaming services, industry leaders point to profitability, publisher support and community monetisation as critical to future
Imran Fazal Oct 29, 2026 9:10 AM
With smartphone shipments to India falling and device prices rising, brands face a tougher upgrade market; nearly ₹3,000 cr in annual ad spend in focus, with 40–50% concentrated around festive season
Kanchan Srivastava Oct 29, 2026 9:10 AM
Media and marketing veteran Shubhranshu Singh reflects on the return of Life magazine and whether print can offer a more immersive experience in a digital world shaped by endless scrolling
Shubhranshu Singh Oct 29, 2026 8:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines whether healthier sweet alternatives can find a place alongside traditional mithai in Diwali gifting
Ganapathy Viswanathan Oct 29, 2026 8:17 AM
Microsoft’s broader quarterly revenue rose 19% and Azure accelerated 48%
e4m Staff Oct 29, 2026 7:55 AM
Search advertising grew 12% to $63.35 billion and YouTube ads rose 9% to $11.21 billion, even as both fell short of expectations amid growing scrutiny of AI’s impact on Google’s core ad engine
e4m Staff Oct 29, 2026 7:45 AM
According to the BSE filing, the company recorded a 23% year-on-year growth in consolidated revenue, reaching Rs 14,971 crore
e4m Staff Oct 28, 2026 9:35 PM
NSV up 2.8% at ₹3,258 crore and premium portfolio grows 6.3%, but heavier marketing and policy headwinds in Maharashtra and Karnataka dent EBITDA and profit
e4m Staff Oct 28, 2026 7:41 PM
Stakeholders raised concerns over development-kit imports, startup funding, skilling and coordination between MIB and MeitY; GDAI report highlights regulatory and administrative hurdles facing studios
Imran Fazal Oct 28, 2026 5:38 PM
In a message to employees, Ambani credited employees for Jio's historic IPO
e4m Staff Oct 28, 2026 4:48 PM
Subject to shareholders’ approval, Oberoi will continue his association with Info Edge as a Non-Executive, Non-Independent Director with effect from December 3, 2026
e4m Staff Oct 28, 2026 3:53 PM
Nearly 55% of surveyed studios plan to expand teams over the next two years, while 56.7% of industry respondents rate fresh talent as poorly or not at all ready for production requirements
e4m Staff Oct 28, 2026 2:07 PM
Most recently, she served as Fractional CMO and Executive Coach at Beyond Founding
e4m Staff Oct 28, 2026 1:40 PM
Previously, she was Chief Client Strategy Officer and Lead & Mentor, Public Affairs & Advocacy at Burson India
e4m Staff Oct 28, 2026 1:31 PM
Before joining Sodexo India, she was associated with Tata Consumer Products as Brand Public Relations for over seven years
e4m Staff Oct 28, 2026 1:22 PM
Under this mandate, Blue Buzz will oversee the strategic communication, media relations and digital PR, for the five-day cinematic event
e4m Staff Oct 28, 2026 1:15 PM
ASCI has highlighted significant overlaps between dietary supplements and prescription therapies
e4m Staff Oct 28, 2026 1:03 PM
Previously, she served as Director - Policy Communications at Dream11
e4m Staff Oct 28, 2026 12:41 PM
Before joining Saregama, Khandelwal held professional roles at Swiggy and Flipkart
e4m Staff Oct 28, 2026 12:33 PM
He will lead the marketing and communications functions for three of the Group’s key brands - Anwar Ispat, Anwar Cement, and A1 Polymer
e4m Staff Oct 28, 2026 12:32 PM
She has been associated with British Airways since 2012 and most recently, she served as Head of Global Campaigns (Interim)
e4m Staff Oct 28, 2026 12:26 PM
Guest Column: Concerns about the law’s impact on journalism may be overstated, even as provisions on government access to data, website blocking & RTI disclosure warrant scrutiny, writes Sandeep Amar
Sandeep Amar Oct 28, 2026 12:26 PM
Prior to her elevation, she held the role of Vice President at the company
e4m Desk Oct 28, 2026 12:07 PM
Before joining WPP Media, Mishra was associated with JioHotstar as Digital Ad Sales Manager
e4m Desk Oct 28, 2026 12:07 PM
Prior to his promotion, he held the role of General Manager- Ads Strategy at the company.
e4m Desk Oct 28, 2026 11:59 AM
Prior to this, she was with ViewLift as Sr. Digital Marketing Specialist
e4m Desk Oct 28, 2026 11:52 AM
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how brands borrow the moral currency of social causes to build relevance and affinity
Shveta Singh Oct 28, 2026 11:39 AM
Before joining Publicis Groupe, Roushan Anand was Vice President – Havas Market at Havas Media Network India
e4m Desk Oct 28, 2026 11:35 AM
Prior to this, Apurva Jhaveri was with Network18 Media & Investments Limited as Region Sales Head – West | Connected TV & Digital Advertising Sales
e4m Desk Oct 28, 2026 11:34 AM
The fresh funds will be used to develop its agentic intelligence layer, expand its go-to-market operations for enterprise and global consumer brands
e4m Staff Oct 28, 2026 11:34 AM
Srivastava has been with CNBC since May 2025, when she joined as Vice President, Digital
e4m Staff Oct 28, 2026 11:25 AM
Rohit Sharma brings nearly 19 years of professional experience across operations strategy, business transformation, mobility services, e-commerce and management consulting
e4m Desk Oct 28, 2026 11:07 AM
Prior to this, Soham Bhagnari was with Amazon as Sr. Business Development Manager
e4m Desk Oct 28, 2026 11:00 AM
Half-year advertising and promotion expenses fall 2.8% to ₹3,138 crore as consolidated turnover reaches ₹18,071 crore
e4m Staff Oct 28, 2026 10:44 AM
According to the Rural Barometer 2026 report, rural e-commerce has nearly tripled since 2022 as influencer-led shopping and AI adoption reshape consumer behaviour
e4m Staff Oct 28, 2026 9:57 AM
Expands ADVantage Insights and develops AI-led creative intelligence platform AdCritIQ
Shantanu David Oct 28, 2026 9:24 AM
Brands are mining old equity for fresh cut-through, but only if they know what to keep and drop, say industry heads
Aryendra Khan Oct 28, 2026 9:22 AM
Guest Column: Dr. Sandeep Goyal writes that Lagaan and Gadar, despite their differences, both became blockbusters, reflecting two Indias
Sandeep Goyal Oct 28, 2026 9:11 AM
Guest Column: As AI moves from recommending decisions to making them, businesses need to rethink permission, accountability & the boundaries of autonomy, writes senior business leader Taranjeet Singh
Taranjeet Singh Oct 28, 2026 8:57 AM
A look at Aditi Rao Hydari’s endorsement journey as she celebrates her 40th birthday today
Shalinee Mishra Oct 28, 2026 8:35 AM
The three-year contract will cover digital campaigns, podcast production, misinformation tracking and real-time response management
Tasmayee Laha Roy Oct 28, 2026 8:30 AM
Tech platforms are expanding influence over purchasing decisions. For advertisers, the promise of better conversion comes with harder questions about measurement, customer ownership and growth
Shantanu David Oct 28, 2026 8:24 AM
Revenue grew 34% year-on-year, while EBITDA crossed Rs 4,000 crore and profit after tax exceeded Rs 3,000 crore in the September quarter
e4m Staff Oct 27, 2026 5:34 PM
Friendship Files is a documentary by Hotmail co-founder Sabeer Bhatia
e4m Staff Oct 27, 2026 5:20 PM
Dr Annurag Batra writes how Fossil’s choice of Sawai Padmanabh Singh, the titular Maharaja of Jaipur, sets it apart from conventional celebrity endorsements
Annurag Batra Oct 27, 2026 4:33 PM
Prior to joining HDFC, he served as the MD & CEO of ICICI Prudential Life Insurance
e4m Staff Oct 27, 2026 4:23 PM
Weisenbach most recently served as Chief Marketing Officer at The New York Times
e4m Staff Oct 27, 2026 3:26 PM
The Gurugram-based startup is discontinuing its microdrama and astrology apps as it winds down its remaining gaming operations and pivots towards building AI-led businesses
Imran Fazal Oct 27, 2026 2:12 PM
The ruling allows Blink Digital’s suit over disabled Business Manager accounts and corporate pages to proceed before the Bombay HC, with its plea for interim relief now listed for hearing next month
e4m Staff Oct 27, 2026 1:49 PM
Building on its existing news operations, BIG News Network aims to combine the reach of broadcast with the scale and accessibility of digital platforms
e4m Staff Oct 27, 2026 1:34 PM
Most recently, Basant Dhawan was Chief Operating Officer at Polymaxx Adhesives
e4m Staff Oct 27, 2026 1:27 PM
Baillie Gifford values VerSe Innovation at $576 million, marking down its 1.3% stake by nearly 80% over 19 months
e4m Staff Oct 27, 2026 12:58 PM
EBITDA rises 90% to Rs 270 crore, taking quarterly margin to 10% for the first time
e4m Staff Oct 27, 2026 12:45 PM
He has spent over two decades with UNICEF, where he most recently served as a Social & Behaviour Change Specialist
e4m Staff Oct 27, 2026 12:35 PM
In her new role, she will be part of McDonald’s India – North and East’s PR and corporate communications function
e4m Staff Oct 27, 2026 12:25 PM
The publishers have challenged provisions that they say could require journalists to obtain consent from individuals they are investigating
e4m Staff Oct 27, 2026 12:21 PM
The new format allows select creators to upload horizontal videos of up to 90 minutes
e4m Staff Oct 27, 2026 12:16 PM
She will contribute to the company’s strategic communications and brand growth
e4m Staff Oct 27, 2026 12:16 PM
Medhavi Singh joins Aleph after nearly nine years at Criteo, where she was serving as Country Head for India
e4m Staff Oct 27, 2026 11:56 AM














































