Latest News

Dainik Bhaskar Digital appoints Jaykishor Singh as Senior Manager – Government Business?blur=25

He will be leading government digital Business across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Bihar, and Jharkhand

e4m Staff 4 hours ago

Dharmendra Pradhan resigns as Union Education Minister?blur=25

Further details on the resignation and the government's next steps are awaited

e4m Staff 5 hours ago

Pooja Ghate Joins Sutherland as Director of Corporate Marketing?blur=25

Prior to this, Ghate was Senior Field Marketing Manager at Datamatics

e4m Desk 9 hours ago

Shawan Sen Leaves Republic TV to Lead CNN-News18's Investigative Team?blur=25

Sen joined Republic TV in 2017 and served as Deputy Editor, handling special projects

e4m Staff 10 hours ago

Paramount Skydance–Warner Bros Discovery merger paused until June 2027?blur=25

According to media reports, the delay follows lawsuits filed by 12 US states and the Writers Guild of America, which contend that the merger would reduce competition in the media industry

e4m Staff 11 hours ago

Savita Raj Hiremath?blur=25

Happy birthday to a woman who has repeatedly transformed bold ideas into enduring cultural milestones

e4m Staff 12 hours ago

Mindshare India?blur=25

The agency bagged 10 gold, 7 silver and 7 bronze metals across categories for its outstanding work

e4m Desk 22 hours ago

Wavemaker?blur=25

The agency bagged 45 metals across multiple categories, including 15 gold, 21 silver and 9 bronze

e4m Desk 22 hours ago

UltraTech?blur=25

The brand won 13 metals, including 5 gold, 4 silver and 4 bronze, across categories

e4m Desk 22 hours ago

Subhasree De Joins Pernod Ricard India as Trade Marketing Manager?blur=25

De joins Pernod Ricard India from Diageo India where she was Manager-Sales & Marketing.

e4m Staff 1 day ago

AAAI?blur=25

Industry experts say the bigger concern is not who wins, but the lack of transparency around how the winner is determined, with only a handful of people aware of the process

e4m Staff 1 day ago

swiggy?blur=25

The company said its advertising business continued to expand. However, it did not reveal the standalone advertising revenue generated during the year

e4m Staff 1 day ago

court?blur=25

The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports

e4m Staff 1 day ago

Ruchi Kansal Elevated to Associate Director at Publicis Groupe?blur=25

Kansal has been promoted to Associate Director – Global Data, Audiences & Technology Solutions

e4m Staff 1 day ago

Transforming PR: Communicators Driving Business Success?blur=25

Manish Sharma, PR Entrepreneur, Co-Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming a strategic business function

Manish Sharma 1 day ago

Neha Shinde?blur=25

Shinde will lead corporate communications and public relations while driving reputation management, strategic communications, and brand storytelling for Polycab India

e4m Staff 1 day ago

ED?blur=25

The attached assets include bank balances, fixed deposits, mutual funds, convertible notes, equity shares, a farmhouse, and multiple residential and commercial properties

e4m Staff 1 day ago

Dr. L. Murugan?blur=25

The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy

Imran Fazal 1 day ago

MIB to fast-track landing page free TV ratings?blur=25

Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework

Imran Fazal 1 day ago

Paramount-WBD Merger Delayed Again Amid Legal Challenges?blur=25

As per reports, California and 11 other US states have challenged the proposed $110 billion merger

e4m Staff 1 day ago

R K Swamy Reports 15% Income Growth for FY26 with Strong EBITDA Rise?blur=25

The company has also achieved a 32% growth in EBITDA

e4m Staff 1 day ago

Subham Shukla Takes on Brand Leadership at Wow! Momo?blur=25

Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing

e4m Desk 1 day ago

Indian Newspapers Face Dilemma: Raise Prices or Lose Advertisers?blur=25

If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder

e4m Staff 1 day ago

Kerala High Court Clears Way for MIB's TV Rating Policy Reforms?blur=25

The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC

Imran Fazal 1 day ago

Kavita Panda Promoted to Chief Partnerships Officer at ASEAN Business Partners?blur=25

Prior to her elevation, Kavita Panda served as the Chief Operating Officer at the company

e4m Desk 1 day ago

Kedar Ravangave?blur=25

Kedar Ravangave has a track record of building brands that are both relevant and future-ready

e4m Staff 1 day ago

Ajay Kulkarni?blur=25

Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, writes that the creator economy needs a new language to define creators by their influence, not just their follower count

Ajay Kulkarni 1 day ago

ISA Proposes 15-Minute Ad Cap Amid Industry Debate on Regulations?blur=25

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience

Imran Fazal 1 day ago

The Impact of AI Mislabeling on Streaming Advertisements?blur=25

As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers

Shantanu David 1 day ago

AI?blur=25

Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline

Devang Shah 1 day ago

How creators lose money without knowing it?blur=25

Industry experts say creators are unknowingly losing money through opaque contracts, unlimited ad rights, hidden campaign values and unfair barter deals

Shalinee Mishra 1 day ago

Prime Minister Narendra Modi?blur=25

PM Modi’s assurance on social media came a day after he announced fast-track courts for paper leak cases, as students continue to demand accountability and reforms in the examination system

e4m Staff 1 day ago

Prerna Daga Takes On New Marketing Role at St. Regis New Delhi?blur=25

Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications

e4m Desk 1 day ago

Newspaper?blur=25

As publishers seek a 15% advertising surcharge to offset rising costs, marketers ask whether the print industry can justify premium pricing without a credible, industry-wide readership currency

Kanchan Srivastava 1 day ago

Bikram Basu Joins Allied Blenders as Chief Marketing Officer?blur=25

Basu has nearly three decades of experience in the alcoholic beverages industry, including 11 years at ABD

e4m Desk 1 day ago

e4m TechManch and IDMA?blur=25

The awards recognise outstanding work across internet, mobile, gaming, social media, influencer marketing, content and more

e4m Desk 1 day ago

Why brands continue to bet big on BCCI sponsorships?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan 1 day ago

havas?blur=25

The company also reaffirmed its FY26 outlook, maintaining its expectation of organic net revenue growth in the range of 2.0 per cent to 3.0 per cent

e4m Staff 1 day ago

Exploring The Mahadev Files: Insights from India's Finance Leaders?blur=25

The edition also features global marketing and advertising leaders on creativity, AI and growth

e4m Staff Jul 23, 2026 6:52 PM

Brands Embrace Silence as a New Form of Protest Amid CJP Movement?blur=25

Many brands have chosen to pause their marketing messages to solidarity with the student protests

Shalinee Mishra Jul 23, 2026 6:06 PM

Wipro Consumer Care Expands Portfolio with Good Home & Eva Acquisition?blur=25

Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr

e4m Staff Jul 23, 2026 5:47 PM

Ashiss Kumar Dash Named CEO-Designate of Infosys?blur=25

Dash is currently the global head of a diverse business portfolio and is planned to succeed Salil Parekh as Managing Director & Chief Executive Officer on April 1, 2027

e4m Staff Jul 23, 2026 5:10 PM

Yash Dabi Joins 22feet as VP of Technology Growth?blur=25

Dabi will lead teams across engineering, analytics, AI and UI/UX, driving technology-led innovation across the agency

e4m Staff Jul 23, 2026 4:59 PM

e4m TechManch 2026?blur=25

The tenth edition of the digital marketing conference will be he held on July 24

e4m Desk Jul 23, 2026 4:54 PM

Usha Rachael Thomas Joins Yash Raj Films as Head of Communications Strategy?blur=25

Usha was earlier a journalist with Indiantelevision.com and HT Media, and has led PR and Crp Comm at STAR India, ZEEL, and MX Player

e4m Staff Jul 23, 2026 4:02 PM

Transforming Marketing Leadership: Unifying Brand and Customer Experience?blur=25

Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience

Sumeet Chunkhare Jul 23, 2026 3:15 PM

Jantar Mantar Protest?blur=25

From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside the agitation itself

Shalinee Mishra Jul 23, 2026 2:11 PM

Marico’s Vrijesh Nagathan?blur=25

At the tenth edition of the conference, Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico, will engage in a fireside chat with Nawal Ahuja, Co-founder, e4m

e4m Desk Jul 23, 2026 1:01 PM

JioStar complaint leads to Andhra Police crackdown on pirated IPTV App network?blur=25

Police officials told e4m that the matter is being treated as a case of copyright infringement carried out through unauthorised app-based distribution of pay-TV content

Imran Fazal Jul 23, 2026 12:17 PM

Amit Gokhale Joins Rusk Media as National Revenue Head for Mid Market?blur=25

He will lead sponsorship sales across Rusk’s IP slate and help scale Alright TV! as a brand and OTT platform

e4m Staff Jul 23, 2026 12:12 PM

Muthoot FinCorp Welcomes Manoj Kumar Mauni as New CTO?blur=25

Prior to joining Muthoot FinCorp, Manoj served as Chief Information Officer (Telecom) at Bharti Airtel

e4m Staff Jul 23, 2026 12:00 PM

The Rise of Unified Marketing and Communications Strategies?blur=25

Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together

Shagun Walia Jul 23, 2026 11:53 AM

Cathay Pacific renews global agency mandate with Publicis Groupe?blur=25

As part of the renewed mandate, Publicis will continue to handle integrated creative and media responsibilities for Cathay's travel, cargo and Lifestyle businesses across global markets

e4m Staff Jul 23, 2026 11:24 AM

adtech?blur=25

Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together

Sanjay Trehan Jul 23, 2026 11:18 AM

Diageo India ramps up Q1 ad spend to Rs 312 crore as it bets on premiumisation?blur=25

The ad spends in the quarter was Rs 12 crore higher than the previous quarter

e4m Staff Jul 23, 2026 11:11 AM

Sumit Bhatia Becomes Co-Founder of 367 Agency?blur=25

Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.

e4m Staff Jul 23, 2026 10:41 AM

Paramount secures EU nod for US$110 billion Warner Bros deal?blur=25

With the clearance from the European Commission, bodies and governments representing 65 jurisdictions have either cleared the transaction or chosen not to challenge

e4m Staff Jul 23, 2026 10:16 AM

Are Agencies Shifting from Campaigns to Business Solutions??blur=25

As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one

Aryendra Khan Jul 23, 2026 9:20 AM

Alphabet Sees 24% Revenue Surge Driven by AI Innovations?blur=25

While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%

e4m Desk Jul 23, 2026 9:03 AM

Travel bags become the next licensing frontier as brands?blur=25

Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge

Imran Fazal Jul 23, 2026 9:02 AM

Jakub Otrząsek, Senior Vice President, Data APAC at Monks?blur=25

Jakub Otrząsek, Senior Vice President, Data APAC at Monks, discusses why breaking down silos between data, content, media and creative is critical to creating what he calls a real-time brand

Simran Sabherwal Jul 23, 2026 8:54 AM

AI is transforming Indian advertising. Can it say ‘Har Ghar Kuch Kehta Hai’??blur=25

Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decades, reshaping workflows

Renuka Naj & R. Chandra Mouli Jul 23, 2026 8:46 AM

newspapers?blur=25

Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand. Ad executives question whether a common 15% surcharge can work across publishers

Kanchan Srivastava Jul 23, 2026 8:26 AM

BCCI Increases Match Sponsorship Rights Price to Rs 4.9 Crore?blur=25

This is a 15% increase from the current rate of Rs 4.2 crore,  base price for associate partner rights hiked to Rs 95 lakh per match

e4m Desk Jul 23, 2026 8:14 AM

E20 Fuel: How a new blend is rebuilding the petrol brand?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles

Ganapathy Viswanathan Jul 23, 2026 8:10 AM

Mobavenue AI unveils new brand identity, launches Mobavenue Neural Engine?blur=25

The rebrand marks the company's evolution from a bootstrapped Mumbai startup to a listed, global AdTech platform

e4m Staff Jul 22, 2026 6:56 PM

FireAI raises ₹2.5 crore from SucSEEd?blur=25

The fund will be used for accelerating enterprise expansion

e4m Staff Jul 22, 2026 6:14 PM

InMobi?blur=25

According to reports, the company has selected JPMorgan Chase, Jefferies, Kotak Mahindra Capital and Axis Capital to lead the offering

e4m Staff Jul 22, 2026 5:45 PM

Jubilant FoodWorks CIO Narottam Sharma Resigns for New Opportunity?blur=25

In a regulatory disclosure, Jubilant FoodWorks stated that Sharma will continue in his role until September 18, 2026

e4m Staff Jul 22, 2026 5:30 PM

Eternal Ltd?blur=25

Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability

e4m Staff Jul 22, 2026 4:42 PM

Aditya Jain Returns to Excitel Broadband as CMO to Drive Growth?blur=25

He has previously led the company’s marketing function between 2022 and 2024

e4m Staff Jul 22, 2026 3:54 PM

e4m TechManch 2026 panel?blur=25

The expert panel of industry leaders will share insights on the topic ‘Breaking the Silo Paradox: Creating a Unified Data Approach’

e4m Desk Jul 22, 2026 3:54 PM

Adarsh Kumar Joins Cashinvoice as Principal Strategic Advisor?blur=25

Adarsh Kumar has held senior leadership positions at Tata Motors Finance, Tata Capital, Bajaj Finance, Citigroup and GMAC

e4m Staff Jul 22, 2026 3:44 PM

Chandni Gaglani Promoted to Lead Aisle as Executive Vice President?blur=25

She has played a pivotal role in Aisle's growth by leading product, marketing, operations, partnerships and business expansion, the company said

e4m Staff Jul 22, 2026 3:06 PM

Krishan Upadhyay Joins WPP Media Indonesia as Partner for Beauty Tech Lab?blur=25

Previously, he served as Marketing Lead - Sports at Roundglass

e4m Staff Jul 22, 2026 2:39 PM

Confiance Communications Partners with The Pant Project for PR Strategy?blur=25

With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception

e4m Staff Jul 22, 2026 2:13 PM

Flytta Green Teams Up with Wing Communications for PR Boost?blur=25

The collaboration aims to amplify Flytta Green's narrative around sustainable industrial logistics, heavy-duty electric mobility, and India's clean freight transition

e4m Staff Jul 22, 2026 1:55 PM

INS Implements 15% Advertising Surcharge for Member Publications?blur=25

The move comes after INS members expressed concern over the steep increase in the cost of both indigenous and imported newsprint, along with rising operational expenses

e4m Staff Jul 22, 2026 1:12 PM

e4m-Techmagnate roundtable?blur=25

Senior industry leaders will share insights on ‘Rethinking Search Strategy in the AI Era, and Achieving Scale with Agentic AI’ on July 24

e4m Desk Jul 22, 2026 1:06 PM

Telecom Regulatory Authority of India (TRAI)?blur=25

This letter comes at a time when the MIB is fighting a legal battle in Kerala High Court on the interim stay to proviso Clause 5.4.1 of the TV Ratings Policy 2026 pertaining to landing pages

Imran Fazal Jul 22, 2026 12:59 PM

Nestlé India Boosts Ad Spending by Over 40% in Q1 FY27?blur=25

Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce

e4m Staff Jul 22, 2026 12:40 PM

Ashwini Vaishnaw?blur=25

The statement provides greater clarity on the government's transition strategy, an issue that has been closely watched by broadcasters after the publication of the draft rules

Imran Fazal Jul 22, 2026 12:26 PM

Saurav Kumar Das Appointed Sales Director at Häfele India?blur=25

Saurav Kumar Das brings over 11 years of experience at Häfele

e4m Staff Jul 22, 2026 12:18 PM

Ankur Jain Resigns from Bira 91 Amid Settlement with Investors?blur=25

Ankur Jain has given up ownership in the parent company B9 Beverages to settle stakeholder dispute

e4m Desk Jul 22, 2026 12:17 PM

Suresh Kumar C Appointed CHRO of Pidilite Industries?blur=25

Suresh Kumar C has been associated with the company for over 33 years

e4m Staff Jul 22, 2026 12:09 PM

Sethurathnam Ravi: A Pillar of Trust in India's Financial Landscape?blur=25

As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside

e4m Staff Jul 22, 2026 12:02 PM

How FIFA's Digital Strategy Can Transform Sports Marketing?blur=25

Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments

Chintan Shah Jul 22, 2026 11:44 AM

Paytm Increases Marketing Spend by 27% to Boost Customer Growth?blur=25

Paytm has reported 33% growth in payments services revenue

e4m Staff Jul 22, 2026 11:41 AM

Sameer Munshi Promoted to COO of Miraj Entertainment?blur=25

Munshi has over 25 years of experience in leading large-scale malls and cinema exhibition operations

e4m Staff Jul 22, 2026 11:22 AM

NDTV?blur=25

The total income increased to Rs 120 cr, compared to Rs 112.6 cr in the corresponding quarter last year

e4m Staff Jul 22, 2026 11:04 AM

As AI reshapes ad agencies, India's missing guardrails put governcnce in industry's hands?blur=25

In the absence of binding legislation, ad agencies are increasingly adopting self-regulation

Imran Fazal Jul 22, 2026 8:59 AM

Pitch BrandTalk – Anupam Nair, Chief Marketing and Growth Officer, MTR Foods?blur=25

MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nair, Chief Marketing and Growth Officer, shares more

Simran Sabherwal Jul 22, 2026 8:57 AM

Google Blurs Search and Social Lines with New Optimization Tools?blur=25

With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics

Anuja Jain Jul 22, 2026 8:51 AM

MIB launches creator challenge with prizes of up to Rs 5 lakh?blur=25

The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling

e4m Staff Jul 22, 2026 8:34 AM

Ankit Santra Promoted to Chief Marketing Officer at flutrr?blur=25

Santra takes on the new role after serving as Creative Head at flutrr

e4m Staff Jul 22, 2026 8:17 AM

Rajiv Chhabria Appointed Chief Business Officer at JioBlackRock Mutual Fund?blur=25

Prior to this, Rajiv Chhabria was with Sundaram Asset Management for 15 years

e4m Desk Jul 22, 2026 8:12 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste

Ganapathy Viswanathan Jul 22, 2026 7:58 AM

Jaspreet Singh Baluja Departs TV9 Network After Four Years?blur=25

He was associated with the organisation for four years

e4m Staff Jul 21, 2026 7:32 PM

Ajit Narasimhan Leaves Sundaram Alternates for AssetPlus Leadership Role?blur=25

Ajit Narasimhan has joined the Senior Leadership Team at AssetPlus

e4m Staff Jul 21, 2026 6:08 PM

Romal Shetty Reappointed as CEO of Deloitte South Asia Until 2031?blur=25

Shetty’s second term as CEO of Deloitte South Asia will begin on 1 April 2027

e4m Staff Jul 21, 2026 5:10 PM

Zee 5 Appoints Krishnendu Chakraborty as APAC Business Head?blur=25

Previously, he was associated with Meta, leading creator partnerships for APAC region and sports partnerships for India

e4m Staff Jul 21, 2026 4:51 PM

Rajeev Mantri Takes Over as CFO of Axis Bank?blur=25

Mantri joins Axis Bank from Bandhan Bank, where he serves as Executive President and Chief Financial Officer

e4m Staff Jul 21, 2026 4:39 PM

court?blur=25

AIDCF stated that removing landing page data effectively removes any commercial incentive to advertise on or through landing page, even though the policy permits it to continue as a marketing tool

Imran Fazal Jul 21, 2026 4:31 PM

Ten eyes outsourcing deal as audience shifts to digital platforms: Reports?blur=25

As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network

e4m Staff Jul 21, 2026 3:33 PM

Wipro Consumer Care to acquire Philippines' S Brands Consumer Care?blur=25

S Brands brings KERATINplus, AlcoPlus, DeoPlus and Empress to Wipro Consumer Care's portfolio

e4m Staff Jul 21, 2026 2:58 PM

Shaivya Gupta Appointed CMO of Procol to Drive Global Marketing?blur=25

In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning

e4m Staff Jul 21, 2026 2:47 PM

Panel?blur=25

The panellists will share key insights on the topic 'The Algorithm vs Intuition: Finding the Right Creative Balance'

e4m Desk Jul 21, 2026 1:52 PM

Vikas Khanchandani Concludes Dangal TV Consulting Role: What's Next??blur=25

Vikas Khanchandani has been associated with the network as an advisor and has played a strategic role in the growth of Dangal TV and the broader network

e4m Staff Jul 21, 2026 12:50 PM

Nabeel A. Khan Leaves Renault India for New Media Venture?blur=25

He is likely to lead a media and deep-tech communications platform

e4m Staff Jul 21, 2026 12:39 PM

AU Small Finance Bank Partners with Adfactors PR for Strategic Growth?blur=25

The mandate will focus on strengthening AU’s brand narrative, amplifying its growth story, showcasing its customer-centric and digital-first approach

e4m Staff Jul 21, 2026 12:09 PM

How AI is Revolutionizing Advertising in India?blur=25

Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector

Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM

BCCI Opens Bidding for Title Sponsorship of Major Events?blur=25

The cricket body has said the Invitation to Tender can be purchased till August 4

e4m Desk Jul 21, 2026 11:17 AM

Robin Anand Takes on National Marketing Manager Role at Toyota - Cihan Motors?blur=25

Prior to this, Robin Anand was with Geely Auto Iraq as Head of Marketing for over 4 years

e4m Desk Jul 21, 2026 11:07 AM

Vaishnavi Thirumalai Leaves Schbang to Pursue Independent Consulting?blur=25

Thirumalai held the role of Senior Operations & Business Development Manager - Schbang Fluence & MMaximize at Schbang

e4m Desk Jul 21, 2026 10:37 AM

Sanaa Shaikh Joins Signature Scents & Co as CMO?blur=25

Prior to this, Sanaa Shaikh was with Bellator Group as Head of Marketing

e4m Desk Jul 21, 2026 10:29 AM

Shekhar Sharma Joins Hashtag Orange as Senior Partner for Growth?blur=25

Prior to WPP, Shekhar Sharma held leadership positions at The Times of India and India Today

e4m Staff Jul 21, 2026 10:24 AM

BARC Blackout Disrupts TV Programming Decisions Ahead of Festive Season?blur=25

Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data

Imran Fazal Jul 21, 2026 9:33 AM

Sudarshan Banerjee Named CMO of Ashwin Sheth Group?blur=25

Before joining Ashwin Sheth Group, he held senior positions at Nahar Group

e4m Staff Jul 21, 2026 9:24 AM

How Brand Building is Evolving in the Digital Age?blur=25

Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality

Sandhi Sarun Jul 21, 2026 9:13 AM

The shift towards localised storytelling?blur=25

Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate

Shalinee Mishra Jul 21, 2026 9:13 AM

Creator?blur=25

From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong

Aryendra Khan Jul 21, 2026 9:07 AM

Retail media?blur=25

Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights

Kanchan Srivastava Jul 21, 2026 8:28 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR

Ganapathy Viswanathan Jul 21, 2026 8:27 AM

Santosh Khandekar Appointed Director at JioHotstar?blur=25

Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital

e4m Staff Jul 21, 2026 8:03 AM

MIB?blur=25

Information and Broadcasting Secretary Chanchal Kumar presented the Ministry's initial plans for WAVES 2027 and briefed the Chief Minister on key initiatives currently under preparation

e4m Staff Jul 20, 2026 8:40 PM

Karan Johar?blur=25

Johar’s perspective on personal spaces is set to complement and elevate the brand’s vision of modern, bold and expressive living

e4m Staff Jul 20, 2026 6:48 PM

Rajat Diwakar Joins iD Fresh Food Board Amid Growth Strategy?blur=25

Since joining iD Fresh Food in 2024, Rajat has played a key role in strengthening the company's India business

e4m Staff Jul 20, 2026 5:44 PM

Charlette Machado Promoted to VP at Avanse Financial Services?blur=25

Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy

e4m Staff Jul 20, 2026 4:30 PM