Latest News

Nidhi Bavishi?blur=25

Bavishi most recently served as Senior Manager, Corporate Development at Dream Sports

e4m Staff 16 minutes ago

Tahir Toloy Tanridagli Appointed MD and CEO of Kwality Wall’s (India)?blur=25

Most recently, he served as General Manager, Unilever Ice Cream, overseeing the Middle East, North Africa, Central Asia and Russia

e4m Staff 29 minutes ago

Perion and Affle Finalize Merger Agreement for $420 Million Deal?blur=25

Under the terms of the definitive merger agreement, which has been unanimously approved by Perion’s Board of Directors, the Company’s shareholders will receive cash consideration of $11.70 per share

e4m Staff 45 minutes ago

Poonam Pandey appointed National Bureau Chief of NBT?blur=25

Poonam Pandey, who hails from Pithoragarh in Uttarakhand, has been covering the BJP, the Rashtriya Swayamsevak Sangh (RSS) and national politics

e4m Staff 1 day ago

Arunima Mehta joins Optum as Marketing Director?blur=25

Mehta was earlier with FSS as Global Marketing Director

e4m Staff 1 day ago

Omar abdullah marriage?blur=25

Abdullah shared a series of photographs with Nidhi on X, accompanied by the caption, ‘A new journey began yesterday’

e4m Staff 1 day ago

NBT's Sudhir Mishra to become Group Editor at 6TV India?blur=25

In a post on X, Sudhir Mishra revealed that his last weekly column in the Navbharat Times was published today

e4m Staff 1 day ago

Pernod Ricard appoints Tejas Atole as Senior Manager- Brand extension & NPD?blur=25

Before joining Pernod Ricard, Atole was with Hindustan Coca-Cola Beverages as Quality Assurance Manager

e4m Staff 1 day ago

Khooni Monday host Divay Agarwal on why creator-led events are harder than they look?blur=25

Agarwal talks about bridging the gap between a free click and a paid ticket

Shalinee Mishra 1 day ago

White Bridge looking for digital marketing agency?blur=25

The requirement has been posted by CEO Ashley in a LinkedIn post.

e4m Staff 1 day ago

Varroc Connect looking for sponsorship & IP monetisation agency?blur=25

The mandate is to Identify potential sponsors, build partnership propositions and drive sponsorship closures across multiple tiers

e4m Staff 1 day ago

Gopa Kumar appointed Head of Reliance Jewels?blur=25

Kumar joins Reliance Jewels from Bhima Jewels where he was the Chief Operating Officer

e4m Staff 1 day ago

Sundaram Multi Pap looking for creative studio to produce classroom video?blur=25

The company wants the creative team to produce a 2-minute video showcasing its digital classroom initiative at a school in Mumbai

e4m Staff 1 day ago

BrandStory launches PR vertical CredPR; Pushpendra Kumar Dhansoia to lead?blur=25

The agency brings together expertise spanning print, television, radio and events with a digital-first approach

e4m Staff 1 day ago

Vayam Hospitality appoints Susheel Sharma as CEO?blur=25

He was earlier the Chief Operating Officer-Hospitality at Nimba Nature Cure and Holistic Healthcare Centre

e4m Staff 1 day ago

Reveleer Global Capability Center appoints Bhuvanesh Devi Rajan as Director – HR?blur=25

Rajan joins Reveleer Global Capability Center from ValGenesis, where she was Human Resources Director

e4m Staff 1 day ago

Dish TV's Chief Customer Experience Officer Swami Mehra resigns?blur=25

Swami Mehra has resigned to pursue new opportunities outside the company

e4m Staff 1 day ago

aishwarya rai?blur=25

As the actress celebrates her birthday tomorrow, e4m revisits Aishwarya Rai Bachchan’s remarkable three-decade journey from a familiar face in 1990s advertising to a global luxury brand ambassador

Shalinee Mishra 1 day ago

RK?blur=25

The BJP leader began his career as a journalist and reported on the 1971 Indo-Pak war before founding security services company SIS

e4m Staff Oct 31, 2026 12:11 AM

Pramod Gaikwad turns a year older: A journey built around the power of experiences?blur=25

As the ICE Global co-founder marked his birthday recently, his career offers a window into the craft, enterprise and collaboration behind experiential communication

e4m Staff Oct 30, 2026 6:03 PM

Zee Entertainment Achieves 13% Revenue Growth Driven by Digital Success?blur=25

Company's digital platform, ZEE5, recorded its highest-ever quarterly revenue, registering a remarkable 101% year-on-year growth

e4m Staff Oct 30, 2026 5:50 PM

Celebrating 50 Years of India Today: A Tribute to Aroon Purie's Impact?blur=25

The film presents its early years as the foundation of a newsroom culture built on accuracy, editing and asking difficult questions

e4m Staff Oct 30, 2026 4:52 PM

Sumit Zaveri Takes the Helm as CEO of Burger King India?blur=25

Zaveri was earlier the chief financial officer at Burger King India.

e4m Staff Oct 30, 2026 4:49 PM

WAVES Bazaar Secures ₹1,300 Crore in Business Deals for Media Sector?blur=25

WAVES Bazaar has been positioned as an international marketplace for media and entertainment content

e4m Staff Oct 30, 2026 3:27 PM

MIB Budget Grows by 4.44% to ₹4,551.94 Crore for 2026-27?blur=25

The budget of the Ministry of Information and Broadcasting has been increased by Rs 193.56 crore for the financial year 2026-27

e4m Staff Oct 30, 2026 2:27 PM

Physical Intelligence Seeks $1 Billion Funding Boost Amid Valuation Surge?blur=25

As per reports, existing investors Avenir and Lux Capital are in talks to lead the funding round

e4m Staff Oct 30, 2026 1:55 PM

Pranav Choubey Appointed Head of Marketing at Keus Smart Home?blur=25

Choubey has been associated with Keus Smart Home for over three years

e4m Staff Oct 30, 2026 1:18 PM

Vivek Kannan Appointed CEO of Hinduja Housing Finance?blur=25

He succeeds Sachin Pillai, Managing Director of Hinduja Leyland Finance Limited

e4m Staff Oct 30, 2026 12:54 PM

Vikram Sakhuja: Celebrating a Legacy in Indian Media and Marketing?blur=25

On his birthday, we look back at Vikram Sakhuja’s four-decade career and the role he has played in shaping how India plans, buys and thinks about media

e4m Staff Oct 30, 2026 12:48 PM

Pankti Sidhpura Takes on Research Manager Role at JioStar?blur=25

Prior to this, Sidhpura was associated with The Third Eye Integrated Services

e4m Staff Oct 30, 2026 12:45 PM

Amit Gugnani Joins ByzGrow Capital as Senior Advisor?blur=25

His experience spans business transformation, go-to-market strategy, omnichannel expansion and P&L management

e4m Staff Oct 30, 2026 12:27 PM

Dhiraj Kumar Joins TDI Infratech as Senior VP of Marketing?blur=25

Dhiraj Kumar has over 25 years of experience across brand management, marketing communications, digital transformation and customer engagement

e4m Desk Oct 30, 2026 12:23 PM

Atul Vidhate Steps Up as Marketing Manager at QWQER India?blur=25

Prior to the elevation, he served as Assistant Marketing Manager

e4m Staff Oct 30, 2026 12:18 PM

Valmik Desai Joins Anthropic as New Investor Relations Leader?blur=25

Desai joins Anthropic after a decade-long stint at Salesforce

e4m Desk Oct 30, 2026 12:01 PM

Network18 Reports 9.4% Revenue Growth Amid Ad Inventory Decline?blur=25

H1 FY27 operating revenue rises 10% to Rs 1,061 crore, with EBITDA margin at 2.5%

e4m Staff Oct 30, 2026 11:56 AM

Ananya Panday Celebrates Birthday as a Rising Brand Icon?blur=25

With over 30 brands in her kitty, Ananya Panday, as per reports, has a $48.5 million brand value

e4m Staff Oct 30, 2026 11:23 AM

India's Gaming Industry Faces Challenges Amid Global Opportunities?blur=25

As investors steer Indian studios towards countries like Dubai and Singapore, the talent stays home but the intellectual property, and its long-term returns, will be owned elsewhere

Imran Fazal Oct 30, 2026 9:02 AM

Hoarding?blur=25

Shivsena (UBT) leader Aaditya Thackeray seeks CM’s intervention as residents and environmental groups raise concerns over coastal aesthetics, light pollution and regulatory clearances

Kanchan Srivastava Oct 30, 2026 8:56 AM

print publishers?blur=25

Festive quarter typically contributes 35–40% of publishers’ annual ad revenue, but can newspapers turn higher bookings into better ad rates amid advertiser resistance and rising operating costs?

Kanchan Srivastava Oct 30, 2026 8:51 AM

Beauty Brands?blur=25

Beauty brands are weaving education into creator and performance marketing, but proving its commercial impact remains a challenge

Sandhi Sarun Oct 30, 2026 8:46 AM

Why Google Search Revenue Falls Below 50% for the First Time?blur=25

Google Search contributes less than half of Alphabet's quarterly revenue. As AI changes how consumers discover, is Google fighting to preserve the habit that built its advertising empire?

Shantanu David Oct 30, 2026 8:42 AM

Diwali?blur=25

As dozens of brands light the same diyas and stage the same reunions, creative leaders ask if Diwali ads reflect real celebrations or recycle a playbook

Aryendra Khan Oct 30, 2026 7:58 AM

Amazon Q3 Ad Revenue Grows 12% to $19.6 Billion, Falls Short of Estimates?blur=25

Advertising growth slowed in the September quarter even as AWS posted its fastest expansion in nearly five years; heavy AI spending and softer Q4 guidance weighed on investor sentiment

e4m Staff Oct 30, 2026 7:56 AM

Godrej Consumer Products Ltd (GCPL)?blur=25

Godrej Consumer Products' ad spend rose 2% to ₹327 crore in Q2 as digital gained ground

e4m Staff Oct 29, 2026 8:51 PM

Vijay Sankar Set to Lead FICCI as President-Elect for 2026-27?blur=25

Vijay Sankar is currently Senior Vice President of FICCI and will succeed Anant Goenka

e4m Staff Oct 29, 2026 6:58 PM

Shasha Slaughter Takes Charge as HSBC Private Bank's VP of Marketing?blur=25

Slaughter will lead regional marketing initiatives focused on brand positioning, client engagement and supporting the business's strategic growth objectives

e4m Desk Oct 29, 2026 6:43 PM

TV?blur=25

Food and beverages remained the largest advertising sector on television, while general entertainment channels increased their share of ad volumes to 31%, according to TAM AdEx data

Imran Fazal Oct 29, 2026 6:26 PM

Government Open to Revising DPDP Act to Protect Press Freedom?blur=25

I&B Minister Ashwini Vaishnaw has invited suggestions from editors as Supreme Court seeks Centre’s response to petitions challenging the law

e4m Desk Oct 29, 2026 5:11 PM

Nikhil Dhoka Appointed CEO of JioBlackRock Broking?blur=25

Prior to this appointment, Dhoka spent nearly four years at Kotak Neo

e4m Staff Oct 29, 2026 5:01 PM

Sahej Grover Appointed Director of Brand and Digital at Tata Technologies?blur=25

Grover joins Tata Technologies from L&T Technology Services, where he spent over six years in roles spanning global brand management, social media and regional marketing

e4m Desk Oct 29, 2026 4:58 PM

Pidilite trims ad spends as input costs squeeze Q2 margins?blur=25

Pidilite's revenue rose 20.9% to ₹4,297.59 crore in Q2, but costlier inputs capped profit growth at 7.2% and A&P spends were trimmed.

e4m Staff Oct 29, 2026 3:48 PM

Anisha Sharma Unveils Evolv Communications in Dubai?blur=25

The agency's approach focuses on experienced teams working closely on client accounts, proactive ideas, measurable results and transparent costs agreed upon upfront.

e4m Staff Oct 29, 2026 3:44 PM

Skydance?blur=25

Skydance TV has announced its leadership team, with Channing Dungey, David Stapf and Matt Thunell continuing to lead key studio businesses

e4m Staff Oct 29, 2026 3:40 PM

Meesho Reports 34% Revenue Growth to ₹4,120 Crore in Q2 FY27?blur=25

The e-commerce platform expects advertising monetisation as a percentage of NMV to increase from FY28

e4m Staff Oct 29, 2026 3:28 PM

Acharya Somavati?blur=25

She will lead international Yoga teacher training programmes, with a particular focus on establishing collaborations with schools, colleges and universities worldwide

Dushyant Jani & e4m Staff Oct 29, 2026 3:28 PM

Shouvik Roy Takes Over as CEO of Grey 82.5?blur=25

He succeeds Kiran Ramamurthy, who will step into the role of CEO at VML India

e4m Staff Oct 29, 2026 3:16 PM

ED Investigates Mudrex and Saber.money for Alleged Crypto Violations?blur=25

The agency said the entity was advertising services that enabled users to transfer money across borders using cryptocurrencies

e4m Staff Oct 29, 2026 3:15 PM

WPP India Achieves 2.9% Growth in Q3 Amid Creative Challenges?blur=25

India swings back to growth after a 6% dip in Q2, but WPP Creative slips 5.1% globally as Cindy Rose banks on Elevate28 to stabilise the ship

e4m Staff Oct 29, 2026 2:41 PM

Dentsu India and IWMBuzz Media Unveil 2023 India Gaming Report?blur=25

Themed ‘From Players to Playmakers’, the report explores how India’s Rs. 14,344 crore gaming market can build original IP and achieve global success

e4m Staff Oct 29, 2026 12:48 PM

Building Customer Loyalty Beyond Festive Shopping Season?blur=25

How do festive purchases turn into lasting brand loyalty? Explore how convenience, safety, accessibility and personal experiences shape customer relationships beyond the festive season.

Nicole Fernandes Oct 29, 2026 12:23 PM

Sudhir Sitapati Joins Meesho Board as Independent Director?blur=25

Sitapati recently concluded his stint as MD and CEO of Godrej Consumer Products Limited

e4m Desk Oct 29, 2026 12:16 PM

Rahmi Kasri?blur=25

In her new role, she will lead strategic advocacy and communications efforts to advance nutrition priorities

e4m Staff Oct 29, 2026 12:07 PM

Manikandan Unnikrishnan Takes Charge as India Head for Logitech for Business?blur=25

Manikandan joins Logitech from Poly (now part of HP), where he most recently served as Enterprise Leader

e4m Staff Oct 29, 2026 12:06 PM

Vikas Verma Joins Trehan Group as Chief Business Officer?blur=25

Verma joins Trehan from Bhumika Realty, where he was President- Sales & CRM

e4m Staff Oct 29, 2026 12:05 PM

Pranav Kapur Promoted to Senior Vice President at McCann India?blur=25

Before his elevation, Pranav served as Vice President at the company

e4m Desk Oct 29, 2026 11:26 AM

How Linear Television Drives Demand Amid Digital Growth?blur=25

Guest Column: Vishal V. Khanna decodes why TV is still the most efficient memory machine India has

Vishal V Khanna Oct 29, 2026 11:23 AM

Vinita Sobarad Promoted to Retail Channel Head at The House of Rare?blur=25

Prior to her elevation, Vinita Sobarad held the role of National Sales Manager - Rare Rabbit

e4m Desk Oct 29, 2026 10:55 AM

Abhishek Bhattacharya Promoted to Head of Strategy at Molins?blur=25

Before taking up the new position, Bhattacharya served as Deputy Area Manager for Asia, Africa and South America

e4m Desk Oct 29, 2026 10:46 AM

internet TV?blur=25

Stakeholders say proposed framework for app-based linear TV distribution could expand TRAI’s remit into internet-based services, despite OTT platforms operating under a separate legal framework

Imran Fazal Oct 29, 2026 9:18 AM

gaming?blur=25

As India’s oldest esports organisation shifts from competitive teams to gaming services, industry leaders point to profitability, publisher support and community monetisation as critical to future

Imran Fazal Oct 29, 2026 9:10 AM

Smartphone Brands Face Ad Spend Dilemma Amid Market Decline?blur=25

With smartphone shipments to India falling and device prices rising, brands face a tougher upgrade market; nearly ₹3,000 cr in annual ad spend in focus, with 40–50% concentrated around festive season

Kanchan Srivastava Oct 29, 2026 9:10 AM

Shubhranshu Singh?blur=25

Media and marketing veteran Shubhranshu Singh reflects on the return of Life magazine and whether print can offer a more immersive experience in a digital world shaped by endless scrolling

Shubhranshu Singh Oct 29, 2026 8:32 AM

Diwali Sweets?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines whether healthier sweet alternatives can find a place alongside traditional mithai in Diwali gifting

Ganapathy Viswanathan Oct 29, 2026 8:17 AM

Microsoft Reports 10% Surge in Q1 Search and Ad Revenue to $6.55 Billion?blur=25

Microsoft’s broader quarterly revenue rose 19% and Azure accelerated 48%

e4m Staff Oct 29, 2026 7:55 AM

google?blur=25

Search advertising grew 12% to $63.35 billion and YouTube ads rose 9% to $11.21 billion, even as both fell short of expectations amid growing scrutiny of AI’s impact on Google’s core ad engine

e4m Staff Oct 29, 2026 7:45 AM

Hero?blur=25

According to the BSE filing, the company recorded a 23% year-on-year growth in consolidated revenue, reaching Rs 14,971 crore

e4m Staff Oct 28, 2026 9:35 PM

United Spirits?blur=25

NSV up 2.8% at ₹3,258 crore and premium portfolio grows 6.3%, but heavier marketing and policy headwinds in Maharashtra and Karnataka dent EBITDA and profit

e4m Staff Oct 28, 2026 7:41 PM

Gaming?blur=25

Stakeholders raised concerns over development-kit imports, startup funding, skilling and coordination between MIB and MeitY; GDAI report highlights regulatory and administrative hurdles facing studios

Imran Fazal Oct 28, 2026 5:38 PM

anant ambani?blur=25

In a message to employees, Ambani credited employees for Jio's historic IPO

e4m Staff Oct 28, 2026 4:48 PM

Sanjeev Bikhchandani to Succeed Hitesh Oberoi as Info Edge CEO?blur=25

Subject to shareholders’ approval, Oberoi will continue his association with Info Edge as a Non-Executive, Non-Independent Director with effect from December 3, 2026

e4m Staff Oct 28, 2026 3:53 PM

gaming?blur=25

Nearly 55% of surveyed studios plan to expand teams over the next two years, while 56.7% of industry respondents rate fresh talent as poorly or not at all ready for production requirements

e4m Staff Oct 28, 2026 2:07 PM

Sanam Lou Joins Appier as VP of Global Marketing to Drive Growth?blur=25

Most recently, she served as Fractional CMO and Executive Coach at Beyond Founding

e4m Staff Oct 28, 2026 1:40 PM

Vandana Sandhir Appointed Advisor at Burson for Public Affairs?blur=25

Previously, she was Chief Client Strategy Officer and Lead & Mentor, Public Affairs & Advocacy at Burson India

e4m Staff Oct 28, 2026 1:31 PM

Aarti Yadav Takes Lead Communications Role at Sodexo India?blur=25

Before joining Sodexo India, she was associated with Tata Consumer Products as Brand Public Relations for over seven years

e4m Staff Oct 28, 2026 1:22 PM

Rohit Patel Launches Ndoc, An AI-Powered Workspace Alternative?blur=25

Ndoc has been positioned as an alternative to traditional productivity suites such as Microsoft Office and Google Workspace

e4m Desk Oct 28, 2026 1:18 PM

Blue Buzz Secures PR Mandate for Yellowstone International Film Festival?blur=25

Under this mandate, Blue Buzz will oversee the strategic communication, media relations and digital PR, for the five-day cinematic event

e4m Staff Oct 28, 2026 1:15 PM

ASCI Targets Misleading Nutraceutical Ads Amid Market Boom?blur=25

ASCI has highlighted significant overlaps between dietary supplements and prescription therapies

e4m Staff Oct 28, 2026 1:03 PM

Aditya Khandelwal Appointed Chief Manager at Saregama India?blur=25

Before joining Saregama, Khandelwal held professional roles at Swiggy and Flipkart

e4m Staff Oct 28, 2026 12:33 PM

Shafkat Sakin?blur=25

He will lead the marketing and communications functions for three of the Group’s key brands - Anwar Ispat, Anwar Cement, and A1 Polymer

e4m Staff Oct 28, 2026 12:32 PM

Shivani Arora?blur=25

She has been associated with British Airways since 2012 and most recently, she served as Head of Global Campaigns (Interim)

e4m Staff Oct 28, 2026 12:26 PM

DNPA Challenges Digital Data Protection Law in Supreme Court - Sandeep Amar?blur=25

Guest Column: Concerns about the law’s impact on journalism may be overstated, even as provisions on government access to data, website blocking & RTI disclosure warrant scrutiny, writes Sandeep Amar

Sandeep Amar Oct 28, 2026 12:26 PM

Alisha Furniturewalla Elevated to Senior VP at Propagate India?blur=25

Prior to her elevation, she held the role of Vice President at the company

e4m Desk Oct 28, 2026 12:07 PM

Madhavi Mishra Appointed VP of Client Investments at WPP Media?blur=25

Before joining WPP Media, Mishra was associated with JioHotstar as Digital Ad Sales Manager

e4m Desk Oct 28, 2026 12:07 PM

Shashank Kumar Promoted to Director of Monetization at Swiggy?blur=25

Prior to his promotion, he held the role of General Manager- Ads Strategy at the company.

e4m Desk Oct 28, 2026 11:59 AM

Manushi Nautiyal Joins Spicy Mango as Marketing and Growth Specialist?blur=25

Prior to this, she was with ViewLift as Sr. Digital Marketing Specialist

e4m Desk Oct 28, 2026 11:52 AM

Shveta Singh?blur=25

Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how brands borrow the moral currency of social causes to build relevance and affinity

Shveta Singh Oct 28, 2026 11:39 AM

Roushan Anand Appointed Vice President of Ecommerce at Publicis Groupe?blur=25

Before joining Publicis Groupe, Roushan Anand was Vice President – Havas Market at Havas Media Network India

e4m Desk Oct 28, 2026 11:35 AM

Apurva Jhaveri Takes Charge as West Head of Sales at Asianet News?blur=25

Prior to this, Apurva Jhaveri was with Network18 Media & Investments Limited as Region Sales Head – West | Connected TV & Digital Advertising Sales

e4m Desk Oct 28, 2026 11:34 AM

IvyCap Ventures?blur=25

The fresh funds will be used to develop its agentic intelligence layer, expand its go-to-market operations for enterprise and global consumer brands

e4m Staff Oct 28, 2026 11:34 AM

Spriha Srivastava Expands Role as CNBC's Editorial Leader?blur=25

Srivastava has been with CNBC since May 2025, when she joined as Vice President, Digital

e4m Staff Oct 28, 2026 11:25 AM

Rohit Sharma Takes Charge as CEO of Green SM India?blur=25

Rohit Sharma brings nearly 19 years of professional experience across operations strategy, business transformation, mobility services, e-commerce and management consulting

e4m Desk Oct 28, 2026 11:07 AM

Soham Bhagnari Appointed Head of Strategic Verticals at Uber Advertising?blur=25

Prior to this, Soham Bhagnari was with Amazon as Sr. Business Development Manager

e4m Desk Oct 28, 2026 11:00 AM

HUL Boosts Q2 Ad Spend by 13.4% to ₹3,138 Crore Amid Strong Growth?blur=25

Half-year advertising and promotion expenses fall 2.8% to ₹3,138 crore as consolidated turnover reaches ₹18,071 crore

e4m Staff Oct 28, 2026 10:44 AM

Rural Gen Z Drives Online Shopping and AI Adoption, Says Report?blur=25

According to the Rural Barometer 2026 report, rural e-commerce has nearly tripled since 2022 as influencer-led shopping and AI adoption reshape consumer behaviour

e4m Staff Oct 28, 2026 9:57 AM

Anil Pandit Departs Publicis Media After Seven Years?blur=25

Expands ADVantage Insights and develops AI-led creative intelligence platform AdCritIQ

Shantanu David Oct 28, 2026 9:24 AM

Reviving Nostalgia: Brands Bring Legacy Assets Back to Life?blur=25

Brands are mining old equity for fresh cut-through, but only if they know what to keep and drop, say industry heads

Aryendra Khan Oct 28, 2026 9:22 AM

sandeep goyal?blur=25

Guest Column: Dr. Sandeep Goyal writes that Lagaan and Gadar, despite their differences, both became blockbusters, reflecting two Indias

Sandeep Goyal Oct 28, 2026 9:11 AM

Establishing Rules for AI Agents: Who Holds the Authority??blur=25

Guest Column: As AI moves from recommending decisions to making them, businesses need to rethink permission, accountability & the boundaries of autonomy, writes senior business leader Taranjeet Singh

Taranjeet Singh Oct 28, 2026 8:57 AM

Aditi Rao Hydari Turns 40: Celebrating Her Brand Evolution?blur=25

A look at Aditi Rao Hydari’s endorsement journey as she celebrates her 40th birthday today

Shalinee Mishra Oct 28, 2026 8:35 AM

RBI?blur=25

The three-year contract will cover digital campaigns, podcast production, misinformation tracking and real-time response management

Tasmayee Laha Roy Oct 28, 2026 8:30 AM

Bi Tech online shopping?blur=25

Tech platforms are expanding influence over purchasing decisions. For advertisers, the promise of better conversion comes with harder questions about measurement, customer ownership and growth

Shantanu David Oct 28, 2026 8:24 AM

Prabhakaran Thanraj Takes Charge of Communications at ICC?blur=25

He is currently Vice President – Marketing and Business Development with ICC

e4m Desk Oct 28, 2026 8:23 AM

Andrés Ordóñez Takes Helm as McCann Global Chairman?blur=25

He will continue to serve as the agency network’s Global Chief Creative Officer

e4m Desk Oct 28, 2026 8:03 AM

HairOriginals seeks on-ground execution partners?blur=25

The partnership focuses on Delhi NCR, Bengaluru and Mumbai

e4m Staff Oct 27, 2026 7:09 PM

bajaj?blur=25

Revenue grew 34% year-on-year, while EBITDA crossed Rs 4,000 crore and profit after tax exceeded Rs 3,000 crore in the September quarter

e4m Staff Oct 27, 2026 5:34 PM

Court Orders Removal of Controversial Modi-Adani Documentary?blur=25

Friendship Files is a documentary by Hotmail co-founder Sabeer Bhatia

e4m Staff Oct 27, 2026 5:20 PM

Fossil Selects Maharaja Padmanabh Singh as Global Ambassador?blur=25

Dr Annurag Batra writes how Fossil’s choice of Sawai Padmanabh Singh, the titular Maharaja of Jaipur, sets it apart from conventional celebrity endorsements

Annurag Batra Oct 27, 2026 4:33 PM

Anup Bagchi Appointed CEO and MD of HDFC Bank?blur=25

Prior to joining HDFC, he served as the MD & CEO of ICICI Prudential Life Insurance

e4m Staff Oct 27, 2026 4:23 PM

Amy Weisenbach Joins Coursera as Chief Marketing Officer?blur=25

Weisenbach most recently served as Chief Marketing Officer at The New York Times

e4m Staff Oct 27, 2026 3:26 PM

Zupee Shuts Down Zupee Studio and NeoAstro to Focus on AI?blur=25

The Gurugram-based startup is discontinuing its microdrama and astrology apps as it winds down its remaining gaming operations and pivots towards building AI-led businesses

Imran Fazal Oct 27, 2026 2:12 PM

Aparajita Saxena Promoted to Strategic Alliances Lead at Google Marketing?blur=25

Prior to this, Aparajita held the role of Integrated Media Manager, Media Lab, APAC

e4m Desk Oct 27, 2026 2:10 PM

Bombay HC Allows Blink Digital to Challenge Meta's Account Suspension?blur=25

The ruling allows Blink Digital’s suit over disabled Business Manager accounts and corporate pages to proceed before the Bombay HC, with its plea for interim relief now listed for hearing next month

e4m Staff Oct 27, 2026 1:49 PM

BIG FM?blur=25

Building on its existing news operations, BIG News Network aims to combine the reach of broadcast with the scale and accessibility of digital platforms

e4m Staff Oct 27, 2026 1:34 PM

Basant Dhawan Joins Shoonya by Finvasia as New CMO?blur=25

Most recently, Basant Dhawan was Chief Operating Officer at Polymaxx Adhesives

e4m Staff Oct 27, 2026 1:27 PM

VerSe Innovation's Valuation Plummets 90% Amid Business Challenges?blur=25

Baillie Gifford values VerSe Innovation at $576 million, marking down its 1.3% stake by nearly 80% over 19 months

e4m Staff Oct 27, 2026 12:58 PM

Paytm's Q2 Profit Surges Over Tenfold to ₹225 Crore?blur=25

EBITDA rises 90% to Rs 270 crore, taking quarterly margin to 10% for the first time

e4m Staff Oct 27, 2026 12:45 PM

Sugata Roy?blur=25

He has spent over two decades with UNICEF, where he most recently served as a Social & Behaviour Change Specialist

e4m Staff Oct 27, 2026 12:35 PM

Yashika Sharma?blur=25

In her new role, she will be part of McDonald’s India – North and East’s PR and corporate communications function

e4m Staff Oct 27, 2026 12:25 PM

Supreme Court Requests Centre's Response on Media Challenge to DPDP Act?blur=25

The publishers have challenged provisions that they say could require journalists to obtain consent from individuals they are investigating

e4m Staff Oct 27, 2026 12:21 PM

Instagram Launches 90-Minute Video Format to Compete with YouTube?blur=25

The new format allows select creators to upload horizontal videos of up to 90 minutes

e4m Staff Oct 27, 2026 12:16 PM

Medhavi Singh Joins Aleph as New Country Head for India?blur=25

Medhavi Singh joins Aleph after nearly nine years at Criteo, where she was serving as Country Head for India

e4m Staff Oct 27, 2026 11:56 AM