As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff 6 hours ago

The campaign has been conceptualized and executed by Havas Creative

exchange4media Staff 6 hours ago

The brand’s new tagline resonates with the younger generation that dares to leap beyond and bend the ‘class-based rules’

exchange4media Staff 6 hours ago

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff 7 hours ago

'Challenge The Limits' is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance

exchange4media Staff 7 hours ago

The inaugural edition of the World Cup will be held in Malacca, Malaysia from July 20 to July 28

exchange4media Staff 7 hours ago

The campaign, in addition to print and digital, will also be extended through direct mailers to advertising partners in media across the country

exchange4media Staff 8 hours ago

This Pride Month, the online-dating app launched a new digital campaign to focus on the freedom to choose and love for all gender identities

exchange4media Staff 10 hours ago

The app, launched on International Yoga Day, is a combination of modern technology and ancient yogic practices 

exchange4media Staff 11 hours ago

TRAI chairman RS Sharma has been reported as saying that they are looking at the regulation carefully and collecting data and will fine-tune it at the right time

exchange4media Staff 11 hours ago

Colors Infinity has introduced ‘The BFF Quiz’, an Amazon Alexa voice skill for the show, which enables users to engage with their Alexa device on the latest gossip and win Amazon Pay vouchers

exchange4media Staff 12 hours ago

Innovations like Block Out Printing, 3D Cut Outs, and Dynamic Lighting were executed to enhance the tempt value of the culinary experience

exchange4media Staff 12 hours ago

This campaign has performed 71% better than similar campaigns

exchange4media Staff 12 hours ago

The event witnessed some renowned speakers, including Karan Bajwa from IBM India; T V Narendran, from Tata Steel; Meenakshi Vajpai from Vodafone; and Praveen Shrikhande from Aditya Birla

exchange4media Staff 13 hours ago

This is a first-ever joint commercial deal signed by Coca-Cola along with Chinese dairy company Mengniu

exchange4media Staff 16 hours ago

Conceptualised and created by Leo Burnett Orchard, the video establishes Acko as a no-brainer choice for customers

exchange4media Staff 1 day ago

APIS India started its Indian consumer business just 36 months ago and has become a strong player in e-commerce and modern trade segment

exchange4media Staff 1 day ago

The music video, created in collaboration with Arré and Mindshare, aims to redefine Indian society’s traditional rules of masculinity

exchange4media Staff 1 day ago

The travelling film festival will screen some of the actor’s best work in the Retrospective of Indian Cinema section

exchange4media Staff 1 day ago

With 24 years full of experience, Sant Prasad Rai has been Senior Executive Editor at INDIA TV since May 2018

exchange4media Staff 1 day ago