Latest News

EU Plans Social Media Ban for Kids Under 13 to Enhance Online Safety?blur=25

Under the proposal, children below 13 would be barred from social media, while those aged 13 and 14 would be permitted to use restricted “mini accounts” under parental supervision

e4m Staff 7 hours ago

Adidas?blur=25

As per reports, around 350 employees were reportedly affected at the Gurugram hub

Brij Pahwa 8 hours ago

Radio?blur=25

At the advertiser level, Maruti Suzuki India retained the top position on radio during January-July 2026

e4m Staff 10 hours ago

Amit Deshmukh?blur=25

In his new role, he will lead strategic media engagement, thought leadership and corporate storytelling, with a focus on strengthening Eaton's brand and reputation in the Indian market

e4m Staff 10 hours ago

Unilever CEO?blur=25

Unilever's CEO, Fernando Fernandez, emphasizes India's potential as a major growth market, citing strong brand presence and local expertise as key advantages

e4m Desk 10 hours ago

Pitch BFSI Summit?blur=25

From Trust to AI: BFSI leaders set to decode new rules of engagement at Pitch BFSI Summit

e4m Desk 10 hours ago

Sanjana Grover?blur=25

She will work closely with the leadership team to build consistent narratives around K2 Infragen’s business growth, project capabilities, execution philosophy and long-term institutional vision

e4m Staff 10 hours ago

Sunitha Simon?blur=25

Her move comes after 16 years at Airtel, where she was part of the company's communications function through a period of significant transformation in India's telecom landscape

e4m Staff 11 hours ago

Partha Ghosh?blur=25

His departure comes close on the heels of Campbell Wilson’s exit from Air India

e4m Staff 11 hours ago

Vaishali Gauba?blur=25

This e4m’s ‘Too Young to Start?’ features Vaishali Gauba, as she shares her journey from the newsroom to building a boutique PR business

Ritika Upmanyu 11 hours ago

Pankaj Kalra Joins Zee Music Company as New Marketing Director?blur=25

He joins Zee Music Company from Saregama India where he was Chief Manager-Marketing

e4m Staff 11 hours ago

ACI?blur=25

Participants will include Industry organisations, Brand Owners, Full-chain advertising and marketing service providers, Media and digital platforms as well as academic and research stakeholders

e4m Staff 11 hours ago

Neha Gupta Joins Honasa Consumer as Senior Vice President?blur=25

Gupta joins Honasa from Lenskart where she was Head of Marketing- India

e4m Staff 11 hours ago

Dr. Anil Singh Appointed Editor of Top Story to Enhance Coverage?blur=25

Dr Anil Singh was earlier associated with STAR News/ABP News, Aaj Tak and News24

e4m Staff 13 hours ago

Nirnay Bhattacharya Appointed Editor of News18Bangla.com?blur=25

Prior to Network18, Nirnay Bhattacharya was with Associated Broadcasting Co. Pvt Ltd (TV9) for nearly six years

e4m Staff 13 hours ago

RSS Chief Proposes Measures to Address OTT Cultural Pollution?blur=25

News reports have quoted Mohan Bhagwat as saying that an informal group has been formed to suggest ways to tackle ‘moral corruption’

e4m Staff 13 hours ago

Rapido?blur=25

Consumer authority flags dark patterns in Rapido's booking flow and pricing slider, stating the platform pressured riders to pay more after fares were already confirmed

e4m Staff 13 hours ago

Rahul Dhamnani joins Performics India as Director of Growth?blur=25

Prior to this, Rahul Dhamnani served as Sales Lead - Enterprise at Pepper Content

e4m Desk 14 hours ago

Rachita Prasad Joins BBC as Senior Journalist in Mumbai?blur=25

Rachita Prasad has been working independently on assignments around policy, finance and energy

e4m Staff 14 hours ago

Kapil Sharma: Digital-First Brands Must Evolve Beyond Performance Ads?blur=25

At e4m D2C Summit 5.0, the Director of Amazon Ads made the case for full-funnel marketing over search-led discovery alone, citing WARC and Kantar data on brand growth

e4m Staff 16 hours ago

The Evolution of Vi: How Advertising Shaped a Telecom Icon - Ganapathy Vishwanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, tracks the brand journey that culminated in Vi

Ganapathy Viswanathan 16 hours ago

Criteo and Tyroo Technologies?blur=25

Under the agreement, Tyroo will promote Criteo's performance media solutions to advertisers in Thailand, Malaysia and the Philippines

e4m Staff 16 hours ago

BW Businessworld magazine?blur=25

The latest issue explores how next-generation leaders are building businesses, assuming greater responsibility and preparing family enterprises for the future

e4m Staff 17 hours ago

Ravi Kishan?blur=25

Kishan’s expressions, delivery and lines from his viral appearances have become creative material, with each brand adapting the phenomenon to its own proposition

Shalinee Mishra 18 hours ago

Court?blur=25

The Federation also sought to restrain ESFI from allegedly advertising itself as the exclusive authority for Team India selection during the Asian Games 2026

Imran Fazal 18 hours ago

Siddhartha Butalia Takes Charge as SVP of Marketing at Flydubai?blur=25

Prior to this, Butalia spent two decades with the Tata Group, with his last role as Chief Marketing Officer at Air India Express and AirAsia India

e4m Staff 18 hours ago

creativity?blur=25

As brands chase live moments over 30-second films, agencies are redesigning creative craft around participation, not just production

Aryendra Khan 18 hours ago

Saksham Gupta?blur=25

Before joining Mahindra & Mahindra, he was Account Manager at Ruder Finn India

e4m Staff 18 hours ago

Bharath Raju Chinnathambi?blur=25

He is the first communications employee in the India region to lead communications for both the India market and the Waters GCC

e4m Staff 18 hours ago

ISA set to roll out cross-media measurement system?blur=25

ISA’s system draws on WFA’s Halo framework and the UK’s ‘Origin’, its most mature implementation. Video measurement is likely to be the first phase

Kanchan Srivastava 18 hours ago

Navigating AI's Rapid Progress: Defining Our Purpose?blur=25

Guest Column: Senior business leader Taranjeet Singh asks while we are getting very good at making AI more capable, are we getting equally good at deciding what all that capability is for?

Taranjeet Singh 18 hours ago

Is the OOH Industry Ready for a Unified Measurement Currency??blur=25

Stakeholders say OOH has made significant measurement progress, but the next step is building greater consistency, trust and commercial relevance around the numbers

Sandhi Sarun 18 hours ago

Criteo India Country Head Medhavi Singh Reportedly Resigns?blur=25

Singh has been with the commerce media company for around eight years and has led its India business through a period of rapid expansion in retail media and digital commerce

e4m Staff 19 hours ago

Aniket Nirwan?blur=25

In his new role, Aniket takes on full, end-to-end ownership of Envalior's brand and communications strategy across India, the Middle East and Africa

e4m Staff 19 hours ago

Why Lord Ganesha is the Favorite God of Art Directors in India?blur=25

Guest Column: If gods had a design brief, Ganesha's would be just one simple line: ‘Make him unforgettable’, writes Carol Goyal, CEO of Aesthetic Intelligence Lab

Carol Goyal 19 hours ago

Sarah Gideon?blur=25

She joins the technology major after a six-year stint at Flipkart, where she most recently served as Vice President – Corporate Affairs and Head – Corporate Communications and CSR

e4m Staff 19 hours ago

flam?blur=25

Funding led by QED Investors. Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan

e4m Staff 19 hours ago

Hingorani?blur=25

On his birthday, e4m looks at the Blue Star marketing leader’s journey across brand building, corporate communications, category creation and digital commerce

e4m Staff 1 day ago

JSW One Platforms Welcomes Aparna Popat Ved and Prabhjeet Singh to Board?blur=25

While Ved is a 2-time Olympian, and a 3-time Commonwealth Games medallist, Singh has extensive experience in strategy and management in businesses in India

e4m Staff 1 day ago

PANEL?blur=25

Industry leaders at the e4m D2C Summit 2026 shared where the technology is delivering value and where human judgement still counts

e4m Staff 1 day ago

D2C summit?blur=25

At e4m D2C Summit 2026, Noise’s leadership team discusses the choices, missteps and consumer insights that shaped its ₹1,500-crore journey

e4m Staff 1 day ago

Court?blur=25

ANI's appeal challenges a July 24 order by Justice Amit Bansal, which declined to restrain OpenAI from using the news agency's copyrighted material to train its AI models

e4m Staff 1 day ago

Badri Beriwal Appointed Director of Brand Strategy at BCCL?blur=25

Prior to this, Badri served as Chief Business Officer – New Business at Britannia and as CEO of the Britannia–Chipita joint venture

e4m Staff 1 day ago

Priyanka Bhargav Leaves Flipkart for Leadership Role at L'Oréal?blur=25

She has joined L’Oreal as General Manager and CMI Head (VP)

e4m Staff 1 day ago

The Hindu?blur=25

On Saturday, September 12, much of that space in The Hindu's Delhi, Mohali and North India editions was occupied by a full-page advertisement for Dera Sacha Sauda

e4m Staff 1 day ago

Ruchika Malhan Varma Appointed Chief Marketing Officer at Mahindra Manulife?blur=25

Prior to this, Varma was Chief Marketing, Customer and Impact  Officer at Generali Central Insurance

e4m Staff 1 day ago

Gillette Challenges Bombay Shaving Company's Switch4 Ad in Court?blur=25

The dispute concerns whether the advertisement amounts to disparagement of Gillette and if the matter falls within the jurisdiction of the Delhi HC’s Intellectual Property Division

e4m Staff 1 day ago

Prasar Bharati Invites AI Startups to Enhance Content Creation?blur=25

One of the more significant elements of the proposed framework is the creation of a dedicated category for AI avatars, digital humans and virtual presenters

e4m Staff 1 day ago

Rajiv Aggarwal Resigns as Samsung India Public Policy Chief?blur=25

Aggarwal has been associated with Samsung India for four years

e4m Desk 1 day ago

Delhi HC Dismisses Vimal Elaichi Case, Scrutinizes Celebrity Ads?blur=25

The FDA had issued notices over ads for Vimal Elaichi, alleging that the campaign amounted to surrogate promotion of Vimal Pan Masala, which is banned in Maharashtra

e4m Staff 1 day ago

Yugal Tiwari Joins BharatPe as Chief Product and Marketing Officer?blur=25

Prior to this, Tiwari was Senior Vice President II, Product at Paytm

e4m Desk 1 day ago

TRAI Eliminates Weekly Ad Reporting for TV Broadcasters?blur=25

This marks another step in the dismantling of the regulatory framework that had governed the amount of advertising that could be carried by television channels

e4m Staff 1 day ago

Creators?blur=25

Bombay Shaving Company Founder and CEO Shantanu Deshpande’s recent attempt to approach creators directly highlights the changing dynamics of brand-creator conversations

Shalinee Mishra 1 day ago

Publicis Wins PepsiCo Media Account Without Traditional Pitch - Shubhranshu Singh?blur=25

Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes marketing veteran Shubhranshu Singh

Shubhranshu Singh 1 day ago

BRICS 2026 Summit: Divergent Media Narratives and Global Impact?blur=25

A deep dive into how the BRICS summit was covered by world media

Ruhail Amin 1 day ago

Timsy Jaipuria Launches New Journalistic Initiative 'Newsconomy'?blur=25

Timsy Jaipuria recently stepped down as CNBC-TV18's Editor (Finance and Economic Policy)

e4m Desk 1 day ago

Viveks' Shutdown: A Legacy Retailer Struggles in Tamil Nadu's Market?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores why a legacy retailer like Viveks could not keep pace with a market that was changing around it

Ganapathy Viswanathan 1 day ago

AI?blur=25

As generative AI turns production into a commodity, agency leaders say judgement, taste and cultural insight are becoming advertising's scarcest currency

Aryendra Khan 1 day ago

The Evolving D2C Landscape: Beyond Websites to Omnichannel Success?blur=25

With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now less a channel and more an operating model

Shantanu David 1 day ago

digital news?blur=25

The ABC’s proposal comes amid a measurement vacuum in digital news space with MRUCI working hard to bring print & digital readership under IRS ambit

Kanchan Srivastava 1 day ago

BW Disrupt 40 Under 40 Awards?blur=25

The 10th edition of BW Disrupt 40 Under 40 will be held on September 15 from 4:00 PM onwards at The Park, New Delhi

e4m Staff Sep 14, 2026 6:04 PM

BW Disrupt Founders’ Forum?blur=25

The forum will examine how the growth equation is changing across capital, consumption and enterprise building

e4m Staff Sep 14, 2026 5:58 PM

Sapna Chadha?blur=25

She was previously serving as Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific

e4m Staff Sep 14, 2026 5:50 PM

Hemant Bajaj Promoted to Chief Business & Marketing Officer at PropertyPistol?blur=25

Hemant Bajaj will oversee PropertyPistol’s key business verticals, including Primary Sales, Mandates, Syndicate and Loan

e4m Staff Sep 14, 2026 5:31 PM

e4m D2C Summit 2026?blur=25

Ten-minute delivery was only the beginning for quick commerce. From groceries, it has expanded into gifting, wellness and electronics, as brands weigh fulfilment against demand creation

e4m Staff Sep 14, 2026 5:01 PM

Abhinav Trivedi , Standard Chartered?blur=25

Trivedi is a banking and financial services leader with over two decades of experience

e4m Staff Sep 14, 2026 2:27 PM

Pam Kaur to Leave HSBC as Group CFO in 2027?blur=25

Kaur was appointed Group CFO of HSBC on January 1, 2025

e4m Staff Sep 14, 2026 2:05 PM

BRICS Summit 2026?blur=25

When leaders from some of the world's most important emerging economies arrive in India, the country is not merely hosting a diplomatic event. It is presenting itself to the world

Dr Annurag Batra Sep 14, 2026 1:01 PM

e4m D2C Summit 2026?blur=25

What happens when a D2C brand moves beyond its website? It comes down to understanding how consumers shop across stores, platforms and channels

e4m Staff Sep 14, 2026 12:18 PM

Himanshu Agarwal Appointed Whole-time Director and CFO at Info Edge?blur=25

Naresh Chand Gupta has been named as Additional Director (Independent Category)

e4m Staff Sep 14, 2026 11:49 AM

Shabari Talati Promoted to Associate VP at WPP Media?blur=25

Prior to joining WPP Media, Talati was with Starcom as Group Head

e4m Staff Sep 14, 2026 10:59 AM

Publicis Groupe | Braided Story?blur=25

She most recently served as Vice President - Brand Partnerships and Platform Relationships at Publicis Groupe India

e4m Staff Sep 14, 2026 10:23 AM

Frontier AI CEOs call for slowdown on development as outcry grows?blur=25

Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up

e4m Staff Sep 14, 2026 10:02 AM

Shraddha Waikar?blur=25

Shraddha Waikar will lead global marketing, brand, and growth strategy across NAM, EMEA, and APAC

e4m Staff Sep 14, 2026 9:51 AM

The Hindu's Controversial Ad: A Front Page Dilemma Explored?blur=25

The Dera ad generated significant criticism and The Hindu described it as ‘deeply offensive’, while tendering an unconditional apology

Tasmayee Laha Roy Sep 14, 2026 9:32 AM

Brands Embrace Ganesh Chaturthi with Modern Celebrations?blur=25

From reimagining cultural symbols to bringing festive traditions into the home, brands are finding new ways to celebrate Bappa this Ganesh Chaturthi

Aryendra Khan Sep 14, 2026 9:20 AM

Ayushmann Khurrana?blur=25

On his birthday, a look at some of the latest campaigns that have leveraged Ayushmann Khurrana’s relatable persona across travel, payments, sleep, fashion, paints and retail

e4m Staff Sep 14, 2026 9:14 AM

Google Promotes Search with AI Amid Rising Ad Competition?blur=25

The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing

Shantanu David Sep 14, 2026 8:59 AM

BRICS Summit 2026?blur=25

The BRICS 2026 media kit has been created as a small but powerful vehicle to communicate India—its culture, its local products, its craftsmanship and its contemporary identity

Dr Annurag Batra Sep 14, 2026 8:55 AM

TRAI's Evolving Role in India's Digital Broadcasting Landscape?blur=25

The issue is becoming more pressing as FAST, connected TV (CTV) and application-based linear television gain traction

Imran Fazal Sep 14, 2026 8:37 AM

Gaurav Hazrati Resigns as President - Financial Services of Tata Digital?blur=25

Hazrati brings more than 18 years of experience across banks and platform-led ecosystems

e4m Staff Sep 14, 2026 8:32 AM

Rahul Kanwal?blur=25

As he celebrates his birthday today, Kanwal’s professional journey is also a story of repeatedly adapting to an industry that rarely stands still

e4m Staff Sep 14, 2026 8:18 AM

Madhur Pandey?blur=25

The marketing leader’s career reflects continuity, consumer understanding and sustained stewardship of some of India’s best-known beverage brands

e4m Staff Sep 13, 2026 3:12 PM

Rishi?blur=25

The MakeMyTrip COO has built a career at the intersection of sales, marketing, product development and business ownership

e4m Staff Sep 13, 2026 2:52 PM

ram?blur=25

On his birthday, exchange4media looks back at the National Award-winning filmmaker’s journey from the newsroom to books and the big screen

e4m Staff Sep 13, 2026 2:41 PM

World Chocolate Day?blur=25

Indians never really liked chocolate, but always loved what it meant. Chocolate in India was never a food. It was a currency

Sandeep Goyal Sep 13, 2026 1:00 PM

Coca-Cola?blur=25

WPP will not bid for Coca-Cola’s North America media account

e4m Staff Sep 12, 2026 5:01 PM

OpenAI Limits Ads for Competing AI Tools on ChatGPT Platform?blur=25

The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets

e4m Staff Sep 12, 2026 4:32 PM

Satendra Singh Becomes CEO of Amber Group's Electronics Division?blur=25

Prior to this, he served as Senior Operating Director at Syrma SGS Technology

e4m Staff Sep 12, 2026 4:08 PM

India Web Fest Season 8?blur=25

India Web Fest Season 8, hosted by IWMBuzz, was a big success. The event discussed content, technology, streaming (OTT), data, and digital marketing in the entertainment business

e4m Staff Sep 12, 2026 2:05 PM

EaseMyTrip co-founder Nishant Pitti?blur=25

According to a regulatory disclosure, the 34.51 crore pledged shares represent 8.66% of EaseMyTrip’s total paid-up share capital

e4m Staff Sep 12, 2026 12:55 PM

Anurag Garg Joins Nulogy as Chief Product Officer?blur=25

Garg brings over a decade of executive experience in B2B SaaS

e4m Staff Sep 12, 2026 12:50 PM

Laxmikant Bhakre?blur=25

Bhakre brings over 35 years of experience across manufacturing and technology

e4m Staff Sep 12, 2026 12:43 PM

Rajat Sharma?blur=25

The court observed that the defendants allegedly used AI technology to manipulate Sharma’s images, voice and other personality attributes in doctored videos

e4m Staff Sep 12, 2026 12:36 PM

Dr Ashish Shrivastava?blur=25

He brings experience across IT management, digital transformation, technology strategy, business operations, and strategic planning

e4m Staff Sep 12, 2026 12:29 PM

Think Twice Before Uploading Personal Photos to AI Tools?blur=25

No regulation can answer the more mundane question for us: how much privacy are we personally prepared to exchange for something sufficiently useful, entertaining or flattering?

Shantanu David Sep 12, 2026 9:05 AM

Why big brands are betting on regional faces to drive festive sales?blur=25

India’s festive markets are increasingly being shaped by regional cultures, with local creators helping brands build cultural relevance, consumer trust and drive discovery and sales

Shalinee Mishra Sep 12, 2026 8:45 AM

Week in Ads?blur=25

From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attention this week

Aryendra Khan Sep 12, 2026 8:12 AM

Roopal Shah Joins UiPath as Head of Marketing for India?blur=25

Shah most recently served as Head of Marketing - India & SAARC at Cloudflare

e4m Staff Sep 12, 2026 8:11 AM

Cognizant appoints Bindya Raj as Vice President, Global GTM Head?blur=25

Prior to joining Cognizant, Bindya Raj spent nearly 24 years at Infosys

e4m Staff Sep 12, 2026 7:52 AM

Avi Bhagtani Appointed CMO at IDC?blur=25

Before joining IDC, Bhagtani spent over five years at Digitate

e4m Staff Sep 12, 2026 7:46 AM

Pranshu Gupta?blur=25

Prior to this appointment, Gupta was associated with McNROE Consumer Products, where he worked on brands including Wild Stone, Secret Temptation and Wild Stone CODE

e4m Staff Sep 11, 2026 8:59 PM

Celebrating D2C visionaries?blur=25

At the e4m D2C Awards 5.0, several leaders were awarded for their instrumental role in shaping India’s evolving D2C landscape

e4m Desk Sep 11, 2026 5:30 PM

Ajay Gupte?blur=25

Gupte’s journey serves as a reminder that enduring leadership is built through curiosity, adaptability and the willingness to embrace new challenges

e4m Staff Sep 11, 2026 4:26 PM

Adarsh Baser Takes on Role as Deputy Director at Gujarat CMO?blur=25

In the past, he has held the position of Deputy Collector and SDVO, Government of Gujarat

e4m Staff Sep 11, 2026 3:18 PM

Dinesh Kumar Jegatheesan Promoted to Director at Embark Student Corp?blur=25

He has been promoted to Director of FP&A and Data Analytics at Embark Student Corp

e4m Staff Sep 11, 2026 3:07 PM

Kapil Sharma Joins Zydus Wellness as Chief Revenue Officer?blur=25

He has over 28 years of industry experience, including a 25-year stint at Procter & Gamble

e4m Staff Sep 11, 2026 2:57 PM

e4m D2C Summit 2026?blur=25

For Innovist, the L’Oréal deal is less about what the beauty giant can give the company and more about taking an India-built, science-led portfolio to global scale

e4m Staff Sep 11, 2026 2:51 PM

Nandini Singh Appointed CEO of Cloudstrats to Drive Innovation?blur=25

Singh brings more than 33 years of experience across enterprise technology, business transformation and digital innovation

e4m Staff Sep 11, 2026 2:26 PM

Brands Shift Focus: Turning Influencers into Revenue Drivers?blur=25

Industry leaders discussed how influencer marketing is moving beyond follower counts and vanity metrics towards relevance, attribution and measurable business outcomes

e4m Staff Sep 11, 2026 2:16 PM

Junglee Pictures x PivotRoots?blur=25

The mandate will focus on building awareness, engagement and anticipation for the film across digital platforms

e4m Staff Sep 11, 2026 2:02 PM

Akshita Nandagopal Promoted to Executive Editor at India Today TV?blur=25

Nandagopal will work closely with the production leadership to strengthen coordination between India Today TV’s Output and Production teams

e4m Staff Sep 11, 2026 1:40 PM

Geeta Mohan Promoted to Group Editor of Foreign Affairs at India Today?blur=25

The elevation recognises her extensive conflict-zone reporting, international coverage and interviews with prominent global leaders

e4m Staff Sep 11, 2026 1:36 PM

Tilak Chowdhury?blur=25

Previously, he was associated with AECOM as Senior Manager – Marketing and Communications

e4m Staff Sep 11, 2026 1:05 PM

Narottam Sharma to Depart Jubilant FoodWorks Earlier Than Expected?blur=25

Sharma serves as the Senior Vice President & Chief Information Officer of the company

e4m Desk Sep 11, 2026 12:53 PM

Vivek Mohan Sharma Takes the Helm as CEO of Pinkvilla?blur=25

Prior to this, Vivek Mohan Sharma was Business Head - Youth, Music & English (TV+ JioHotstar)

e4m Desk Sep 11, 2026 12:00 PM

Bhavya Sharma?blur=25

Urban Company’s Bhavya Sharma on how the communications function is evolving, building business influence, managing reputation in B2B space, and preparing communicators for what lies ahead

Ritika Upmanyu Sep 11, 2026 11:42 AM

WION announces WION World Conferences?blur=25

This will be a curated series of summits, conferences, conclaves and engagements that will bring together policymakers, business leaders, diplomats, investors, academics, experts and changemakers

e4m Staff Sep 11, 2026 11:37 AM

Lavanya S?blur=25

At Optum India, she will lead communications and partner across technology, operations and enterprise functions to build integrated communication strategies

e4m Staff Sep 11, 2026 11:15 AM

Transforming Events: Embracing Sustainability for a Greener Future?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why sustainability must become the new standard for events.

Shantomoy Ray Sep 11, 2026 10:27 AM

Rajkumar Leishemba Joins Renault India to Boost Communications Team?blur=25

Rajkumar Leishemba joins Renault after a long stint with the Press Trust of India

e4m Staff Sep 11, 2026 10:20 AM

Pratham Hegde, Founder, Truelift?blur=25

At e4m D2C Summit, Pratham Hegde, Founder, Truelift, spoke in a session titled ‘Think Incremental! Optimizing Ad Spend for Demand Creation Vs Demand Capture’

e4m Staff Sep 11, 2026 9:08 AM

TV?blur=25

e4m was the first to report on the development, with TRAI moving to reclaim its role in the television ratings framework by writing to the MIB and seeking a review of the newly notified policy

Imran Fazal Sep 11, 2026 8:55 AM

D2C Founders Share Secrets to Building Iconic Brands at e4m Summit?blur=25

At e4m D2C Summit, Deepak Gupta of Bombay Shaving Company & Shaily Mehrotra of FixDerma & FCL joined e4m Editor Tasmayee Laha Roy to decode how to scale consumer brands

e4m Staff Sep 11, 2026 8:49 AM

Premium chocolates?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the rise of a new gifting hierarchy, with premium chocolates, artisanal confectionery and curated hampers

Ganapathy Viswanathan Sep 11, 2026 8:41 AM

Are Consumers Losing Trust in Viral Products on Social Media??blur=25

With conversations around inflated expectations and products that may not justify their price tags, brand heads say what determines whether that consumer stays is the actual product experience

Sunidhi Vijay Sep 11, 2026 8:31 AM

Geeta Mohan Promoted to Group Editor of Foreign Affairs at India Today?blur=25

Akshita Nandagopal has been appointed Executive Editor – Output, India Today TV

e4m Staff Sep 11, 2026 8:21 AM

Bond Tokenization Summit 2026?blur=25

Zee Business and WION hosted the Summit in Mumbai, bringing together exchange leadership, regulators, issuers and technology firms to examine how tokenised bonds can deepen India’s fixed-income market

e4m Staff Sep 11, 2026 8:10 AM

D2C Awards 5.0?blur=25

Flipkart, Amazon, boAt Lifestyle, Been There Done That (BTDT) Media, Ittisa Digital Media among top winners

e4m Desk Sep 10, 2026 9:26 PM

Publicis Wins LVMH Media Account for APAC Region Starting 2027?blur=25

However, Publicis Groupe will not handle the account for Japan, which is under Dentsu

e4m Staff Sep 10, 2026 6:16 PM

Tinu Cherian Abraham?blur=25

He joined UST in 2019 as Group Manager and Global Head - PR & Media Relations and rose to become Senior Director & Head - Global PR & Media

e4m Staff Sep 10, 2026 5:56 PM

Understanding Customer Ownership: Insights from Tarun Kishore at D2C Summit?blur=25

At e4m D2C Summit, Tarun Kishore, CBO, Saptharushi, broke down the question of how can a brand efficiently reach the consumer and the cost behind it

e4m Staff Sep 10, 2026 5:51 PM

Subhash Chandra Warns Social Media Platforms Over Defamation Claims?blur=25

As per a report, Chandra has asked social media platforms to erase 'the wrong information published by any and all accounts, between August 26 and 29' and to publish Chandra’s 'clarification'

e4m Staff Sep 10, 2026 5:30 PM

Paramount Skydance Corporation | Warner Bros. Discovery, Inc.?blur=25

The company has satisfied all closing conditions under the merger agreement and received clearances from regulators representing 69 jurisdictions

e4m Staff Sep 10, 2026 4:56 PM