British Airways names Shivani Arora Head of Marketing Communications

She has been associated with British Airways since 2012 and most recently, she served as Head of Global Campaigns (Interim)

by e4m Staff
Published: Oct 28, 2026 12:26 PM | 1 min read

British Airways has appointed Shivani Arora as the new Head of Marketing Communications.
Arora brings over 13 years of experience in brand building and business growth, having been with British Airways since 2012.
She previously held the position of Head of Global Campaigns (Interim) before her promotion.
In her new role, Arora aims to enhance the airline's marketing communications and focus on customer and employee engagement.

British Airways has appointed Shivani Arora as Head of Marketing Communications. She is a marketing communications leader with over 13 years of experience in brand building and driving measurable business growth, will take on the new role as part of the airline’s marketing communications leadership.

Arora has been associated with British Airways since 2012, having held various roles within the organisation. Most recently, she served as Head of Global Campaigns (Interim).

Sharing the development on LinkedIn, Arora said, “I’m really excited to share that I’ve stepped into a new role as Head of Marketing Communications at British Airways.

It feels like the start of a really exciting new era, and I’m so proud to be stepping into this role alongside such a brilliant team.

There’s so much to look forward to, and I can’t wait for us to shape the next chapter together.

Here’s to big ambitions, brilliant marketing and putting our customers and our people at the heart of it all ✈️”

In her new role, Arora will focus on the airline’s marketing communications mandate, building on her experience across campaigns, brand and marketing.

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Published On: Oct 28, 2026 12:26 PM

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