Digital News
Isobar

The Forrester Wave attributes Isobar’s performance to its CX strategy as well as marketing and commerce support services

exchange4media Staff 1 hour ago

digital ads

Guest Column: Himanka Das, CEO, Vizeum India, share his insights on Personal Data Protection Bill

Himanka Das 5 hours ago

Audible Suno

Audible Suno offers over 60 original series in Hindi and English, featuring Amitabh Bachchan, Katrina Kaif, Karan Johar, Anil Kapoor, Farhan Akhtar, Tabu, Vir Das, Vicky Kaushal and many other stars

exchange4media Staff 6 hours ago

Haptik

The virtual assistant Professor Simply Simple will make concepts like mutual funds comprehensible for laymen

exchange4media Staff 1 day ago

data

According to experts, marketers can still target their audience but with the right tools; customers to get the power of opting for ads relevant to them   

exchange4media Staff 1 day ago

Google

Major news events, such as the Lok Sabha Election, Chandrayaan 2, and Article 370 also dominated searches in 2019

exchange4media Staff 1 day ago

Facebook Logo

According to Glassdoor data, the social media giant has been evaluated poorly by employees on its work-life-balance and leadership parameters

exchange4media Staff 1 day ago

Zee5 partners with FreeCharge

Through this partnership, FreeCharge customers can now purchase a ZEE5 subscription through the wallet at their convenience, and get access to 100,000+ hours of content across 12 languages

exchange4media Staff Dec 11, 2019 4:29 PM

DAN

Dentsu BrandSense will help decode how the audience responds to brand communications on social media and marketing channels

exchange4media Staff Dec 11, 2019 3:05 PM

Google Logo

Google is also being probed by the US Department of Health and Human Services about the usage of user health data

exchange4media Staff Dec 11, 2019 8:42 AM

Hotstar

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Twitter

#loksabhaelections2019, #chandrayaan2, #cwc19 emerged among the most talked about topics on Twitter in 2019

exchange4media Staff Dec 10, 2019 4:29 PM

Shortpedia

The short-news content app lets users switch among three modes of consumption – reading, listening and watching

exchange4media Staff Dec 10, 2019 2:26 PM

Hotstar

Hotstar recorded 555 installs per minute in 2019; during VIVO IPL 2019 64 million viewers participated in Watch ‘N Play, twice than last year, says the report

exchange4media Staff Dec 10, 2019 2:00 PM

Big Data

Industry experts say that the focus is shifting from crunching complex numbers to dissecting information from everyday microdata

Ruhail Amin Dec 10, 2019 8:44 AM

mindshare Voice

Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands for connecting with rural India

Shikha Paliwal Dec 9, 2019 9:21 AM

Facebook

At a recent summit, Facebook India's Managing Director Ajit Mohan said that they are creating a new roadmap that is more focused on privacy

exchange4media Staff Dec 9, 2019 8:37 AM

Why so serious?

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Dec 7, 2019 8:35 AM

YouTube

While Kia Motor’s ad for Seltos is on top, other ads on the leaderboard include Samsung’s Good Vibes App ad and Pepsi’s Har Ghoonth Mein Swag Hain

exchange4media Staff Dec 7, 2019 8:07 AM