Digital News
Ogilvy India

In the latest instalment of the campaign, Delhi DCP Suman Nalwa tells victims to not feel ashamed to seek help from authorities

exchange4media Staff 3 hours ago

smart phone

The average revenue per user (ARPU) of the Indian telecoms continue to stay low this year and their consumer spends are the lowest globally, according to industry experts

exchange4media Staff 4 hours ago

Alibaba

The two collaborated to provide a great platform for local talent to showcase their creativity, passion for the local culture and desire to express themselves with digital art

exchange4media Staff 5 hours ago

whatsapp

With this, WhatsApp becomes the second non-Google entity to achieve this milestone. It is also the third most popular social network after Facebook and YouTube

exchange4media Staff 6 hours ago

Mobile advertising

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal 13 hours ago

Rapido

The week-long campaign aims to take customers back to school and refresh what they might have forgotten about Road Safety

exchange4media Staff Jan 18, 2020 4:00 PM

Political campaign

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

Abhijeet Bhansali

YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil

exchange4media Staff Jan 16, 2020 5:50 PM

Political Battle

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Sameer Singh

Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns

Shikha Paliwal Jan 16, 2020 9:17 AM

Jeff Bezos in India

Jeff Bezos, Founder & Chief Executive of Amazon, spoke on a wide array of topics in a fireside chat with Amit Agrawal, Country Head, Amazon India

Ruhail Amin Jan 16, 2020 8:57 AM

chrome

With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

ZEE5 Global Bangladesh

Some of the upcoming plans include the production of local content and a talent hunt titled ‘Bangladesh’s Global Superstar’

exchange4media Staff Jan 15, 2020 3:12 PM

Jeff bezos

Jeff Bezos also announced that the online retail giant will use its "size, scope and scale” to export ‘Make-in-India’ goods worth S10 billion by 2025

exchange4media Staff Jan 15, 2020 2:31 PM

VOOT

If 2019 was about setting targets, this year for VOOT will be about achieving them. Akash Banerji, Business Head- AVoD shares what has helped VOOT bag 100 MAUs and also his vision for the platform

Shikha Paliwal Jan 15, 2020 9:27 AM

VOOT

The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

exchange4media Staff Jan 14, 2020 8:08 PM

Mark Hamill

In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'

exchange4media Staff Jan 14, 2020 6:20 PM

Facebook Lasso

It was earlier reported that Facebook planned to launch its short-video sharing app Lasso in India to compete with TikTok

exchange4media Staff Jan 14, 2020 5:36 PM

lightstream

This collaboration is in line with Firework’s overall strategy to create a profitable, high-quality, curated content platform

exchange4media Staff Jan 14, 2020 12:17 PM

YouTube

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM