Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online

Anjali Thakur 1 day ago

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh 1 day ago

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza 1 day ago

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh 2 days ago

On World Music Day, industry experts and musicians talk about content creation, new launches and emerging trends

Priyaankaa Mathur 5 days ago

The survey conducted by Counterpoint shows 89% of OTT users in India are aged below 35, 55% are from Metros and 36% from Tier I cities

exchange4media Staff 5 days ago

This World Music Day, we see how brands are ringing in the occasion and how music streaming platforms are growing by the day

Anjali Thakur 5 days ago

From selling yoga kits to launching special apps, brands are investing heavily to encash the day

Anjali Thakur and Nafisa Shaheen 5 days ago

The 25-second clip shows a quick way to peel garlic cloves with a knife and has got 4.35 lakh likes and over 1.42 lakh retweets

exchange4media Staff 5 days ago

Kaltura TV Platform will assist Watcho’s multiscreen access to linear, VOD and time-shifted TV along with third-party content

exchange4media Staff 6 days ago

Rao will make 10-second no-audio films in vertical shoot format for Facebook Thumbstoppers

Priyaankaa Mathur 1 week ago

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy 1 week ago

Virat Kohli was the most tweeted about player during the match and Vijay Shankar taking a wicket off his first ball was the most tweeted about moment

exchange4media Staff 1 week ago

Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI

Anjali Thakur 1 week ago

Until now the ads were available only in Hindi, Bengali, Tamil and Malayalam

exchange4media Staff 1 week ago

Vignesh Vellore, Co-Founder, The News Minute, speaks about their unique brand positioning, the future of digital media and getting into the vernacular news space

Neethu Mohan 1 week ago

Marketers and industry heads share the insight and strategy behind campaigns conceptualised around Father’s Day

Shweta Raaj Singh 1 week ago

Xaxis’s partnership with Toggle provides an opportunity for brands to tap into new audience segments with immediate access to 17% of Toggle Unique Video Viewers

exchange4media Staff 1 week ago

For the #MyTikTokStory campaign which started from 8th June and lasts until 15th June, ScoopWhoop will post videos in different categories, including humour, entertainment and lifestyle on TikTok

exchange4media Staff 1 week ago

Robi and Airtel customers will now have access to over 1,00,000 hours of entertainment content across 17 languages, including a vast Bengali content library on ZEE5

exchange4media Staff 12-June-2019