Digital News
Advertising growth slowed in the September quarter even as AWS posted its fastest expansion in nearly five years; heavy AI spending and softer Q4 guidance weighed on investor sentiment
I&B Minister Ashwini Vaishnaw has invited suggestions from editors as Supreme Court seeks Centre’s response to petitions challenging the law
Themed ‘From Players to Playmakers’, the report explores how India’s Rs. 14,344 crore gaming market can build original IP and achieve global success
Alphabet's latest results reveal the growing cost of the AI revolution. Search is expanding, but monetisation is lagging, spending is accelerating & the web that made Google indispensable is changing
As India’s oldest esports organisation shifts from competitive teams to gaming services, industry leaders point to profitability, publisher support and community monetisation as critical to future
Stakeholders raised concerns over development-kit imports, startup funding, skilling and coordination between MIB and MeitY; GDAI report highlights regulatory and administrative hurdles facing studios
Guest Column: Concerns about the law’s impact on journalism may be overstated, even as provisions on government access to data, website blocking & RTI disclosure warrant scrutiny, writes Sandeep Amar
Guest Column: As AI moves from recommending decisions to making them, businesses need to rethink permission, accountability & the boundaries of autonomy, writes senior business leader Taranjeet Singh
The three-year contract will cover digital campaigns, podcast production, misinformation tracking and real-time response management
Tech platforms are expanding influence over purchasing decisions. For advertisers, the promise of better conversion comes with harder questions about measurement, customer ownership and growth
Friendship Files is a documentary by Hotmail co-founder Sabeer Bhatia
The publishers have challenged provisions that they say could require journalists to obtain consent from individuals they are investigating
The new format allows select creators to upload horizontal videos of up to 90 minutes
The challenge, filed through the Digital News Publishers Association (DNPA) on October 6, is scheduled to be heard on October 27
As Microsoft prepares for FY27 Q1 results, LinkedIn's commercial growth faces an uncomfortable counterpoint: research revealing widespread AI-generated content & complaints about algorithmic sameness
As IPOs find their way into creator feeds, the growing overlap between influencer marketing and financial communication raises questions about transparency, intent and accountability
The nonprofit technology publication is seeking a new institutional home after six years, as shifts in search, social distribution and AI-driven discovery hit audience growth
Company’s India’s revenue crossed ₹1,400 crore in FY26, up from ₹318 crore a year earlier, driven by software development and manufacturing support
From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas. For platforms, the challenge is turning faces into paying subscribers
As Alphabet heads into earnings week, Google’s Personal Intelligence is using connected Gmail and Photos signals to shape AI Mode ads, while keeping underlying personal data hidden from advertisers
As millions of attempted cyberattacks send businesses scrambling to secure websites, questions are being raised about publisher infra, advertising continuity & dependencies of AI-powered economy
As the Ambani twins celebrate their 35th birthday, a look at how Isha and Akash are carrying a legacy forward while shaping paths of their own
As Meta's advertising revenues surge, industry experts examine why India remains among its cheapest major markets, and whether AI-led efficiencies can improve advertiser profitability
These creator monetisation milestones arrive as Meta reports a robust third quarter overall, with Family of Apps ad revenue reaching $63.1 billion, representing a 26% increase year-over-year
While satellite broadband promises to unlock new audiences and markets, industry leaders disagree on whether better connectivity will translate into meaningful advertising opportunities
Ad impressions rose 10% and average prices climbed 14% in Q3 2026; Meta also reported a $15 billion annual revenue run rate for partnership ads
Mounting investor pressure puts Netflix’s content economics in focus as former chairman of Disney Television Studios and ABC, Peter Rice, takes charge of programming strategy
The offering values Jio at up to $108.3 billion, with around a third of the shares reserved for retail investors; trading is expected to begin on October 28
Streaming major trims 2026 ad revenue forecast to $2.7 billion as slower growth and US content execution weigh on investor sentiment, viewing hours rise 24% in India
The transaction is expected to close in Salesforce’s fiscal year 2028
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that data is valuable only when transformed into actionable business insights
As Meta trims manual placements, Google introduces new budget controls, Amazon offers AI-led campaign buying, advertisers are confronting a changing definition of control. Here's what the changes mean
Casino operator says it will contest mixed-supply demand and interest; ₹81 crore principal liability paid following adjudication orders
Govt has asked Meta to prevent its algorithms from disproportionately amplifying limited narratives around manipulated or out-of-context content that could affect public order
Both companies have also been subjected to penalties equivalent to the tax confirmed against them, in addition to applicable interest
With retail partnerships and creator commissions, YouTube is moving deeper into India's commerce ecosystem; questions remain about advertising budgets, creator earnings & who really drives a purchase
India’s screen economy faces a monetisation challenge. Extending IP, building paying audiences and demonstrating advertising effectiveness will be critical to unlocking growth, say experts
Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain
Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyond rankings, clicks and citations
The orders (reviewed by e4m) confirm principal GST liabilities of ₹17,297.62 cr against Dream11, Gameskraft Technologies and Play Games 24x7, against original demands of approximately ₹70,212.87 cr
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
The Claude developer reported strong sequential revenue growth and adjusted profitability in the September quarter as it prepares for a potential $2 trillion public listing
Guest Column: Senior business leader Taranjeet Singh explores how AI is reshaping early-career learning and asks whether businesses are nurturing future leaders or reducing their dependence on them
After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires’ and ‘revenge romances’
As Starlink, Jio & Airtel services await clearance for commercial operations, the connectivity tussle raises an unfamiliar question for advertisers: what changes when the internet comes from space?
The coalition now includes more than 80 publishers across over 20 countries and is developing technical standards to track how AI systems use journalism
Under new ASCI rules, every consumer-facing AI-generated variant must stand on its own, even if master creative was compliant - a practical problem for brands producing adaptations from one campaign
Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets
In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs
The proposed framework will focus on AI safety, deepfakes and a human-first approach, with the government signalling that regulation will combine legal and technological safeguards
Centre says security assessments for all three satellite communication licensees are underway; Musk had alleged unnamed oligarchs were blocking Starlink
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel, but it is increasingly shaping who enters it
With the two new titles, Hoop crosses the 30-show mark in the micro-drama ecosystem
Hemant Arora, VP – Global Ad Business, Truecaller, was speaking at the e4m Real Time Programmatic Advertising Conference 2026
Starting with a fraction of a fraction of UPI’s acceptance footprint, Apple Pay may not win India on transaction volume but own a smaller, higher-value payment relationship
The debate has relevance for India as its Digital Personal Data Protection regime moves through a phased rollout
WARC's Future of Strategy 2026 shows 65% are using AI-freed time for deeper thinking, yet monthly in-person research has slipped 12 percentage points
The partnership will see CreativeMUD lead the brand’s social media and digital communication, bringing together creative strategy, content and digital storytelling
At e4m Realtime Programmatic Conference 2026, Jai Lala, CEO, Zenith–The ROI Agency, said the biggest change in the industry has been the move away from media intelligence as an end in itself
India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic question for advertisers: who exactly saw the ad?
India generates a fraction of the screen revenue seen in smaller, wealthier economies. Experts say growth will depend on converting audience scale into higher-value consumption & advertising
Agentic commerce promises to remove friction from shopping, but in a market where food, groceries and essentials already arrives in minutes, India may force AI agents to prove where they add value
At e4m Real Time Programmatic Conference, marketers and ad-tech leaders examined what privacy-first advertising means for programmatic and more
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and Curious Observer, on why creativity may depend less on what AI generates and more on whether humans can still notice the little things
At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, create and measure OOH campaigns
The proposed framework includes guidelines and standard operating procedures for dealing with unregistered social media news channels.
Kargo's APAC GM says 70% of banners go unseen and urges advertisers to pair AI with human taste and treat delivery metrics as hygiene, not KPIs
The awards honoured brands, agencies and media organizations for their innovation, creativity and impactful programmatic strategies
As WPP Media unveils ‘From Concept to Scale’ playbook, Sairam Ranganathan discusses how changing shopper behaviour, faster experimentation, AI-led discovery are pushing brands to rethink launch models
As ASCI tightens disclosure norms for synthetic advertising, legal experts examine how consent, approval and accountability could determine liability when AI makes creators appear to endorse products
The agreement calls on the participating companies to establish stronger internal controls and work with independent auditors to assess whether their AI systems operate as intended
Industry executives seek clarity on commercial models, investment commitments and deployment timelines, as repeated delays in the RFP have prolonged uncertainty around D2M broadcasting’s rollout
At the fifth edition of the conference in Mumbai, industry leaders are set to explore the growth, latest trends and strategies for digital growth
Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping revenue organisations, from roles and incentives to how teams use time and make decisions
Joshi said Prasar Bharati needed to accelerate its adoption of technology and reach younger generations while maintaining a balance between entertainment and cultural responsibility
The expert panel will share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’
Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'
Recent security incidents have underscored the need to equip organizations with open, customizable tools that enforce more control over long-running agents
Two more publisher partnerships are understood to be in the pipeline, signalling a potentially wider media strategy in India even as OpenAI remains tight-lipped on its plans
Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth
The fifth edition of the conference will be held on September 30 in Mumbai
At the fifth edition of the summit on September 30, panellists will share key insights on the topic 'The Future of Programmatic in a Privacy-First World'
At the fifth edition of the conference on September 30, the panellists will share insights on the topic 'Programmatic DOOH: Bridging Digital & Physical'
Google has spent nearly three decades shaping the internet and its advertising economy. Now, as AI transforms discovery, the company must navigate an ecosystem it helped create
AI-generated creative is driving engagement and conversions, but research suggests attention alone doesn’t guarantee commercial impact
True North is investing around $50–60 million through secondary share purchases, according to media reports
The issue received bids of 3,86,12,000 equity shares against the offered 75,94,000 equity shares
At Pitch BFSI Summit, Russhabh R Thakkar, Founder and CEO of Frodoh, explored the shifts in the CTV ecosystem
From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a strategic content asset
Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising
AI industry leaders have urged governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security
The report also highlights the widening pool of advertisers that are present exclusively on digital rather than television
With the BCCL deal pegged at around $5 million a year and the Indian Express Group at about $3 million, several Indian publishers are exploring similar arrangements with Sam Altman’s firm
As AI content floods the open web, there is worry about a growing disparity between production and audience attention, and whether anyone is willing to consume?
The Bombay High Court has directed the matter to be heard on October 12, with Meta agreeing to preserve the agency's data until the next hearing
The move follows a Delhi high court order directing the company to establish a mechanism for reporting child sexual abuse material to Indian law enforcement agencies
Guest Column: Media industry veteran Sanjay Trehan explores how AI, first-party data and unified MarTech stacks are reshaping marketing, moving brands towards hyper-personalised customer experiences
From influencer marketing and generative AI to social listening and crisis communication, government social media tenders are expanding into full-service communication mandates
As digital platforms multiply and capture more of consumers’ time, news publishers are being pushed to rethink an advertising model built around inventory, traffic and programmatic
The modern AI industry is telling consumers that its own technology might be advancing impossibly fast; this is bringing consumers closer because despite sounding existential it is also damn exciting
From pioneering digital marketplaces to transforming music streaming, Batra’s journey reflects innovation and leadership
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media platforms
Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted spend: repeated exposure
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to the walled-garden model
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that AI is only as powerful as its user, with human judgement & creativity shaping how effectively it is used
By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could raise questions for the wider AI industry
Under the proposal, children below 13 would be barred from social media, while those aged 13 and 14 would be permitted to use restricted “mini accounts” under parental supervision
Consumer authority flags dark patterns in Rapido's booking flow and pricing slider, stating the platform pressured riders to pay more after fares were already confirmed
Guest Column: Senior business leader Taranjeet Singh asks while we are getting very good at making AI more capable, are we getting equally good at deciding what all that capability is for?
Funding led by QED Investors. Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan
ANI's appeal challenges a July 24 order by Justice Amit Bansal, which declined to restrain OpenAI from using the news agency's copyrighted material to train its AI models
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now less a channel and more an operating model
Dario Amodei responded with a roughly 3,800-word essay calling for the industry to "pace the frontier" by slowing capability gains so safety research can keep up
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
The court observed that the defendants allegedly used AI technology to manipulate Sharma’s images, voice and other personality attributes in doctored videos
No regulation can answer the more mundane question for us: how much privacy are we personally prepared to exchange for something sufficiently useful, entertaining or flattering?
Guest Column: Ishank Joshi, Founder, MD & CEO – Mobavenue AI Tech Limited writes that Indian marketing is shifting from mass reach to real-time, data-driven targeting
Netflix India’s VP, Content, spoke on the platform’s shift from a premium-first perception to ‘Netflix for all’, microdramas, why it continues to explore cricket properties in India to invest and more
The startup will use the funds for hardware engineering, product validation, manufacturing and supply-chain readiness
The overhaul follows a €460 million fine imposed on Google by the European Commission in July for favouring its own services
The move builds on Australia's increasingly aggressive stance on platform regulation
Apple is expected to unveil its first foldable iPhone at its September 9 event
Industry body discussions flag a future where FAST expands FTA universe while pay-TV & subscription channels migrate to open-internet CTV
Sanjay Gupta’s professional journey offers a compelling story of leadership across some of India and Asia Pacific’s most transformative industries
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes how ad targeting infra can be a surveillance tool
The proposed framework is intended to set boundaries around the kind of videos, opinions and other content that government personnel can share online
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
The earlier revenue department methodology had resulted in potential demands of nearly Rs 2.5 lakh crore across the sector
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Nvidia's acquisition of one of world's largest AI development platforms raises a question the advertising industry may soon have to confront: how much of AI infra will ultimately depend on one firm?
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete
Gowthaman Ragothaman, Founder and CEO of Saptharushi, on building ‘The Audience Company’, an attempt with neutral infrastructure and more
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, explains why the missing data is lethal rather than being merely incomplete
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
More than one million brands and sellers were allegedly affected, including over 500,000 small and medium-sized businesses, according to the FTC
B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for
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