Digital News

According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022

exchange4media Staff 21 hours ago

The theatre will provide an immersive movie-watching experience with a plush lobby, box office counter, virtual trailer zones, and popcorn and drinks counters

exchange4media Staff 21 hours ago

Josh Talks’ content will be available to Jio Set-Top-Box’s 5 million subscribers in 8 regional languages

exchange4media Staff 1 day ago

Metaphy Labs will empower businesses to create their own end-to-end metaverse capabilities

exchange4media Staff 1 day ago

Ads for at least 30 brands, ranging from Walt Disney Co, Comcast Corp’s NBC Universal and Coca-Cola Co, have appeared alongside such tweets

exchange4media Staff 1 day ago

The platform currently has 5 new shows

exchange4media Staff 1 day ago

There has to be some end for the ‘luxury to litigate’, said the court while dismissing the petition

exchange4media Staff Sep 29, 2022 10:24 AM

The court has directed TRAI to file a counter affidavit within a period of six weeks. Further, the three broadcasters will have four weeks thereafter to file a rejoinder affidavit

exchange4media Staff Sep 29, 2022 8:40 AM

According to Hopper HQ Social Rich List, Priyanka Chopra charges $423,000 for one post

exchange4media Staff Sep 28, 2022 7:03 PM

The agency will be in charge of end-to-end digital activities like social media, creatives, and campaign strategies

exchange4media Staff Sep 28, 2022 3:09 PM

As per Comscore Videometrix MultiPlatform Report for July 2022, India Today Group has a digital viewership of 98.6k

exchange4media Staff Sep 28, 2022 1:44 PM

By enabling an ownership economy, Web 3.0 can bring in a world of innovations for brands and marketers. But it's not without its risks, warn experts

Shantanu David Sep 28, 2022 8:12 AM

These tools will help advertisers maximize their ROII with competitive engagement rates and eCPMs

exchange4media Staff Sep 27, 2022 11:53 AM

In conversation with e4m, Santosh Hegde of Licious speaks in detail about the innovative meat delivery industry and how Licious works towards making meat buying a holistic experience

Nilanjana Basu Sep 27, 2022 8:49 AM

The ‘Bharat ki #FestiveFeeling report also notes that in this festive season, 1 in 2 users will spend more this year than last year

exchange4media Staff Sep 26, 2022 11:25 AM

The trends are based on Starcom’s monthly report

exchange4media Staff Sep 24, 2022 8:59 AM

The platform is the 17th OTT app apart from Disney+ Hotstar, ZEE5 and SonyLIV to collaborate with Tata Play Binge

exchange4media Staff Sep 23, 2022 12:05 PM

Industry watchers believe that NFTs can forge a more meaningful relationship with the customers, boost brand loyalty and open up more avenues for collaboration

Shantanu David Sep 23, 2022 8:34 AM

Findings of the latest Mobile Game Advertising 2022 report for India say that advertising on mobile gaming delivers better performance compared to non-gaming environments

exchange4media Staff Sep 22, 2022 12:22 PM

The platform will empower brands and agencies to find valuable audiences on retailer sites

exchange4media Staff Sep 21, 2022 1:18 PM