Feature News
The ads will be similar to those on its Stories feature, where the commercials will appear between videos
exchange4media Staff 2 hours ago
The event aims to recognize the contributions of women to the PR and corporate communications domain
exchange4media Staff 2 hours ago
The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage
exchange4media Staff 2 hours ago
e4m's first-ever PR monthly e-magazine will be publishing niche, relevant and quality content for the public relations and communication industry
exchange4media Staff 3 hours ago
An august panel of industry leaders spoke about the importance of media quality and best practices in ensuring brand safety and suitability
exchange4media Staff 1 day ago
Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness
exchange4media Staff 1 day ago
Industry opines brands may have to rethink how to go about placing themselves at such events
FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021
Will the Centre's move ensure parity between TV and OTT and give more teeth to the SRBs? Experts weigh in
The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year
Misbaah Mansuri Jun 17, 2021 9:36 AM
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
Naziya Alvi Rahman Jun 17, 2021 9:09 AM
Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules
Tasmayee Laha Roy Jun 17, 2021 9:03 AM
A prominent feature both app and portal have is the optimization of the subscription before it is sent to DTH/Cable operator so that subscribers can get the best value for money
exchange4media Staff Jun 16, 2021 7:11 PM
Pogba who moved Heinekin bottles on grounds of religious beliefs was largely trolled on social media, unlike Cristiano Ronaldo
exchange4media Staff Jun 16, 2021 3:39 PM
With this, top officials of Twitter may be liable for any 'inflammatory' or 'objectionable' post put out by any of its users
exchange4media Staff Jun 16, 2021 9:30 AM
Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021
Misbaah Mansuri Jun 16, 2021 9:17 AM
Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around
Rasika Kiran Upasani Jun 16, 2021 9:15 AM
FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward
Javed Farooqui Jun 16, 2021 8:40 AM
Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
Mansi Sharma Jun 16, 2021 8:39 AM
