Feature News
google?blur=25

Revenue from advertising stood at $37.09 billion, up from $33.79 billion in Q3 2019

exchange4media Staff 17 hours ago

JIO?blur=25

RJIL's revenue for the quarter grew 5.9% quarter-on-quarter to Rs 17,481 crore. Its consolidated net profit grew to Rs 3,020 crore or 19.8%, quarter-on-quarter

exchange4media Staff 17 hours ago

Kingfisher?blur=25

The new campaign, which is part of the annual IPL campaign, is an extension of the brand’s umbrella thought - "Kya plan hain"

exchange4media Staff 18 hours ago

martech?blur=25

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff 18 hours ago

kailashnath?blur=25

Media veteran and Chairperson of the technical committee of BARC, Shashi Sinha speaks to Kailashnath Adhikari, MD, Governance Now, about why the ratings body is one of the best systems in the world

exchange4media Staff 19 hours ago

Mohit Joshi?blur=25

Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India

exchange4media Staff 1 day ago

YouTube?blur=25

Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying that they would rather give up TV than YouTube for a month

exchange4media Staff 1 day ago

priyanka chopra?blur=25

The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations

Misbaah Mansuri 1 day ago

newspaper?blur=25

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year

Tasmayee Laha Roy 1 day ago

icma?blur=25

While Pepsico, Perfetti Van Melle & ZEEL took home the gold, Avni Kanakia from Mindshare India won in the Young Gun category on the 5th edition of ICMA

exchange4media Staff Oct 29, 2020 7:59 PM

Puneet Das?blur=25

Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more

Mitaksh Jain Oct 29, 2020 9:17 AM

Festive advertising?blur=25

From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication

Misbaah Mansuri Oct 29, 2020 8:45 AM

Me Too Act Too?blur=25

Tarana Burke and Ian Mackenzie, CCO, FCB/SIX, speak on the motive behind creating a blockchain protected platform called ‘Act Too’ three years after the #MeToo movement spread like wildfire

Neeta Nair Oct 29, 2020 8:42 AM

viacom18?blur=25

Iyer is no stranger to Viacom18, having served the organisation for 6 years when he led the marketing portfolio of the network’s flagship GEC Colors

exchange4media Staff Oct 28, 2020 8:20 PM

Tv18?blur=25

Chairman Adil Zainulbhai says company's broadcasting businesses have recovered from the impact of the COVID-19 pandemic to a "very large degree"

exchange4media Staff Oct 28, 2020 9:15 AM

retail?blur=25

With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space

Anjana Naskar Oct 28, 2020 9:10 AM

transit media dooh?blur=25

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Network18?blur=25

Digital business has shown profitability on sharp ad growth and rising subscription revenues, the group has said

exchange4media Staff Oct 28, 2020 8:13 AM