Feature News

Gajendra Jangid, Co-founder & CMO, Cars24, tells us that the marketing mix for the company for the remaining year is offline as well online

Anjali Thakur 16 hours ago

According to industry experts, Instagram Out Of Home provides a good opportunity for brands to target the youth or create customized campaigns

Anjali Thakur 16 hours ago

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh 17 hours ago

With his brand value skyrocketing in the last three years, actor Ranveer Singh is on a roll when it comes to brand endorsements

Dolly Mahayan 17 hours ago

Pandey spoke to Srabana Lahiri on the sidelines of the festival, candid as ever, and helped sum up the festival as he has traditionally done for us

Srabana Lahiri 17 hours ago

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza 17 hours ago

Her last stint was with Vodafone Idea Limited where she was Head of Brand Communication for the Tamil Nadu circle

exchange4media Staff 1 day ago

Ravindran’s last assignment was with Lowe Lintas, Mumbai, where he was Vice President – Strategic Planning

exchange4media Staff 1 day ago

The transaction reportedly involves S4 Capital’s global content arm, Mediamonks, merging with Australian marketing firm Biztech

exchange4media Staff 1 day ago

At Music Inc. 2019, Bboy Instructor Vikram, DJ Tommy Sandhu, Rapper Brodha V and DNH Artists founder Ankit Khanna spoke about building a sustainable hip-hop ecosystem in India 

exchange4media Staff 1 day ago

Ricky Kej, music composer, environmentalist & producer; Sonam Kalra, artist; and Dolly Rateshwar, Programme Head of The Dharavi Project, discuss with Mae Mariam Thomas, Founder, Made in India

exchange4media Staff 1 day ago

Industry experts and artists talked about bringing music alive through social media on the second day of Music Inc 2019

exchange4media Staff 1 day ago

Krishnan Kutty, Business Head, Star Vijay tells us how Bigg Boss Tamil has helped give a boost to the channel and why the show is an attractive proposition to advertisers

Simran Sabherwal 1 day ago

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh 1 day ago

Angus, Director, BBC World Service, says India is the top-most contributor to the BBC News audience with 50 million viewers

Tasmayee Laha Roy and Nafisa Shaheen 1 day ago

At 66th Cannes Lions International Festival of Creativity that concluded last week, ‘tech that aids a purpose’ dominated conversations even as marketers questioned the separation of Media & Creative 

Srabana Lahiri 1 day ago

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza 1 day ago

The campaign aims to raise awareness about the perils of congestion and pollution in cities, and talks about the need to build parks

exchange4media Staff 3 days ago

Brian Tellis, Director, Fountainhead Promotions & Events, delivered the keynote address on 'Building the greatest brand intellectual property'

exchange4media Staff 3 days ago

From Coca-Cola and Sunfeast to Chennai Super Kings, the Tamil actor has been the face of several brands in his over two-and-a-half-decade-long career

Neethu Mohan 3 days ago

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