Feature News
sam balsara?blur=25

Balsara, Chairman of Madison World, delivered a keynote address at e4m TV First conference

exchange4media Staff 1 day ago

Women's IPL?blur=25

BCCI set for Rs 4,000 crore gain after raking in Rs 951 crore from media rights sale

exchange4media Staff 1 day ago

CTV?blur=25

Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord-cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe

exchange4media Staff Jan 24, 2023 10:05 AM

marketing?blur=25

Industry experts suggest greater use of social media, content platforms and technology this year

Nilanjana Basu Jan 24, 2023 9:07 AM

radio?blur=25

Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges

Imran Fazal Jan 24, 2023 8:43 AM

TV First?blur=25

The day-long conference will be followed by the ninth edition of e4m Prime Time Awards

exchange4media Staff Jan 24, 2023 8:42 AM

P&G?blur=25

The Senior Marketing Director of P&G Health spoke to e4m about the FMCG major’s new product,  the marketing strategy and more

Kanchan Srivastava Jan 24, 2023 8:31 AM

The Trade Desk in India?blur=25

Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising gives consumers what they want

Tejinder Gill Jan 24, 2023 8:30 AM

Sukumar ranganathan?blur=25

Ranganathan, Editor-In-Chief, Hindustan Times, delivered a keynote address on the topic ‘The Future of Journalism’ at the e4m-DNPA Future of Digital Media Conference on Friday

exchange4media Staff Jan 23, 2023 8:44 AM

owen?blur=25

In his keynote at the e4m-DNPA Future of Digital Media Conference, Meredith, CEO, News Media Association, UK, explained why there should be a shift in the business model of news

exchange4media Staff Jan 23, 2023 8:43 AM

apurva chandra?blur=25

At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry

exchange4media Staff Jan 23, 2023 8:33 AM

paul fetcher?blur=25

At e4m-DNPA Future of Digital Media Conference, Fletcher, Member of Parliament, Australia, shared insights on the issues that the News Media Bargaining Code should address, & more

exchange4media Staff Jan 23, 2023 8:32 AM

DNPA?blur=25

Tanmay Maheshwari, Chairman – DNPA, and MD-Amar Ujala, delivered the opening address at the e4m-DNPA Future of Digital Media Conference

exchange4media Staff Jan 23, 2023 8:01 AM

goafest?blur=25

The much-awaited fest of creativity attracts advertising, marketing and media industry professionals from across the country

Tanzila Shaikh Jan 21, 2023 9:56 AM

tv?blur=25

According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022

exchange4media Staff Jan 21, 2023 8:34 AM

DNPA?blur=25

The winners have been awarded for cutting-edge digital initiatives and delivering on-demand governance and services to citizens

exchange4media Staff Jan 20, 2023 9:22 PM

disney star?blur=25

The company’s advertising revenue grew 57.09% to Rs 10495.51 crore

Sonam Saini Jan 20, 2023 7:19 PM

influencer?blur=25

The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media

exchange4media Staff Jan 20, 2023 5:07 PM