Feature News

BARC India Chairman Sinha said the council will hold discussions with ZMCL about its decision to pull out of the measurement system

Javed Farooqui 14 hours ago

ManipalCigna Health Insurance?blur=25

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Sapna Desai 14 hours ago

Valerie Beauchamp?blur=25

Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman 14 hours ago


Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players

exchange4media Staff 14 hours ago


Wieden, along with his late partner David Kennedy, formed Wieden+Kennedy, which over the years became the world’s largest independent advertising agency

exchange4media Staff 1 day ago

Jackie Shroff and Suniel Shetty?blur=25

The #NikalLo campaign starring the Bollywood veterans intends to encourage the audience to travel again

exchange4media Staff Oct 1, 2022 8:13 AM

Kartik Aaryan?blur=25

Conceptualized by Contract Advertising, the ad also features Wamiqa Gabbi along with Aaryan

exchange4media Staff Oct 1, 2022 8:09 AM

Punit Goenka?blur=25

They have also agreed to appointing Adesh Kumar Gupta as a Director and reappointing R Gopalan as an Independent Director

exchange4media Staff Oct 1, 2022 7:54 AM


The network has suggested that BARC use an algorithm which doesn't measure the landing page date

exchange4media Staff Sep 30, 2022 8:59 PM

Taboola Roundtable?blur=25

exchange4media and Taboola organised a symposium of marketing minds to discuss reaching out to the consumers effectively even during uncertain times

exchange4media Staff Sep 30, 2022 8:36 AM


Snehil Gautam, Chief Growth and Marketing Officer, Housing.com talks about the latest campaign, the YOY growth, and the launch of multiple services

Shantanu David Sep 30, 2022 8:35 AM


MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible

exchange4media Staff Sep 30, 2022 8:10 AM

avinash pandey?blur=25

Abhishek Karnani, Director, Free Press Journal Group, has taken over as Vice President

exchange4media Staff Sep 29, 2022 8:53 PM


The series centred on rivalry within a billionaire family stars Satish Kaushik, Ashutosh Rana, Paoli Dam and Chandan Roy Sanyal

exchange4media Staff Sep 29, 2022 5:11 PM

Alok Pandey?blur=25

Guest Column: Alok Pandey, VP - Sales & Marketing at Xapads Media, writes on how effective storytelling establishes a connection between brands and audience at the initial stages of campaign promotion

Alok Pandey Sep 29, 2022 8:53 AM


Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM


The court has directed TRAI to file a counter affidavit within a period of six weeks. Further, the three broadcasters will have four weeks thereafter to file a rejoinder affidavit

exchange4media Staff Sep 29, 2022 8:40 AM


The decline is as compared to data from the previous audit conducted 2 years ago; experts attribute the drop to dailies omitting editions from ABC reporting

exchange4media Staff Sep 29, 2022 8:24 AM