Feature News
Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance
The post has clocked over 1.6 million views and 3000 comments within a span of 2 days
exchange4media Staff 1 day ago
Conceptualized by Ogilvy, the campaign comprises a series of unconventional and humorous ad films that highlight the quality ingredients of Nilon's
exchange4media Staff 1 day ago
The first stockbroking firm to partner with IPL, the platform aims to drive equity investment culture in the country with the campaign
exchange4media Staff 1 day ago
Kohli will hold the post on an interim basis till May when the new MD is slated to join the network
exchange4media Staff 1 day ago
On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
exchange4media Staff Apr 9, 2021 8:45 AM
The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face
Mansi Sharma Apr 9, 2021 8:43 AM
MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020
Tasmayee Laha Roy Apr 9, 2021 8:33 AM
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
Sonam Saini Apr 9, 2021 8:31 AM
Disney+ Hotstar EVP and Chief Marketing Officer Sidharth Shakdher discusses 'Entertainment Ka All-Rounder' campaign and the platform's plans to drive content sampling through IPL
Javed Farooqui Apr 9, 2021 8:04 AM
Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021
Tasmayee Laha Roy Apr 8, 2021 9:19 AM
Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery
Misbaah Mansuri Apr 8, 2021 8:42 AM
ShortsTV Chief Executive Carter Pilcher feels that Indian content has an enormous potential globally
Javed Farooqui Apr 8, 2021 8:19 AM
As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines
Mansi Sharma Apr 7, 2021 9:11 AM
Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue
Sonam Saini Apr 7, 2021 8:57 AM
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
Misbaah Mansuri Apr 7, 2021 8:24 AM
Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely
Rasika Kiran Upasani Apr 7, 2021 8:12 AM
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
Tasmayee Laha Roy Apr 7, 2021 8:04 AM
