Feature News
TV?blur=25

BARC India Chairman Sinha said the council will hold discussions with ZMCL about its decision to pull out of the measurement system

Javed Farooqui 14 hours ago

ManipalCigna Health Insurance?blur=25

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Sapna Desai 14 hours ago

Valerie Beauchamp?blur=25

Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m

Naziya Alvi Rahman 14 hours ago

5G?blur=25

Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players

exchange4media Staff 14 hours ago

Wieden?blur=25

Wieden, along with his late partner David Kennedy, formed Wieden+Kennedy, which over the years became the world’s largest independent advertising agency

exchange4media Staff 1 day ago

Jackie Shroff and Suniel Shetty?blur=25

The #NikalLo campaign starring the Bollywood veterans intends to encourage the audience to travel again

exchange4media Staff Oct 1, 2022 8:13 AM

Kartik Aaryan?blur=25

Conceptualized by Contract Advertising, the ad also features Wamiqa Gabbi along with Aaryan

exchange4media Staff Oct 1, 2022 8:09 AM

Punit Goenka?blur=25

They have also agreed to appointing Adesh Kumar Gupta as a Director and reappointing R Gopalan as an Independent Director

exchange4media Staff Oct 1, 2022 7:54 AM

zee?blur=25

The network has suggested that BARC use an algorithm which doesn't measure the landing page date

exchange4media Staff Sep 30, 2022 8:59 PM

Taboola Roundtable?blur=25

exchange4media and Taboola organised a symposium of marketing minds to discuss reaching out to the consumers effectively even during uncertain times

exchange4media Staff Sep 30, 2022 8:36 AM

Snehil?blur=25

Snehil Gautam, Chief Growth and Marketing Officer, Housing.com talks about the latest campaign, the YOY growth, and the launch of multiple services

Shantanu David Sep 30, 2022 8:35 AM

Print?blur=25

MRUC said in its annual report for FY 2021-22 that the Board is discussing various futuristic options to restart the survey as quickly as possible

exchange4media Staff Sep 30, 2022 8:10 AM

avinash pandey?blur=25

Abhishek Karnani, Director, Free Press Journal Group, has taken over as Vice President

exchange4media Staff Sep 29, 2022 8:53 PM

adhikari?blur=25

The series centred on rivalry within a billionaire family stars Satish Kaushik, Ashutosh Rana, Paoli Dam and Chandan Roy Sanyal

exchange4media Staff Sep 29, 2022 5:11 PM

Alok Pandey?blur=25

Guest Column: Alok Pandey, VP - Sales & Marketing at Xapads Media, writes on how effective storytelling establishes a connection between brands and audience at the initial stages of campaign promotion

Alok Pandey Sep 29, 2022 8:53 AM

startup?blur=25

Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM

court?blur=25

The court has directed TRAI to file a counter affidavit within a period of six weeks. Further, the three broadcasters will have four weeks thereafter to file a rejoinder affidavit

exchange4media Staff Sep 29, 2022 8:40 AM

newspapers?blur=25

The decline is as compared to data from the previous audit conducted 2 years ago; experts attribute the drop to dailies omitting editions from ABC reporting

exchange4media Staff Sep 29, 2022 8:24 AM