Feature News
Revenue from advertising stood at $37.09 billion, up from $33.79 billion in Q3 2019
exchange4media Staff 17 hours ago
RJIL's revenue for the quarter grew 5.9% quarter-on-quarter to Rs 17,481 crore. Its consolidated net profit grew to Rs 3,020 crore or 19.8%, quarter-on-quarter
exchange4media Staff 17 hours ago
The new campaign, which is part of the annual IPL campaign, is an extension of the brand’s umbrella thought - "Kya plan hain"
exchange4media Staff 18 hours ago
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
exchange4media Staff 18 hours ago
Media veteran and Chairperson of the technical committee of BARC, Shashi Sinha speaks to Kailashnath Adhikari, MD, Governance Now, about why the ratings body is one of the best systems in the world
exchange4media Staff 19 hours ago
Prior to this, Joshi was Managing Director Havas Media Group; will continue to report to Rana Barua, Group CEO, Havas Group India
exchange4media Staff 1 day ago
Sanjay Gupta, Country Head & Vice President, Google India, says there is a fundamental shift in viewing habits with 2 out of 3 Indians saying that they would rather give up TV than YouTube for a month
exchange4media Staff 1 day ago
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year
While Pepsico, Perfetti Van Melle & ZEEL took home the gold, Avni Kanakia from Mindshare India won in the Young Gun category on the 5th edition of ICMA
exchange4media Staff Oct 29, 2020 7:59 PM
Das, SVP, Marketing – Beverages, Tata Consumer Products, talks about the latest Tata Tea Gold campaign focused largely on the West Bengal market, and more
Mitaksh Jain Oct 29, 2020 9:17 AM
Reckitt Benckiser, ITC, and Proctor & Gamble spend more on GEC, movie and music
exchange4media Staff Oct 29, 2020 9:14 AM
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Misbaah Mansuri Oct 29, 2020 8:45 AM
Tarana Burke and Ian Mackenzie, CCO, FCB/SIX, speak on the motive behind creating a blockchain protected platform called ‘Act Too’ three years after the #MeToo movement spread like wildfire
Neeta Nair Oct 29, 2020 8:42 AM
Iyer is no stranger to Viacom18, having served the organisation for 6 years when he led the marketing portfolio of the network’s flagship GEC Colors
exchange4media Staff Oct 28, 2020 8:20 PM
Chairman Adil Zainulbhai says company's broadcasting businesses have recovered from the impact of the COVID-19 pandemic to a "very large degree"
exchange4media Staff Oct 28, 2020 9:15 AM
With the pandemic changing consumer purchase patterns, ‘phygital’ has become the buzzword for retail players who are innovating with experiences that encompass both the physical and digital space
Anjana Naskar Oct 28, 2020 9:10 AM
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven
Noel Dsouza Oct 28, 2020 8:23 AM
Digital business has shown profitability on sharp ad growth and rising subscription revenues, the group has said
exchange4media Staff Oct 28, 2020 8:13 AM
