Feature News
madison media?blur=25

The agency will fully integrate with Madison Digital and operate as Madison Digital Kolkata

exchange4media Staff 18 hours ago

Toofan?blur=25

Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders

Mansi Sharma 18 hours ago

Olympics?blur=25

There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers

Mansi Sharma 18 hours ago

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Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV

Sonam Saini & Tasmayee Laha Roy 18 hours ago

IPL?blur=25

A total of 31 matches will be played in the duration of 27 days in the UAE

exchange4media Staff 19 hours ago

radio?blur=25

Radio City claimed that it had a market-leading share of 21% in Q1FY22

exchange4media Staff Jul 24, 2021 8:02 AM

Saregama?blur=25

The company's PAT jumped 73% to Rs 27.3 crore from Rs 15.8 crore. Total expenses increased 15% to Rs 62.9 crore from Rs 54.8 crore

exchange4media Staff Jul 24, 2021 7:31 AM

WPP?blur=25

The bone of contention is the social media giant's requirement that the agency takes on greater liability

exchange4media Staff Jul 24, 2021 7:22 AM

publicis?blur=25

The agency said its numbers will return to pre-pandemic levels this year

exchange4media Staff Jul 23, 2021 8:57 AM

brands?blur=25

A medley of ways in which brands extended support to the Indian contingent

exchange4media Staff Jul 23, 2021 8:31 AM

db?blur=25

Mamata Banerjee, Ashok Gehlot, and Arvind Kejriwal took to Twitter to condemn the move

exchange4media Staff Jul 23, 2021 8:24 AM

bewakoof?blur=25

Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts

Mansi Sharma Jul 23, 2021 7:59 AM

salesforce webinar?blur=25

At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers

exchange4media Staff Jul 22, 2021 2:26 PM

TV?blur=25

Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers

Sonam Saini Jul 22, 2021 9:02 AM

bigg boss ott?blur=25

The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show

exchange4media Staff Jul 22, 2021 8:53 AM

Kaviya Shenoy?blur=25

Shenoy, Founder and CEO, Voiro, spoke about the trends in the OTT market and the role of technology in driving business growth

Javed Farooqui Jul 22, 2021 8:28 AM

RAM Ratings?blur=25

Mirchi and Big FM became the biggest gainers in Kolkata and Bangalore respectively

exchange4media Staff Jul 22, 2021 8:22 AM

sukumaran?blur=25

C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign

Mansi Sharma Jul 22, 2021 8:06 AM