Feature News
instagram?blur=25

The ads will be similar to those on its Stories feature, where the commercials will appear between videos

exchange4media Staff 2 hours ago

women achievers?blur=25

The event aims to recognize the contributions of women to the PR and corporate communications domain

exchange4media Staff 2 hours ago

publicis?blur=25

The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage

exchange4media Staff 2 hours ago

PR Commune?blur=25

e4m's first-ever PR monthly e-magazine will be publishing niche, relevant and quality content for the public relations and communication industry

exchange4media Staff 3 hours ago

dv?blur=25

An august panel of industry leaders spoke about the importance of media quality and best practices in ensuring brand safety and suitability

exchange4media Staff 1 day ago

cannes lions?blur=25

Watch Rana Barua, Amit Akali, Mukund Olety, Sumanto Chattopadhyay, Anupama Ramaswamy and Keigan Pinto decode the method behind the madness

exchange4media Staff 1 day ago

sponsor snub?blur=25

Industry opines brands may have to rethink how to go about placing themselves at such events

Mansi Sharma 1 day ago

tv?blur=25

FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021

Sonam Saini 1 day ago

tv?blur=25

Will the Centre's move ensure parity between TV and OTT and give more teeth to the SRBs? Experts weigh in

Javed Farooqui 1 day ago

leo burnett?blur=25

The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year

Misbaah Mansuri Jun 17, 2021 9:36 AM

The Resilience Story?blur=25

As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic

Naziya Alvi Rahman Jun 17, 2021 9:09 AM

Twitter?blur=25

Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules

Tasmayee Laha Roy Jun 17, 2021 9:03 AM

TRAI?blur=25

A prominent feature both app and portal have is the optimization of the subscription before it is sent to DTH/Cable operator so that subscribers can get the best value for money

exchange4media Staff Jun 16, 2021 7:11 PM

pogba Ronaldo at UEFA Euro press conference?blur=25

Pogba who moved Heinekin bottles on grounds of religious beliefs was largely trolled on social media, unlike Cristiano Ronaldo

exchange4media Staff Jun 16, 2021 3:39 PM

twitter?blur=25

With this, top officials of Twitter may be liable for any 'inflammatory' or 'objectionable' post put out by any of its users

exchange4media Staff Jun 16, 2021 9:30 AM

upstox groww kyatrade?blur=25

Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021

Misbaah Mansuri Jun 16, 2021 9:17 AM

OOH?blur=25

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

Aradhna Bhola?blur=25

FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward

Javed Farooqui Jun 16, 2021 8:40 AM

coke?blur=25

Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly

Mansi Sharma Jun 16, 2021 8:39 AM