Created by WhiteBalance, the film boasts of creating set extensions and 3D environments to achieve a diverse location experience

exchange4media Staff 1 day ago

The campaign by Ogilvy Delhi will be supported by an integrated marketing campaign, including TV commercials in seven languages

exchange4media Staff 1 day ago

Developed by Ogilvy India, the campaign is an endeavour to encourage women to wear their hair as they like

exchange4media Staff 1 day ago

The 10-minute branded content film is the result of a collaboration of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift

exchange4media Staff 1 day ago

With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pride in serving to their guests

exchange4media Staff 1 day ago

The Prime Minister’s debut on ‘Man vs Wild’ with Bear Grylls recorded 3.6bn impressions on Twitter on August 12, says a tweet by Delbert Shoopman, EP & Co-Creator of 'Running Wild' and 'You vs Wild'

exchange4media Staff 1 day ago

The three digital advertisements, created by Ogilvy India, highlight how poker skills can be applied to everyday challenges

exchange4media Staff 1 day ago

With the latest funding, ShareChat has now raised about $224 million

exchange4media Staff Aug 16, 2019 8:57 AM

While ‘Sacred Games’ has made Saif a popular face in the digital world, he has endorsed a host of brands like Asian Paints, Limca, Lays, Royal Stag, Pond's and Santoor

exchange4media Staff Aug 16, 2019 8:55 AM

The appointment will be effective from January 1, 2020, according to media reports

exchange4media Staff Aug 16, 2019 8:33 AM

Several brands like Sonata, ixigo, Kajaria Ceramics and Peter England have formed associations with the movie with TVCs, Twitter creative and offers

exchange4media Staff Aug 16, 2019 8:24 AM

Despite its recent brushes with the law, brands are finding TikTok hard to resist and are reaping the benefits of its Gen Z user base

Shikha Paliwal Aug 16, 2019 8:12 AM

While consumption of news on digital platforms is on the rise, publications have shown consistency in their readership patterns

exchange4media Staff Aug 16, 2019 8:08 AM

Industry experts attribute rise of news consumption on digital platforms to deepening internet penetration, content explosion in vernacular languages and cheaper data plans

exchange4media Staff Aug 16, 2019 8:01 AM

In a letter to BSE, the company said it has concluded the acquisition and Zee Network Distribution Ltd has now become a wholly-owned subsidiary on and from August 9

exchange4media Staff Aug 14, 2019 9:23 AM

The combined worth of the media company, now called ViacomCBS, is said to be $28billion

exchange4media Staff Aug 14, 2019 9:05 AM

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

As part of the initiative, the company will reach out to individuals building independent homes and provide them seed balls for growing trees in their new homes

Simran Sabherwal Aug 14, 2019 8:48 AM

What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?

Moumita Bhattacharjee & Anjali Thakur Aug 14, 2019 8:31 AM

Abhishek Joshi, Head, Marketing & Business Partnerships at MX Player, on the platform’s journey so far and what is driving the growth in the OTT industry

Shikha Paliwal Aug 14, 2019 7:56 AM