Feature News
TV?blur=25

Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks

Sonam Saini 20 hours ago

Thewomb?blur=25

Kawal Shoor & Navin Talreja, Founding Partners of The Womb on remote shoots through Zoom, client budgets and shining on through the storms

Misbaah Mansuri 20 hours ago

Nikhil Rungta?blur=25

Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space

Noel Dsouza 20 hours ago

e4m Play?blur=25

For the first edition of e4m Play - Streaming Media Awards 2020, 106 entries have been shortlisted; winners to be announced on July 30, 2020 

exchange4media Staff 1 day ago

prntwebinar?blur=25

In the latest edition of ‘Go Dakshin’ series, panellists discussed the impact of COVID-19 on print media in South India

exchange4media Staff 1 day ago

sporrts?blur=25

Star India had signed a deal with New Zealand Cricket Board for over $35million in 2017 for three years

exchange4media Staff Jul 7, 2020 7:23 PM

prasar?blur=25

Veteran journalist Ashok Tandon, music composer Salim Merchant, BJP leader Shaina NC and corporate personality Alok Agarwal are the four other appointees

exchange4media Staff Jul 7, 2020 6:23 PM

Prakash?blur=25

The I&B Minister also said the govt is coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation and gaming

exchange4media Staff Jul 7, 2020 6:01 PM

Ajay?blur=25

The agency has also announced the elevation of Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors

exchange4media Staff Jul 7, 2020 11:42 AM

Black Lives Matter?blur=25

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

OOH webinar?blur=25

On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman

exchange4media Staff Jul 7, 2020 9:11 AM

TV ads?blur=25

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM

Isaac john?blur=25

In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular market in India

exchange4media Staff Jul 7, 2020 8:45 AM

Vitamin D?blur=25

Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics

Neeta Nair Jul 7, 2020 8:32 AM

e4m webinar?blur=25

Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM

exchange4media Staff Jul 6, 2020 8:53 AM

adex?blur=25

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

Puneet Gulati?blur=25

Gulati is expected to announce the launch of his business venture in the next few months

exchange4media Staff Jul 6, 2020 8:36 AM

UdayShankar?blur=25

The chief of Star India reportedly said he does not expect the market would recover in next 6-8 weeks to put thousand of crores of advertising on this season of IPL

exchange4media Staff Jul 6, 2020 8:30 AM

ICICI Lombard?blur=25

The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT

exchange4media Staff Jul 4, 2020 8:56 AM