Feature News
The two films for each of the brand's variants have been conceptualised by McCann Worldgroup and produced by Little Lamb Films
exchange4media Staff 1 day ago
Pitch CMO Summit 3.0: Arjun Ranga, MD, Cycle Pure Agarbathies & Managing Partner, N Ranga Rao & Sons, delivered the keynote address
exchange4media Staff 1 day ago
Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX
In a short affidavit, MEITY said that the social media platform has acknowledged that the personnel are appointed as the company's employees and not as 'contingent workers'
exchange4media Staff 1 day ago
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
Mansi Sharma Sep 24, 2021 8:49 AM
Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike
Javed Farooqui Sep 24, 2021 8:42 AM
In FY21, the combined revenue of Sony and ZEE stood at Rs 13,451.5 crore which included Rs 6311.8 crore of ad revenue and Rs 5572 crore of subscription revenue
Javed Farooqui Sep 24, 2021 8:24 AM
The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
Mansi Sharma Sep 24, 2021 8:17 AM
The Disney boss was speaking at Goldman Sachs 30th Annual Communacopia Conference
Javed Farooqui Sep 23, 2021 8:46 AM
Areas like advertising, subscription, and films will be considered for synergies, said Goenka
Javed Farooqui Sep 23, 2021 8:25 AM
The merger will lead to a colossal 75-channel entity claiming 25-30% of the TV viewership pie in India
Sonam Saini Sep 23, 2021 8:13 AM
Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding
Neeta Nair Sep 23, 2021 8:12 AM
Rajiv Gopinath is the Chief Product and Solutions Officer and Ajit Gurnani the Chief Growth Officer
exchange4media Staff Sep 23, 2021 8:10 AM
India offers a variety of opportunities and ideas in multiple languages, the minister said in a tweet about the meeting
exchange4media Staff Sep 22, 2021 9:06 AM
Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore
Javed Farooqui Sep 22, 2021 9:02 AM
The newsprint price, which was below $300/tonne in 2020, now stands at $700-$750/tonne
Sonam Saini Sep 22, 2021 8:55 AM
The category spends anywhere between 25% and 30% on marketing in Q3
Simran Sabherwal & Mansi Sharma Sep 22, 2021 8:52 AM
Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
Neeta Nair Sep 21, 2021 9:15 AM
