Feature News
SunilLulla

TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true potential of viewership data

Tasmayee Laha Roy 9 hours ago

Anuj Rustagi

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it

Shikha Paliwal 9 hours ago

KayBeauty

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza 9 hours ago

Toby Jenner

Toby Jenner, Global Chief Executive Officer of Wavemaker, spells out his mandate for the agency’s South Asia CEO Kartik Sharma on his maiden visit to India after assuming his new role in September

Srabana Lahiri 9 hours ago

Diwali ad spends

Diwali being the most prolific jewellery retail season, brands are going the extra mile to cash in on the festive consumer sentiment

Neethu Mohan 9 hours ago

User Generated Content

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza 10 hours ago

Conrad

Mahesh Chauhan, Director, Salt Brand Solutions, pays his tribute to Conrad Saldanha

Mahesh Chauhan 1 day ago

AAAI

Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago

Neeta Nair 1 day ago

AamirVivo

Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far

Neeta Nair 1 day ago

DOOH

Industry experts believe cities in Kerala have not fully adapted to Digital OOH since there is still a strong preference for traditional OOH advertising

Neethu Mohan 1 day ago

OML

In conversation with exchange4media, Gunjan Arya, Managing Partner, OML, talks about the company’s journey as creators of content for OTT platforms, success of their Global Creator Network and more

Shikha Paliwal 1 day ago

Housefull 4

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma 1 day ago

Elections

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy 1 day ago

Siddharth

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative

Shikha Paliwal Oct 21, 2019 9:03 AM

BARC

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Influencer marketing

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

TAM AdEx

During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.

Moumita Bhattacharjee Oct 21, 2019 8:49 AM

Haresh Nayak Posterscope

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

SonyLIV

The live streaming platform is said to be in the process of rolling out a new visual identity and re-branding itself after Danish Khan took charge as the Business Head

Misbaah Mansuri Oct 21, 2019 8:42 AM