Feature News
As part of a virtual panel, marketers discussed digital transformation and the metrics to measure its success
exchange4media Staff 19 hours ago
DD Purkayastha of Anandabazar Patrika has been elected as Deputy President
exchange4media Staff 20 hours ago
The campaign films have been crafted by Lowe Lintas and highlight the brand’s trust and ease of ordering-in
exchange4media Staff 21 hours ago
Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio
exchange4media Staff 21 hours ago
As per the weekly data, advertisers witnessed a drop of 1.99% in total insertions whereas brands saw 25% drop
exchange4media Staff 1 day ago
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches
Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it
Editor in Chief of Zee News, Zee Business and Wion, Chaudhary was in conversation with Kailashnath Adhikari, MD, Governance Now, during the 13th episode of Visionary Talk Series
exchange4media Staff 1 day ago
The account size is expected to be between Rs 50 and Rs 100 crore
Naziya Alvi Rahman Sep 24, 2020 3:33 PM
Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists
Tasmayee Laha Roy Sep 24, 2020 9:12 AM
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes
Niraj Ruparel Sep 24, 2020 9:08 AM
Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets
Sonam Saini Sep 24, 2020 8:52 AM
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
Ruhail Amin Sep 24, 2020 8:45 AM
Prior to joining Viacom18, Sachdev had been driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment
Sonam Saini Sep 23, 2020 3:35 PM
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Tasmayee Laha Roy Sep 23, 2020 9:10 AM
When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions
Neeta Nair Sep 23, 2020 9:09 AM
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM
Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way
Misbaah Mansuri Sep 23, 2020 8:47 AM
MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers
Tasmayee Laha Roy Sep 23, 2020 8:36 AM
