Feature News
As per data, jacket-full page was the preferred ad position in the print medium during 2020
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to build a robust content catalogue in FY22
After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report
Mohan will continue to serve as the chairman of the Vivendi Committee
exchange4media Staff Jan 23, 2021 3:57 PM
Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion
exchange4media Staff Jan 23, 2021 8:02 AM
Conceptualised by Wunderman Thompson South Asia, the film draws inspiration from Satyajit Ray’s Nayak
exchange4media Staff Jan 23, 2021 7:51 AM
This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR
exchange4media Staff Jan 23, 2021 7:47 AM
The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks
exchange4media Staff Jan 23, 2021 7:27 AM
Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation
Nafisa Shaheen Jan 22, 2021 1:11 PM
A total of 120,000 new subscribers were added to Pay DTH platforms
exchange4media Staff Jan 22, 2021 9:14 AM
The winners will be announced on February 3, 2021, at a virtual award ceremony
exchange4media Staff Jan 22, 2021 8:56 AM
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021
Christina Moniz Jan 22, 2021 8:34 AM
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM
Noel Dsouza Jan 22, 2021 8:31 AM
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months
Tasmayee Laha Roy Jan 21, 2021 9:04 AM
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades
exchange4media Staff Jan 21, 2021 8:57 AM
The company has posted a consolidated net profit of Rs 9 crore
exchange4media Staff Jan 21, 2021 8:50 AM
Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India
Javed Farooqui Jan 21, 2021 8:48 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
