Feature News
Work From Home?blur=25

As digital agencies go back to business, they share their working world tools & tips

Shikha Paliwal 8 hours ago

TV?blur=25

Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide

Sonam Saini 9 hours ago

goutam rakshit pradeep guha?blur=25

Guest Column: Pradeep Guha, the Managing Director of 9X Media, recollects the fond memories of working with the late Goutam Rakshit, the adman's wisdom and his impeccable sense of humour

Pradeep Guha 9 hours ago

HelpAge India Ad?blur=25

The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri 9 hours ago

Goutam Rakshit?blur=25

Industry colleagues remember him as a fearless adman, a guide & an inspiration

exchange4media Staff 23 hours ago

Marketing Disruption During COVID-19?blur=25

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Noel Dsouza 1 day ago

TV news?blur=25

Industry heads say the upward trend for news channels will continue at least until quarantine and lockdown measures stay in force

Tasmayee Laha Roy 1 day ago

Sanjoy Roy?blur=25

Roy, President, Event and Entertainment Management Association (EEMA), discusses the profound impact of the pandemic on the events industry in the months to come

Eularie Saldanha 1 day ago

M A Parthasarathy?blur=25

M A Parthasarathy, CEO, South Asia, Mindshare, spoke to Naziya Alvi Rahman, Editor, exchange4media, on the impact of the COVID-19 outbreak as part of our new series – Beating All Odds

Naziya Alvi Rahman 1 day ago

Kartikeya Sharma?blur=25

Sharma, Founder of iTV Network & Vice President of News Broadcasters Federation, shares more on the impact of COVID-19 on the TV news business, the spike in viewership and the advertiser sentiment

Ruhail Amin 1 day ago

Nipun Marya?blur=25

Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact

Misbaah Mansuri Mar 31, 2020 8:53 AM

BARC?blur=25

In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively

exchange4media Staff Mar 31, 2020 8:39 AM

Madan Bahal Adfactors PR?blur=25

Madan Bahal, Co-founder & Managing Director, Adfactors PR talks to us during the ongoing COVID-19 shutdown, and explains why PR has never been more critical than in the current scenario

Christina Moniz Mar 31, 2020 8:16 AM

Sports Channels?blur=25

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

S Sivakumar?blur=25

Raj Jain concludes his 5-year tenure as BCCL CEO; Mohit Jain to be part of Board as Executive Director

exchange4media Staff Mar 30, 2020 9:15 PM

Jyoti Bansal?blur=25

Guest Column: Jyoti Bansal, Chief Executive Officer, PHD India, says women have it tougher because they usually have to balance home and work

Jyoti Bansal Mar 30, 2020 9:04 AM

BARC India?blur=25

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM

digione?blur=25

The awards will honour exemplary work done in three categories – Websites, Videos and Mobile Sites & Apps

exchange4media Staff Mar 30, 2020 8:40 AM

Cannes Lions 2020?blur=25

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

Arnab Goswami?blur=25

Goswami, President of the News Broadcasters Federation, says broadcasters are scaling up coverage and this requires more infrastructure, more people, more resources

Tasmayee Laha Roy Mar 28, 2020 4:36 PM