Feature News
Anil Mathur?blur=25

Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward

Noel Dsouza 2 hours ago

Gamification?blur=25

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal 2 hours ago

e4m Health Conference and Health Marcom Awards?blur=25

The awards will be held on March 5, 2020, in Mumbai and will honour campaigns and communication in the health sector

exchange4media Staff 3 hours ago

Union Budget 2020?blur=25

According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks

exchange4media Staff 3 hours ago

Hemant Arora?blur=25

Prior to this, Arora had worked for media houses such as Times Now, Dainik Bhaskar & NDTV Media

exchange4media Staff 14 hours ago

newspaper?blur=25

With strong readership reflecting sustainable growth, newspapers in Punjab have recorded a steady growth in terms of advertisers and advertising rates

Tasmayee Laha Roy 1 day ago

Colors TV?blur=25

Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, Jaipuria says Bigg Boss has seen its biggest season from a viewership, digital & advertisers perspective

Sonam Saini 1 day ago

PMAR on Radio?blur=25

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza 1 day ago

movie marketing?blur=25

With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma 1 day ago

Mukesh Ambani RIL?blur=25

Under the new arrangement, TV18 Broadcast, Hathway Cable & Datacom and Den Networks will merge into Network18 Media & Investments

exchange4media Staff 1 day ago

Media?blur=25

Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, pens down what to expect from media & advertising in 2020 and what brands can do differently this year

Amol Dighe Feb 17, 2020 8:46 AM

enba 2019?blur=25

The awards will be held on 22nd February and will honour the best in television news & broadcast industry

exchange4media Staff Feb 17, 2020 8:42 AM

fairness cream?blur=25

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

Prasanjeet Dutta Baruah?blur=25

Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses

Tasmayee Laha Roy Feb 17, 2020 8:17 AM

Channels?blur=25

According to industry experts, the weak quarter was due to a dip in advertising revenue; channels withdrawing from Free Dish also blamed

exchange4media Staff Feb 17, 2020 8:17 AM

Virat Kohli?blur=25

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

Ranveer Singh?blur=25

The brand film will appear on OTT platforms and cinemas in the coming weeks

exchange4media Staff Feb 15, 2020 8:17 AM

Shafali Verma?blur=25

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

Lowe Lintas and Hersheys?blur=25

The account will be managed by Lowe Lintas Mumbai and the campaign launching Hershey's Kisses in India is expected to go live soon

exchange4media Staff Feb 14, 2020 7:53 PM