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Industry experts say the ad rates these channels are commanding are lower than the period before the pull-out but there is likely to be a competitive price hike in 4 to 6 weeks
Kawal Shoor & Navin Talreja, Founding Partners of The Womb on remote shoots through Zoom, client budgets and shining on through the storms
Rungta, Country Manager, India, Verizon Media, spells out the potency of DOOH in a post-lockdown environment and the solutions they have conceptualized in the DOOH space
For the first edition of e4m Play - Streaming Media Awards 2020, 106 entries have been shortlisted; winners to be announced on July 30, 2020
exchange4media Staff 1 day ago
In the latest edition of ‘Go Dakshin’ series, panellists discussed the impact of COVID-19 on print media in South India
exchange4media Staff 1 day ago
Star India had signed a deal with New Zealand Cricket Board for over $35million in 2017 for three years
exchange4media Staff Jul 7, 2020 7:23 PM
Veteran journalist Ashok Tandon, music composer Salim Merchant, BJP leader Shaina NC and corporate personality Alok Agarwal are the four other appointees
exchange4media Staff Jul 7, 2020 6:23 PM
The I&B Minister also said the govt is coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation and gaming
exchange4media Staff Jul 7, 2020 6:01 PM
The agency has also announced the elevation of Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors
exchange4media Staff Jul 7, 2020 11:42 AM
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool
Misbaah Mansuri Jul 7, 2020 9:13 AM
On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman
exchange4media Staff Jul 7, 2020 9:11 AM
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data
exchange4media Staff Jul 7, 2020 8:51 AM
In a conversation with e4m, Issac John, Business Head- Digital (South Asia), Discovery, spoke about the channel’s OTT platform, Discovery+ and the importance of vernacular market in India
exchange4media Staff Jul 7, 2020 8:45 AM
Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics
Neeta Nair Jul 7, 2020 8:32 AM
Sir Martin Sorrell, Executive Chairman, S4 Capital & Founder, WPP, will join Dr Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group, in the e4m webinar powered by Adobe & IBM
exchange4media Staff Jul 6, 2020 8:53 AM
Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May
Naziya Alvi Rahman Jul 6, 2020 8:51 AM
Gulati is expected to announce the launch of his business venture in the next few months
exchange4media Staff Jul 6, 2020 8:36 AM
The chief of Star India reportedly said he does not expect the market would recover in next 6-8 weeks to put thousand of crores of advertising on this season of IPL
exchange4media Staff Jul 6, 2020 8:30 AM
The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT
exchange4media Staff Jul 4, 2020 8:56 AM
