Feature News
free dish?blur=25

As per highly placed sources, the news bucket has already pooled in close to Rs 150 crore in the week-long auction

Tasmayee Laha Roy 11 hours ago

Dove?blur=25

The film has been inspired by Indian women who were judged during the matchmaking process for not being beautiful enough

exchange4media Staff 12 hours ago

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Video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility

exchange4media Staff 12 hours ago

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The new ad conceptualised by Ogilvy & Mather also features KFC's iconic Colonel Sanders

exchange4media Staff 12 hours ago

Levi's?blur=25

The campaign celebrates the spirit of women and their collective journey of inspiring and championing each other

exchange4media Staff 12 hours ago

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In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19

exchange4media Staff 1 day ago

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Hindustan Unilever continues to lead advertiser's space for the week

exchange4media Staff 1 day ago

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Experts state that the guidelines are a welcome move to bring some sanity to social media

Javed Farooqui 1 day ago

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As per new guidelines, platforms will have to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as 'A'

exchange4media Staff 1 day ago

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Publishers will have to appoint a Grievance Redressal Officer based in India. The officer shall take a decision on every grievance they receive within 15 days

exchange4media Staff 1 day ago

ISA-ABP Webinar?blur=25

In a webinar organized by ISA, in association with Free Press Journal and ABP Network, industry leaders discussed how the top brands will tackle the challenges of this pandemic and look beyond

exchange4media Staff Feb 25, 2021 9:20 AM

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Publishers are not only in conversation with the tech giants to negotiate revenue share but are also looking at government support in settling the matter

Tasmayee Laha Roy Feb 25, 2021 8:55 AM

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Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched

Noel Dsouza Feb 25, 2021 8:54 AM

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Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull

Noel Dsouza Feb 25, 2021 8:26 AM

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Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data

Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM

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The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price

Tasmayee Laha Roy Feb 24, 2021 9:03 AM

Pawan Jailkhani?blur=25

Jailkhani, the former CRO at the Group, plans to pursue data analytics while simultaneously setting up a regional news channel

Sonam Saini Feb 24, 2021 8:39 AM

impact 30under30?blur=25

While the eighth edition of IMPACT Top 30 Under 30 will identify the best young talent in media and advertising, Pitch Marketing 30under30 will reveal the ace, game-changing young marketers

exchange4media Staff Feb 24, 2021 8:37 AM

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Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM