Feature News
The agency will fully integrate with Madison Digital and operate as Madison Digital Kolkata
exchange4media Staff 18 hours ago
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Sonam Saini & Tasmayee Laha Roy 18 hours ago
A total of 31 matches will be played in the duration of 27 days in the UAE
exchange4media Staff 19 hours ago
Ogilvy South has crafted the campaign for Vi Hero Unlimited plans
exchange4media Staff Jul 24, 2021 8:08 AM
Radio City claimed that it had a market-leading share of 21% in Q1FY22
exchange4media Staff Jul 24, 2021 8:02 AM
The company's PAT jumped 73% to Rs 27.3 crore from Rs 15.8 crore. Total expenses increased 15% to Rs 62.9 crore from Rs 54.8 crore
exchange4media Staff Jul 24, 2021 7:31 AM
The bone of contention is the social media giant's requirement that the agency takes on greater liability
exchange4media Staff Jul 24, 2021 7:22 AM
The agency said its numbers will return to pre-pandemic levels this year
exchange4media Staff Jul 23, 2021 8:57 AM
A medley of ways in which brands extended support to the Indian contingent
exchange4media Staff Jul 23, 2021 8:31 AM
Mamata Banerjee, Ashok Gehlot, and Arvind Kejriwal took to Twitter to condemn the move
exchange4media Staff Jul 23, 2021 8:24 AM
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
Mansi Sharma Jul 23, 2021 7:59 AM
At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers
exchange4media Staff Jul 22, 2021 2:26 PM
Experts believe new concepts combined with presence of celebrities will help the shows attract viewers as well as advertisers
Sonam Saini Jul 22, 2021 9:02 AM
The Bigg Boss host promised more drama, entertainment and emotions in the upcoming, reformatted edition of the show
exchange4media Staff Jul 22, 2021 8:53 AM
Shenoy, Founder and CEO, Voiro, spoke about the trends in the OTT market and the role of technology in driving business growth
Javed Farooqui Jul 22, 2021 8:28 AM
Mirchi and Big FM became the biggest gainers in Kolkata and Bangalore respectively
exchange4media Staff Jul 22, 2021 8:22 AM
C Sukumaran, Canon India Director - Consumer Systems Products and Image Communication Business lets us in on leveraging the wedding photography segment in the south for the campaign
Mansi Sharma Jul 22, 2021 8:06 AM
