Feature News
As digital agencies go back to business, they share their working world tools & tips
Most broadcasters are bringing back popular shows as part of their strategy to beat the current slide
Guest Column: Pradeep Guha, the Managing Director of 9X Media, recollects the fond memories of working with the late Goutam Rakshit, the adman's wisdom and his impeccable sense of humour
The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar
Industry colleagues remember him as a fearless adman, a guide & an inspiration
exchange4media Staff 23 hours ago
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
Industry heads say the upward trend for news channels will continue at least until quarantine and lockdown measures stay in force
Roy, President, Event and Entertainment Management Association (EEMA), discusses the profound impact of the pandemic on the events industry in the months to come
M A Parthasarathy, CEO, South Asia, Mindshare, spoke to Naziya Alvi Rahman, Editor, exchange4media, on the impact of the COVID-19 outbreak as part of our new series – Beating All Odds
Sharma, Founder of iTV Network & Vice President of News Broadcasters Federation, shares more on the impact of COVID-19 on the TV news business, the spike in viewership and the advertiser sentiment
Marya, Director, Brand Strategy, Vivo, shares with exchange4media insights into the brand’s new digital film ‘Heroes Who Care’ that has been executed by Dentsu Impact
Misbaah Mansuri Mar 31, 2020 8:53 AM
In BARC week 11, Sun TV, Star Maa, Asianet and Zee Kannada maintain lead in Tamil, Telugu, Malayalam and Kannada markets respectively
exchange4media Staff Mar 31, 2020 8:39 AM
Madan Bahal, Co-founder & Managing Director, Adfactors PR talks to us during the ongoing COVID-19 shutdown, and explains why PR has never been more critical than in the current scenario
Christina Moniz Mar 31, 2020 8:16 AM
The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players
Tasmayee Laha Roy Mar 31, 2020 7:38 AM
Raj Jain concludes his 5-year tenure as BCCL CEO; Mohit Jain to be part of Board as Executive Director
exchange4media Staff Mar 30, 2020 9:15 PM
Guest Column: Jyoti Bansal, Chief Executive Officer, PHD India, says women have it tougher because they usually have to balance home and work
Jyoti Bansal Mar 30, 2020 9:04 AM
The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category
exchange4media Staff Mar 30, 2020 8:41 AM
The awards will honour exemplary work done in three categories – Websites, Videos and Mobile Sites & Apps
exchange4media Staff Mar 30, 2020 8:40 AM
Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back
Misbaah Mansuri Mar 30, 2020 8:19 AM
Goswami, President of the News Broadcasters Federation, says broadcasters are scaling up coverage and this requires more infrastructure, more people, more resources
Tasmayee Laha Roy Mar 28, 2020 4:36 PM
