Feature News

While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
Kanchan Srivastava 11 hours ago

Batra was earlier associated with McCormick India as National Customer Marketing Manager
exchange4media Staff 1 day ago

The platform will be created with the recent fundraising announced by the company
Javed Farooqui May 25, 2022 8:48 AM

Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
Sonam Saini May 25, 2022 8:35 AM

For this year’s festival of creativity, Kinnect has sent three campaigns - for destitute children, against domestic violence & for a bank’s festive offer
Kanchan Srivastava May 25, 2022 8:34 AM

Advertising revenue for the fourth quarter saw 39.4% jump to Rs 237 crore
exchange4media Staff May 25, 2022 8:29 AM

Broadcasters will have to pay either 0.8% of net TV advertising billing or Rs 18 lakh per channel per annum, whichever is higher
exchange4media Staff May 25, 2022 8:16 AM

According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore
Sonam Saini May 24, 2022 9:19 AM

Previously, Jha was with Star Sports as AVP, Broadcast Design
exchange4media Staff May 24, 2022 8:40 AM

The industry admits there is lack of awareness about impact of higher or lower frequency capping on the campaign output & says OTT players need to know how to pace the campaign for being output-driven
Mansi Sharma May 24, 2022 8:39 AM

The platform's founders share they are looking at designing shorter content models for their 16 million subscribers who prefer quick and easily digestible content
Shantanu David May 24, 2022 8:30 AM

Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.
Samridhi Katyal May 23, 2022 4:57 PM