Feature News
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year
On day two of e4m Content Jam, adman and filmmaker R Balki, joined Nawal Ahuja, co-founder and director, exchange4media, in a no-holds-barred conversation about the changing nature of ads
exchange4media Staff 7 hours ago
The DTH platform's operating income in FY20 stood at Rs 4691 crore. In the previous fiscal, the operating income was Rs 6113 crore
exchange4media Staff 7 hours ago
The jury consists of adland veterans as well as Members of Parliament
exchange4media Staff 7 hours ago
On Day 2 of Content Jam 2020, the Head of Brand, Aditya Birla Capital, spoke extensively on the role of content while presenting a case study executed by the brand
exchange4media Staff 7 hours ago
This festive season, the ecom, F&B and auto sectors rose by 54%, 20% and 3% in Aug-Nov’20 while retail witnessed a drop of 17%, according to TAM data
exchange4media Staff 1 day ago
The Congress National Spokesperson was speaking to Kailashnath Adhikari, MD, Governance Now
exchange4media Staff 1 day ago
On Day 1 of e4m Content Jam, Hall, Co-Founder & President, Calendar.com, decoded the mantra to follow in order to tug at the heartstrings of consumers in the new Covid-led world
exchange4media Staff 1 day ago
Content Jam 2020: Michael Brenner, CEO, Marketing Insider Group, delivered the keynote address on Day 1
exchange4media Staff 1 day ago
ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m
The theme for the event is 'Digital Transformation through Content Transformation'
exchange4media Staff Nov 25, 2020 8:42 AM
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?
Neeta Nair Nov 25, 2020 8:22 AM
According to reports, the company has been diversifying into multiple categories
exchange4media Staff Nov 25, 2020 8:15 AM
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives during the festive season and the advantages of direct selling
Eularie Saldanha Nov 25, 2020 8:07 AM
Other prominent winners were Flipkart Ads, InMobi, and Aditya Birla Capital
exchange4media Staff Nov 24, 2020 8:21 PM
Though neither Google nor ShareChat has confirmed, media reports speculate that Google is all set to invest $1.03 billion in ShareChat
exchange4media Staff Nov 24, 2020 9:05 AM
NXT Digital CEO Vynsley Fernandes shared that they have onboarded three independent MSOs who will use the company's HITS platforms to serive their cable TV customers
Javed Farooqui Nov 24, 2020 8:50 AM
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF
Naziya Alvi Rahman Nov 24, 2020 8:50 AM
The panellists will share insights on the topic - Stronger Together: Publisher Executives Reflect on 2020
exchange4media Staff Nov 24, 2020 8:45 AM
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing
Tasmayee Laha Roy Nov 24, 2020 8:02 AM
