Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands for connecting with rural India

Shikha Paliwal 18 hours ago

The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020

exchange4media Staff 18 hours ago

In a career spanning almost a decade, Gulati has been associated with companies like Alibaba, MSL and Weber Shandwick in the past

exchange4media Staff 18 hours ago

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri 18 hours ago

At a recent summit, Facebook India's Managing Director Ajit Mohan said that they are creating a new roadmap that is more focused on privacy

exchange4media Staff 19 hours ago

Reports about markets like America hitting a saturation point may prove to be a boon as players like Netflix are turning towards India with big investments

Tasmayee Laha Roy 19 hours ago

Four Vice Presidents to be part of governing board - Jagi Mangat Panda, Ortel Communications; Shankar Bala, Fourth Dimension Media; Sanjive Narain, Prag News; Kartikeya Sharma, ITV Network

exchange4media Staff 20 hours ago

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 7, 2019 9:00 AM

The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities

exchange4media Staff Dec 7, 2019 8:38 AM

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Dec 7, 2019 8:35 AM

The actor kick-started the campaign with a Tweet, sharing the customised #HappyTweets emoji

exchange4media Staff Dec 7, 2019 8:26 AM

The campaign will use both conventional & digital mediums; advertisements to be adapted in 11 languages

exchange4media Staff Dec 7, 2019 8:17 AM

The campaign ‘Kam Hawa, Wafers Zyaada and Flavours Wah Wah’ comprises three films and has been conceptualised & executed by Publicis Beehive

exchange4media Staff Dec 7, 2019 8:09 AM

While Kia Motor’s ad for Seltos is on top, other ads on the leaderboard include Samsung’s Good Vibes App ad and Pepsi’s Har Ghoonth Mein Swag Hain

exchange4media Staff Dec 7, 2019 8:07 AM

Star Sports unveils final TVC as part of campaign for Paytm India vs West Indies series

exchange4media Staff Dec 7, 2019 8:04 AM

Netflix Founder & CEO Reed Hastings says there are more surprises awaiting the Indian audience when it comes to original content

exchange4media Staff Dec 6, 2019 8:26 PM

Sirohi has worked with organisations like Nestle India, Reckitt Benckiser India and Dabur

exchange4media Staff Dec 6, 2019 9:05 AM

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering

Anjali Thakur Dec 6, 2019 8:46 AM

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM