With Shekhar Kapur as the face of the show, Pradhanmantri Season II to go on air from January 25th

exchange4media Staff 1 day ago

The campaign has been conceptualized and executed by Schbang and encapsulates the innate characteristics of Bumrah himself - be it on-field or off the field

exchange4media Staff 1 day ago

As part of the association, Akhtar will be seen in an all-new Kingfisher Ultra campaign

exchange4media Staff 1 day ago

Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials they may face in their everyday lives

exchange4media Staff 1 day ago

Conceptualised in-house, #WhatTheFalooda intends to create empathy for customer care executives who are on the receiving end of complaints

exchange4media Staff 1 day ago

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

According to the report, subscription increased by 10.69% whereas advertising revenues grew by 14.23% during the year

exchange4media Staff Jan 17, 2020 8:05 AM

NTO 2.0 restricts DPOs from changing the LCN of channels. This will prevent DPOs from placing channels out of genre and negotiating money from broadcasters for 'correct placement'

Naziya Alvi Rahman Jan 17, 2020 7:36 AM

Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr

exchange4media Staff Jan 17, 2020 7:31 AM

The 7-week mini-series is part of a 360-degree youth empowerment campaign tackling a number of important health and social issues facing Indian youth

exchange4media Staff Jan 16, 2020 6:50 PM

As poll dates close in, BJP, INC and the incumbent AAP turn social media into a battleground with memes, parodies and jibes

Shreshtha Verma Jan 16, 2020 9:21 AM

Varma, in conversation with e4m, recounted his 17-year-old journey with Publicis and opened up on setting a platform-specialist agency, its pricing strategy, talent and more

exchange4media Staff Jan 16, 2020 9:19 AM

Sameer Singh, VP, Monetization, TikTok India, says the platform will continue to work towards developing interactive, trendsetting content & collaborate with advertisers to supplement their campaigns

Shikha Paliwal Jan 16, 2020 9:17 AM

Jeff Bezos, Founder & Chief Executive of Amazon, spoke on a wide array of topics in a fireside chat with Amit Agrawal, Country Head, Amazon India

Ruhail Amin Jan 16, 2020 8:57 AM

The amendments proposed have also increased the monetary penalty amount up to fifty thousand rupees

exchange4media Staff Jan 16, 2020 8:01 AM

DAN CEO Bhadkamkar talks about his plans to leverage the agency's strong creative and digital capabilities & make more acquisitions in 2020

Naziya Alvi Rahman Jan 15, 2020 9:29 AM

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM

As marketing budgets groan under the weight of the economic slowdown, the revised rate card for YouTube’s Masthead is raising eyebrows, however, some experts believe that the price tag is worth it

Shikha Paliwal Jan 14, 2020 9:35 AM

In her new role, Sheard will be responsible for the commercialisation of brands such as Top Gear, Doctor Who and BBC Earth

exchange4media Staff Jan 14, 2020 9:29 AM

With the focus on empowering women, Kodeeswari has become a show that inspires women to chase their own ambitions

Simran Sabherwal Jan 14, 2020 9:28 AM