Feature News
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
Kanchan Srivastava 11 hours ago
Creative heads talk about the excitement of having access to landmark works from across the globe and what would each of their judging process entail
Batra was earlier associated with McCormick India as National Customer Marketing Manager
exchange4media Staff 1 day ago
Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership
While the campaign is getting lauded for its stellar media efforts, the overexaggerated insight of retiring a fridge and replacing it with Dunzo is getting cold reactions from the creative world
The platform will be created with the recent fundraising announced by the company
Javed Farooqui May 25, 2022 8:48 AM
Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
Sonam Saini May 25, 2022 8:35 AM
For this year’s festival of creativity, Kinnect has sent three campaigns - for destitute children, against domestic violence & for a bank’s festive offer
Kanchan Srivastava May 25, 2022 8:34 AM
Advertising revenue for the fourth quarter saw 39.4% jump to Rs 237 crore
exchange4media Staff May 25, 2022 8:29 AM
Broadcasters will have to pay either 0.8% of net TV advertising billing or Rs 18 lakh per channel per annum, whichever is higher
exchange4media Staff May 25, 2022 8:16 AM
According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore
Sonam Saini May 24, 2022 9:19 AM
Previously, Jha was with Star Sports as AVP, Broadcast Design
exchange4media Staff May 24, 2022 8:40 AM
The industry admits there is lack of awareness about impact of higher or lower frequency capping on the campaign output & says OTT players need to know how to pace the campaign for being output-driven
Mansi Sharma May 24, 2022 8:39 AM
The platform's founders share they are looking at designing shorter content models for their 16 million subscribers who prefer quick and easily digestible content
Shantanu David May 24, 2022 8:30 AM
Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.
Samridhi Katyal May 23, 2022 4:57 PM
