Feature News
MarTech Fridays?blur=25

As part of a virtual panel, marketers discussed digital transformation and the metrics to measure its success

exchange4media Staff 19 hours ago

INS?blur=25

DD Purkayastha of Anandabazar Patrika has been elected as Deputy President

exchange4media Staff 20 hours ago

Swiggy?blur=25

The campaign films have been crafted by Lowe Lintas and highlight the brand’s trust and ease of ordering-in

exchange4media Staff 21 hours ago

e4m webinar?blur=25

Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio

exchange4media Staff 21 hours ago

IBF?blur=25

Madhavan is Managing Director of Star & Disney India

exchange4media Staff 1 day ago

BARC?blur=25

As per the weekly data, advertisers witnessed a drop of 1.99% in total insertions whereas brands saw 25% drop

exchange4media Staff 1 day ago

Manisha Sharma?blur=25

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, shares more on the innovations for the upcoming season, the Covid measures, and new launches

Sonam Saini 1 day ago

brand?blur=25

Industry observers say that the drug abuse allegations are most likely to impact the brand endorsement earnings and value of those named in it

Misbaah Mansuri 1 day ago

sudhir chaudhary?blur=25

Editor in Chief of Zee News, Zee Business and Wion, Chaudhary was in conversation with Kailashnath Adhikari, MD, Governance Now, during the 13th episode of Visionary Talk Series

exchange4media Staff 1 day ago

Honda Cars?blur=25

The account size is expected to be between Rs 50 and Rs 100 crore

Naziya Alvi Rahman Sep 24, 2020 3:33 PM

invet?blur=25

Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists

Tasmayee Laha Roy Sep 24, 2020 9:12 AM

AI?blur=25

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes

Niraj Ruparel Sep 24, 2020 9:08 AM

shooting?blur=25

Three months after shooting resumed, show makers recount the everyday obstacles caused by COVID and restricted production budgets

Sonam Saini Sep 24, 2020 8:52 AM

VI?blur=25

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

manjit?blur=25

Prior to joining Viacom18, Sachdev had been driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment

Sonam Saini Sep 23, 2020 3:35 PM

IPL 2020?blur=25

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

Dream11?blur=25

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Neeta Nair Sep 23, 2020 9:09 AM

Anupriya Acharya?blur=25

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

Fantasy gaming?blur=25

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

MxPlayer?blur=25

MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers

Tasmayee Laha Roy Sep 23, 2020 8:36 AM