Feature News
np?blur=25

As per data, jacket-full page was the preferred ad position in the print medium during 2020

Tasmayee Laha Roy 1 day ago

Mobile advertising?blur=25

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri 1 day ago

nachiket pantvaidya?blur=25

Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to build a robust content catalogue in FY22

Javed Farooqui 1 day ago

radio?blur=25

After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza 1 day ago

Vishnu Mohan?blur=25

Mohan will continue to serve as the chairman of the Vivendi Committee

exchange4media Staff Jan 23, 2021 3:57 PM

Tata Pravesh?blur=25

Conceptualised by Wunderman Thompson South Asia, the film draws inspiration from Satyajit Ray’s Nayak

exchange4media Staff Jan 23, 2021 7:51 AM

Magicbricks campaign?blur=25

This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

flipkart?blur=25

The sixth edition of ‘India Ka Fashion Capital’ campaign is live on television and digital platforms for a period of 8 weeks

exchange4media Staff Jan 23, 2021 7:27 AM

PR?blur=25

Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

Ajay Gupte?blur=25

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID levels by the second half of 2021 

Christina Moniz Jan 22, 2021 8:34 AM

club fm rebranding?blur=25

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM

Noel Dsouza Jan 22, 2021 8:31 AM

cricket?blur=25

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

tv news?blur=25

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

Ashok Namboodiri?blur=25

Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades

exchange4media Staff Jan 21, 2021 8:57 AM

Manish Chopra?blur=25

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of video content in India

Javed Farooqui Jan 21, 2021 8:48 AM

automated media buying dooh?blur=25

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM