Feature News
cred?blur=25

Apart from the unique storyline of CRED's first ad for IPL 2021, the industry appreciated Dravid’s performance

Mansi Sharma 1 day ago

Hrithik Roshan Mountain Dew?blur=25

The post has clocked over 1.6 million views and 3000 comments within a span of 2 days

exchange4media Staff 1 day ago

Nilon's campaign?blur=25

Conceptualized by Ogilvy, the campaign comprises a series of unconventional and humorous ad films that highlight the quality ingredients of Nilon's

exchange4media Staff 1 day ago

upstox?blur=25

The first stockbroking firm to partner with IPL, the platform aims to drive equity investment culture in the country with the campaign

exchange4media Staff 1 day ago

asianet?blur=25

Kohli will hold the post on an interim basis till May when the new MD is slated to join the network

exchange4media Staff 1 day ago

Ashish Mishra?blur=25

The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

Leena Lele Dutta  ?blur=25

Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category

Sonam Saini Apr 9, 2021 8:31 AM

Sidharth Shakdher?blur=25

Disney+ Hotstar EVP and Chief Marketing Officer Sidharth Shakdher discusses 'Entertainment Ka All-Rounder' campaign and the platform's plans to drive content sampling through IPL

Javed Farooqui Apr 9, 2021 8:04 AM

avinash pantvanish?blur=25

Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021

Tasmayee Laha Roy Apr 8, 2021 9:19 AM

ad agency?blur=25

Industry watchers note that the lockdown, if extended for a long time, could impact sectors like retail, cinema, F&B that were finally showing signs of recovery

Misbaah Mansuri Apr 8, 2021 8:42 AM

Carter Pilcher?blur=25

ShortsTV Chief Executive Carter Pilcher feels that Indian content has an enormous potential globally

Javed Farooqui Apr 8, 2021 8:19 AM

ad shoot?blur=25

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

tV?blur=25

Experts weigh in on the impact of the second lockdown on the TV industry and its ad revenue

Sonam Saini Apr 7, 2021 8:57 AM

Cecil De’ Santa Maria?blur=25

Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year

Misbaah Mansuri Apr 7, 2021 8:24 AM

billboard?blur=25

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

TV?blur=25

A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts

Tasmayee Laha Roy Apr 7, 2021 8:04 AM