Feature News
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward
Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool
The awards will be held on March 5, 2020, in Mumbai and will honour campaigns and communication in the health sector
exchange4media Staff 3 hours ago
According to BARC India data, the news category registered 22 million viewers on Budget Day, a 33% rise in number of unique viewers compared to the same time-band in the previous four weeks
exchange4media Staff 3 hours ago
Prior to this, Arora had worked for media houses such as Times Now, Dainik Bhaskar & NDTV Media
exchange4media Staff 14 hours ago
With strong readership reflecting sustainable growth, newspapers in Punjab have recorded a steady growth in terms of advertisers and advertising rates
Head of Hindi Mass Entertainment & Kids TV Network, Viacom18, Jaipuria says Bigg Boss has seen its biggest season from a viewership, digital & advertisers perspective
Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector
With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts
Under the new arrangement, TV18 Broadcast, Hathway Cable & Datacom and Den Networks will merge into Network18 Media & Investments
exchange4media Staff 1 day ago
Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, pens down what to expect from media & advertising in 2020 and what brands can do differently this year
Amol Dighe Feb 17, 2020 8:46 AM
The awards will be held on 22nd February and will honour the best in television news & broadcast industry
exchange4media Staff Feb 17, 2020 8:42 AM
We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented
Misbaah Mansuri Feb 17, 2020 8:40 AM
Prasanjeet Dutta Baruah, Vertical Head - Tech, Telecom & Automotive, Facebook India, talks about how brands are aggressively leveraging Instagram to promote their businesses
Tasmayee Laha Roy Feb 17, 2020 8:17 AM
According to industry experts, the weak quarter was due to a dip in advertising revenue; channels withdrawing from Free Dish also blamed
exchange4media Staff Feb 17, 2020 8:17 AM
The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself
exchange4media Staff Feb 15, 2020 8:31 AM
The brand film will appear on OTT platforms and cinemas in the coming weeks
exchange4media Staff Feb 15, 2020 8:17 AM
#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup
exchange4media Staff Feb 15, 2020 8:15 AM
PhonePe will launch a series of TV ads during the upcoming IPL season
exchange4media Staff Feb 15, 2020 7:44 AM
The account will be managed by Lowe Lintas Mumbai and the campaign launching Hershey's Kisses in India is expected to go live soon
exchange4media Staff Feb 14, 2020 7:53 PM
