The campaign aims to engage with cricket enthusiasts of India and understand their favourite spot while watching an ICC World Cup 2019 match

exchange4media Staff 10 minutes ago

Featuring actor Namit Das, the films effectively blend humor with everyday life situations to make a strong point about these issues

exchange4media Staff 18 hours ago

Conceptualized by Ogilvy, the ‘Apno ka Saath’ campaign highlights products across categories, convenience of shopping and reliable delivery in a subtle, non-intrusive style

exchange4media Staff 1 day ago

The Hitachi Air campaign has been designed on a light storytelling format with which the viewer instantly identifies

exchange4media Staff 1 day ago

The campaign comprising a series of films for Digital and TV has been conceptualized by Ogilvy North

exchange4media Staff 1 day ago

The high impact 360-degree brand campaign is running across key media platforms

exchange4media Staff 1 day ago

The campaign is funded by The Fred Hollows Foundation and in part by Essilor Vision Foundation, and is working in partnership with Sightsavers India and Vision2020 India, among others

exchange4media Staff 1 day ago

The TVCs showcase issues which are related to safety and security, hostel food and non-availability of professional career guidance for students at ordinary hostels and PGs in India

exchange4media Staff 1 day ago

Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel

Noel Dsouza 2 days ago

The storyline seamlessly integrates the various benefits of Livpure Smart which includes hassle-free life and the 0% overall charges, making it a perfect pay-as-you-drink water service

exchange4media Staff 2 days ago

The brand alignment decision was made without going through the pitch process

exchange4media Staff 2 days ago

Asia Pacific ad spend to grow 4% in 2019, taking total investment to US$216 billion

exchange4media Staff 2 days ago

Sneha Walke-VP, Special Projects and South Head, exchange4Media, selected as Managing Committee member

exchange4media Staff 2 days ago

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff 3 days ago

Conceptualised and created by Leo Burnett India, the campaign says ‘No Tweet Is Too Small, When We Tweet Together’

exchange4media Staff 3 days ago

The digital video campaign #CricketDateWithDad leverages father-children relationship close on the heels of Father’s Day and is in sync with the Cricket World Cup

exchange4media Staff 3 days ago

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza 4 days ago

According to a study by Nestaway, safety & housing are the top concerns for women (49%) and about 13% of women considered finding a house in a safe locality as their biggest concern

exchange4media Staff 4 days ago

The set of four TVCs has been conceptualized and created by Spring

exchange4media Staff 4 days ago

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza 5 days ago