Advertising News
Sood joins Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week
exchange4media Staff 11 hours ago
The brand has launched the Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi
exchange4media Staff 1 day ago
The campaign along with the TVC will be promoted across digital and social media platforms
exchange4media Staff 1 day ago
Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno
exchange4media Staff 1 day ago
The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis
With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock
According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019
Sonam Saini Jun 1, 2020 8:54 AM
Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner
exchange4media Staff May 31, 2020 8:00 PM
The launch film was conceptualied by Redmi Marketing team along with Momo Media
exchange4media Staff May 31, 2020 4:00 PM
Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways
exchange4media Staff May 31, 2020 10:00 AM
Brand unveils special initiative to encourage social distancing while greeting each other
exchange4media Staff May 30, 2020 10:16 AM
The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann
exchange4media Staff May 29, 2020 2:01 PM
In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success
exchange4media Staff May 29, 2020 1:22 PM
The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector
exchange4media Staff May 28, 2020 3:52 PM
The first campaign by IIFL Finance with Sharma is a public service message advising people on safety guidelines and rules to follow during lockdown
exchange4media Staff May 28, 2020 3:46 PM
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year
Sonam Saini May 28, 2020 9:12 AM
Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication
Misbaah Mansuri May 28, 2020 8:17 AM
Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times
Santosh Padhi May 28, 2020 8:05 AM
