Internet Advertising News India
Industry observers note that the industry should carefully draw a line between inspiration and plagiarism
exchange4media Staff 17 minutes ago
Filmmaker Sooni Taraporevala alleged that the ad has been copied from her 2020 film Yeh Ballet
exchange4media Staff 21 hours ago
The Lions Live team put the spotlight on innovative new ways for brands to engage with customers
Conceptualised and directed by Pradeep Sarkar, the film highlights the importance of credibility over sensationalism
exchange4media Staff 1 day ago
The Lions Live presented the Lion’s guide to decoding new techniques of modern storytelling
Misbaah Mansuri Mar 3, 2021 8:02 AM
#FlexYourAwesome encourages women to assert their might, strength and achievement
exchange4media Staff Mar 2, 2021 4:19 PM
Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
exchange4media Staff Mar 2, 2021 3:06 PM
Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops
exchange4media Staff Mar 2, 2021 1:05 PM
TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients
exchange4media Staff Mar 2, 2021 12:46 PM
The ad shows how a little boy makes the festival of colours special for his elderly friend
exchange4media Staff Mar 2, 2021 11:16 AM
The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn
Misbaah Mansuri Mar 2, 2021 8:25 AM
The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues
exchange4media Staff Mar 1, 2021 6:32 PM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
Created by Wunderman Thomson, the campaign went live on television during the third test match between India and England on Feb 24
exchange4media Staff Feb 28, 2021 6:00 PM
The film has been conceptualised by Wunderman Thompson Mumbai
exchange4media Staff Feb 27, 2021 8:29 AM
The 5-part video series ‘Krunch Khao, Punch Dikhao’ has Sonu Sood depicting martial art forms from across the globe
exchange4media Staff Feb 27, 2021 8:08 AM
Video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility
exchange4media Staff Feb 27, 2021 7:47 AM
