Advertising News
Akshay Kumar for Kurkure

The campaign has been rolled out for the launch of two new flavours - Gazab Golmaal and Herapheri Hungama

exchange4media Staff 1 day ago

Gas o Fast

Both the celebrities have been on-boarded to tap into new markets and bring a certain credibility on deck for the brand

exchange4media Staff 1 day ago

Media

Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, pens down what to expect from media & advertising in 2020 and what brands can do differently this year

Amol Dighe Feb 17, 2020 8:46 AM

fairness cream

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

wonder cement

Wonder Cement also happens to be the first to launch a campaign on IGTV

exchange4media Staff Feb 16, 2020 2:00 PM

Kotak

The conversational Voice Bot will address queries related to Systematic Investment Plan

exchange4media Staff Feb 16, 2020 10:00 AM

PGIM

The campaign conceptualised by Rediffusion Brand Solutions will be aired on digital platforms till March 2020

exchange4media Staff Feb 15, 2020 6:00 PM

LIC

The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream

exchange4media Staff Feb 15, 2020 9:01 AM

Nutri Grain

 The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content

exchange4media Staff Feb 15, 2020 8:49 AM

Virat Kohli

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

Shafali Verma

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

Little hearts Valentine

The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa

exchange4media Staff Feb 14, 2020 4:26 PM

colorplus

The short digital film showcases how an upset wife keeps leaving notes in her husband’s shirt pocket – and he obliges to her demands

exchange4media Staff Feb 14, 2020 1:50 PM

Vivek Sundar

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

exchange4media Staff Feb 14, 2020 1:21 PM

Unilever

These principles will be applicable to all of the company’s food and beverage marketing communications and activities globally

exchange4media Staff Feb 14, 2020 11:47 AM

Sanjay Gaiwad

Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers

exchange4media Staff Feb 14, 2020 9:03 AM