Advertising News CRIC

The Madras high court has also sought a response for censoring content aired on satellite channels

exchange4media Staff 11 hours ago

R Balki

On day two of e4m Content Jam, adman and filmmaker R Balki, joined Nawal Ahuja, co-founder and director, exchange4media,  in a no-holds-barred conversation about the changing nature of ads

exchange4media Staff 16 hours ago


The campaign celebrates trailblazing females who pursue their passions unapologetically

exchange4media Staff 1 day ago


ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m

Javed Farooqui 1 day ago


Aamir Khan is the top celebrity featuring in ads this IPL, registering the highest ad volume seconds

exchange4media Staff Nov 25, 2020 3:39 PM


The campaign is an ode to TV who is playing different roles in our lives much like a family member

exchange4media Staff Nov 25, 2020 1:56 PM


The digital-focused media campaign highlights benefits of new online home loan platform

exchange4media Staff Nov 25, 2020 1:33 PM


The latest campaign by 82.5 Communications highlights the major concern of hair fall faced by consumers in the hair care category

exchange4media Staff Nov 25, 2020 1:24 PM

Anupama Ramaswamy

Ramaswamy, Managing Partner and NCD, dentsu Impact, reveals that the team used some people from their own crew as characters to make the work come across as relatable

exchange4media Staff Nov 25, 2020 8:21 AM


The campaign spans across various touchpoints, including five digital films conceptualised by The Script Room

exchange4media Staff Nov 24, 2020 4:45 PM

Johnie Walker

#WalkInWithJohnnie aims to inspire consumers to responsibly return to their favourite bars

exchange4media Staff Nov 24, 2020 1:06 PM


The campaign, conceptualized by Leo Burnett India, asks customers to share simple messages of appreciation on social media

exchange4media Staff Nov 24, 2020 12:54 PM


This campaign allows Maggi lovers to get a chance to vote for their favourite flavour

exchange4media Staff Nov 23, 2020 1:48 PM

Tata Sky

#YahaSabDekha features internet sensation Yashraj Mukhate and has garnered over 2.6 Million video views

exchange4media Staff Nov 23, 2020 11:23 AM


The digital campaign emphasizes on the brand ethos of loyalty, quality and consumer trust

exchange4media Staff Nov 22, 2020 6:00 PM

jk white

The campaign is live across a mix of offline and online platforms including print and social media

exchange4media Staff Nov 22, 2020 10:00 AM


The integrated campaign is live across multiple platforms, including television, print, digital and the brand's social media assets

exchange4media Staff Nov 21, 2020 10:00 AM

david dhan

e4m Screenage 2020: On the first day, David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP, spelt out how to navigate the world of anti-ad blocking

exchange4media Staff Nov 20, 2020 9:13 AM