Advertising News
GALF’s campaign, conceptualised by HalfGlassFull, shares tips and tricks to make the process of working from home a whole lot easier
exchange4media Staff 1 day ago
The fast-food chain's Brazilian ad around the COVID-19 crisis was inexplicably pulled down after criticism from some Twitter users
exchange4media Staff Mar 27, 2020 3:42 PM
The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers
Misbaah Mansuri Mar 27, 2020 8:29 AM
The agency has helped brands raise awareness about social distancing and express solidarity with the consumers during the global crisis
exchange4media Staff Mar 25, 2020 10:40 AM
Brands bring their A-game during trying times, reaching out to consumers through digital campaigns
Sanstuti Nath Mar 25, 2020 8:29 AM
The Chairman & Group CEO of Wunderman Thompson, South Asia, Rai says that the dynamics of the JWT-Wunderman merger in India was rather easy compared to some other parts of the world
Misbaah Mansuri Mar 25, 2020 8:26 AM
Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms
Misbaah Mansuri Mar 24, 2020 8:45 AM
There was a 2.1% jump in the number of brands in terms of advertisements as compared to the previous week
exchange4media Staff Mar 24, 2020 8:43 AM
The TVC brings out the beautiful bond between a new bride and her mother-in-law
exchange4media Staff Mar 23, 2020 4:37 PM
Conceptualised by Famous Innovations and directed by award-winning director Vibhu Puri, the campaign comprises of a series of three films that will be aired throughout the summer
exchange4media Staff Mar 23, 2020 3:15 PM
#ThanksForBeingMyFamily campaign thanks doctors, nurses, hospital staff and the other unsung heroes who have been working 27x7 during the COVID-19 outbreak
exchange4media Staff Mar 23, 2020 8:52 AM
The campaign will be rolled out on TV across GECs, business channels and news channels
exchange4media Staff Mar 21, 2020 4:00 PM
The TVCs have been conceptualised by BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta and Shinjini Banerjee
exchange4media Staff Mar 21, 2020 9:58 AM
The campaign will be rolled out across various media, including TV, social media and OTT platforms
exchange4media Staff Mar 21, 2020 8:28 AM
The Bollywood star has also featured in the candy brand's TVC 'Mint nahi hint hain'
exchange4media Staff Mar 21, 2020 7:59 AM
As part of the mandate, the agency will handle all creative communications, campaign designs and media consulting services for the brand
exchange4media Staff Mar 20, 2020 12:56 PM
Although played for laughs in the ad, social media has been appreciating the young scout for his simple wisdom on handwashing
exchange4media Staff Mar 20, 2020 12:33 PM
Guest Column: Suprotim Day, Chief Films Officer, Dentsu Aegis Network India, assesses the long and short-term impact of suspending ad productions during the COVID-19 crisis
Suprotim Day Mar 20, 2020 8:42 AM
The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform
exchange4media Staff Mar 19, 2020 12:13 PM
