Advertising News
Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering
For the first time, 53% of Presidents at Cannes Lions are women, up from 33% in 2019
exchange4media Staff 6 hours ago
WPP has said that the return to shareholders will be executed via a share repurchase programme, expected to start soon
exchange4media Staff 7 hours ago
Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle
According to TAM AdEx data, F&B services, personal care, healthcare and the auto sector were among the top five categories in Q2 2019
The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads
Tasmayee Laha Roy Dec 4, 2019 9:24 AM
While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger
Shikha Paliwal Dec 4, 2019 8:59 AM
As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums
exchange4media Staff Dec 2, 2019 2:43 PM
The karaoke app with over 50 million users globally, offers multiple features including pitch, effects and rolling lyrics
exchange4media Staff Dec 2, 2019 12:48 PM
The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households
exchange4media Staff Dec 2, 2019 8:51 AM
The campaign has been rolled out across social media, OOH, theatres, print and in-stores
exchange4media Staff Dec 1, 2019 10:00 AM
The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week
exchange4media Staff Nov 30, 2019 4:00 PM
At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement
exchange4media Staff Nov 30, 2019 9:40 AM
This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms
exchange4media Staff Nov 30, 2019 9:24 AM
The campaign was conceived and conceptualised by Mullen Lintas. The campaign combines the logic of 'processes' and the emotion of ‘regional pride' with relatable instances for every Tamilian
exchange4media Staff Nov 30, 2019 9:14 AM
At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience
exchange4media Staff Nov 30, 2019 8:51 AM
At the Advertising Club Bangalore’s Knowledge Conclave, Hemant Mehta, MD & Chief Strategy Officer, Kantar, South Asia, spoke about transformational change in the market research industry
exchange4media Staff Nov 30, 2019 8:27 AM
The film was conceptualised and shot by BBH India with Chrome Pictures, and is currently on air in Hindi speaking markets
exchange4media Staff Nov 30, 2019 7:49 AM
Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity
exchange4media Staff Nov 29, 2019 5:08 PM
