The campaign has been rolled out for the launch of two new flavours - Gazab Golmaal and Herapheri Hungama

exchange4media Staff 1 day ago

Both the celebrities have been on-boarded to tap into new markets and bring a certain credibility on deck for the brand

exchange4media Staff 1 day ago

Guest Column: Amol Dighe, CEO, Madison Media Ultra & Head Investments, pens down what to expect from media & advertising in 2020 and what brands can do differently this year

Amol Dighe Feb 17, 2020 8:46 AM

We asked thought leaders how the new rules can change the whole ad narrative of skin-lightening creams if the proposed bill by the government is implemented

Misbaah Mansuri Feb 17, 2020 8:40 AM

Wonder Cement also happens to be the first to launch a campaign on IGTV

exchange4media Staff Feb 16, 2020 2:00 PM

The conversational Voice Bot will address queries related to Systematic Investment Plan

exchange4media Staff Feb 16, 2020 10:00 AM

The campaign conceptualised by Rediffusion Brand Solutions will be aired on digital platforms till March 2020

exchange4media Staff Feb 15, 2020 6:00 PM

The digital film highlights there is nothing private about public places

exchange4media Staff Feb 15, 2020 11:33 AM

The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream

exchange4media Staff Feb 15, 2020 9:01 AM

 The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content

exchange4media Staff Feb 15, 2020 8:49 AM

The brand has plans to rope in regional celebrities and influencers

exchange4media Staff Feb 15, 2020 8:36 AM

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa

exchange4media Staff Feb 14, 2020 4:26 PM

The brand also shared cheat sheets on how to survive this week of love

exchange4media Staff Feb 14, 2020 2:26 PM

The short digital film showcases how an upset wife keeps leaving notes in her husband’s shirt pocket – and he obliges to her demands

exchange4media Staff Feb 14, 2020 1:50 PM

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

exchange4media Staff Feb 14, 2020 1:21 PM

These principles will be applicable to all of the company’s food and beverage marketing communications and activities globally

exchange4media Staff Feb 14, 2020 11:47 AM

Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers

exchange4media Staff Feb 14, 2020 9:03 AM