Internet Advertising News India
The new ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring popular OTT stars Ayush Mehra and Radhika Mehrotra
exchange4media Staff May 4, 2021 2:37 PM
Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times
Misbaah Mansuri May 4, 2021 8:57 AM
Rahul Sharma, General Manager (Marketing), Red Chief, shared that after their association with the actor, the brand salience is on the rise among youth
exchange4media Staff May 3, 2021 5:22 PM
The TVC created by Leads Brands Connect has been launched on the national TV channels. The company also rolled out its social media campaigns on various platforms
exchange4media Staff May 3, 2021 4:49 PM
The film is created and developed by Wunderman Thompson, India
exchange4media Staff May 3, 2021 4:39 PM
The campaign aims to invite consumers to start noticing the shape of a Taco in everyday life
exchange4media Staff May 2, 2021 6:00 PM
The under-construction project, spread over 10,000 square feet, was launched on 26 Jan 2020 but was soon hit by the lockdown, and construction and funding came to a standstill
exchange4media Staff May 2, 2021 4:00 PM
The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13
exchange4media Staff May 1, 2021 8:22 AM
Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign
exchange4media Staff May 1, 2021 8:18 AM
With this enlightening film on Kerala's 1st transgender doctor, the detergent brand celebrates these heroes who overcome the odds to #MakeItPossible
exchange4media Staff May 1, 2021 8:17 AM
Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy
Rasika Kiran Upasani Apr 30, 2021 8:35 AM
Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture
Mansi Sharma Apr 30, 2021 8:06 AM
In the light of two covid deaths of its employees, the agency has been criticised for allegedly asking its people to work from the office
exchange4media Staff Apr 29, 2021 1:21 PM
Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand
Mansi Sharma Apr 29, 2021 9:25 AM
Advertising experts weigh in on the spot that had to face ire from the Congress party
Misbaah Mansuri Apr 29, 2021 9:02 AM
The deadline for sending in the entries, across 60 odd categories, is May 15, 2021
exchange4media Staff Apr 28, 2021 7:14 PM
Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office
exchange4media Staff Apr 28, 2021 1:14 PM
The campaign has been conceptualised by Cartwheel Consultancy Pvt Ltd
exchange4media Staff Apr 27, 2021 4:50 PM
Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts
Naziya Alvi Rahman Apr 27, 2021 9:04 AM
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Rita Sahajpaul Apr 27, 2021 8:52 AM
