Internet Advertising News India

creative tech

Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity

Tanzila Shaikh 12 hours ago


Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’

exchange4media Staff 1 day ago


Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like

exchange4media Staff May 27, 2023 6:00 PM


At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements

exchange4media Staff May 25, 2023 3:41 PM


The campaign is part of the brand’s core theme 'Desh Ki Sehat, Desh Ka Namak’

exchange4media Staff May 24, 2023 11:48 AM


The agency has sent Ariel’s #ShareTheLoad, WhatsApp and Ralco Tyre campaigns for the festival of creativity

exchange4media Staff May 24, 2023 11:31 AM

Kaala teeka

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their Cannes Lions 2023 entries

Tanzila Shaikh May 24, 2023 9:08 AM

kartik aryan

In the campaign, Aryan is sporting looks from the brand’s denim collection

exchange4media Staff May 23, 2023 5:45 PM


Sam Balsara, Rajdeep Sardesai, Anupriya Acharya and Subhash Kamath are among the stellar line-up of stalwarts for the fest

exchange4media Staff May 23, 2023 2:36 PM

dentsu VMLY&R

Both Dentsu Creative and VMLY&R have presented their sides of the argument after the former questioned the latter about the authenticity of the product they were promoting

Tanzila Shaikh May 23, 2023 1:53 PM


Starting with 2023 Roland Garros, Sania will be part of the eminent panel on Sony Sports Network’s studio show, Extraaa Serve

exchange4media Staff May 23, 2023 11:12 AM


The campaign highlights the plight of the common man who tends to go by hearsay or recommendations from friends

exchange4media Staff May 23, 2023 11:01 AM


The campaigns capture the essence of robustness and dependability of Rhino 600+

exchange4media Staff May 22, 2023 7:48 PM

London Dairy icecream

#LiveTheIndulgence campaign will run nationally across various collaborative mediums, including social media, OTT and other digital platforms

exchange4media Staff May 22, 2023 6:56 PM

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