The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism

exchange4media Staff 18 hours ago

The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film

exchange4media Staff 1 day ago

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff 1 day ago

The guidelines will lend assistance to advertisers for appropriate and correct usage of reference to awards or rankings in advertising; to ensure that their claims are not misleading

exchange4media Staff 1 day ago

The key communication of the campaign revolves around how women should embrace their true selves

exchange4media Staff 1 day ago

India’s first visually impaired paragliding pilot Divyanshu is the subject of Colgate’s latest equity campaign, which celebrates everyday heroes

exchange4media Staff Jan 20, 2020 7:31 PM

The TVC was directed by Rajiv Menon, with a crew of stalwarts - V Manikandan handling cinematography and Ratheesh Poduval on art

exchange4media Staff Jan 18, 2020 9:41 AM

The campaign has been conceptualised by Mirum India

exchange4media Staff Jan 18, 2020 9:19 AM

The campaign has been conceptualized and executed by Schbang and encapsulates the innate characteristics of Bumrah himself - be it on-field or off the field

exchange4media Staff Jan 18, 2020 8:35 AM

Ola has also unveiled a digital film that highlights how driver-partners are real-life heroes in spite of the trials they may face in their everyday lives

exchange4media Staff Jan 18, 2020 8:07 AM

From optimistic futures to openness and change in attitude towards once-taboo topics, the annual report looks ahead to the defining trends in consumer behavior and innovation for 2020

exchange4media Staff Jan 17, 2020 2:35 PM

Varma, in conversation with e4m, recounted his 17-year-old journey with Publicis and opened up on setting a platform-specialist agency, its pricing strategy, talent and more

exchange4media Staff Jan 16, 2020 9:19 AM

DAN CEO Bhadkamkar talks about his plans to leverage the agency's strong creative and digital capabilities & make more acquisitions in 2020

Naziya Alvi Rahman Jan 15, 2020 9:29 AM

In the Consumer Complaints Council deliberations, the most common complaint was that the ads misled and exploited consumers’ lack of knowledge

exchange4media Staff Jan 14, 2020 10:57 AM

 In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives

exchange4media Staff Jan 13, 2020 3:47 PM

Adman Prasoon Joshi talks about McCann's hattrick at the Effies, changing challenges in the industry and why the agency will never be a fair-weather friend to clients

Misbaah Mansuri Jan 13, 2020 8:57 AM

The campaign sheds light on young women achievers who have managed to carve a niche for themselves in different areas

exchange4media Staff Jan 12, 2020 10:00 AM

Created by Wunderman Thompson, the campaign which runs across TV & digital, builds on Special K’s #poweringyou platform, launched in time for the AFLW league kick off on February 7th 2020

exchange4media Staff Jan 11, 2020 4:00 PM

Conceived and created by Tilt Brand Solutions, the campaign will run on multiple digital platforms

exchange4media Staff Jan 11, 2020 2:24 PM

The association also marks the launch of their campaign #MySareeMyWay that highlights the inherently dynamic nature of the saree

exchange4media Staff Jan 11, 2020 1:34 PM