Internet Advertising News India
Conceptualized by FCB India, the TVC is being leveraged across all platforms, including digital, TV and OOH
exchange4media Staff 7 hours ago
ASCI is looking into the issue after identifying it as an 'emerging area of concern'
exchange4media Staff 23 hours ago
The agency said its numbers will return to pre-pandemic levels this year
exchange4media Staff 1 day ago
The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV
exchange4media Staff 1 day ago
‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games
exchange4media Staff Jul 21, 2021 3:08 PM
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Mansi Sharma Jul 21, 2021 8:08 AM
Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage
exchange4media Staff Jul 20, 2021 3:44 PM
Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising
Sonam Saini Jul 20, 2021 9:01 AM
Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency
Naziya Alvi Rahman Jul 19, 2021 8:59 AM
In addition to a television commercial, the five- week campaign will also promote the newly launched menu across Print, Digital, Social Media, OOH, In-restaurant and via on-ground initiatives
exchange4media Staff Jul 18, 2021 6:00 PM
Set in a relatable home arrangement, the film reminds consumers why they should stay home and have ‘Ghar Par Lay’s, Always'
exchange4media Staff Jul 17, 2021 4:00 PM
Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'
Mansi Sharma Jul 15, 2021 2:21 PM
Petitioners have sought directions for MIB and SEBI to issue guidelines/rules against crypto-asset exchanges in India that are advertising on television without adequate standardised disclaimers
exchange4media Staff Jul 15, 2021 12:42 PM
Star pairs like Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji have been roped in for the campaign
Misbaah Mansuri Jul 15, 2021 8:44 AM
Industry observers weigh in on whether the cola-athletes partnership is a cautionary tale for marketers to tread through when conceptualizing ads and brand associations
Misbaah Mansuri Jul 14, 2021 8:28 AM
Globally, advertising investment is forecast to grow by 10.4 per cent in 2021
exchange4media Staff Jul 13, 2021 1:43 PM
Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going
Naziya Alvi Rahman Jul 13, 2021 8:46 AM
