According to the report, three of the top 10 brands who advertise on TV are from the toilet soap category

exchange4media Staff 12 hours ago

The court has said ASCI has the power to regulate advertisements as per guidelines

exchange4media Staff 13 hours ago

  The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users

exchange4media Staff 13 hours ago

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri 19 hours ago

The retailer’s first campaign features fresh faces like Harshvardhan Kapoor, Aditi Rao Hydari and Diana Penty

exchange4media Staff 1 day ago

The campaign, conceptualised by Ogilvy & Mather India, will be promoted on TV, digital, print, over 1,000 movie halls and social media platforms

exchange4media Staff 1 day ago

The challenge offers participants an opportunity to win the newly-launched HONOR Band 5

exchange4media Staff Aug 17, 2019 6:00 PM

Created by WhiteBalance, the film boasts of creating set extensions and 3D environments to achieve a diverse location experience

exchange4media Staff Aug 17, 2019 9:11 AM

The campaign by Ogilvy Delhi will be supported by an integrated marketing campaign, including TV commercials in seven languages

exchange4media Staff Aug 17, 2019 8:56 AM

Developed by Ogilvy India, the campaign is an endeavour to encourage women to wear their hair as they like

exchange4media Staff Aug 17, 2019 8:41 AM

The 10-minute branded content film is the result of a collaboration of team VW Tiguan, 22feet Tribal Worldwide, PHD India and PowerDrift

exchange4media Staff Aug 17, 2019 8:38 AM

With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pride in serving to their guests

exchange4media Staff Aug 17, 2019 8:14 AM

The three digital advertisements, created by Ogilvy India, highlight how poker skills can be applied to everyday challenges

exchange4media Staff Aug 17, 2019 8:03 AM

The remix is orchestrated from Made in India Xiaomi products

exchange4media Staff Aug 16, 2019 5:26 PM

Kinetic has installed life-size billboards for the campaign across major traffic junctions in 16 cities

exchange4media Staff Aug 16, 2019 1:19 PM

The clip has been released on the brand’s Facebook, YouTube and Instagram handles with the hashtag #ShareAndRespect

exchange4media Staff Aug 16, 2019 11:31 AM

While ‘Sacred Games’ has made Saif a popular face in the digital world, he has endorsed a host of brands like Asian Paints, Limca, Lays, Royal Stag, Pond's and Santoor

exchange4media Staff Aug 16, 2019 8:55 AM

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

On August 15, PVR cinemas will be playing this national anthem film, conceptualised by Interactive Avenues, across 250 screens in 8 metros during every movie show

exchange4media Staff Aug 15, 2019 10:00 AM

‘Sar Jhuka Sakte Nahi’ encourage listeners to spend more time with their loved ones

exchange4media Staff Aug 14, 2019 6:29 PM