Advertising News
#SpiceUpYourHealth TVC will be launched in Hindi, Marathi & Bengali and will be rolled-out using a creative mix of marketing mediums including print, broadcast, and digital
exchange4media Staff 9 hours ago
The campaign has been conceptualised by BBDO India and will be launched on television; will further be amplified through various other mediums of the media
exchange4media Staff 10 hours ago
Advertising volume/revenue might not be better than the last onam, but it is definitely expected be better than the last few months
The film highlights various safety measures Rapido is taking to ensuring a safe ride for users
exchange4media Staff 1 day ago
#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy
exchange4media Staff 1 day ago
The TVC beautifully encapsulates the emotions of a young couple on their first date
exchange4media Staff Aug 8, 2020 9:33 AM
Created by Wavemaker, the campaign educates everyone about the presence of harmful blue light in electronic gadgets
exchange4media Staff Aug 8, 2020 9:19 AM
In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more
Misbaah Mansuri Aug 7, 2020 8:39 AM
Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30
exchange4media Staff Aug 7, 2020 8:12 AM
Balsara spoke to Kailashnath Adhikari in the Visionary Talk series
exchange4media Staff Aug 6, 2020 7:34 PM
CCI will focus on bringing creative individuals from organizations and communities together to inspire a behaviour change across India
exchange4media Staff Aug 6, 2020 2:21 PM
In a panel discussion, achievers on the list like Anupriya Acharya, Priya Nair, Shereen Bhan and Swati Bhattacharya discussed the need to lead by example, particularly in today’s challenging times
exchange4media Staff Aug 6, 2020 7:57 AM
Anupriya Acharya, Faye D’Souza, Shereen Bhan, Swati Bhattacharya among other toppers this year in the list of outstanding women achievers in Media, Marketing & Advertising
exchange4media Staff Aug 5, 2020 9:04 PM
The Co-founder of Sideways Consulting on the company’s 5-year journey with 50 odd marquee brands as clients, and what it took to establish credentials in a non-traditional ad agency mould
Srabana Lahiri Aug 5, 2020 9:19 AM
In today's edition of e4m Creative Zone, we speak to Sudish Balan, Chief Business Officer, Tonic Worldwide, on walking tall through the COVID crisis, the silver lining and more
Misbaah Mansuri Aug 5, 2020 9:07 AM
An MoU for the same was signed recently by Partho Dasgupta on behalf of The Advertising Club and Preeti Shroff on behalf of MICA
exchange4media Staff Aug 4, 2020 4:44 PM
After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation
Christina Moniz Aug 4, 2020 8:29 AM
