Advertising News
According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018
Tasmayee Laha Roy 20 hours ago
Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth
The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond
Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 held in India for the first time
Ayushmann will be endorsing all the three categories Frames, Sunglasses and Lenses, and feature in upcoming multimedia campaigns for Titan frames and sunglasses.
exchange4media Staff Oct 16, 2019 5:44 PM
The actress is the face of the brand’s campaign for the autumn winter bag collection
exchange4media Staff Oct 16, 2019 4:36 PM
Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb
Noel Dsouza Oct 16, 2019 9:02 AM
The campaign, Propah Lady, has been brought to life by Digitas
exchange4media Staff Oct 16, 2019 8:39 AM
The collection revolves around three themes – Relax, Play & Celebrate, and aims to cater to the needs of modern consumers
exchange4media Staff Oct 15, 2019 1:44 PM
Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector
Noel Dsouza Oct 15, 2019 8:31 AM
The campaign takes the brand’s ‘Naye India ke badhte load ke liye’ proposition further
exchange4media Staff Oct 14, 2019 4:19 PM
The objective is to capture visibility across top three metros - Delhi, Mumbai & Bangalore
exchange4media Staff Oct 14, 2019 3:13 PM
The campaign by Ogilvy India has been supported by the release of the TVC on television channels and social media platforms
exchange4media Staff Oct 14, 2019 3:01 PM
The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail
exchange4media Staff Oct 14, 2019 2:47 PM
The 360-degree marketing campaign was created by L&K Saatchi & Saatchi
exchange4media Staff Oct 14, 2019 2:33 PM
The film features 8 women across various metiers who are making a mark for themselves in unchartered territories or defying conventions, including professional athlete & LGBT activist Dutee Chand
exchange4media Staff Oct 14, 2019 2:21 PM
PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty
exchange4media Staff Oct 14, 2019 1:41 PM
As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising
Misbaah Mansuri Oct 14, 2019 8:30 AM
The campaign is also extended to print and digital to give it a complete 360-degree impact
exchange4media Staff Oct 13, 2019 6:00 PM
The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres
exchange4media Staff Oct 13, 2019 10:00 AM
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