Internet Advertising News India


LB Regional will help brands create localized content to build relevance with national audiences

exchange4media Staff 15 hours ago


The film has been designed around ITC’s philosophy #NationFirst — #SabSaathBadhein

exchange4media Staff 17 hours ago


The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

Mansi Sharma 19 hours ago


Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.

Neeta Nair 19 hours ago


The font was launched over the Independence Day weekend by Mahindra Group Chairman Anand Mahindra

exchange4media Staff 1 day ago

hero MotoCorp

The #KhudKiSunLe campaign spreads across multiple platforms including TV, Print, Digital, and OOH

exchange4media Staff 1 day ago


Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?

Neeta Nair 1 day ago


The campaign has been conceptualized and created by 22feet Tribal Worldwide

exchange4media Staff Aug 16, 2022 1:08 PM


The campaign encourages boys to find the kind of people who understand their quests

exchange4media Staff Aug 16, 2022 9:12 AM


PC Musthafa, CEO and Co-founder of iD Fresh Food, has even sent out a personalized letter to apartment societies in the three cities

exchange4media Staff Aug 15, 2022 6:00 PM


The campaign talks about the inherent behaviour of bargaining at local shops

exchange4media Staff Aug 15, 2022 1:00 PM


The 360-degree campaign has been released in multiple languages on digital platforms

exchange4media Staff Aug 14, 2022 6:00 PM


#BandhanBharoseKa showcases a role reversal between siblings and journeys through their relationship as it evolves at different stages of life

exchange4media Staff Aug 14, 2022 4:00 PM

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