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As brands invest in immersive activations, product trials and consumer experiences, the challenge is moving beyond visibility to establish what these investments deliver, say industry heads
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on PR professionals’ view that communication influences consumer behaviour, builds trust and strengthens brands
Ganapathy Viswanathan 28 minutes ago
Fast-food giant will end one of sport’s longest-running sponsorships after its 2026 World Cup campaign underperformed expectations