Date-wise News
Govt has asked Meta to prevent its algorithms from disproportionately amplifying limited narratives around manipulated or out-of-context content that could affect public order
Guest Column: Dr. Sandeep Goyal explores 4 rules of how to maximize Hirameki in marketing
From thoughtful packaging and practical gifts to personalised service and comfort, brands are looking beyond products to create meaningful festive shopping experiences
Nicole Fernandes 10 minutes ago
Both companies have also been subjected to penalties equivalent to the tax confirmed against them, in addition to applicable interest
With retail partnerships and creator commissions, YouTube is moving deeper into India's commerce ecosystem; questions remain about advertising budgets, creator earnings & who really drives a purchase
India’s screen economy faces a monetisation challenge. Extending IP, building paying audiences and demonstrating advertising effectiveness will be critical to unlocking growth, say experts
Kanchan Srivastava 29 minutes ago
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how consumers are no longer reliant on advertising or dealership visits to find out about vehicles
Ganapathy Viswanathan 34 minutes ago
