Gaurangi Mathur joins Maavie Rituals as Fractional Chief Marketing Officer

Gaurangi Mathur has joined Maavie Rituals Private Limited as Fractional Chief Marketing Officer, bringing over 15 years of experience across brand storytelling, creative strategy and integrated marketing.

Prior to the appointment, Mathur worked as an independent Creative Consultant from September 2025, advising brands including Shiprocket, Kent and Eno on brand narratives, digital content ecosystems and intellectual property development. 

She has also ventured into long-form entertainment, writing and developing an original OTT limited series alongside micro-dramas and short films. Her work includes exploring generative AI across concept generation, script development, visual exploration and prototyping.

Before going independent, Mathur spent three years at MagicCircle Communications, where she served as Group Creative Director from December 2024 to August 2025 and Senior Creative Director from September 2022 to December 2024. 

She worked with brands including MakeMyTrip, Goibibo, PolicyBazaar and Hilton Hotels, launching Hilton’s Wedding Diaries branded content property and creating a widely viewed IPL campaign for MakeMyTrip.

Earlier, Mathur was Creative Director at Cheil India from June 2021 to September 2022, leading integrated creative strategy for Samsung Mobile’s flagship Galaxy S series, including the Galaxy S21 and S22 launches. She also worked on collaborations with National Geographic India and Vogue India, alongside Samsung’s live-commerce initiatives.

Mathur spent over four years at BBDO India as Creative Director from February 2017 to February 2021. Her work included purpose-led campaigns such as Mirinda’s #ReleaseThePressure, All Out’s #StandByToughMoms and Ford’s #DiscoverMoreInYou. 

She also developed Doublemint Freshtake, a music-led branded content property for Mars Wrigley. The campaign Doublemint Freshtake – Aadatein won Best Use of Media, Entertainment & OOT at the BrandWagon ACE Awards 2020.

Earlier in her career, Mathur worked as Creative Resource at Leo Burnett. Before that, she was Copy Supervisor at Saints and Warriors.