Ulka South appoints Siddharth Mehta as Group Creative Director

Siddharth brings over 15 years of experience across some of India’s leading creative agencies, with a career spanning mainline, digital and creative-tech environments. He joins Ulka from The Womb. Prior to that, he was with HyperCollective, and has previously worked with Sapient Nitro, Leo Burnett and JWT.

Over the course of his career, Siddharth has worked across a diverse range of categories including FMCG, personal care, electric mobility, food and beverages, finance, consumer durables, AI and technology, entertainment and media. His experience includes working with brands such as Fogg, Vicco, DHFL, Starbucks, William Grant & Sons, DBS Bank, HDFC Life, Sony MAX and Good Knight. His recent work includes campaigns for the launch of Fogg Neu, BGauss RUV 350, and Padhanisa by Saregama. His work has won at Spikes Asia, FAB London, and Effie along with numerous Indian awards.

Speaking about his appointment, Siddharth Mehta, Group Creative Director, Ulka, said, “Ulka is one of the longest-running agencies in India and has consistently stayed relevant through cultural change and the emergence of new mediums. What excites me is the opportunity to be part of its next chapter, with a clear intent to bring greater courage to the work and combine it with strong insights and storytelling craft. I’ve also inherited a highly driven and talented team that is hungry to do great work, and my priority is to champion them and create an environment where they can do their best work. With Ulka’s deep understanding of the market, culture and consumers, I look forward to creating ideas and stories that are bold, meaningful and find a genuine place in people’s lives.”

Rakesh Menon, Chief Creative Officer, Ulka, said, “We’re at a really interesting point at Ulka. We’re building what we want the next Ulka to be, and a big part of that is getting the right people in the room. People who are hungry, restless, who want to push the work and, importantly, want to build something with us. I think Siddharth has that in him. He’s curious, he’s got an interesting mix of experiences, and he genuinely wants to make things happen.”

M Damodaran, President and Head of Office, Bengaluru, Ulka, added, “Sid comes with a strong track record of mainline, creative tech and digital agencies and with a distinctive approach to storytelling and brand building, bringing a fresh perspective and wealth of experience for the role. With his creative vision and ability to turn ideas into compelling stories makes him an excellent addition to the Ulka South leadership team. Looking forward to the fresh energy and new endless creative opportunities for all the brands.”