Darrell Fernandes joins Admatazz as Executive VP for Growth

Admatazz has appointed Darrell Fernandes as Executive Vice President, Growth & Client Partnerships.

Prior to joining Admatazz, Fernandes was with White Rivers Media for over five years as Senior Vice President. He was working with brands like Dream11, Glenmark, Raymond, Hero MotoCorp and ITC Foods, while also managing projects for Netflix and Dettol.

He was earlier Associate Vice President at Red Fuse, part of WPP, as part of the leadership team for Colgate-Palmolive’s Indian business.

Fernandes has also worked with Publicis Ambience, MullenLowe, Rediffusion Y&R and Bates 141.

Commenting on the appointment, Yash Chandiramani, Founder of Admatazz, said, “As Admatazz enters its next phase of growth, we are focused on building a team that can take on larger challenges and create greater value for our clients. Darrell brings over two decades of experience across some of the leading names in advertising, with a strong understanding of both traditional and digital domains. His experience and perspective will be valuable as we strengthen our existing partnerships, build new relationships and continue to grow the business. We are excited to have him join our leadership team.”

“Good advertising starts with understanding a brand’s business challenge and developing a strategic and creative response that delivers outcomes that matter. What drew me to Admatazz is the opportunity to work with a team that brings these capabilities together, backed by a strong body of work. I look forward to building meaningful partnerships with clients, understanding their business challenges and identifying opportunities where we can create real value. I’m delighted to join Yash, Samyaak and the rest of the team at this exciting stage of Admatazz’s journey,” said Darrell Fernandes, Executive Vice President, Growth & Client Partnerships, Admatazz.