Cable TV operator rolls out audience measurement framework covering 10,000-plus homes across 3,000 PIN codes; initiative comes amid freeze on industry TV ratings
A gold loan calculator helps you estimate your loan amount, interest and repayment, giving you a clearer idea of the borrowing cost before you apply for a gold loan
‘Black October’ 2026 raises global cybersecurity concerns as millions of hacking attempts, critical software vulnerabilities and AI-powered cyber threats put businesses at risk.
In his new role, he will be responsible for developing and executing Planedge’s corporate communications strategy, while strengthening the company’s brand narrative and market positioning
The mentor is inviting independent professionals and agencies with expertise in digital strategy, audience engagement and AI-powered marketing to collaborate on measurable business growth
Katkoria takes charge of marketing and partnerships, while Shah leads commercial operations as the sports and entertainment agency establishes its India headquarters in Mumbai
As e-commerce and Q-comm players expand private labels, the dual role as brand owners and retail-media businesses raises questions about competition, visibility and access to consumers
As Meta's advertising revenues surge, industry experts examine why India remains among its cheapest major markets, and whether AI-led efficiencies can improve advertiser profitability
As marketplaces bring shopping into videos, agencies, brands and creators weigh the opportunities and challenges of tracking sales and measuring returns
With local Instagram pages offering targeted reach at relatively low costs, retailers are exploring new ways to drive footfall while navigating concerns over engagement and campaign reporting
Television companies are turning to young professionals, creators and influencers to shape programming, as viewing habits spread across TV, streaming and social platforms
The reported investment follows speculation from media mogul John Malone that Musk could back the newly merged company, although neither Skydance nor Musk has publicly confirmed the transaction