Authors
Chairman and Editor-in-Chief of e4m & BW Businessworld group
For Piyush Pandey, creativity was never confined to office hours or a brainstorming room. He seemed to sleep, breathe and think creativity
Dr Annurag Batra Oct 23, 2026 1:12 PM
There is a certain authority in Amitabh Bachchan’s voice, and brands understand the value of that
Dr Annurag Batra Oct 11, 2026 6:25 PM
Ratan Tata believed in planning, taking the right decisions and having a clear goal
Dr Annurag Batra Oct 9, 2026 11:53 AM
As Birla Opus, JSW Dulux & Pidilite’s Haisha challenge leaders, the festive season will show whether distribution muscle, dealer economics and painter influence can shift long-held consumer habits
Dr Annurag Batra Oct 8, 2026 3:39 PM
As Anup Bagchi prepares to take charge of HDFC Bank on Oct 27, restoring confidence, strengthening growth & profitability, improving customer experience, aligning talent will define his early agenda
Dr Annurag Batra Oct 2, 2026 12:44 PM
Gandhi is a name that inspired millions, influenced leaders across the world and continues to be remembered more than seven decades after his death, writes Dr Annurag Batra
Dr Annurag Batra Oct 1, 2026 9:41 AM
Goyal is the quintessential advertising maverick and understands advertising, entrepreneurship, technology and AI
Dr Annurag Batra Oct 1, 2026 9:27 AM
Dr Annurag Batra writes how Durga Puja goes beyond religion and the lessons it offers for brands and marketers
Dr Annurag Batra Sep 29, 2026 2:33 PM
On World News Day, Dr. Annurag Batra reflects on how deeply news has become part of our everyday lives and its evolving role in shaping how we understand the world around us
Dr Annurag Batra Sep 28, 2026 12:05 PM
NPS remains a useful measure of customer advocacy, but its commercial value emerges only when brands connect it with conversion, retention, referrals and revenue, writes Dr Annurag Batra
Dr Annurag Batra Sep 25, 2026 2:11 PM
The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra
Dr Annurag Batra Sep 24, 2026 12:15 PM
When leaders from some of the world's most important emerging economies arrive in India, the country is not merely hosting a diplomatic event. It is presenting itself to the world
Dr Annurag Batra Sep 14, 2026 1:01 PM
The BRICS 2026 media kit has been created as a small but powerful vehicle to communicate India—its culture, its local products, its craftsmanship and its contemporary identity
Dr Annurag Batra Sep 14, 2026 8:55 AM
One investigation does not make an industry-wide case. But it raises a larger question: as advertising becomes more complex, will the business behind the business face greater scrutiny?
Dr Annurag Batra Sep 10, 2026 9:23 AM
The Group needs a strong centre, but it also needs strong businesses. It needs one vision, supported by different leaders capable of executing that vision across very different markets
Dr Annurag Batra Sep 9, 2026 3:23 PM
As N Chandrasekaran prepares to conclude his tenure at Tata Sons, his experience in technology, leadership and execution could offer valuable lessons for strengthening India’s ecosystem
Dr Annurag Batra Sep 8, 2026 10:54 AM
As Tata Sons weighs continuity, financial stewardship and operating experience, the Tata Steel chief’s four decades inside the group could give him a distinctive advantage
Dr Annurag Batra Sep 7, 2026 6:04 PM
The recent enforcement drive has resonated strongly with the public, connecting regulation with something deeply personal: the food we put into our bodies
Dr Annurag Batra Sep 3, 2026 12:53 PM
Noel Tata’s leadership of Tata Trusts signals a return to family-led stewardship while balancing legacy, professional management and future growth, writes Dr Annurag Batra
Dr Annurag Batra Aug 31, 2026 10:38 AM
Dr. Annurag Batra explores whether HDFC Bank’s next CEO needs deep banking expertise or a broader leadership skill set to steer its next phase of growth
Dr Annurag Batra Aug 31, 2026 9:53 AM
The BJP's organisational changes can be looked at as a form of brand renewal, writes Dr Annurag Batra
Dr Annurag Batra Aug 18, 2026 3:57 PM
Dr Annurag Batra writes on how Godrej Consumer Products appointing global CFO Aasif Malbari as MD and CEO reflects a larger change in the way companies are looking at leadership
Dr Annurag Batra Aug 12, 2026 10:37 AM
Dr Annurag Batra shares his suggestions that could make the award even more credible, transparent and meaningful in the years to come
Dr Annurag Batra Aug 4, 2026 8:55 AM
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
Associations should encourage the best talent from across the industry rather than allowing leadership to rotate within a familiar circle
Dr Annurag Batra Jul 31, 2026 2:55 PM
A deep dive into - how did AAAI Lifetime Award process reach a stage where it has become a matter of public disagreement?
Dr Annurag Batra Jul 31, 2026 1:27 PM
Dr Annurag Batra decodes the question of whether the industry is ready for an entirely new way of measuring audiences
Dr Annurag Batra Jul 8, 2026 11:30 AM
Dr. Annurag Batra examines how Narendra Modi’s leadership has shaped public perception, political longevity and India’s evolving global image
Dr Annurag Batra Jun 11, 2026 8:28 AM
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
Dr Annurag Batra Jun 8, 2026 1:07 PM
Dr Annurag Batra tracks Prime Minister Narendra Modi’s journey from Gujarat to the national stage & how he is the face of a new and aspirational India
Dr Annurag Batra May 20, 2026 1:06 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of the BW Businessworld Group and the Founder & Editor-in-Chief of the e4m Group, on why leadership chemistry between Narendra Modi-Donald Trump mattered
Dr Annurag Batra Feb 3, 2026 6:56 PM
Dr. Annurag Batra writes on sensationalism in the media and the negative news coverage about India and our policies
Dr Annurag Batra Jun 23, 2025 9:02 AM
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Dr Annurag Batra Feb 8, 2024 4:17 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 6:34 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 4:31 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on the rise of the media sector in the country’s southern states and the factors behind the growth
Dr Annurag Batra May 2, 2023 8:28 AM
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee have been powerful brand names in their own right
Dr Annurag Batra Mar 9, 2023 8:56 AM
Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium
Dr Annurag Batra Mar 6, 2023 2:18 PM
Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, writes on the immense opportunities the combined entity will create in terms of employment generation, advertiser sentiment & spending
Dr Annurag Batra Feb 28, 2022 8:21 AM
CNN & BBC must realize that they were unjustly harsh in portraying India, writes Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & Founder and Editor-in-Chief exchange4media Group
Dr Annurag Batra Oct 23, 2021 2:40 PM