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With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, industry sources say
Kanchan Srivastava 10 minutes ago
As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobiles, jewellery, personal care and technology
AI-generated creative is driving engagement and conversions, but research suggests attention alone doesn’t guarantee commercial impact.
