World News Day: Why trust remains journalism’s greatest asset
Sumit Awasthi, Senior Consulting Editor, Times Now Navbharat, writes about the growing challenge of trust, verification and credibility in the age of digital news and AI
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Published: Sep 28, 2026 3:46 PM | 1 min read
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- World News Day emphasizes the role of news in shaping societal understanding, highlighting the importance of trust in information amidst the abundance of digital updates.
- Digital platforms empower citizens to participate in the news ecosystem, allowing ordinary voices to reach large audiences, though this does not ensure the credibility of the content.
- The rise of viral misinformation, including misleading old videos and manipulated media through artificial intelligence, necessitates critical evaluation of sources by consumers.
- Both journalists and citizens share the responsibility of maintaining trust in journalism by verifying facts, distinguishing news from opinion, and providing sufficient information for informed public discourse.
World News Day is a reminder that news is not merely information; it also shapes how society understands the world. In an age when hundreds of updates reach people through their phones, the challenge is no longer access to information but identifying what can be trusted.
Digital platforms have made citizens active participants in the news ecosystem. A video from a small town can reach millions, giving ordinary people a stronger voice. However, reach does not guarantee credibility. Viral content can be misleading, particularly when old videos are presented as new, statements are shown without context or genuine images are paired with false claims.
Artificial intelligence has added another layer of complexity by making manipulated images, audio and video increasingly convincing. Citizens therefore need to question sources and verify information before accepting or sharing it.
The media, too, carries an important responsibility. Journalism must verify facts, ask necessary questions, distinguish news from opinion and provide citizens with enough information to form their own views.
Ultimately, journalism’s greatest asset remains trust. Protecting that trust is a responsibility shared by journalists and citizens alike.
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