Google invests in micro-drama platform Rigi
Rigi said its model is designed to make digital entertainment accessible to viewers across income groups and geographies
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Published: Nov 13, 2026 5:12 PM | 1 min read
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Micro-drama platform Rigi has announced Google as an investor, as the company looks to expand its free-to-watch entertainment offering in India.
Rigi follows an ad-supported model that allows users to watch micro dramas without a paid subscription. The platform aims to reach audiences across India by offering short-format episodic content without subscription fees.
The company believes the micro-drama format, driven by short episodes and repeat viewership, can support a large advertising-led entertainment business targeting India's mass-market audience.
Rigi said its model is designed to make digital entertainment accessible to viewers across income groups and geographies.
The investment amount and financial terms of Google's investment have not been disclosed.
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