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The Light of a Single Candle: Industry veteran A P Parigi writes what freedom means to India’s youth
A P Parigi Aug 15, 2026 12:11 PM
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
At s4m Journalism 40Under40, Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld, said that even in the changing times media remains one of the most important institutions of society
e4m Staff Aug 3, 2026 12:41 PM
The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment
e4m Staff Jul 23, 2026 5:34 PM
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
e4m Staff Jul 15, 2026 1:10 PM
At the Debussy Theatre, the actor and producer argued that stories built on singular conviction are the ones that cross borders without losing their essential meaning
Aryendra Khan Jun 25, 2026 6:20 PM
‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music
e4m Staff Jun 24, 2026 7:48 AM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:24 AM
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
Tejkarran Singh Bajaj held the role of SVP & Head- Originals at Jio Studios
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 29, 2026 12:16 PM
Rohit Ohri, ad veteran and Founder of OHRIGINAL, writes why AAAI must reinvent itself for a younger, AI-driven and rapidly evolving advertising ecosystem to remain relevant
Rohit Ohri May 23, 2026 1:11 PM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
Nikesh Ghosh, Co-founder, Offbeat Origins, in conversation with Shripad Kulkarni on why Gen AI has changed economics of creative production & why the sequence in which you use it determines everything
Shripad Kulkarni May 9, 2026 2:22 PM
Leena Jaisani, Deputy Secretary General and Head of Media and Entertainment at the Federation of Indian Chambers of Commerce and Industry (FICCI), passed away on Sunday evening
e4m Staff Apr 27, 2026 1:02 PM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
The new role is in addition to Banerjee's existing role as Creative Director at Studio NEXT
e4m Staff Feb 25, 2026 3:17 PM
Coca-Cola will bring the original FIFA World Cup trophy to India for the first time in ten years
Vaishnavi Deshpande Nov 25, 2025 4:04 PM
As part of the collaboration, Bloomberg TV+ and Bloomberg Originals are now available on JioTV and JioTV+
e4m Staff Oct 16, 2025 2:29 PM
InKhabar’s original shows are opening up unparalleled opportunities for advertisers
e4m Staff Sep 15, 2025 4:15 PM
YouTube’s reach, monetisation, and freedom draw creators; and brands are backing them, say experts
Kanchan Srivastava Jul 23, 2025 8:43 AM
As he turns a year older, we honour a man whose career has not merely spanned industries, it has shaped them
e4m Staff Jul 16, 2025 5:42 PM
This innovative campaign, powered by WPP OpenDoor, redefines how IP-led storytelling can extend far beyond screens
As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native, persistent, high-intent, direct-to-device
Shantanu David Jun 12, 2025 9:30 AM
After transforming agency networks like FCB Group India, Dentsu and JWT, senior advertising leader Rohit Ohri launches his own culture consultancy – Ohriginal
Neeta Nair May 20, 2025 8:13 AM
The collaboration is aimed at delivering high-impact storytelling that resonates globally
e4m Staff Apr 28, 2025 10:21 AM
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
The global campaign also features Zinedine Zidane, David Beckham, Run DMC, Pusha T and more
e4m Staff Sep 26, 2023 2:46 PM
The organization is holding an in-person participation after three years
exchange4media Staff May 11, 2023 4:58 PM
The cricketer shares his ambition to learn about content creation from Tanmay Bha, Kusha Kapila, Sharan Hegde, and Gaurav Taneja
exchange4media Staff Apr 11, 2023 3:16 PM
Dev, as she is popularly referred to in the advertising industry, has become the first Indian-origin female Global CEO of Ogilvy
Mansi Sharma Sep 10, 2022 8:46 AM
Titled ‘made Originals’, the campaign introduces NMD_V3 Silhouette
exchange4media Staff Aug 26, 2022 5:00 PM
The Gupshup-e4m webinar saw industry heads deliberate on building OTT brands through personalized conversational messaging
exchange4media Staff Aug 2, 2022 8:32 AM
The platform also announced its foray into original movie production in India with films in Hindi and Telugu to be released directly on the service
exchange4media Staff Apr 28, 2022 6:12 PM
In conversation with exchange4media, the Managing Director-South Asia of Discovery Inc also says it is gratifying to see that consumers are finally paying for content
Sonam Saini Apr 4, 2022 8:23 AM
Netflix was the largest investor, spending around Rs 1479 cr, followed by Amazon Prime Video with a spent of around Rs 1035 cr, according to London-based Omdia's 'India: Online Video Trends' report
Javed Farooqui Mar 30, 2022 8:40 AM
With 70 Indian originals so far, the streaming giant will also create original content in regional languages
exchange4media Staff Sep 24, 2021 1:32 PM
Customers worldwide can now update their Prime Video profile image to feature some of their favourite Amazon Original characters
exchange4media Staff Aug 20, 2021 6:41 PM
Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more
exchange4media Staff Aug 9, 2021 5:44 PM
The 8-parts web show is created by Bhuvan Bam and helmed by Himank Gaur
exchange4media Staff Aug 5, 2021 12:05 PM