Authors
A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
Mishra will be leaving the agency to pursue his interests in the field of direction
Neeta Nair Jan 13, 2020 4:48 PM
The advent of Digital has brought about sweeping changes in the world of Public Relations. How has the industry benefited from it, and have the gains been bigger than the hurdles?
Neeta Nair Dec 23, 2019 9:27 AM
This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year
Neeta Nair Dec 18, 2019 2:53 PM
Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?
Neeta Nair Dec 17, 2019 9:12 AM
While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights
Neeta Nair Nov 26, 2019 8:01 AM
Kunal Jeswani, Chief Executive, India of Ogilvy, has told exchange4media that the leadership of both companies have reached an amicable agreement
Neeta Nair Nov 25, 2019 2:00 PM
Goswami will be reporting to Nirmal Pulickal, Head of India, The Creative Shop, Facebook
Neeta Nair Nov 21, 2019 1:46 PM
Mehta will be based in Nairobi and shall be working with Bharat Thakrar, CEO, WPP Scangroup Africa, and Paul O'Donnell, CEO, Ogilvy EMEA
Neeta Nair Nov 6, 2019 12:08 PM
In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization
Neeta Nair Oct 30, 2019 8:09 AM
Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago
Neeta Nair Oct 22, 2019 8:52 AM
Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far
Neeta Nair Oct 22, 2019 8:52 AM
Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth
Neeta Nair Oct 18, 2019 8:31 AM
Bedi says they are quite happy with the current ad-led model and are not looking at paid subscriptions for the moment
Neeta Nair Oct 15, 2019 8:23 AM
The Head of Sales & Marketing talks about the brand’s journey in India, launch of their experience center and more
Neeta Nair Oct 11, 2019 8:46 AM
Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms
Neeta Nair Oct 9, 2019 8:41 AM
AD STARS 2019 concluded on Saturday, August 24, with a grand gala in Busan with winners chosen from 20,645 entries across 60 countries
Neeta Nair Aug 26, 2019 8:19 AM
Yehoon Lee, Vice President and Executive Creative Director, Cheil Worldwide, talks about the distinct South Korean advertising industry, her expectations from AD STARS this year and more
Neeta Nair Aug 24, 2019 8:15 AM
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