Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Tejas Mehta?blur=25

Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare

Neeta Nair Apr 21, 2021 1:06 PM

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Baudhayyan Mukherjee of Little Lamb Films?blur=25

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award

Neeta Nair Mar 26, 2021 8:09 AM

Nine Yards?blur=25

Shweta Iyer and Heetal Dattani’s Nine Yards launches brand campaign on #ThePowerofSimple at work for Kissflow Digital Workplace

Neeta Nair Mar 23, 2021 2:08 PM

rohit ohri?blur=25

The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office

Neeta Nair Jan 28, 2021 8:53 AM

atom?blur=25

At by The Network, ^atom will be the exclusive partner representing India and South Asia

Neeta Nair Jan 12, 2021 8:28 AM

wondrlab?blur=25

Saurabh Varma & Amit Akali talk about sharing the vision that brought them together to lay the foundation to a strong agency network and why creativity will be at the core of the business at Wondrlab

Neeta Nair Dec 9, 2020 9:15 AM

wondrlab?blur=25

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab

Neeta Nair Dec 9, 2020 8:58 AM

newspaper?blur=25

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?

Neeta Nair Nov 25, 2020 8:22 AM

What's your problem ds group?blur=25

The mandate was awarded after a multi-agency virtual pitch in September

Neeta Nair Nov 18, 2020 8:19 AM

Vivo?blur=25

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM

MX Player?blur=25

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for the brand

Neeta Nair Nov 12, 2020 9:07 AM

cadbury?blur=25

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM

Spring Brand Solutions?blur=25

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients

Neeta Nair Nov 11, 2020 8:52 AM

Khimji?blur=25

The agency has crafted a Diwali TVC for the brand that has been just released

Neeta Nair Nov 10, 2020 9:03 AM

kartik?blur=25

In today’s edition of #powersharing series, Kartik Smetacek, Joint NCD, L&K Saatchi & Saatchi, shares his experience of sharing the top role with Rohit Malkani

Neeta Nair Nov 10, 2020 8:28 AM

Google?blur=25

Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct

Neeta Nair Nov 6, 2020 8:32 AM

Me Too Act Too?blur=25

Tarana Burke and Ian Mackenzie, CCO, FCB/SIX, speak on the motive behind creating a blockchain protected platform called ‘Act Too’ three years after the #MeToo movement spread like wildfire

Neeta Nair Oct 29, 2020 8:42 AM

Debabrata Mukherjee?blur=25

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Neeta Nair Oct 27, 2020 9:04 AM

Azazul Haque?blur=25

As part of the Power Sharing series, Azazul Haque, CCO, Mullen Lintas, says sharing the responsibility of leading an agency eases the pressure and helps manage time more efficiently

Neeta Nair Oct 26, 2020 8:56 AM