Authors
A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
This is an integrated account win and will be operated out of Gurgaon
Neeta Nair Jun 26, 2020 2:01 PM
Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4
Neeta Nair Jun 26, 2020 8:14 AM
The Chief Brand Officer of P&G shares how the company rose up as a force for good during the COVID pandemic, protecting employees, serving consumers and supporting communities
Neeta Nair Jun 25, 2020 8:51 AM
Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust
Neeta Nair Jun 24, 2020 8:41 AM
In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown
Neeta Nair Jun 23, 2020 8:39 AM
Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well
Neeta Nair Jun 17, 2020 8:42 AM
Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more
Neeta Nair Jun 15, 2020 8:43 AM
The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing
Neeta Nair Jun 5, 2020 8:11 AM
Shekhawat quit Yatra.com several months ago, however, the company is yet to find his replacement
Neeta Nair Jun 3, 2020 8:55 AM
In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair
Neeta Nair May 22, 2020 9:23 AM
Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno
Neeta Nair May 20, 2020 9:25 AM
In today’s segment of ‘Beating All Odds’, Amit Syngle, Managing Director & CEO, Asian Paints, speaks to Impact's Neeta Nair
Neeta Nair May 19, 2020 9:14 AM
The Managing Director of Castrol India discusses the brand’s new social media campaign and the importance of building rapport with creative & media agencies during trying times
Neeta Nair May 18, 2020 8:47 AM
In today’s edition of Beating All Odds, Amer Jaleel, Group CCO and Chairman of MullenLowe Lintas Group, speaks to Neeta Nair
Neeta Nair May 15, 2020 9:23 AM
Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry
Neeta Nair May 15, 2020 9:11 AM
Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected
Neeta Nair May 13, 2020 8:10 AM
In this edition of our series Beating All Odds, Anil Dua, Executive Director and Group CEO, DishTV India Limited, speaks to Neeta Nair on how the brand is dealing with the lockdown
Neeta Nair May 12, 2020 7:50 AM
In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis
Neeta Nair May 7, 2020 9:13 AM
In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more
Neeta Nair May 5, 2020 8:54 AM
