Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

Crossbeats?blur=25

This is an integrated account win and will be operated out of Gurgaon

Neeta Nair Jun 26, 2020 2:01 PM

anupamKher?blur=25

Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4

Neeta Nair Jun 26, 2020 8:14 AM

cannesLions?blur=25

The Chief Brand Officer of P&G shares how the company rose up as a force for good during the COVID pandemic, protecting employees, serving consumers and supporting communities

Neeta Nair Jun 25, 2020 8:51 AM

Atom?blur=25

Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust

Neeta Nair Jun 24, 2020 8:41 AM

lions live?blur=25

In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown

Neeta Nair Jun 23, 2020 8:39 AM

creative?blur=25

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

Sonia Singh?blur=25

Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more

Neeta Nair Jun 15, 2020 8:43 AM

Future Generali India Insurance?blur=25

The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing

Neeta Nair Jun 5, 2020 8:11 AM

Mudit Shekhawat?blur=25

Shekhawat quit Yatra.com several months ago, however, the company is yet to find his replacement

Neeta Nair Jun 3, 2020 8:55 AM

Beating All Odds?blur=25

In today’s segment of ‘Beating All Odds’, Sarbvir Singh, CEO of Policybazaar, speaks to Impact's Neeta Nair

Neeta Nair May 22, 2020 9:23 AM

Arijeet Talapatra?blur=25

Arijeet Talapatra, CEO, Transsion India, talks about the way forward for the global premium smartphone brand, Tecno

Neeta Nair May 20, 2020 9:25 AM

Beating All Odds?blur=25

In today’s segment of ‘Beating All Odds’, Amit Syngle, Managing Director & CEO, Asian Paints, speaks to Impact's Neeta Nair

Neeta Nair May 19, 2020 9:14 AM

Sandeep Sangwan?blur=25

The Managing Director of Castrol India discusses the brand’s new social media campaign and the importance of building rapport with creative & media agencies during trying times

Neeta Nair May 18, 2020 8:47 AM

Beating All Odds?blur=25

In today’s edition of Beating All Odds, Amer Jaleel, Group CCO and Chairman of MullenLowe Lintas Group, speaks to Neeta Nair

Neeta Nair May 15, 2020 9:23 AM

Sandeep Balani Outbrain?blur=25

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

Digital marketing?blur=25

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Beating All Odds?blur=25

In this edition of our series Beating All Odds, Anil Dua, Executive Director and Group CEO, DishTV India Limited, speaks to Neeta Nair on how the brand is dealing with the lockdown

Neeta Nair May 12, 2020 7:50 AM

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, Aditya Kanthy, CEO & MD of DDB Mudra Group, speaks to Neeta Nair about how his organization is adapting to the COVID-19 crisis

Neeta Nair May 7, 2020 9:13 AM

Beating All Odds?blur=25

In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more

Neeta Nair May 5, 2020 8:54 AM