Authors
A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions
Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far
Neeta Nair Sep 21, 2020 9:23 AM
Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance
Neeta Nair Sep 21, 2020 8:39 AM
Gajwani, Vice Chairman, Times Internet, talks about the risks that paid off to achieve the growth numbers for the company, their new launches, their biggest "gamble" MX Player, and more
Neeta Nair Sep 18, 2020 8:59 AM
Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance
Neeta Nair Sep 16, 2020 8:33 AM
Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic
Neeta Nair Sep 4, 2020 9:21 AM
We find out about the buzz in the advertising industry around IPL this year
Neeta Nair Sep 1, 2020 9:24 AM
After the release of digital campaign #ReasonToTravel, Yatra Marketing Head Shweta Singhal says she expects the travel sector to make a gradual comeback during the holiday season of October-December
Neeta Nair Aug 31, 2020 9:21 AM
The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement
Neeta Nair Aug 27, 2020 2:46 PM
Shashi Seth, SVP, Oracle CX Cloud, talks about the road ahead for the technology giant
Neeta Nair Aug 27, 2020 8:51 AM
The brand has worked with Spring Marketing Capital for the campaign #HelloDoctor that has six films in seven languages and is being promoted across TV and digital media
Neeta Nair Aug 25, 2020 8:44 AM
The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers
Neeta Nair Aug 24, 2020 8:22 AM
exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms
Neeta Nair Aug 21, 2020 9:07 AM
Pandey, Worldwide CCO, Ogilvy, talks about their Kaano Par Zimmedari campaign
Neeta Nair Aug 14, 2020 8:17 AM
Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions
Neeta Nair Aug 7, 2020 1:37 PM
With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward
Neeta Nair Jul 30, 2020 9:07 AM
The mandate includes managing the mainline, digital, social and experiential brand requirements
Neeta Nair Jul 23, 2020 8:21 AM
Nine Yards is a communication consultancy that will weave a ‘She’ perspective into brands, say Iyer and Dattani
Neeta Nair Jul 22, 2020 9:05 AM
Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space
Neeta Nair Jul 13, 2020 8:20 AM
Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics
Neeta Nair Jul 7, 2020 8:32 AM
