Authors
A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India
With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
Neeta Nair Jul 29, 2021 8:21 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 28, 2021 8:40 AM
With the new season of the Premier League starting on August 14, IMPACT speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
Neeta Nair Jul 27, 2021 8:35 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 20, 2021 8:34 AM
Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home
Neeta Nair Jun 24, 2021 8:47 AM
Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more
Neeta Nair Jun 23, 2021 7:54 AM
Dani will be working towards building a customer-first, tech-based platform
Neeta Nair Jun 22, 2021 8:49 AM
Parixit Bhattacharya, Managing Partner- Creative, TBWA, talks about his favourite work this year, India’s chances & his first time on the jury for Pharma category at Cannes Lions
Neeta Nair Jun 1, 2021 8:26 AM
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare
Neeta Nair Apr 21, 2021 1:06 PM
Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award
Neeta Nair Mar 26, 2021 8:09 AM
Shweta Iyer and Heetal Dattani’s Nine Yards launches brand campaign on #ThePowerofSimple at work for Kissflow Digital Workplace
Neeta Nair Mar 23, 2021 2:08 PM
The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office
Neeta Nair Jan 28, 2021 8:53 AM
At by The Network, ^atom will be the exclusive partner representing India and South Asia
Neeta Nair Jan 12, 2021 8:28 AM
Saurabh Varma & Amit Akali talk about sharing the vision that brought them together to lay the foundation to a strong agency network and why creativity will be at the core of the business at Wondrlab
Neeta Nair Dec 9, 2020 9:15 AM
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab
Neeta Nair Dec 9, 2020 8:58 AM
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?
Neeta Nair Nov 25, 2020 8:22 AM
The mandate was awarded after a multi-agency virtual pitch in September
Neeta Nair Nov 18, 2020 8:19 AM
