Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

PL?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India

Neeta Nair 8 hours ago

PL?blur=25

With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Jul 29, 2021 8:21 AM

shillong spurs?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 28, 2021 8:40 AM

ŠKODA?blur=25

With the new season of the Premier League starting on August 14, IMPACT speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Jul 27, 2021 8:35 AM

nitin khanna?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 20, 2021 8:34 AM

piyush pandey?blur=25

Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home

Neeta Nair Jun 24, 2021 8:47 AM

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Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more

Neeta Nair Jun 23, 2021 7:54 AM

Amod Dani?blur=25

Dani will be working towards building a customer-first, tech-based platform

Neeta Nair Jun 22, 2021 8:49 AM

Parixit Bhattacharya?blur=25

Parixit Bhattacharya, Managing Partner- Creative, TBWA, talks about his favourite work this year, India’s chances & his first time on the jury for Pharma category at Cannes Lions

Neeta Nair Jun 1, 2021 8:26 AM

Tejas Mehta?blur=25

Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare

Neeta Nair Apr 21, 2021 1:06 PM

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Baudhayyan Mukherjee of Little Lamb Films?blur=25

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award

Neeta Nair Mar 26, 2021 8:09 AM

Nine Yards?blur=25

Shweta Iyer and Heetal Dattani’s Nine Yards launches brand campaign on #ThePowerofSimple at work for Kissflow Digital Workplace

Neeta Nair Mar 23, 2021 2:08 PM

rohit ohri?blur=25

The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office

Neeta Nair Jan 28, 2021 8:53 AM

atom?blur=25

At by The Network, ^atom will be the exclusive partner representing India and South Asia

Neeta Nair Jan 12, 2021 8:28 AM

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Saurabh Varma & Amit Akali talk about sharing the vision that brought them together to lay the foundation to a strong agency network and why creativity will be at the core of the business at Wondrlab

Neeta Nair Dec 9, 2020 9:15 AM

wondrlab?blur=25

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab

Neeta Nair Dec 9, 2020 8:58 AM

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Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?

Neeta Nair Nov 25, 2020 8:22 AM

What's your problem ds group?blur=25

The mandate was awarded after a multi-agency virtual pitch in September

Neeta Nair Nov 18, 2020 8:19 AM