Neeta Nair

Society Tea To Enter The Niche Herbal Tea Market Starting With One Flavour

Extremely conscious of quality, Karan Shah, Director at Society Tea, exclusively reveals plans for the new Herbal segment, going online, upcoming prod...

Cannes Lions 2018: Terminally ill Pooran Isarsingh on her first on-stage performance

Amit Akali of Medulla Communications says that 86-year-old Pooran, whom they are taking to Cannes, was on ventilator days before she performed in Las...

HT will launch digital news subscription model this year: Rajiv Bansal, HT Digital Streams

Rajiv Bansal, Chief Digital Officer and CEO of HT Digital Streams talks about why he believes HT is on its way to winning the digital market in India...

Shoot for father-son Coke ad went on from 2pm to 5am

The people behind Coke’s father-son ad—Kapil Batra, Creative Head, McCann WorldGroup Delhi, and Prateek Bhardwaj, NCD, McCann WorldGroup-- tell us abo...

Pitch CMO Summit: Marketers must fanatically find future opportunities: Onida Co-founder

Vijay Mansukhani on the beginnings of the homegrown TV brand, the iconic devil mascot and the recent profits of Onida thanks to GST

‘I have a fatherly feeling towards Amazon’s Chonkpur Cheetahs’

A chat with Azazul Haque (CCO, South, Ogilvy), who gave birth to Chonkpur Cheetahs for Amazon. Haque tells us how the lovable team came into being.

It was Ranveer’s idea to have a paunch and balding head in MakeMyTrip ad

In the third part of our series on the people behind the most talked about ads of IPL 11, we caught up with Hemant Misra, Brand Strategy Consultant to...

Intex Technologies awards creative duties to Hemant Misra’s new agency, MagicCircle: Sources

It is a full service business which was handled by Publicis for the past three years

Harsha Bhogle did the commentary for Swiggy's gulab jamun ad

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Vivo cat & dog ad: 'Aamir Khan had to wait patiently for the pets to give a take'

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired d...

The Indian market is phenomenally exciting for us: Christian Juhl, Global CEO, Essence

Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight m...

Ola is an excellent competitor: Dara Khosrowshahi, Uber CEO

Will Dara Khosrowshahi's first visit to India help Uber regain market share?

After IRS, India Today Magazine is on the same level as TOI: Kalli Purie

The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as p...

After IRS, India Today Magazine is on the same level as TOI: Kalli Purie

The Purie's are optimistic about the magazine space gaining strength as India Today has become the second most read English publication after TOI as p...

Suzuki will increase spends on Print for a pan-India campaign only: Sajeev Rajasekharan

For a brand like Suzuki which dedicates around 30 per cent of its annual marketing spends on Print medium, the IRS 2017 findings have clearly come as...

IRS results are encouraging : Suresh Narayanan, Chairman Nestle

Suresh Narayanan, Chairman and Managing Director, Nestle India talks about what the survey means for his company’s marketing expenditure.

How marketing can get smarter with machine learning

At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South...

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film,...

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

Rele can't stress enough on the difference between frozen desserts and ice-cream..

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

KFC's secret recipe to staying relevant

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Cannes Lions 2017: Wieden+Kennedy bags Bronze in Film Craft Lions for Nike's Da Da Ding

Nike’s Da Da Ding was the only Indian campaign to be shortlisted for the Film Craft Lions

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