Authors
I am the Editor of e4m's Print arm, IMPACT Magazine, for whom the e4m website has served as the ideal digital playground to contribute to breaking news stories, interviews of global leaders and other articles which demand the industry's attention. Honest, newsy and in-depth pieces are what I excel in, while covering the nuances of the vibrant advertising and marketing industry.
IMPACT has learnt that Sabikhi joins Leo from Famous Innovations, bringing close to two decades of experience across agencies including JWT, Cheil, Lintas & MediaMonks
Neeta Nair May 27, 2026 10:06 AM
Neeta Nair, Editor of IMPACT Magazine, in conversation with Amer Jaleel, Co-Founder and Chairman of Curativity with Aarti Srinivasan, Chief Creative Officer and Anand Krishna, Chief Growth Officer
Neeta Nair May 12, 2026 8:49 AM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
The move marks the end of a 23-year-long stint at Ogilvy, where he led key offices and worked across marquee brands including Mondelez, Tata Motors and BP Castrol
Neeta Nair May 1, 2026 11:33 AM
Myntra’s existing retainer partner, Tilt Brand Solutions, has confirmed it will sit out this round of pitching
Neeta Nair Apr 30, 2026 8:28 AM
Madhur Sugar, on the lookout for a creative partner, has called for a pitch in Mumbai; incumbent agency - Dentsu Creative Webchutney - not participating
Neeta Nair Apr 29, 2026 9:12 AM
The account is currently handled by Dentsu, which is also part of the pitch
Neeta Nair Apr 24, 2026 10:15 AM
Layoffs have impacted departments like Account Management, Creative, OOH, Digital Media and Automative Showroom functions
Neeta Nair Mar 27, 2026 5:31 PM
Tony Harradine, CEO of Omnicom Media, APAC, talks to Neeta Nair about leadership picks after merger with IPG, plans to manage client conflicts, retain all six media networks, and leverage scale
Neeta Nair Mar 18, 2026 8:06 AM
Aditya Kanthy, President and MD, OAI, engages in an in-depth chat with Neeta Nair, Editor of IMPACT Magazine
Neeta Nair Jan 30, 2026 8:44 AM
This is being done to avoid any kind of client conflict in connection with the automobile brand
Neeta Nair Dec 6, 2025 10:46 AM
Josy Paul has been in the role of Chairperson and Chief Creative Officer (CCO) of BBDO India
Neeta Nair Dec 2, 2025 9:21 AM
Rahul Mathew to shift from previously Omnicom umbrella agency DDB Mudra to then IPG's McCann
Neeta Nair Dec 2, 2025 9:15 AM
Rohan Mehta previously served as the CEO of FCB Kinnect, while Chandni Shah held the position of COO at the company
Neeta Nair Dec 1, 2025 11:06 PM
e4m has learnt from reliable sources that, MullenLowe Lintas Group India’s current CEO, S Subramanyeswar will take charge as Chief Strategy Officer – Omnicom Advertising India
Neeta Nair Dec 1, 2025 9:42 PM
This follows global leadership announcements as Omnicom–IPG integration progresses
Neeta Nair Dec 1, 2025 8:53 PM
Dheeraj took charge as CEO of FCB in November 2023, succeeding Rohit Ohri
Neeta Nair Dec 1, 2025 8:44 PM
Praful Akali, Founder-Managing Director, Medulla, & Andrew Schirmer, Director of Medulla’s operations in the US, talk about capturing the US health tech space using emotions, insights & authenticity
Neeta Nair Nov 13, 2025 9:08 AM
Ashwini Deshpande says ‘Singapore is the steering head of APAC’ as Elephant expands to Singapore to target neighbouring markets of Indonesia, Thailand, Malaysia, Philippines, Laos and Cambodia
Neeta Nair Sep 9, 2025 8:41 AM
Ashish Chakravarty steps down from his full-time role at McCann Worldgroup India, expected to stay on as a Consultant
Neeta Nair Aug 14, 2025 7:02 PM
Amit Akali, Co-founder of Wondrlab, shares how he has been coping with his diagnosis and his determination to end the taboo, ignorance and fear associated with Parkinson’s
Neeta Nair Aug 13, 2025 9:19 AM
Prior to this, Kanjilal was the Head of Marketing & Retail PMO at Reliance General Insurance
Neeta Nair Aug 11, 2025 12:54 PM
Tony Harradine, CEO, APAC, Omnicom Media Group, says the agency is looking to onboard a few more FMCG brands in India
Neeta Nair Aug 7, 2025 8:49 AM
In an exclusive interview, Nelson breaks down the Omnicom–IPG merger, detailing how a combined 136,000-strong workforce, deeper data capabilities and unified platforms will drive value
Neeta Nair Jun 24, 2025 12:59 PM
At Cannes Lions 2025, the Global Creative Director talks about scaling bold ideas, embracing AI, and transformation with the launch of SWA Group
Neeta Nair Jun 21, 2025 8:53 AM
Decrement in global growth, a UGC tipping point, and high single-digit gains in India — Kate Scott-Dawkins unpacks the numbers at Cannes 2025
Neeta Nair Jun 20, 2025 8:46 AM
Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity
Neeta Nair Jun 19, 2025 9:23 AM
David Droga on Accenture Song's India expansion, the type of Creative Leader he’s looking for in India, and why the traditional methods of planning media won't last
Neeta Nair Jun 19, 2025 8:37 AM
Abbey Klaassen unpacks Dentsu Creative’s structural shifts, the evolving role of AI, the hype around virality, and what’s ahead at Cannes 2025
Neeta Nair Jun 18, 2025 8:44 AM
José Miguel Sokoloff, President-Global Creative Council, MullenLowe Group, & President-Team Unilever, IPG, spoke to Neeta Nair on the future of agencies, creativity & staying relevant
Neeta Nair Jun 17, 2025 8:40 AM
Jitender Dabas, the new CEO of Cheil X & group strategy officer of Cheil SWA, on what motivated his move to Cheil and much more
Neeta Nair Jun 11, 2025 4:45 PM
Rahul Mathew, CCO, DDB Mudra Group, on why humour has stayed central to their ads, Cannes Lions hopes and inspiration for the Flipkart campaign
Neeta Nair Jun 4, 2025 9:03 AM
Chairman and CEO of Havas, Yannick Bollore speaks to IMPACT on growth, acquisition strategy and whether Havas Creative in India can bring home its first Cannes Lions in a decade
Neeta Nair Jun 4, 2025 8:09 AM
Rajdeepak Das, Chief Creative Officer of Publicis South Asia and Chairman of Leo, South Asia, on the big changes at the agency, the work that he is sending to Cannes Lions and more
Neeta Nair Jun 3, 2025 1:49 PM
While in the Asia-Pacific, India is one of the strongest players now, we ask industry leaders if we can cement this position further, at Cannes Lions 2025
Neeta Nair Jun 3, 2025 9:05 AM
Yannick Bolloré, Chairman and CEO of Havas, spoke to Neeta Nair on the possibility of an acquisition of Madison World by the global network
Neeta Nair Jun 3, 2025 8:51 AM
After transforming agency networks like FCB Group India, Dentsu and JWT, senior advertising leader Rohit Ohri launches his own culture consultancy – Ohriginal
Neeta Nair May 20, 2025 8:13 AM
Josy Paul, Chairperson and CCO, BBDO India, on his role as Jury President at Cannes Lions, his first Cannes visit years ago and Cannes' growth as the Olympics of creativity
Neeta Nair May 13, 2025 1:53 PM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Neeta Nair May 6, 2025 9:09 AM
Dheeraj Sinha, Group CEO, FCB India and South Asia, talks about why he is not pressurizing his agency to win at the festival even as they are sending a host of entries
Neeta Nair Apr 28, 2025 3:58 PM
The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
Neeta Nair Mar 24, 2025 7:58 AM
Dabas is currently the Chief Operating Officer and Chief Strategy Officer at the agency
Neeta Nair Mar 20, 2025 2:30 PM
Bassi has been with Cheil since February 2023 and was tasked with leading the country’s business growth at the agency
Neeta Nair Mar 13, 2025 8:06 AM
John Thangaraj joined Havas about nine months ago from FCB Group India where he had clocked over eight years
Neeta Nair Mar 12, 2025 8:34 AM
Will the merged Leo become bigger than Publicis WW and Leo Burnett, will consolidation help Publicis Groupe outpace competition?
Neeta Nair Jan 21, 2025 8:14 AM
Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or Taproot & McGarryBowen, or is it surprisingly more accepting this time?
Neeta Nair Jan 17, 2025 8:15 AM
Varun Goswami has joined Air India as AVP - Head of Creative & Content
Neeta Nair Oct 11, 2024 4:53 PM
Dheeraj Sinha, CEO, India and South Asia of FCB Group, speaks to Neeta Nair, Editor - IMPACT Magazine, on completing a year as the CEO
Neeta Nair Oct 11, 2024 8:32 AM
W+K has explicitly announced plans to end ad operations in India. What led to this sudden development when the agency just two years ago expanded its presence here with a second office in India?
Neeta Nair Oct 4, 2024 3:26 PM
Amit Syngle, MD & CEO, Asian Paints, and ad veteran Piyush Pandey take a trip down memory lane as they bring back the iconic ‘Har Ghar Kuch Kehta Hain’ campaign
Neeta Nair Sep 30, 2024 1:36 PM
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Neeta Nair Aug 21, 2024 6:43 PM
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
Neeta Nair Aug 9, 2024 8:27 AM
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Neeta Nair Aug 5, 2024 12:48 PM
In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024
Neeta Nair Jun 21, 2024 11:50 AM
The Global Creative Director of Cheil Worldwide, Eugene Park, spoke from the Cannes Lions festival on trends in the ad space and role of tech
Neeta Nair Jun 20, 2024 11:19 AM
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
Neeta Nair Jun 20, 2024 10:43 AM
David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s possible entry into India in a big way, and more
Neeta Nair Jun 20, 2024 7:52 AM
In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more
Neeta Nair Jun 19, 2024 8:45 AM
In this exclusive chat from Cannes Lions 2024, Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide, shares his take on AI, the agency’s plans for India and much more
Neeta Nair Jun 18, 2024 8:26 AM
Incumbent agency Ogilvy will be part of the pitch. Famous Innovations, Enormous and Madison will also be participating
Neeta Nair Jun 12, 2024 2:52 PM
Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
Neeta Nair May 21, 2024 8:55 AM
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over client confidence and attracting talent
Neeta Nair Apr 27, 2024 3:44 PM
Tyler Turnbull and Dheeraj Sinha spoke to e4m about the winds of change at FCB Group India, and what to expect in the coming year
Neeta Nair Apr 18, 2024 8:28 AM
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
Neeta Nair Apr 12, 2024 8:07 AM
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
Neeta Nair Mar 22, 2024 12:36 PM
Chaitanya Ramalingegowda, Co-founder and Director of Wakefit, explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more
Neeta Nair Mar 18, 2024 3:59 PM
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Neeta Nair Jan 30, 2024 8:50 AM
Sources close to the development have confirmed the news of Kapil Arora joining Ogilvy
Neeta Nair Dec 14, 2023 1:31 PM
The Global CEO of Wavemaker spoke to Neeta Nair on the agency’s growth expectations for 2023, India's potential as a market, and much more
Neeta Nair Nov 22, 2023 8:24 AM
Rob Norman, the newly appointed Advisor at Madison Media, spoke to us along with Sam Balsara, Chairman, Madison World, and Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH
Neeta Nair Oct 16, 2023 9:05 AM
The newly appointed CEO of FCB India and South Asia spoke to us about picking FCB as the next chapter for growth, his journey at Leo Burnett and much more
Neeta Nair Sep 18, 2023 8:34 AM
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India, his equation with CEO Dheeraj Sinha and more
Neeta Nair Sep 15, 2023 9:09 AM
MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more
Neeta Nair Jun 23, 2023 8:56 AM
Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more
Neeta Nair Jun 23, 2023 8:02 AM
On the sidelines of Cannes Lions 2023, Cheuk Chiang, CEO, Dentsu Creative, APAC talks about expectations, controversies and vacant CCO roles
Neeta Nair Jun 22, 2023 8:29 AM
At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'
Neeta Nair Jun 21, 2023 12:49 PM
At Cannes Lions 2023, Impact Associate Editor Neeta Nair speaks to Kate Stanners, Global Chairperson and CCO of Saatchi and Saatchi
Neeta Nair Jun 21, 2023 8:28 AM
At Cannes Lions 2023, Neeta Nair speaks to Donna Murphy, Tracey Barber and Rana Barua
Neeta Nair Jun 20, 2023 9:11 AM
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
Neeta Nair Jun 8, 2023 8:57 AM
The brand challenge was to make the consumer aware of the wide range of advantages the membership makes available to the consumer
Neeta Nair May 11, 2023 1:27 PM
^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a month
Neeta Nair May 3, 2023 8:50 AM
Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, and Anupriya Acharya, CEO, South Asia, Publicis Groupe, speak to Neeta Nair
Neeta Nair Apr 24, 2023 8:37 AM
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more
Neeta Nair Apr 17, 2023 8:24 AM
The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency
Neeta Nair Apr 14, 2023 8:17 AM
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Neeta Nair Apr 4, 2023 5:43 PM
The agency will lead communication solutions for the bank’s tech-first services
Neeta Nair Mar 15, 2023 8:51 AM
During her India visit, Brown spoke about the many expectations from PHD as a media agency in a fast-paced market like India
Neeta Nair Mar 6, 2023 8:37 AM
The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively
Neeta Nair Mar 2, 2023 8:43 AM
Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more
Neeta Nair Jan 13, 2023 12:40 PM
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
Neeta Nair Dec 28, 2022 9:05 AM
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Neeta Nair Aug 22, 2022 8:24 AM
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Neeta Nair Aug 19, 2022 8:36 AM
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Neeta Nair Aug 18, 2022 8:42 AM
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
Neeta Nair Aug 17, 2022 8:29 AM
Singh was elevated as Isobar India’s Executive Vice President - Media in March
Neeta Nair Jul 18, 2022 8:25 AM
In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
Neeta Nair Jun 24, 2022 8:54 AM
In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India
Neeta Nair Jun 23, 2022 9:12 AM
In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative partners
Neeta Nair Jun 23, 2022 8:37 AM
The Global CCO of Wunderman Thompson tells IMPACT Associate Editor Neeta Nair why winning in innovation is important for the agency network, and more
Neeta Nair Jun 22, 2022 8:51 AM
The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure and much more
Neeta Nair Jun 22, 2022 8:44 AM
Watch e4m's Naziya Alvi Rahman & Neeta Nair in conversation with Dentsu Webchutney's Gurbaksh Singh, Ajay Gehlaut & Amit Wadhwa, and Mahesh Ambaliya from VMLY&R
Naziya Alvi Rahman & Neeta Nair Jun 21, 2022 8:28 AM
On his first India visit as the CEO of FCB Global, Tyler Turnbull, spoke to Neeta Nair about being FCB’s ‘turnaround’ man and his plans for India
Neeta Nair Apr 28, 2022 12:47 PM
Media.Monks India has been growing very quickly and we are adding further momentum with Azaz, Sir Martin Sorrell tells e4m
Neeta Nair Apr 27, 2022 8:17 AM
Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move
Neeta Nair Apr 20, 2022 8:02 AM
Karan Bedi, CEO, MX Media, in his first in-depth interview since the announcement on the big merger talks about the deal, the future of short-form video content and more
Neeta Nair Feb 14, 2022 8:33 AM
The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more
Neeta Nair Feb 7, 2022 12:42 PM
Three agencies are participating in the pitch, exchange4media has learnt
Neeta Nair Feb 1, 2022 8:18 AM
Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more
Neeta Nair Oct 12, 2021 6:56 PM
Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company
Neeta Nair Oct 5, 2021 2:42 PM
Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding
Neeta Nair Sep 30, 2021 8:39 AM
Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding
Neeta Nair Sep 23, 2021 8:12 AM
Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
Neeta Nair Sep 21, 2021 9:15 AM
Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign
Neeta Nair Sep 20, 2021 8:45 AM
Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality
Neeta Nair Sep 14, 2021 8:38 AM
exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation
Neeta Nair Sep 13, 2021 8:56 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
Neeta Nair Aug 5, 2021 8:50 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India
Neeta Nair Aug 3, 2021 8:43 AM
With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
Neeta Nair Jul 29, 2021 8:21 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 28, 2021 8:40 AM
With the new season of the Premier League starting on August 14, IMPACT speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
Neeta Nair Jul 27, 2021 8:35 AM
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Neeta Nair Jul 20, 2021 8:34 AM
Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home
Neeta Nair Jun 24, 2021 8:47 AM
Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more
Neeta Nair Jun 23, 2021 7:54 AM
Dani will be working towards building a customer-first, tech-based platform
Neeta Nair Jun 22, 2021 8:49 AM
Parixit Bhattacharya, Managing Partner- Creative, TBWA, talks about his favourite work this year, India’s chances & his first time on the jury for Pharma category at Cannes Lions
Neeta Nair Jun 1, 2021 8:26 AM
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare
Neeta Nair Apr 21, 2021 1:06 PM
Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award
Neeta Nair Mar 26, 2021 8:09 AM
Shweta Iyer and Heetal Dattani’s Nine Yards launches brand campaign on #ThePowerofSimple at work for Kissflow Digital Workplace
Neeta Nair Mar 23, 2021 2:08 PM