I head team IMPACT, but also regularly contribute stories to exchange4media. Honest, newsy and in-depth pieces are what I excel in, while covering the nuances of the vibrant Advertising industry in India.


On his first India visit as the CEO of FCB Global, Tyler Turnbull, spoke to Neeta Nair about being FCB’s ‘turnaround’ man and his plans for India

Neeta Nair Apr 28, 2022 12:47 PM

Azazul Haque?blur=25

Media.Monks India has been growing very quickly and we are adding further momentum with Azaz, Sir Martin Sorrell tells e4m

Neeta Nair Apr 27, 2022 8:17 AM


Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move

Neeta Nair Apr 20, 2022 8:02 AM

Karan Kumar?blur=25

Karan Kumar was the first Chief Marketing Officer appointed at DLF

Neeta Nair Apr 1, 2022 11:35 AM

Karan Bedi?blur=25

Karan Bedi, CEO, MX Media, in his first in-depth interview since the announcement on the big merger talks about the deal, the future of short-form video content and more

Neeta Nair Feb 14, 2022 8:33 AM

Shamsuddin Jasani?blur=25

The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more

Neeta Nair Feb 7, 2022 12:42 PM


Three agencies are participating in the pitch, exchange4media has learnt

Neeta Nair Feb 1, 2022 8:18 AM

db mudra?blur=25

Kanitkar will be DDB Mudra’s Executive Creative Director

Neeta Nair Jan 5, 2022 9:18 AM

vikas chawla?blur=25

Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more

Neeta Nair Oct 12, 2021 6:56 PM

Argho Bhattacharya?blur=25

Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company

Neeta Nair Oct 5, 2021 2:42 PM

Utsav Malhotra?blur=25

Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding

Neeta Nair Sep 30, 2021 8:39 AM

Mukesh Agrawal?blur=25

Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding

Neeta Nair Sep 23, 2021 8:12 AM

Shradha agarwal?blur=25

Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding

Neeta Nair Sep 21, 2021 9:15 AM


Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign

Neeta Nair Sep 20, 2021 8:45 AM

Shashank Srivastava?blur=25

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality

Neeta Nair Sep 14, 2021 8:38 AM


exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation

Neeta Nair Sep 13, 2021 8:56 AM