Authors
I head team IMPACT, but also regularly contribute stories to exchange4media. Honest, newsy and in-depth pieces are what I excel in, while covering the nuances of the vibrant Advertising industry in India.

On his first India visit as the CEO of FCB Global, Tyler Turnbull, spoke to Neeta Nair about being FCB’s ‘turnaround’ man and his plans for India
Neeta Nair Apr 28, 2022 12:47 PM

Media.Monks India has been growing very quickly and we are adding further momentum with Azaz, Sir Martin Sorrell tells e4m
Neeta Nair Apr 27, 2022 8:17 AM

Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move
Neeta Nair Apr 20, 2022 8:02 AM

Karan Bedi, CEO, MX Media, in his first in-depth interview since the announcement on the big merger talks about the deal, the future of short-form video content and more
Neeta Nair Feb 14, 2022 8:33 AM

The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more
Neeta Nair Feb 7, 2022 12:42 PM

Three agencies are participating in the pitch, exchange4media has learnt
Neeta Nair Feb 1, 2022 8:18 AM

Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more
Neeta Nair Oct 12, 2021 6:56 PM

Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company
Neeta Nair Oct 5, 2021 2:42 PM

Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding
Neeta Nair Sep 30, 2021 8:39 AM

Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding
Neeta Nair Sep 23, 2021 8:12 AM

Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
Neeta Nair Sep 21, 2021 9:15 AM

Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign
Neeta Nair Sep 20, 2021 8:45 AM

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality
Neeta Nair Sep 14, 2021 8:38 AM

exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation
Neeta Nair Sep 13, 2021 8:56 AM