Authors
A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.
McCann is expected to come out with its first ad campaign for Tiktok within a month
Neeta Nair Mar 12, 2020 8:20 AM
Leo Burnett, the incumbent agency, will also be participating in the pitch
Neeta Nair Feb 28, 2020 8:10 AM
Shukla has been associated with media houses like NDTV, Times of India and Hindustan Times
Neeta Nair Feb 11, 2020 2:13 PM
Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch
Neeta Nair Feb 7, 2020 8:14 AM
The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office
Neeta Nair Feb 3, 2020 11:18 AM
Mishra will be leaving the agency to pursue his interests in the field of direction
Neeta Nair Jan 13, 2020 4:48 PM
The advent of Digital has brought about sweeping changes in the world of Public Relations. How has the industry benefited from it, and have the gains been bigger than the hurdles?
Neeta Nair Dec 23, 2019 9:27 AM
This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year
Neeta Nair Dec 18, 2019 2:53 PM
Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?
Neeta Nair Dec 17, 2019 9:12 AM
While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights
Neeta Nair Nov 26, 2019 8:01 AM
Kunal Jeswani, Chief Executive, India of Ogilvy, has told exchange4media that the leadership of both companies have reached an amicable agreement
Neeta Nair Nov 25, 2019 2:00 PM
Goswami will be reporting to Nirmal Pulickal, Head of India, The Creative Shop, Facebook
Neeta Nair Nov 21, 2019 1:46 PM
Mehta will be based in Nairobi and shall be working with Bharat Thakrar, CEO, WPP Scangroup Africa, and Paul O'Donnell, CEO, Ogilvy EMEA
Neeta Nair Nov 6, 2019 12:08 PM
In his first interview after taking over as VP Monetization for India, ByteDance, Sameer Singh talks about competing with social media platforms, TikTok’s brief ban, brand safety & monetization
Neeta Nair Oct 30, 2019 8:09 AM
Rohit Ohri, Chairman and CEO, FCB India, says work on creating a copyright solution started six months ago
Neeta Nair Oct 22, 2019 8:52 AM
Prasoon Joshi, Amer Jaleel, Saurabh Varma, Rohit Ohri and Tarun Rai applaud Ogilvy for addressing the problem that has always been spoken about in hush-hush tones so far
Neeta Nair Oct 22, 2019 8:52 AM
Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth
Neeta Nair Oct 18, 2019 8:31 AM
