Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

vikas chawla?blur=25

Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more

Neeta Nair Oct 12, 2021 6:56 PM

Argho Bhattacharya?blur=25

Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company

Neeta Nair Oct 5, 2021 2:42 PM

Utsav Malhotra?blur=25

Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding

Neeta Nair Sep 30, 2021 8:39 AM

Mukesh Agrawal?blur=25

Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding

Neeta Nair Sep 23, 2021 8:12 AM

Shradha agarwal?blur=25

Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding

Neeta Nair Sep 21, 2021 9:15 AM

piyush?blur=25

Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign

Neeta Nair Sep 20, 2021 8:45 AM

Shashank Srivastava?blur=25

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality

Neeta Nair Sep 14, 2021 8:38 AM

Agnello?blur=25

exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation

Neeta Nair Sep 13, 2021 8:56 AM

Ritanshu Kashyap?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Aug 5, 2021 8:50 AM

PL?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India

Neeta Nair Aug 3, 2021 8:43 AM

PL?blur=25

With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Jul 29, 2021 8:21 AM

shillong spurs?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 28, 2021 8:40 AM

ŠKODA?blur=25

With the new season of the Premier League starting on August 14, IMPACT speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Jul 27, 2021 8:35 AM

nitin khanna?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 20, 2021 8:34 AM

piyush pandey?blur=25

Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home

Neeta Nair Jun 24, 2021 8:47 AM

bruno bertelli?blur=25

Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more

Neeta Nair Jun 23, 2021 7:54 AM

Amod Dani?blur=25

Dani will be working towards building a customer-first, tech-based platform

Neeta Nair Jun 22, 2021 8:49 AM