Authors
I head team IMPACT, but also regularly contribute stories to exchange4media. Honest, newsy and in-depth pieces are what I excel in, while covering the nuances of the vibrant Advertising industry in India.
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Neeta Nair Aug 22, 2022 8:24 AM
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Neeta Nair Aug 19, 2022 8:36 AM
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Neeta Nair Aug 18, 2022 8:42 AM
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
Neeta Nair Aug 17, 2022 8:29 AM
Singh was elevated as Isobar India’s Executive Vice President - Media in March
Neeta Nair Jul 18, 2022 8:25 AM
In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
Neeta Nair Jun 24, 2022 8:54 AM
In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India
Neeta Nair Jun 23, 2022 9:12 AM
In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative partners
Neeta Nair Jun 23, 2022 8:37 AM
The Global CCO of Wunderman Thompson tells IMPACT Associate Editor Neeta Nair why winning in innovation is important for the agency network, and more
Neeta Nair Jun 22, 2022 8:51 AM
The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure and much more
Neeta Nair Jun 22, 2022 8:44 AM
Watch e4m's Naziya Alvi Rahman & Neeta Nair in conversation with Dentsu Webchutney's Gurbaksh Singh, Ajay Gehlaut & Amit Wadhwa, and Mahesh Ambaliya from VMLY&R
Naziya Alvi Rahman & Neeta Nair Jun 21, 2022 8:28 AM
On his first India visit as the CEO of FCB Global, Tyler Turnbull, spoke to Neeta Nair about being FCB’s ‘turnaround’ man and his plans for India
Neeta Nair Apr 28, 2022 12:47 PM
Media.Monks India has been growing very quickly and we are adding further momentum with Azaz, Sir Martin Sorrell tells e4m
Neeta Nair Apr 27, 2022 8:17 AM
Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move
Neeta Nair Apr 20, 2022 8:02 AM
