Authors

A post graduate in television journalism, have spent a big part of my career with a news channel. Absolutely in love with the magic and power of the written word, I cover the nuances of the vibrant Advertising industry in India. I write cover stories, feature stories for the weekly magazine -IMPACT as well as news stories for exchange4media.com. Love travelling, reading and meeting interesting people who I mostly end up writing about.

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Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?

Neeta Nair Nov 25, 2020 8:22 AM

What's your problem ds group?blur=25

The mandate was awarded after a multi-agency virtual pitch in September

Neeta Nair Nov 18, 2020 8:19 AM

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Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM

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Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for the brand

Neeta Nair Nov 12, 2020 9:07 AM

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Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM

Spring Brand Solutions?blur=25

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients

Neeta Nair Nov 11, 2020 8:52 AM

Khimji?blur=25

The agency has crafted a Diwali TVC for the brand that has been just released

Neeta Nair Nov 10, 2020 9:03 AM

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In today’s edition of #powersharing series, Kartik Smetacek, Joint NCD, L&K Saatchi & Saatchi, shares his experience of sharing the top role with Rohit Malkani

Neeta Nair Nov 10, 2020 8:28 AM

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Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct

Neeta Nair Nov 6, 2020 8:32 AM

Me Too Act Too?blur=25

Tarana Burke and Ian Mackenzie, CCO, FCB/SIX, speak on the motive behind creating a blockchain protected platform called ‘Act Too’ three years after the #MeToo movement spread like wildfire

Neeta Nair Oct 29, 2020 8:42 AM

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Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Neeta Nair Oct 27, 2020 9:04 AM

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As part of the Power Sharing series, Azazul Haque, CCO, Mullen Lintas, says sharing the responsibility of leading an agency eases the pressure and helps manage time more efficiently

Neeta Nair Oct 26, 2020 8:56 AM

Canara HSBC OBC Life Insurance?blur=25

The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions

Neeta Nair Oct 22, 2020 8:58 AM

Kainaz?blur=25

In e4m’s Power Sharing series, every week, we interview the joint heads of creative at ad agencies to understand the challenges for them

Neeta Nair Oct 21, 2020 9:04 AM

Tanishq?blur=25

In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls 

Neeta Nair Oct 20, 2020 9:00 AM

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The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

Glow & Lovely?blur=25

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM

Prateek Bharadwaj?blur=25

In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture

Neeta Nair Oct 14, 2020 8:44 AM

Sideways?blur=25

Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM

Rohit Malkani?blur=25

As part of the new series – Power Sharing – Rohit Malkani who is the Joint NCD with Kartik Smetacek at L&K Saatchi & Saatchi shares how he and his partner divide and rock at the creative agency

Neeta Nair Oct 8, 2020 9:07 AM