The GEC genre contributed 28% of the ad volume share of overall advertising across different genres, says TAM Media's half yearly report for 'Advertising in GEC Genre'

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At the e4m-Pitch CMO – South summit, the Chief Product Officer of The Hindu Group spoke in detail about The Hindu’s revamp, the 144-year-old legacy of the publication and much more

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The company has released a new logo too

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The MD of TTK Prestige was speaking at e4m Pitch CMO summit - South edition on the topic ‘From Pressure Cookers to Kitchen Appliances: Delighting Consumers Through Innovation’

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Prior to this, Kapoor was with Network18 as Business Head & Executive Vice President - Focus Studio

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Collaborates with actress Sonali Kulkarni, along with three influencers

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At the e4m Pitch CMO Summit-South, panellists discussed the importance of sports marketing on TV

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The MIB secretary said his ministry will do whatever it takes to support the media and entertainment sector and help it grow

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Shreekant joins W+K from McCann Worldgroup India

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Shashank Srivastava and Vivek Malhotra appointed to the Board of Governors

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Apurva Chandra urged the industry to leverage various platforms and support govt endeavour to make India a global content hub

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The campaign is created by Ogilvy India

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While choosing the representative, the company claims to have heeded the suggestion of their online community or Mivians, who trended the hashtag #SamanthaForMivi

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The brand has released three digital films by VMLY&R  to usher in the festive season

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The appointments span product, marketing, technology, and operations

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Prior to this, she was associated with Danone as Director – of Public Affairs and Corporate Communications

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The ad films will be rendered in 7 languages on digital platforms and national and regional TV channels

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Singh will oversee strategizing, budgeting, planning, and implementing marketing and communication activities for the property

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The brand film by DDB Mudra is an attempt to spur social change by including men in conversations surrounding periods, which has hitherto been 'women's secret'

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These tools will help advertisers maximize their ROII with competitive engagement rates and eCPMs

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