While Omnicom has retained planning & buying duties for Disney Studios in US, Publicis Media has bagged global buying and planning business for Disney theme parks and Disney+, as per media reports

exchange4media Staff 25 minutes ago

The two-member committee has recommended BARC India to continue to follow the process as it is

exchange4media Staff 53 minutes ago

While cuts in a-la-carte channel prices may lead to increase in viewers and thus subscription revenue, it remains to be seen if this will translate to substantial gains, say experts

exchange4media Staff 57 minutes ago

Hosted by Ryan Bennet and Tarun Katial, the event was attended by Ekta Kapoor, Dia Mirza, Ashvini Yardi, Deepak Pande, Vijay Kolli and Ashish Dhawan

exchange4media Staff 13 hours ago

The current edition of Bigg Boss on VOOT has digital sponsors like Ace2Three, Swiggy, Flipkart and Revv Cars

exchange4media Staff 14 hours ago

According to a report by BDO and WARC, marketing technology automation software, analytics tools and AI are aiding marketers to optimise their media spend

exchange4media Staff 14 hours ago

Ghosh, a veteran in the newspaper industry, was associated with organisations like ABP Group and Indian Express

exchange4media Staff 15 hours ago

The FMCG major’s quarterly profit has met estimates, say reports

exchange4media Staff 15 hours ago

The report analyses the digital ecosystem enabled through 5G, blockchain technology, IoT, AI, cognitive computing, machine learning and AR/VR

exchange4media Staff 16 hours ago

Comedy Central HD is leading the pack this week

exchange4media Staff 16 hours ago

The campaign takes the brand’s ‘Naye India ke badhte load ke liye’ proposition further

exchange4media Staff 16 hours ago

Tagra joins JSW Ventures from Network18 Group where he was heading Capital18, the venture investment division

exchange4media Staff 17 hours ago

Prior to joining BuzzOne, Upadhyay was managing digital sales and branded content (North & East) at News18.com

exchange4media Staff 17 hours ago

In her new role, Sawhney’s mandate will be to strengthen and enhance the communication and branding of the ingredient brand Liva

exchange4media Staff 17 hours ago

The video on Facebook reached 500,000 people in 12 hours of the on-air narration of the BIG Mahalaya

exchange4media Staff 17 hours ago

Amazon’s Mini Mela activation has been planned across four key touch points--airports, metro stations, malls and corporate parks

exchange4media Staff 18 hours ago

The campaign by Ogilvy India has been supported by the release of the TVC on television channels and social media platforms

exchange4media Staff 18 hours ago

The corporate name change is effective immediately and will be implemented across the company's products and services

exchange4media Staff 18 hours ago

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff 18 hours ago

The 360-degree marketing campaign was created by L&K Saatchi & Saatchi

exchange4media Staff 18 hours ago