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exchange4media Staff
e4medit@exchange4media.com @e4mtweets

exchange4media Group Service

Broadcasters, DTH operators divided over need for KYC of Set Top Boxes

TRAI had sought comments from stakeholders regarding the need for Know Your Customers for Set Top Boxes on July 19

exchange4media Staff 2 hours ago

Indian Broadcasting Foundation expresses concern over TRAI's consultation paper

In a release, IBF urged TRAI to allow the industry and its stakeholders to adapt to the new regulatory regime

exchange4media Staff 3 hours ago

ITC Classmate announces launch of Pulse 3D notebooks

The notebooks provides an immersive experience through a 3-dimensional cover

exchange4media Staff 3 hours ago

Sony SAB announces new show ‘Tera Kya Hoga Alia’

The show premiers on August 27, and will be aired every Monday to Friday at 10pm

exchange4media Staff 4 hours ago

TRAI extends deadline for receipt of comments on draft second amendment

The regulatory authority said that on the request of some stakeholders, the last date for receipt of written comments has been extended from August 22 to August 29, 2019

exchange4media Staff 6 hours ago

MarTech: It’s time to re-imagine business as consumers have new needs: Atul Jayawant

Jayawant, Group Executive President, Group IT & Group CIO, Aditya Birla Group, said there is a need to change marketing approach

exchange4media Staff 6 hours ago

Magicbricks ropes in Ayushmann Khurrana & Kriti Sanon as brand ambassadors

The two actors will feature in various Magicbricks' campaigns

exchange4media Staff 6 hours ago

Hungama Artist Aloud ready with Discoveration Season 2

The second season will be launched with new episodes every week on Hungama Artist Aloud app, web and social media platforms and YouTube channel

exchange4media Staff 7 hours ago

Actors Manoj Pahwa, Seema Pahwa to attend 10th JFF in Ranchi & Jamshedpur

The festival will be held here from August 23 to 25

exchange4media Staff 7 hours ago

Twitter celebrates hashtag’s 12th birthday

#Viswasam, #LokSabhaElections2019 and #CWC19 emerge as most tweeted hashtags for 2019

exchange4media Staff 7 hours ago

Radio Mango teams up with Philips for a contest for homemakers

The contest ‘Veettile Thaaram’ gives homemakers a chance to win Philips Mixer Grinder

exchange4media Staff 7 hours ago

MarTech: Marketing, tech & sales must work together: Ankush Garg, Deloitte Digital

Garg, Director Consulting, Deloitte Digital, says the Martech industry will be worth $200 billion by 2025

exchange4media Staff 8 hours ago

Asian Paints releases third season of ‘Where The Heart Is’ series

This season will feature celebrities like Huma Qureshi, Saqib Saleem, Sunil Chhetri and Boman Irani

exchange4media Staff 8 hours ago

Fevicol unveils new campaign to celebrate 60 years of operations

The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio and cinema

exchange4media Staff 8 hours ago

Zee Cinema’s Independence Day Premiere of ‘Kesari’ gets 15.6 million impressions

The impressions count is as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural category

exchange4media Staff 9 hours ago

Madison Media launches Datask, a data-driven marketing & insights platform

Datask will help brands understand information about customer demographics and psychographics

exchange4media Staff 9 hours ago

Cinema advertising to generate $4.6bn globally in 2019: Report

The global cinema advertising market is growing faster than any other medium except internet, says the latest WARC Global Advertising Trends report

exchange4media Staff 11 hours ago

Cookie concerns: Google coming up with new initiative to 'serve higher-value ads'

In a blog post, Google Chrome’s web browser team wrote about the issue of limiting web tracking and cookies & called the new initiative ‘Privacy Sandbox’

exchange4media Staff 12 hours ago