Rocky Novak joins UnitedHealth Group as Chief Marketing Officer
Previously, Rocky was President and Co-CEO of Zeus Jones
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Published: Nov 5, 2026 12:01 PM | 1 min read
- Rocky Novak has been appointed as Chief Marketing Officer of UnitedHealth Group (UHG), as announced in a LinkedIn post.
- He expressed enthusiasm for the role and the opportunity to contribute to UHG's mission of improving healthcare.
- Novak aims to collaborate with teams across UnitedHealth Group, Optum, and UnitedHealthcare while building on existing initiatives.
- Prior to joining UHG, he served as President and Co-CEO of Zeus Jones, a brand strategy and design firm.
Rocky Novak has joined UnitedHealth Group (UHG) as Chief Marketing Officer. He announced the development through a LinkedIn post, expressing excitement about taking on the new role and contributing to the healthcare company's mission. The appointment marks a new chapter in his professional journey.
Sharing the news on LinkedIn, Novak said, “Some exciting news to share: I’ve joined UnitedHealth Group as Chief Marketing Officer.” He added that UHG’s mission and the opportunity to communicate its story with clarity and purpose made the move a meaningful step for him. Novak also expressed his eagerness to work with teams across UnitedHealth Group, Optum and UnitedHealthcare, while learning from them and building on the work already underway.
As Chief Marketing Officer for UnitedHealth Group, Rocky leads an incredible group, whose mission is to help people live healthier lives and make the health system work better for everyone
Previously, Rocky was President and Co-CEO of Zeus Jones, a brand strategy and design company helping blue chip brands discover what's possible in the age of AI.
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