Dhanesh Kandhari launches Trustcraft PR, a founder-led reputation and comms advisory

Dhanesh Kandhari has launched Trustcraft PR, a founder-led reputation and communications advisory, marking his entrepreneurial debut after over 12 years in public relations and communications consulting.

Kandhari, who has advised more than 50 businesses during his career, announced the launch following his exit from Adfactors PR, where he spent the last eight and a half years. At Adfactors PR, he worked with founders and leadership teams across financial services and fintech, supporting businesses at different stages of growth, from early-stage startups to companies preparing for and navigating the public markets.

Speaking about the decision to establish his own venture, Kandhari said, "Somewhere along the way, helping entrepreneurs build their businesses and reputations inspired me to build one myself."

He also acknowledged the role of his experience at Adfactors PR and the leadership of its founder, Madan Bahal, in shaping his approach to the business.

"I have also been fortunate to learn from exceptional colleagues and leaders. Madan Bahal's journey in building Adfactors PR has been an inspiration, reinforcing the importance of relationships, credibility and long-term thinking," he said.

Trustcraft PR will focus on fintech, financial services, technology and founder-led businesses. The advisory aims to help organisations build and protect their reputations, strengthen leadership positioning and navigate critical business moments through strategic communications counsel.

Outlining the vision for the new venture, Kandhari said, "The ambition is simple: to build an advisory where strategic counsel comes first, relationships are valued, and reputation is treated as a long-term business asset."

With Trustcraft PR, Kandhari is looking to build an advisory model centred on long-term reputation building and strategic counsel, with an emphasis on relationships and credibility. The venture's positioning is captured in its tagline: 'Trustcraft PR | Reputation. Built to Endure.'