Pramod Gaikwad turns a year older: A journey built around the power of experiences

As the ICE Global co-founder marked his birthday recently, his career offers a window into the craft, enterprise and collaboration behind experiential communication

by e4m Staff
Published: Oct 30, 2026 6:03 PM | 2 min read

Pramod Gaikwad turns a year older: A journey built around the power of experiences

Pramod Gaikwad has a long-standing career in marketing, focusing on brand communication and live execution, beginning with his roles at Mudra Communications and Lowe Lintas.
He co-founded ICE Global, which has evolved over two decades into a comprehensive agency offering services in corporate experiences, luxury engagements, and digital technology across various sectors.
Gaikwad emphasizes the importance of storytelling, technical understanding, and professionalism in the industry, advocating for better recognition and compensation for specialized expertise.
His contributions extend to industry discussions, aiming to enhance the maturity and standards of marketing practices through collaboration and respect for professional skills.

Pramod Gaikwad’s professional journey began well before immersive experiences became a familiar part of the marketing vocabulary. From establishing event divisions within advertising agencies to co-founding ICE Global with Sushma Gaikwad, his career has brought together brand communication, storytelling and the practical demands of live execution.

His early work at Mudra Communications and Lowe Lintas helped lay that foundation. Building event capabilities within advertising businesses meant translating a brand’s message into something audiences could encounter directly, a discipline that would become central to his entrepreneurial journey.

At ICE Global, that experience found a broader canvas. Over more than two decades, the Mumbai-headquartered agency has developed a portfolio spanning corporate experiences, luxury and lifestyle engagements, large-format events, digital technology and video production. Its work serves businesses across sectors, including automotive, banking, information technology and real estate.

Gaikwad’s interest in technology sits alongside an emphasis on storytelling and attention to detail. His professional profile describes work across India and international markets, involving teams drawn from different nationalities. These are assignments in which creative ambition must be supported by coordination, technical understanding and an ability to deliver under pressure.

His contribution also extends to conversations about how the industry works. At an EEMA dialogue he argued for greater respect for specialist expertise and a willingness to pay for professionalism. It was a practical intervention on an enduring industry concern: how agencies, clients and supply partners recognise and reward the value behind execution.

A birthday offers a moment to recognise that accumulated contribution. For Gaikwad, the journey encompasses building a business, developing creative capabilities and participating in the professional conversations that help an industry mature.