experiences
As the ICE Global co-founder marked his birthday recently, his career offers a window into the craft, enterprise and collaboration behind experiential communication
Before joining Saregama, Khandelwal held professional roles at Swiggy and Flipkart
e4m Staff Oct 28, 2026 12:33 PM
Timed around Durga Puja, HOCCO’s East India launch brings together local inspiration, creative expression and on-ground experiences to introduce the brand to the city
e4m Staff Oct 19, 2026 5:00 PM
Kumar brings more than 25 years of global experience in the hospitality industry, with expertise in subscription-based loyalty programmes, brand creation, and digital transformation
e4m Desk Oct 19, 2026 10:49 AM
From thoughtful packaging and practical gifts to personalised service and comfort, brands are looking beyond products to create meaningful festive shopping experiences
Nicole Fernandes Oct 19, 2026 9:12 AM
Prior to this, Fernandes was Vice President and Head of Experiences at PVR Limited
e4m Staff Oct 17, 2026 9:00 AM
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
Nicole Fernandes Oct 8, 2026 12:48 PM
Abhinav Iyer, Chief General Manager, Marketing & Strategy, Muthoot Finance, discusses Sunheri Soch Season 5 and its use of customer stories, radio, regional content and AI
On Aman Kumar’s birthday, a look at his journey and the experiences that have shaped his entrepreneurial career
Prior to this, he was with Swiggy as Marketing Head- Swiggy Instamart, Noice & Pvt Brands
e4m Desk Sep 23, 2026 11:13 AM
Mehta, Founder of The Artistes Studio, speaks about moving between creative mediums, the economics of theatre, and the threat artificial intelligence poses to voice artists
e4m Staff Sep 23, 2026 9:42 AM
Aman Kumar, Co-founder of Whitefox, The Grub Fest and AVA Experience, discusses the festival’s revenue model, changing expectations of Indian audiences and more
e4m Staff Sep 22, 2026 12:29 PM
As Ajit Belani celebrates his birthday today, let's take a look at the journey of a marketing leader who spent more 2 decades helping businesses grow, building brands & more
e4m Staff Sep 18, 2026 12:30 PM
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
At Pitch CMO Summit 2026 in Bengaluru, Diageo India’s Chief Strategy Officer Amitabh Pande spoke in detail on how brands are built, measured and experienced
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Gaurav Gopal Verma Aug 25, 2026 12:18 PM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers
Sandhi Sarun Aug 7, 2026 9:30 AM
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Gen Z
Sunidhi Vijay Aug 5, 2026 9:07 AM
Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor
With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings
NATIVE CONTENT Jul 30, 2026 12:35 PM
The acquisition will see the business rebranded as Voyage 1 Africa, Shobhna Govan to continue leading the business
e4m Staff Jul 29, 2026 1:57 PM
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
Guest Column: Chintan Shah, Senior Vice President, SI - India, formerly known as Sportz Interactive, writes FIFA’s real transformation has been in how it engages fans in the years between tournaments
Chintan Shah Jul 22, 2026 11:44 AM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 15, 2026 2:17 PM
Jeff will continue to lead PR and comms for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio
e4m Staff Jul 15, 2026 11:27 AM
Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships
Nexus Select Malls has launched the fourth edition of its Denim & Sneaker Fest
e4m Staff May 27, 2026 1:45 PM
He was earlier the Chief Commercial Officer – Holidays, Visas, Experiences & Cruises
Most recently, Shuchi Suri served as Global Vice President for Homecare at Unilever
e4m Staff Apr 25, 2026 10:07 AM
Paroma Dayal will report to Rohit Potphode, Managing Partner - Sports, Gaming, eSports & Live Experiences, dentsu India
Josh D’Amaro, currently Disney Experiences Chairman, will succeed longtime Disney CEO Robert A. Iger
As per the dentsu-e4m Digital Advertising Report 2026, AI is expected to predict user context, mood and micro-intent in real time
The most talked-about and viral moment of the Mumbai concert was Akon's ingenious and playful way of interacting with the massive crowd
e4m Staff Nov 17, 2025 3:11 PM