Date-wise News
Adidas employees challenge the company’s account of India technology layoffs, with internal chats raising questions over the scale of cuts, redeployment and leadership decisions.
Brij Pahwa Sep 18, 2026 9:09 PM
Ruchika Mehta will additionally take charge as Editor, India Today Spice and Kamalinee Chatterjee will additionally handle sales for India Today Spice
e4m Staff Sep 18, 2026 7:17 PM
Second edition of the digital marketing playbook brings together academic rigour, industry expertise and AI-led practices to help marketers navigate the evolving digital landscape
e4m Staff Sep 18, 2026 5:42 PM
How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
Nikita Malhotra Sep 18, 2026 4:48 PM
The induction ceremony was held on September 16 at Capitale in New York.
e4m Staff Sep 18, 2026 3:04 PM
The executive move consolidates leadership across South Asia and 28 Middle Eastern markets
e4m Staff Sep 18, 2026 2:55 PM
As Ajit Belani celebrates his birthday today, let's take a look at the journey of a marketing leader who spent more 2 decades helping businesses grow, building brands & more
e4m Staff Sep 18, 2026 12:30 PM
The matter was discussed at the Tata Sons Board meeting chaired by Noel N Tata
e4m Staff Sep 18, 2026 12:16 PM
The proposal deals with two-tranche purchase of Tata Sons shares held by Sterling Investments and Cyrus Investments
e4m Staff Sep 18, 2026 12:05 PM
From building Unilever’s businesses to mentoring the next generation of companies, Rohit Jawa’s nearly four-decade career reflects a remarkable legacy of innovation, growth and reinvention
e4m Staff Sep 18, 2026 11:46 AM
The Omnicom-owned shop will look to sharpen the ‘neighborhood’ positioning that has long defined the casual dining chain for today's diners
e4m Staff Sep 18, 2026 11:35 AM
From pioneering digital marketplaces to transforming music streaming, Batra’s journey reflects innovation and leadership
e4m Staff Sep 18, 2026 11:04 AM
As consumer discovery is moving from clicks and scrolls to conversations on AI platforms, brands are now rethinking ways to get discovered
NATIVE CONTENT Sep 18, 2026 11:02 AM
dentsu announces Prerna Singh Mehrotra as Chief Client Officer, APAC & CEO of Singapore, succeeding Prakash Kamdar
e4m Desk Sep 18, 2026 10:49 AM
As Varun Mathur, Co-founder of Connekkt Media, recently celebrated his birthday, we look back at his journey across sports, entertainment, film production and media entrepreneurship
e4m Staff Sep 18, 2026 10:24 AM
The proposed combination covers Rajasthan Royals in India, Paarl Royals in South Africa and Barbados Royals in Barbados
e4m Staff Sep 18, 2026 10:15 AM
Anto Joseph has stepped down as Resident Editor of The New Indian Express (Tamil Nadu) after a stint of over 5 years; TNIE’s business paper is expected to launch by November
e4m Staff Sep 18, 2026 10:06 AM
Industry observers say Gen Z does not necessarily need another polished brand message and will remember the brand that allowed itself to become part of a joke
Shalinee Mishra Sep 18, 2026 9:40 AM
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media platforms
Tasmayee Laha Roy Sep 18, 2026 9:37 AM
Deepu Bansal, Uttam Prakash Agarwal, P.V Ramana Murthy and Shishir Babubhai Desai appointed as Independent Directors; and Saurav Adhikari as Non-Executive Director on the Board
e4m Staff Sep 18, 2026 9:30 AM
Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted spend: repeated exposure
Sandhi Sarun Sep 18, 2026 9:24 AM
The case has also expanded beyond the scope of competition investigations to include provisions of the CCI (General) Regulations, 2024, which govern the conduct of advocates during investigations
Imran Fazal Sep 18, 2026 9:02 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Shantomoy Ray Sep 18, 2026 9:01 AM
Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move the need is to start meaningful associations
Sandhi Sarun Sep 18, 2026 8:54 AM
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to the walled-garden model
Shantanu David Sep 18, 2026 8:42 AM
Pushpa V will be leading marketing for men's grooming, beauty and Philips Avent range
Guest Column: Gour Gupta, Chairman of Tribes, writes that Brand Modi’s 25-year journey shows how consistency, storytelling and technology can sustain a powerful public identity
Gour Gupta Sep 18, 2026 8:12 AM