Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

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BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections

Tasmayee Laha Roy 13 hours ago

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While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%

Tasmayee Laha Roy May 7, 2021 7:58 AM

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As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google

Tasmayee Laha Roy May 6, 2021 8:56 AM

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Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM

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A fresh mail was sent to journalists from the chairman’s office with the subject line ‘Password for your salary revision letter’

Tasmayee Laha Roy Apr 29, 2021 9:00 AM

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According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter

Tasmayee Laha Roy Apr 29, 2021 8:44 AM

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As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months

Tasmayee Laha Roy Apr 27, 2021 8:56 AM

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Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising

Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM

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Avinash Pandey, CEO, ABP Network, discusses plans for the newly-launched digital platform ABP Nadu and what sets it apart from the rest of the offerings in the market

Tasmayee Laha Roy Apr 23, 2021 9:03 AM

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From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts

Tasmayee Laha Roy Apr 22, 2021 8:23 AM

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As per highly placed sources, almost 100 employees across teams have either been asked to leave or their contracts have not been renewed in the last couple of months

Tasmayee Laha Roy Apr 21, 2021 8:39 AM

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Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021

Tasmayee Laha Roy Apr 21, 2021 8:21 AM

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Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands

Tasmayee Laha Roy Apr 16, 2021 8:14 AM

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Going forward, media companies, especially those with digital offerings, will do very well in the market, predict experts

Tasmayee Laha Roy Apr 15, 2021 8:52 AM

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Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer

Tasmayee Laha Roy Apr 13, 2021 8:34 AM

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Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021

Tasmayee Laha Roy Apr 8, 2021 9:19 AM

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A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts

Tasmayee Laha Roy Apr 7, 2021 8:04 AM

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The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94

Tasmayee Laha Roy Apr 2, 2021 8:25 AM

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Justice (Retd) Deelip Bhosale, ex-Chief Justice of Allahabad High Court, has been appointed as an independent director of the company to improve corporate credibility and governance

Tasmayee Laha Roy Apr 1, 2021 9:01 AM