Authors
Tasmayee covers media and the Ministry of Information and Broadcasting (MIB) policies. She handles breaking news as well as in-depth features in the information and broadcasting sector.
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Tasmayee Laha Roy Jan 12, 2026 8:08 AM
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
Tasmayee Laha Roy Jan 8, 2026 8:38 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 8:18 AM
As 2025 draws to a close, India’s broadcast and TV distribution industry flags growing policy paralysis at a time when linear TV faces economic pressure and platform disruption
Tasmayee Laha Roy Dec 26, 2025 9:02 AM
Small broadcasters and MSOs have warned that the move threatens revenue streams, reduces channel discoverability and risks distorting ratings
Tasmayee Laha Roy Dec 5, 2025 5:45 PM
According to Sean Donovan’s internal memo, accessed exclusively by e4m, the trio’s mandate is to use shared investments in creativity, expertise, tools and AI to lift performance
Tasmayee Laha Roy Dec 2, 2025 9:20 AM
Omnicom Advertising Asia President Sean Donovan has sent an internal memo detailing India’s revamped leadership and the consolidation of McCann, BBDO and TBWA\Lintas under the new architecture
Tasmayee Laha Roy Dec 1, 2025 11:23 PM
Anil Pandit, Managing Partner, Data Strategy-Partnerships, Publicis Media India, talks to e4m on non-consented inventory losing value, how marketers can future-proof reach, and a DPDP-ready workflow
Tasmayee Laha Roy Dec 1, 2025 8:45 AM
At the core of the controversy is the continuing interim protection granted in 2013. The Delhi High Court had categorically restrained the regulator from enforcing the ad-cap rule
Tasmayee Laha Roy Nov 20, 2025 9:02 AM
MIB’s draft amendment proposing exclusion of landing page viewership from measurement could reshape not just how ratings are counted, but also how advertising money flows through the TV ecosystem
Tasmayee Laha Roy Nov 7, 2025 9:25 AM
While the ministry’s draft amendment seeks to curb paid visibility and restore fairness in ratings, stakeholders warn that the lack of real-time detection makes full enforcement nearly impossible
Tasmayee Laha Roy Nov 7, 2025 8:57 AM
Harsha Razdan says dentsu’s proactive cooperation with the CCI reflects its commitment to transparency and industry reform
Tasmayee Laha Roy Nov 3, 2025 9:24 AM
South Asia CEO Harsha Razdan tells e4m that dentsu remains resilient, clocking Rs 500-crore-plus in media billings across 140 clients and maintaining double-digit growth
Tasmayee Laha Roy Nov 3, 2025 9:02 AM
New business momentum, leadership reset and revived investor interest suggest the agency’s long-stalled sale plans may be regaining pace
Tasmayee Laha Roy Oct 14, 2025 9:14 AM
The mandate spans all sub-brands like Dixcy Scott, Enamor and others
Tasmayee Laha Roy Oct 1, 2025 8:39 AM
A tighter gap emerges as TV’s growth cools and print’s cash generation steadies; see the latest company numbers and what could trigger a re-rating
Tasmayee Laha Roy Sep 22, 2025 9:26 AM
This transition is likely to mark the end of Madison’s five-year stewardship of the account
Tasmayee Laha Roy Sep 6, 2025 8:14 AM
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet. The real debate now is: To do, or why to do?
Tasmayee Laha Roy Sep 5, 2025 9:24 AM
With Dentsu weighing a stake sale or full exit from its international business, Indian players could find a once-in-a-decade chance to expand globally and gain tech-creative scale
Tasmayee Laha Roy Sep 1, 2025 8:51 AM
Omnicom Media Group India CEO Kartik Sharma spoke on how the ban will hit cricket, digital platforms and sports sponsorships, why e-commerce, FMCG, BFSI and auto will fill the gap, and more
Tasmayee Laha Roy Aug 22, 2025 5:47 PM
Amid revenue growth and leadership changes, the beauty leader seeks fresh agency ideas to fuel ambitious Indian expansion
Tasmayee Laha Roy Aug 8, 2025 8:01 AM
Client losses and valuation challenges stalled earlier talks, but Ajit Varghese’s leadership could now be the reset global suitors are waiting for
Tasmayee Laha Roy Aug 4, 2025 8:49 AM
As top accounts exit and key pitches loom, Madison turns to Varghese’s proven leadership to drive stability, growth and potentially prep for a strategic deal
Tasmayee Laha Roy Aug 1, 2025 8:43 AM
Flipkart’s media business is being currently managed by Essence Mediacom
Tasmayee Laha Roy Jul 29, 2025 8:22 AM
As per an internal mail sent on July 6, the leadership revamp at WPP Media South Asia is aimed at accelerating integration and AI-led growth
Tasmayee Laha Roy Jul 8, 2025 8:00 AM
The relaxations are a part of MIB’s proposed amendments to the Policy Guidelines for Television Rating Agencies in India
Tasmayee Laha Roy Jul 2, 2025 6:33 PM
In the draft order, the government has invited public and stakeholder feedback on the proposed changes within 30 days
Tasmayee Laha Roy Jul 2, 2025 5:32 PM
As rival agencies maintain silence, Dentsu has positioned itself not only as a whistleblower but also as a reform advocate within a sector long accused of opacity in media trading practices
Tasmayee Laha Roy Jun 19, 2025 7:03 PM
According to sources, the account is estimated to be worth around Rs 60 crore
Tasmayee Laha Roy May 30, 2025 12:39 PM
According to legal experts, CCI may be probing media buying models for potential collusion, but proving cartelisation without explicit evidence remains a high bar
Tasmayee Laha Roy May 13, 2025 8:28 AM
e4m was the first to report about Hero MotoCorp shortlisting EssenceMediacom and Lodestar UM for the Rs 700-750 crore media account
Tasmayee Laha Roy May 12, 2025 1:34 PM
Industry experts say they have witnessed an increase of up to 25% in e-commerce investments for many brands
Tasmayee Laha Roy Apr 25, 2025 9:16 AM
The move deepens P&G’s partnership with Starcom, reflecting the FMCG giant’s growing focus on platform-specific media strategies
Tasmayee Laha Roy Apr 22, 2025 8:13 AM
As per sources, Hero MotoCorp has shortlisted EssenceMediacom and Lodestar UM for the account
Tasmayee Laha Roy Apr 8, 2025 8:35 AM
For each campaign, multiple agencies will be empanelled, and Madison has been nominated as one of them
Tasmayee Laha Roy Apr 7, 2025 8:39 AM
As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks
Tasmayee Laha Roy Mar 29, 2025 8:41 AM
Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of the Adobe Global Summit 2025 in Las Vegas
Tasmayee Laha Roy Mar 19, 2025 9:01 AM
JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes
Tasmayee Laha Roy Mar 6, 2025 9:07 AM
Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation trends, and more
Tasmayee Laha Roy Feb 25, 2025 8:50 AM
Vision Corporation Ltd. has filed a petition against Prasar Bharati following the broadcaster's disqualification from DD Free Dish MPEG-2 slot e-auction
Tasmayee Laha Roy Feb 25, 2025 8:27 AM
Scrutiny mail on a weekend, rejection at midnight—small broadcasters question the process of Free Dish auctions
Tasmayee Laha Roy Feb 20, 2025 8:54 AM
As per highly placed sources, leading news channels secured slots at nearly half the price they paid in the previous auction, signalling a shift in their strategy
Tasmayee Laha Roy Feb 19, 2025 9:04 AM
Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the challenges in digital measurement, growth of CTV and much more
Tasmayee Laha Roy Feb 18, 2025 9:08 AM
Sanjay Agarwal, MD, Century Ply, shares his vision for the brand’s evolution, the next big marketing idea, what lies ahead for the company, and more
Tasmayee Laha Roy Feb 10, 2025 9:12 AM
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about standing out with 5 Star and Dairy Milk campaigns, building relevance for chocolates and picking insights from GenZ
Simran Sabherwal & Tasmayee Laha Roy Feb 10, 2025 9:04 AM
With Jiostar's expanded portfolio, the high spot rates will put pressure on advertisers to deliver ROI
Tasmayee Laha Roy Feb 5, 2025 8:15 AM
According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League
Tasmayee Laha Roy Feb 3, 2025 8:49 AM
Girish Prabhu, Head of Amazon Ads India, shares how the platform drives relevance and discovery, and helps brands connect with customers at key decision moments
Tasmayee Laha Roy Feb 1, 2025 9:19 AM
Ajay Gupte, CEO - South Asia, Wavemaker, discusses clients, their evolving needs, the focus on ROI, and of course, AI in this interview with e4m
Tasmayee Laha Roy Jan 14, 2025 9:22 AM
Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced at Rs 340 CPM and Connected TV ads at Rs 650 CPM
Tasmayee Laha Roy Jan 9, 2025 8:56 AM
The acquisition positions Omnicom and IPG to dominate multiple sectors with an unrivalled client portfolio that spans industries such as automotive, technology, FMCG and others
Tasmayee Laha Roy Dec 10, 2024 9:24 AM
Gaurav Banerjee, SPNI’s new MD & CEO, speaks to e4m on winning ACC media rights, his vision for SPNI, and more
Tasmayee Laha Roy Dec 5, 2024 9:00 AM
Previously, OMG managed only Tata Motors’ digital media, while IPG’s Lodestar handled TV and print
Tasmayee Laha Roy Nov 27, 2024 3:42 PM
GCPL’s decision to invite pitches for its multimedia account marks a strategic pivot, signalling the company’s intent to explore fresh media perspectives
Tasmayee Laha Roy Nov 8, 2024 8:26 AM
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
Tasmayee Laha Roy Nov 7, 2024 1:18 PM
AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending
Tasmayee Laha Roy Nov 5, 2024 9:06 AM
New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework
Tasmayee Laha Roy Nov 4, 2024 8:56 AM
Industry insiders say consulting agencies could be causing delays by conducting multiple negotiation rounds in pursuit of better deals
Tasmayee Laha Roy Oct 17, 2024 8:57 AM
As Kolkata reflects, big banners bank on authenticity this Durga Puja, reducing spends by up to 35%
Tasmayee Laha Roy Oct 11, 2024 9:05 AM
Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans for the India market and more
Tasmayee Laha Roy Oct 4, 2024 9:30 AM
In regular BARC homes, monetary incentives and the sense of contributing to national viewership patterns often encourage participation, an approach that doesn't work in premium households
Tasmayee Laha Roy Oct 3, 2024 9:04 AM
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
Tasmayee Laha Roy Sep 23, 2024 9:19 AM
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
Tasmayee Laha Roy Sep 16, 2024 9:03 AM
Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content
Tasmayee Laha Roy Sep 16, 2024 9:00 AM
The pubcaster has already acquired additional spectrum and started the process of procuring the necessary equipment to operationalise it. These additional slots should be available in 4 to 6 months
Tasmayee Laha Roy Sep 16, 2024 9:00 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Tasmayee Laha Roy Sep 10, 2024 8:40 AM
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
e4m Editor Tasmayee Laha Roy reflects on the withdrawal of the second draft of the Broadcast Bill and the concerns of the stakeholders
Tasmayee Laha Roy Aug 21, 2024 8:46 AM
While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
Tasmayee Laha Roy Jul 30, 2024 9:06 AM
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Tasmayee Laha Roy Jul 26, 2024 8:50 AM
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital
Tasmayee Laha Roy Jul 17, 2024 9:06 AM
SDCs may add a layer of accountability, but not much further, say experts, adding that the advertiser must bear the burden of honesty to the consumers
Tasmayee Laha Roy Jul 10, 2024 9:35 AM
According to sources, the company is looking for a creative partner to complement their existing agency, Schbang
Tasmayee Laha Roy Jul 9, 2024 8:14 AM
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
According to the advertising fraternity, most stakeholders want to comply with the new regulation but are struggling to decode the mandate
Tasmayee Laha Roy Jun 13, 2024 8:26 AM
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Tasmayee Laha Roy Aug 31, 2021 8:39 AM
According to Pandey, CEO of ABP Network, with the rise of the local economy, regional news has grown exponentially over the years and it is the best time to venture into the space
Tasmayee Laha Roy Aug 25, 2021 8:32 AM
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM
As Kerala sets the festivities in motion, brands go all out to woo consumers
Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM
According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
Tasmayee Laha Roy Aug 6, 2021 8:58 AM
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
Tasmayee Laha Roy Jul 29, 2021 8:29 AM
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Tasmayee Laha Roy Jul 21, 2021 9:00 AM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed
Tasmayee Laha Roy Jul 7, 2021 8:19 AM
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
Tasmayee Laha Roy Jun 30, 2021 8:10 AM
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
Tasmayee Laha Roy Jun 29, 2021 8:42 AM
Experts, however, advise investors to err on the side of caution and keep a close watch on the market in the coming months
Tasmayee Laha Roy Jun 24, 2021 8:53 AM
Kundra, Founder & CEO, JL Stream India Pvt Ltd, shared that the new live-streaming app JL Stream is a user revenue-generated app working on a business model of revenue share
Tasmayee Laha Roy Jun 22, 2021 8:48 AM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules
Tasmayee Laha Roy Jun 17, 2021 9:03 AM
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Tasmayee Laha Roy Jun 15, 2021 9:18 AM
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
Tasmayee Laha Roy Jun 14, 2021 9:20 AM
MIB addresses digital news publishers, publishers of online curated content and association of digital media publishers in the order
Tasmayee Laha Roy Jun 11, 2021 8:32 PM
All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players
Tasmayee Laha Roy Jun 10, 2021 8:41 AM
With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
Tasmayee Laha Roy Jun 9, 2021 8:59 AM
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
Tasmayee Laha Roy Jun 7, 2021 8:03 AM
With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies
Tasmayee Laha Roy Jun 4, 2021 9:19 AM
Experts who weighed in on the matter opine that losses won't be only on the OTT side
Tasmayee Laha Roy Jun 3, 2021 8:32 AM
The primary issue at the moment, however, is the confusion around the new IT Rules and whether news should fall under them at all
Tasmayee Laha Roy Jun 1, 2021 8:18 AM
Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India
Tasmayee Laha Roy May 24, 2021 8:49 AM
The new rate card from BCCL confirms the launch of Times Netwrork’s Hindi news channel Times Now Navbharat HD
Tasmayee Laha Roy May 20, 2021 6:57 PM
As part of Google's licensing agreements with publishers, the tech giant will also be paying participating news organizations to give readers access to a limited amount of paywalled content
Tasmayee Laha Roy May 19, 2021 8:08 AM
Allaying the industry's fears are some encouraging signs like almost-normal circulation numbers and more readers coming back to the fold for credible, detailed news coverage
Tasmayee Laha Roy May 18, 2021 9:07 AM
Amidst the ratings blackout, measurement parameters such as ‘highest viewership’ have changed to new indices such as ‘most viewed’, ‘most followed’ or ‘most shared’.
Tasmayee Laha Roy May 17, 2021 8:37 AM
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
Tasmayee Laha Roy May 11, 2021 8:29 AM
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
Tasmayee Laha Roy May 7, 2021 7:58 AM
As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google
Tasmayee Laha Roy May 6, 2021 8:56 AM
Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts
Tasmayee Laha Roy May 4, 2021 9:17 AM
A fresh mail was sent to journalists from the chairman’s office with the subject line ‘Password for your salary revision letter’
Tasmayee Laha Roy Apr 29, 2021 9:00 AM
According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter
Tasmayee Laha Roy Apr 29, 2021 8:44 AM
As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months
Tasmayee Laha Roy Apr 27, 2021 8:56 AM
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
Avinash Pandey, CEO, ABP Network, discusses plans for the newly-launched digital platform ABP Nadu and what sets it apart from the rest of the offerings in the market
Tasmayee Laha Roy Apr 23, 2021 9:03 AM
From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts
Tasmayee Laha Roy Apr 22, 2021 8:23 AM
As per highly placed sources, almost 100 employees across teams have either been asked to leave or their contracts have not been renewed in the last couple of months
Tasmayee Laha Roy Apr 21, 2021 8:39 AM
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
Tasmayee Laha Roy Apr 21, 2021 8:21 AM
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy Apr 16, 2021 8:14 AM
Going forward, media companies, especially those with digital offerings, will do very well in the market, predict experts
Tasmayee Laha Roy Apr 15, 2021 8:52 AM
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
Tasmayee Laha Roy Apr 13, 2021 8:34 AM
MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020
Tasmayee Laha Roy Apr 9, 2021 8:33 AM
Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021
Tasmayee Laha Roy Apr 8, 2021 9:19 AM
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
Tasmayee Laha Roy Apr 7, 2021 8:04 AM
The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94
Tasmayee Laha Roy Apr 2, 2021 8:25 AM
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
Tasmayee Laha Roy Mar 30, 2021 8:24 AM
Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition
Tasmayee Laha Roy Mar 25, 2021 8:49 AM
Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system
Tasmayee Laha Roy Mar 23, 2021 8:31 AM
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
Tasmayee Laha Roy Mar 19, 2021 8:36 AM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
The hiked prices were hardly a deterrent for news channels that wanted to get on to the DD Free Dish platform
Tasmayee Laha Roy Mar 17, 2021 8:31 AM
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
Tasmayee Laha Roy Mar 12, 2021 8:24 AM
Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies
Tasmayee Laha Roy Mar 11, 2021 7:54 AM
In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021
Tasmayee Laha Roy Mar 10, 2021 8:37 AM
Proposed guidelines aim at bringing ease of doing business in the broadcast sector
Tasmayee Laha Roy Mar 9, 2021 8:15 AM
Archana Vohra, Director – Global Business Group (Scaled) and Small and Medium Businesses, Facebook India talks to e4m on what it takes to be a woman leader with a tech giant
Tasmayee Laha Roy Mar 8, 2021 1:05 PM
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
Tasmayee Laha Roy Mar 5, 2021 8:20 AM
While most broadcasters paid a huge premium over what they paid last year for a slot on the platform, the highest bid went up by 80%
Tasmayee Laha Roy Mar 3, 2021 8:39 AM
As per highly placed sources, the news bucket has already pooled in close to Rs 150 crore in the week-long auction
Tasmayee Laha Roy Feb 27, 2021 9:04 AM
Publishers are not only in conversation with the tech giants to negotiate revenue share but are also looking at government support in settling the matter
Tasmayee Laha Roy Feb 25, 2021 8:55 AM
Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data
Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM
The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price
Tasmayee Laha Roy Feb 24, 2021 9:03 AM
Experts say a pre-emptive negotiation is the best solution for the Indian digital news ecosystem as most publishers cannot afford the loss of reach and referrals the tech giants offer
Tasmayee Laha Roy Feb 22, 2021 8:39 AM
The ‘Save yourself from BJP’ campaign has witnessed maximum participation with 14,35,963 people marking themselves 'safe'
Tasmayee Laha Roy Feb 19, 2021 8:26 AM