Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

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As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media

Tasmayee Laha Roy 4 hours ago

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The monetization strategies include banner ads, and those based on video and push notifications

Tasmayee Laha Roy Nov 30, 2020 8:23 AM

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Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year

Tasmayee Laha Roy Nov 27, 2020 9:19 AM

Derek Pando?blur=25

Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing

Tasmayee Laha Roy Nov 24, 2020 8:02 AM

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In a chat with e4m, Abhay Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms and movies as well

Tasmayee Laha Roy Nov 20, 2020 9:08 AM

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Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal

Tasmayee Laha Roy Nov 19, 2020 8:19 AM

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As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year

Tasmayee Laha Roy Nov 18, 2020 8:13 AM

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In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board

Tasmayee Laha Roy Nov 10, 2020 9:02 AM

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Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)

Tasmayee Laha Roy Nov 9, 2020 8:36 AM

TV news?blur=25

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months

Tasmayee Laha Roy Nov 6, 2020 8:38 AM

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Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more

Tasmayee Laha Roy Nov 3, 2020 8:28 AM

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As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year

Tasmayee Laha Roy Oct 30, 2020 8:38 AM

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In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers

Tasmayee Laha Roy Oct 29, 2020 9:14 AM

Print is Proof?blur=25

In the light of the controversies rocking the TV news industry, bigwigs Times of India, Hindustan Times & Dainik Bhaskar launched a campaign highlighting why print is all about unbiased perspectives

Tasmayee Laha Roy Oct 23, 2020 8:06 AM

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Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

Rohit Chadda?blur=25

Video, Vernacular (Languages) & Voice the major focus areas for the group, says Chadda, CEO of Digital Publishing at Zee Group

Tasmayee Laha Roy Oct 20, 2020 9:14 AM

Avinash Pant?blur=25

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM

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Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur

Tasmayee Laha Roy Oct 14, 2020 8:50 AM

TRP?blur=25

Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on

Tasmayee Laha Roy Oct 12, 2020 9:04 AM

News?blur=25

Industry heads say for long-time deals and relations with advertisers, balanced news is still the way forward for most news channels

Tasmayee Laha Roy Oct 8, 2020 8:52 AM