Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 14 hours ago

In a chat with Kubbra Sait, Koechlin and Chaturvedi share their struggles and aspirations

Tasmayee Laha Roy 5 days ago

Sharma, Associate Director - Brand Marketing & Head of Digital Media at Flipkart spoke about how the brand is innovating from an India perspective for their 100 mn+ customers

Tasmayee Laha Roy 6 days ago

The campaign, signed by bigwigs such as The Hindu Group, Hindustan Times, The Times of India, Dainik Bhaskar, claims that print is still the most reliable source of news

Tasmayee Laha Roy 1 week ago

Early last week, Accenture announced that New York-based agency Droga5 would become a part of Accenture Interactive, which Accenture calls its experience agency

Tasmayee Laha Roy 1 week ago

Political parties and candidates have spent a total of Rs 37,616,400 for 831 political ads on Google in the past month and a half

Tasmayee Laha Roy 04-April-2019

Spend on political advertisements in local cable channels have gone up by more than 100 per cent compared to the 2014 elections, say industry experts

Tasmayee Laha Roy 04-April-2019

Zaidi, Co-Founder and CEO at HRX says the brand will now foray into the Dubai market. He talks to exchange4media on expansion plans and brand associations

Tasmayee Laha Roy 02-April-2019

The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF

Tasmayee Laha Roy 01-April-2019

The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources

Tasmayee Laha Roy 29-March-2019

Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season

Tasmayee Laha Roy 29-March-2019

The Bhojpuri GEC, from the house of Zee, aims to give strong competition to Hindi GECs in Bihar & Jharkhand region

Tasmayee Laha Roy 26-March-2019

The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts

Tasmayee Laha Roy 25-March-2019

Palkar is the brand face of Joy Face wash. The commercials for the same were released earlier this month. New set of commercials for the brand’s sunscreen range is all set to go on air in April

Tasmayee Laha Roy 23-March-2019

Kalinga Institute of Social Sciences was awarded Social Transformation award for providing education in Naxal­ affected hinterlands; Digital Transformation award went to eNAM for empowering farmers

Tasmayee Laha Roy 18-March-2019

The price now stands somewhere close to 700 USD per tonne, as compared to an all-time high of 820 USD per tonne

Tasmayee Laha Roy 15-March-2019

From YouTube to Netflix to Amazon Prime, Alt Balaji, ZEE5 and regional OTT platforms like Hoichoi, all have been focusing on content led by a woman cast

Tasmayee Laha Roy 08-March-2019

On March 1, the day Wing Commander Abhinandan Varthaman returned to India, viewership of news channels surpassed that of general entertainment channels

Tasmayee Laha Roy 08-March-2019

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy 01-March-2019

Burkner, Chairman, Boston Consulting Group says the debate on data ownership and data inheritance is coming up in a big way in the days to come

Tasmayee Laha Roy 26-February-2019