Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

Salman Khan?blur=25

The Dabangg star looks set to woo the endorsement world again with his mass appeal, say industry pundits

Tasmayee Laha Roy 1 hour ago

News?blur=25

With recent political developments in states leading to higher viewership, regional channels have emerged as new favourites among advertisers, say experts

Tasmayee Laha Roy Dec 10, 2019 8:23 AM

Netflix?blur=25

Reports about markets like America hitting a saturation point may prove to be a boon as players like Netflix are turning towards India with big investments

Tasmayee Laha Roy Dec 9, 2019 8:19 AM

Delhi Elections?blur=25

Experts say parties are raising digital promotion budget by around 10% and are creating content in form of infotainment to woo young voters

Tasmayee Laha Roy Dec 6, 2019 8:53 AM

Tata Motors Nexon EV?blur=25

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy Dec 5, 2019 9:11 AM

economy?blur=25

The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads

Tasmayee Laha Roy Dec 4, 2019 9:24 AM

image?blur=25

Customers indulge in both impulse buying and planned buying on Black Friday as brands market the exclusivity of the event, say experts

Tasmayee Laha Roy Dec 4, 2019 9:22 AM

Sumit Walia Oppo?blur=25

Sumit Walia, VP, Product & Marketing, OPPO India, talks about the association with the Sunburn Festival, their Q3 numbers, growing market share and more

Tasmayee Laha Roy Dec 2, 2019 8:34 AM

Whatsappp for Business?blur=25

The investment of $250,000 into the startup ecosystem in India is a bid to popularise the WhatsApp for Business App in the country, say experts

Tasmayee Laha Roy Nov 28, 2019 8:09 AM

Vikas Agnihotri?blur=25

In a chat with exchange4media, Agnihotri, Country Director - Sales, Google India, shares insights on the study to map impact of Internet penetration and changes in buying behaviour in India

Tasmayee Laha Roy Nov 25, 2019 8:21 AM

Star India?blur=25

The company’s total expenses for the fiscal have been posted as Rs 12,930 crore

Tasmayee Laha Roy Nov 22, 2019 8:42 AM

Steve Williams?blur=25

Williams shares insights on the double digit growth the India operations have seen for brands, the growth trajectory that he says is here to stay, and much more

Tasmayee Laha Roy Nov 21, 2019 9:29 AM

NDTV?blur=25

As per the statement of financial results, for the quarter and six months ending Sept 30, 2019, New Delhi Television Limited has incurred a net loss of Rs 10.16 crore and Rs 1.17 crore for the period

Tasmayee Laha Roy Nov 19, 2019 8:40 AM

Manoj Adlakha, CEO, American Express Banking Corp?blur=25

Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more

Tasmayee Laha Roy Nov 7, 2019 8:29 AM

OTT?blur=25

We speak to industry experts to find out if the players in the space are ready for content regulation

Tasmayee Laha Roy & Shikha Paliwal Oct 24, 2019 8:15 AM

SunilLulla?blur=25

TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true potential of viewership data

Tasmayee Laha Roy Oct 23, 2019 9:01 AM

Elections?blur=25

According to Facebook Ad Library from Sept 19 to Oct 18, official Congress Haryana page saw ad spends worth Rs 3,91,881 on 323 ads; BJP Haryana page records 2 ads with spends of Rs 52,201

Tasmayee Laha Roy Oct 22, 2019 7:55 AM

TVChannels?blur=25

Industry experts say the impact of the move will reflect in the next quarter result of the channels already suffering from loss in ad revenue due to economic slowdown

Tasmayee Laha Roy Oct 21, 2019 8:42 AM

Cars?blur=25

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

CableTv?blur=25

Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels

Tasmayee Laha Roy Oct 16, 2019 8:40 AM