Authors

Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.

TVChannels

Industry experts say the impact of the move will reflect in the next quarter result of the channels already suffering from loss in ad revenue due to economic slowdown

Tasmayee Laha Roy 6 hours ago

Cars

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy Oct 18, 2019 8:47 AM

CableTv

Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels

Tasmayee Laha Roy Oct 16, 2019 8:40 AM

TS  Kalyanaraman

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

John

The Global EVP of Brand Safety at GroupM talks on brand safety and ad fraud measurement & mitigation

Tasmayee Laha Roy Sep 26, 2019 8:59 AM

Kim Larson

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

DShivakumar

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

WhatsApp

The tool is powering communication for brands by improving their experience with order-related updates and resulting in more tracking-page visits versus SMS notifications

Tasmayee Laha Roy Sep 17, 2019 8:24 AM

Gandhi

Gandhi was the COO & President of Times Network

Tasmayee Laha Roy Sep 12, 2019 4:53 PM

television

Industry experts believe lower costs and higher reach are giving advertising in regional content a push

Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM

pinkslip

More than 1000 journalists have lost their job in the recent past. What’s next for them?

Tasmayee Laha Roy Sep 4, 2019 8:54 AM

Recession

Apart from journalists being laid off in large numbers, several media houses have shut operations in smaller bureaus; increments too have been nil or minimal, say insiders

Tasmayee Laha Roy Aug 29, 2019 8:42 AM

TV

Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM

Parle G Sacred Games

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

YouTube

Over the last two years, YouTube has launched several ad products such as Bumpers, Director Mix, TrueView, Video Ads Sequencing and YouTube Blast

Tasmayee Laha Roy Aug 21, 2019 7:45 AM

KalliPurie

The Vice Chairperson of India Today Group says the biggest challenge in the news industry today is credibility tied in with the pace of internet

Tasmayee Laha Roy Aug 20, 2019 8:26 AM

Reliance

RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber

Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM

ConsumerProtection

Experts say the Bill’s clause of penalty on endorsers will see celebrities becoming choosy and expensive

Tasmayee Laha Roy Aug 9, 2019 8:58 AM

CCD

Despite debates around its financial situation and the sudden demise of founder VG Siddhartha, brand Café Coffee Day still strong

Tasmayee Laha Roy Aug 8, 2019 8:13 AM

Modi

Khadi’s share in textile production doubled in the last five fiscals. On National Handloom Day, we find how the success of Khadi is proof of marketing done right

Tasmayee Laha Roy Aug 7, 2019 8:01 AM