Neha Malhotra appointed Senior VP-Marketing at Zee Live

Neha Malhotra brings over 15 years of rich experience across the media, entertainment, and digital marketing landscape. Throughout her career, she has successfully led high-impact marketing initiatives, built consumer-centric brands, driven business growth, and developed innovative campaigns that have delivered strong audience engagement and commercial success.

Most recently, Neha led the music marketing function at Zee Music, where she played a pivotal role in establishing and scaling the marketing team, driving impactful campaigns across a diverse portfolio of music content and strengthening the label's presence in a highly competitive market.

Prior to this, she served as Partner and Business Head at OneNative Studio Pvt. Ltd., where she was responsible for strategic marketing management, business strategy, and digital marketing solutions, helping brands accelerate growth through integrated and innovative marketing approaches.

Earlier, at Saregama India Ltd., Neha led Pan-India music marketing and audio monetisation across multiple languages, overseeing comprehensive marketing strategies, audience growth initiatives, and revenue enhancement programs for one of India's most iconic music companies.

As she takes on her new role, Neha will spearhead the marketing function as Senior Vice President for the Live Business at Zee Live, leveraging her extensive expertise in brand building, consumer marketing, strategic partnerships, content-led marketing, and business growth to drive the next phase of expansion and create deeper audience engagement.

An alumna of Welingkar Institute of Management and Ramrao Adik Institute of Technology, Neha combines strong business acumen with a data-driven approach to marketing. Her deep understanding of consumer behaviour and passion for media and entertainment enable her to craft innovative strategies that deliver meaningful business impact and build lasting audience connections.