Creator18 appoints Heena Lulla as Business Head
She has held leadership roles at ZEE Entertainment as Vice President, and at Radio City as Associate Vice President for Digital and New Media
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Published: Sep 23, 2026 12:39 PM | 1 min read
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Creator18 appoints Heena Lulla as Business Head.
Lulla brings over two decades of experience across sales, marketing, digital, content, and IPs. She has held leadership roles at ZEE Entertainment as Vice President, and at Radio City as Associate Vice President for Digital and New Media. She also co-founded VIParents, a parent-influencer platform, and has spent years building and scaling creator businesses across India and Southeast Asia, working closely with brands, creators, and platforms.
Anurag Iyer, CEO, Creator18, said, "India is at a defining moment for how creators build businesses, and having the right leadership matters more than ever. Heena brings deep expertise, sharp commercial instinct, and a rare understanding of how brands, creators, and platforms can come together to create real value. Her experience across India and Southeast Asia gives her a perspective that only a few in the industry have. We're thrilled to have her on board and excited for the energy she brings to this next chapter."
Heena Lulla, Business Head, Creator18, said, "I'm excited to join Creator18 at such an exciting time. Creating meaningful partnerships between brands, creators, and audiences at scale is something I've worked toward my whole career. I look forward to bringing that experience to life at Creator18 and helping it become a true leader in this space."
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