Anand Lakshmanan appointed as Chief Business Officer at Xtreme Media

Most recently, Anand served as Head of B2B - India at Logitech

by e4m Staff
Published: Aug 10, 2026 5:58 PM | 2 min read

Xtreme Media has appointed Anand Lakshmanan as Chief Business Officer (CBO) to enhance growth and customer engagement for its enterprise portfolio.
Anand brings over 30 years of leadership experience in technology sectors across India, South Asia, and the Middle East, with a focus on video collaboration, networking, and cloud solutions.
He previously served as Head of B2B - India at Logitech, where he achieved sustained growth and developed new revenue streams through strategic initiatives.
Anand expressed enthusiasm for his new role, emphasizing his commitment to building scalable sales and marketing strategies to strengthen customer partnerships and market leadership in India.

LED display brand Xtreme Media today announced the appointment of Anand Lakshmanan as Chief Business Officer (CBO). He will play an instrumental role in driving growth, strengthening customer engagement and expanding the market for Xtreme Media’s enterprise portfolio.

Anand brings over 30 years of enterprise leadership experience across India, South Asia and the Middle East. He has successfully built and scaled businesses in technology domains including video collaboration, networking, cloud, data centre and customer experience. Most recently, Anand served as Head of B2B - India at Logitech, where he delivered sustained growth, built high-performing teams and established new revenue streams through solution-led strategies.

Throughout his career, Anand has held senior leadership roles at NTT, Jabra GN, Servion, Canon and KnoahSoft, consistently demonstrating expertise in P&L ownership, channel partner strategy and enterprise customer engagement. His proven ability to navigate complex buying cycles and foster long-term CXO relationships has positioned him as a trusted leader in the enterprise technology space.

Speaking on his appointment, Anand Lakshmanan said: “I am excited to join Xtreme Media at a pivotal time in its growth journey. My focus will be on building scalable sales and marketing strategies that strengthen customer partnerships and accelerate market leadership in India.”

Sanket Rambhia, Managing Director, Xtreme Media and LEDX Technology added: “We are delighted to welcome Anand to the leadership team. His deep industry expertise and track record of building businesses from the ground up will be instrumental in driving Xtreme Media’s next phase of growth in India.”