HUL executive Vandana Suri gets government nod for BARC Board appointment

Suri brings over two decades of experience in brand building, marketing and category leadership

e4m by e4m Staff
Published: Nov 4, 2026 4:04 PM  | 2 min read
Vandana Suri
  • e4m Twitter
  • The Indian government has approved Vandana Suri's appointment as a Director on the Board of Broadcast Audience Research Council (BARC) India.
  • Suri is currently the Executive Director of Home Care at Hindustan Unilever Limited (HUL) and has over 20 years of experience in brand building and marketing across various multinational companies.
  • She succeeded Srinandan Sundaram in her role at HUL in January 2026 and has previously held leadership positions in multiple sectors, including Beauty & Wellbeing and Foods.
  • BARC India is responsible for television audience measurement and provides insights to the broadcasting, advertising, and media industries.

The government has cleared the appointment of Vandana Suri, Executive Director – Home Care at Hindustan Unilever Limited (HUL), to the Board of Broadcast Audience Research Council (BARC) India as a Director.

Suri currently leads HUL’s Home Care business and is a member of the company’s Management Committee. She took over the role in January 2026, succeeding Srinandan Sundaram, who moved to head Unilever International.

Suri brings over two decades of experience in brand building, marketing and category leadership, having worked across multinational companies and several Unilever businesses in India, South Asia and Indonesia.

Prior to her current role, she was General Manager, Beauty & Wellbeing, at Unilever Indonesia, where she led the business's growth and transformation agenda. She also served as Global Brand Vice President for Pond’s, leading the brand’s repositioning and transformation.

During her earlier stint at HUL between 2011 and 2022, Suri held several leadership positions across Home Care, Beauty & Wellbeing and Foods. Between 2014 and 2019, she led the company's premium laundry portfolio and Fabric Care & Conditioner business. Subsequently, as Vice President – Skin Care & Colour Cosmetics, Beauty & Wellbeing, she focused on premiumisation and accelerating growth in high-potential categories.

Before joining Unilever in 2011, Suri worked with multinational companies including PepsiCo, Tetra Pak and Nielsen.

She is a postgraduate from the Mudra Institute of Communications, Ahmedabad, and holds a BA (Hons) in Economics from Jesus & Mary College, New Delhi.

BARC India is the country's television audience measurement body, responsible for providing television viewership measurement and audience insights to the broadcasting, advertising and media industries. Its Board brings together representatives from broadcasters, advertisers and advertising agencies.

 

Published On: Nov 4, 2026 4:04 PM