Hyundai BAYON's AI Voice Embedded Print Ad

A button on the Hindustan Times front page plays an AI voice, giving readers a taste of the assistant inside the SUV

NATIVE CONTENT
Published: Oct 28, 2026 5:58 PM | 1 min read | Advertorial

Hyundai's new print advertisement for the BAYON SUV features a button that activates an AI voice, allowing readers to listen to the car's features instead of just reading about them.
The ad aims to engage readers by transforming a traditional print medium into an interactive experience, encouraging them to pause and listen.
Hyundai positions the BAYON as a representation of "intelligent mobility," highlighting its AI assistant capabilities that allow for voice commands while driving.
The advertisement utilizes technology from SoundHound AI, Perplexity, and Nvidia to demonstrate the car's advanced features, aligning with the principle of "show, don’t tell" in storytelling.

Newspaper ads are meant to be read. Hyundai’s new one wants to be listened to. On the front page of today’s Hindustan Times, the carmaker’s print ad for the BAYON, its new mid-sized SUV, carries a button. Press it, and an AI voice begins extolling the car, turning a still page into a small moment of delight.

It’s a smart use of the medium because print rarely earns a second look. Getting people to rewatch an ad online is hard enough, yet this ad gives readers a reason to pause, press and listen, perhaps more than once.

The voice is artificial on purpose. Hyundai calls the BAYON “a bold new chapter in intelligent mobility”, and the car leans heavily on its AI assistant. So the ad doesn’t merely describe the idea; it demonstrates it. Show, don’t tell, is one of the cardinal rules of great storytelling, after all. The reader meets the technology before meeting the car.

In the BAYON, the pitch is simple: say “Hey Hyundai” and ask, instead of jabbing at the screen while driving or leaning forward from the back seat. SoundHound AI provides the voice, Perplexity the intelligence, and Nvidia the processing power.

Intelligent technology makes life easier, not busier. The BAYON’s ad aces that test.

(This is advertorial content curated by partner team.)