Marketing Initiative
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
A category-first move that humanises complex technology, strengthens the brand’s “navigate your next” promise, and brings a distinct personality to enterprise AI
Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
A connected entertainment ecosystem bringing together Streaming Platforms, live TV, and premium smart viewing into a single seamless experience across mobile and Smart TV under one unified platform
These new-age filters remain stable, ensuring consistent and reliable sun protection throughout the day
Campaign saw participation from over 100K+ users, amplified by social creators, including Prajakta Koli, Harsh Gujral, Dharnaa, Gurleen Pannu, Anirban Dasgupta, Rahul Dua, Tanmay Singh, & Mohak Narang
By Cathy Ibal, Senior Vice President, Ad Sales, CNN International Commercial
Built on ‘Kuch chhota sa karne par, life hogi behtar,’ the campaign ‘Always-On’ highlights how a simple shift unlocks 190+ channels, lifetime free service & a reliable & uninterrupted TV experience
AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes
With Meghalaya Tourism as an associate partner, the yatra spans 34 days and 5,000 kilometres across the Northeast
Reliance Digital’s nationwide campaign Digital Discount Days is active till 19th April, 2026, with Buy 1, Get 50% Off on Second Product and Much More
L&T Finance recently conducted its ‘Pillion Rider to Rider’ initiative in Hubballi where more than 100 women were trained to ride two-wheelers
At 400 million daily views, microdramas on ShareChat and Moj have built the stadium that never empties - India's most consistent daily gathering of engaged, emotionally invested audiences
The initiative introduces an engaging and practical approach to financial awareness,
How tech, trust, & emotional intelligence are shaping business growth… and what leaders must do to survive
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, decodes the evolving digital advertising ecosystem
At a time when viewer behaviour is shifting towards daily content habits, microdramas on ShareChat and Moj are generating 300 Mn+ views every day - a scale larger than IPL and sustained daily
Hemant Arora, VP of Global Ad Business at Truecaller, talks about the company’s global partner strategy, & more
The new season premiered on February 20 across the official YouTube channels and digital platforms of Hindustan Times and HT City
Through this film, The Muthoot Group acknowledges the invaluable role women play in nurturing families and workplaces equally
Gadgets 360’s Volt aims to reclaim tech social media from the bots
ResurgeX by Mobavenue is a retargeting and remarketing purpose-built platform for the modern, retention-first era
The campaign encourages people to slow down, be present at the dining table, and prioritise real conversations over digital distractions
Hyundai lights up Mumbai's iconic Worli Sea Link ahead of ICC Men’s T20 World Cup 2026 with #DeewaneIndiaKaDeewanaHumsafar
YouGov’s Best Brand Rankings 2026 reveal the brands with the strongest brand health among urban Indian consumers, based on how people actually experience and perceive them over time
As the nation marked its 77th Republic Day this year, Hindustan Times reprinted a special edition of the newspaper that hit the stands on January 26, 1950
The platform recorded 24.51 million unique users worldwide during December 2025
As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of redefining how brands tell stories through sound
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
Comscore data for November shows Gadgets 360 attracted over 27 million unique visitors
After witnessing the strong success with ‘Dhamaal with Pati Patni Aur Panga,’ the brand has now stepped into ‘Laughter Chefs Season 3’
PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention flows across screens within a household
The event featured performances by King, Armaan Malik, Jonita, Aditya Rikhari, Kushagra, Hansika Pareek and Sanju Rathod
The brand’s philosophy is to inspire people to live in Xclamat!ons
Streaming now on Amazon MX Player, the series tells the stories of four entrepreneurs from Belgaum, Indore, Pune, and Hyderabad
This alliance brings together Oneindia's digital reach and the state’s agenda for a future of zero-waste living
At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI
The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, CTV and DOOH
The film tells the story of three soldiers returning home for Diwali, capturing themes of remembrance, brotherhood and togetherness
Exclusive workshops were curated by Adobe in collaboration with exchange4media and MartechAI.com
Aroscop’s Hyperlocal Targeting Solution is built from the ground up to address the specific challenges of rural India
Himanshu Kanwar is currently working as General Manager, Growth & Marketing Practice with XTO10X
BITA 2025 emerged as India’s most trusted tech celebration, honouring what makes our digital lives smarter, more connected, and more meaningful
Maharashtra's largest independent media group takes a massive step towards global accessibility, using advanced AI to bring its entire portfolio of seven premier publications to a worldwide audience
With 20 cr monetisable active users across ShareChat & Moj, and 15 crore episodes being viewed daily, the company is positioning the format at the heart of its content, advertising & monetisation play
Bengal’s most loved entertainment destination continues to unite rural and urban audiences, winning hearts across generations with stories that inspire, empower and set trends
The event brought together over 150 gamers who aimed to uncover which of the latest flagships delivers the best real-world gaming experience
The event also marked the presence of a renowned name in the tech industry, Rajiv Makhni, who provided his seasoned expertise on mobile technology and gaming to the attendees
With the Aptivate Star Contest, Lupin has invited moms to step into the limelight and co-star in a personalised video ad, tailor-made using their own photo submissions
The report shows that campaigns on connected TV drove an uplift of up to 8.5 per cent in purchase behaviour and 9.1 per cent in brand favourability among Gen Z audiences aged 18 to 24
This dedicated space is designed to serve as a comprehensive guide to the world of bond investing, the company said
Elevate: The Festive Edit, the latest edition of Lyxel&Flamingo’s marketing summit, was held in Gurgaon on July 18
UNIQLO partnered with PrsmX by Mobavenue to raise awareness about the new launch of the brand’s linen range for men and women among its digital audience in 6 major Indian geos
Lyxel&Flamingo’s flagship event ‘Elevate’ is back with its seventh edition, to be hosted on July 18
Their individual journeys and shared ambition have moved Mobavenue from a budding startup to a global enterprise, fueling the power of how brands connect with consumers in the hyper-digital age
This year, Santoor stepped into this sacred tradition not just as a sponsor but as a contributor to devotion, becoming the Title Sponsor of Zee Talkies Cha Ashadhi Sohala 2025
This ad lets readers scan, speak, and steer the experience using just their voice
The self-optimizing AI system boosts conversion rates, lowers CPA, and makes 'clicks' an obsolete metric
This international accolade recognizes Sakal+ as the Best in the World in the Digital Subscription/Reader Revenue Project category
Sony Sports Network’s lineup includes Sunil Gavaskar, Cheteshwar Pujara, Michael Vaughan, Nasser Hussain, Mike Atherton, Harsha Bhogle, Ajay Jadeja, Irfan Pathan
The agency has decided to challenge the old agency model with a disruptor and has launched FTA Global
The campaign harnesses the power of AI-generated content to craft a futuristic and captivating narrative, reflecting the brand’s progressive vision
Brands ride high on Zee Talkies’ festival footprint across on-air and on-ground touchpoints; gearing up for another high impact Ashadhi season this June
Understanding where Indian men are truly paying attention — and how brands can turn a missed opportunity into real impact
With Pankaj Tripathi’s authentic charm, the campaign ‘Apni Kahani Ka Hero’ connects deeply with every Indian who strives hard for a bright future
In conversation with e4m, Sunil Kumaran, COO, BIG FM, spoke about the radio channel’s evolving strategies to drive audience engagement, its latest digital initiatives, and more
This collaboration, powered by HockeyCurve’s creative automation platform, has successfully launched McDonald’s enticing new Korean Range
The campaign beautifully portrays Shah Rukh Khan as the ultimate host and Zeenat Aman as the ever-graceful guest, creating a heartwarming and nostalgic ad
With the first ever Sponsored Snap, AJIO is maximizing a unique opportunity to reach Snapchat’s valuable audience at scale via the Chat inbox
By seamlessly blending music and fashion, H&M’s dynamic partnership with Spotify amplified brand engagement, making it the most talked-about name at Lollapalooza Mumbai
Poulomi Roy, CMO of Joy Personal Care (RSH Global), notes that IPL helps the brand reach trade partners, dealers and retailers apart from women
Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025
JioStar Network has garnered a base of 350 Mn+ viewers encompassing 90% of the TV watching universe
According to the latest Comscore data for January 2025, esakal.com has been ranked No. 1 among Marathi news and information publisher
With a series of engaging activations, Dabur redefined the importance of oral health at India’s largest spiritual gathering
IPL is the year’s biggest cricketing event, uniting millions of fans. Amidst the buzz, Cricbuzz remains the most trusted platform, delivering real conversations, expert insights & unmatched coverage
At the 75th Indian Dental Conference 2025, Dabur engaged dentists to show how Ayurveda can help with common oral health issues
Crickit by Hindustan Times is set to be the one-stop platform for cricket lovers and a game-changing platform for advertisers
The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025
In India, cricket is an experience, not just a game. During IPL, Cricbuzz turns every moment into real cricket conversations, making it the ultimate destination for true engagement
Starting 14th February on live on the JioStar Network i.e. Star Sports and Disney+ Hotstar, Season 3 of TATA WPL offers a dynamic mix of platform scale and innovative advertising solutions
Last year Tata WPL emerged as the biggest ever women’s T20 event, growing 1.7X on Digital and 1.2X on TV
Major cricket tournaments on the JioStar Network have reached 77 Mn HD households, 40+ Mn CTV households and 100 Mn premium viewers on handheld devices
Elevate, Lyxel&Flamingo’s flagship marketing event last week, hosted multiple sessions addressing a variety of complex questions from brand building to media investments
Axis Bank introduces a revolutionary way to secure your accounts using the hidden numbers within Devanagari script
Elevate, Lyxel&Flamingo’s flagship event on January 17, features leading platforms and publishers, offering a glimpse into tools, insights, and strategies shaping modern marketing
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event
Mint’s Union Budget 2025 initiative delivers a comprehensive, multi-phase engagement strategy powered by cutting-edge content and bespoke sponsorship solutions
Simply Fresh’s #RakhoIraadeFresh campaign is a tribute to everyday heroes—people who dared to think differently, act boldly, and ignite societal progress
The AI-powered Holographic Extended Reality (HXR) device comes armed with touch capability that allows customers to engage with the digital avatar in real time
This year marked 100 years of Hindustan Times; a milestone steeped in history yet brimming with future possibilities
In October 2024, Mint recorded a remarkable 42.3 million unique visitors. Readers spent an impressive 103 million minutes on the platform, generating 161 million page views
Discover the power of Commerce Audiences and learn how unique commerce signals are redefining ad targeting
2024 Festival of Gifts holds special significance, as it coincides with Hindustan Times' centenary as the Voice of the Nation
The biggest cricketing showdown between giants India and Australia is set to unfold in a five-match Test series on Australian soil starting 22nd November 2024
The 2024 edition will see participation from more than 600,000 students from Classes I to XII across Uttar Pradesh, Bihar, Uttarakhand, and Jharkhand
JioCinema & Sports18 will bring every ball, boundary, and breakthrough directly to viewers, ensuring an unforgettable experience for cricket lovers and an exceptional platform for brands
Amazon Ads has announced new capabilities that leverage its deep, full-funnel insights to extend sophisticated measurement and optimization ad tech to all advertisers
To increase advertiser efficiency, Amazon DSP is launching a new user experience with streamlined workflows to enable campaign creation in just a few clicks
An exclusive culinary experience celebrating a century of Hindustan Times, crafted by Vikas Khanna and curated by Vir Sanghvi
Through Disney+ Hotstar’s vast reach and advanced targeting capabilities, HSBC successfully captured the attention of its desired audience, driving significant brand uplift
Brands like Jindal Panther and Amul have achieved 5X+ ROI through Cricket Live as Title and Co-Powered by Sponsors during major cricket events
From 1st October to 31st October, the month-long extravaganza promises endless excitement, bringing together brands, readers, and consumers in an immersive experience
The thought-paper titled ‘New product launch strategies to drive business growth’ provides a framework for brands to maximize their new product launch success
To honour this milestone, Hindustan Times is launching a grand, year-long centenary celebration
The collaboration leverages the explosive growth of K-pop on Spotify among young, trend-savvy listeners and positions ITC Bingo as a brand that's in tune with Gen Z’s cultural pulse
With a lighthearted take on life’s relatable instances, IDFC FIRST Bank’s Teacher’s Day campaign highlights the value of Zero Fee Banking Services in a relatable, clever way
The towering reach and superior audience attention of World Television Premieres (WTPs) have delivered immediate outcomes for brands
Samsung’s 6th generation Galaxy Z Fold6 and Galaxy Z Flip6 are both powered by Galaxy AI
The second edition of the event was inaugurated by Shri Madhu Bangarappa, Honourable Minister for Primary & Secondary Education, Government of Karnataka
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
The league reached 351 million viewers in 2023 with 65% viewership coming from premium NCCS AB households
KIT Global Platform provides access to a host of performance marketing tools at no additional cost
A look at the prominent brands that launched campaigns capturing the essence of freedom and patriotism
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
How brands can maximise impact with the year’s most thrilling cricket lineup
TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households
With 20 concurrent feeds, JioCinema will ensure fans catch every thrilling moment
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
It marks India’s first dedicated financial initiative for the AVGC industry
The outdoor campaign is for the launch of CMF Phone 1 by Nothing
ProManage counts among its clients DHL, Muthoot, ICICI Bank, McDonald's, Mahindra Finance, Bata, Tata AIA, Indian Terrain, Nippon, and more
The second iteration of Spotify’s and Royal Enfield’s partnership continues to fuel India’s indie, pop, and hip-hop scenes celebrating youth adventure with RADAR and RAP 91 events
Mint's Union Budget offerings present a distinct platform for brands to align with the vision of inclusive growth, macroeconomic stability and sustainable growth laid out by the Finance Minister
Discover unique gifts, touching stories, and creative ways to show just how much Super Dads are appreciated
Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports
With a diverse base of over 2.3 crore customers, LTF is committed to fostering strong relationships built on understanding and personalization
During this election season, the group has observed over 890 million page views
The cricketer’s recent social media post has everyone talking about what he is up to next
The Star Sports wraparound show has delivered 10-15X ROI for associating brands during recent megaevents
Gautam Thadani, Associate Director, Commerce Media at PubMatic, shares insights on how modern retailers can use commerce media to level up their game, drive engagements and build brand loyalty
Across all content genres, the pre/post-match live show on Star Sports delivers a 4x scale for advertisers
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