Marketing Initiative


Vietnam was chosen for its seventh office due to the significant number of partners the company has in the country



The findings of the survey show how inflation has affected the shopping behaviour of Indian consumers


Krishnarao Buddha

Krishnarao Buddha, Senior Category Head – Marketing, Parle Products on the company's marketing strategies, media mix and more

NATIVE CONTENT Mar 29, 2023 9:17 AM


The Innovation Lab will work with brands and agencies to create innovative solutions in print

NATIVE CONTENT Mar 28, 2023 1:48 PM

Rahul Ralhan, head of Brand and Insights at, tells us about the company’s recent campaign and how they have reworked their marketing strategy for the digital-first audience

NATIVE CONTENT Mar 15, 2023 12:02 PM


The 'Shaving Se Snan Tak' campaign encouraged devotees to get a shave along with the holy dip during the Magh Mela festival at Sangam, Prayagraj

NATIVE CONTENT Mar 15, 2023 11:35 AM


Disney Star aims for 90 mn HD viewers on IPL 2023 with HD homes scaling new heights, launch of HD channels in high viewership markets & the dominating preference of premium viewers to watch IPL on HD

NATIVE CONTENT Mar 13, 2023 7:41 PM


Marketing Initiative: With the unlocking of 200 million potential viewers with FTA channel Star Utsav Movies broadcasting 12 select matches likely to take Disney Star’s reach 500 million this season

NATIVE CONTENT Mar 7, 2023 2:45 PM

Radio City

This edition of the awards celebrates how independent music is ‘Bridging Boundaries'

NATIVE CONTENT Mar 3, 2023 12:43 PM


India has a massive internet user base of nearly 720 million people, with the top 50% of purchasing power concentrated in 30 million homes that have access to unlimited wired internet connections

NATIVE CONTENT Mar 3, 2023 10:40 AM


With 42% smartphone base comprising of females who have low inclination to download and solo-view sports content, overall IPL reach likely to be restricted to 160-180mn viewers on mobile

NATIVE CONTENT Feb 28, 2023 2:42 PM


Add your brand to India’s watchlist by associating with the leader of OTTs

NATIVE CONTENT Feb 28, 2023 2:21 PM

Shashank Srivastava

Srivastava, Executive Director at Maruti Suzuki India Ltd, talks of the impact of IPL and more

NATIVE CONTENT Feb 27, 2023 10:17 AM


The Pinkvilla Style Icons awards, which garnered a whopping digital reach of over 1 billion in its maiden edition, is set to return for a bigger and grander second edition

NATIVE CONTENT Feb 22, 2023 11:06 AM


Arindam spoke about how cricket on TV delivered a lower cost of reach than other mediums, gave instant reach build up and significantly drove up brand, business and distribution metrics

NATIVE CONTENT Feb 21, 2023 12:54 PM


The free offering on a large scale includes the latest technological advancements that enable 4K streaming, providing breath-taking clarity and detail that is 4 times the resolution of HD

NATIVE CONTENT Feb 17, 2023 1:47 PM


Advertorial: Live sports viewing is a TV phenomenon globally. Digital, on the other hand, largely comprises of in-transit viewing on smartphones, while CTV streaming is still at a nascent stage

NATIVE CONTENT Feb 14, 2023 4:01 PM

Gaurav Khatri

Marketing initiative by WebEngage: Gaurav Khatri, Co-Founder, Noise, shares his idea of customer love and what does it entail for brands

NATIVE CONTENT Feb 14, 2023 12:22 PM


Marketing initiative by WebEngage: To develop a relationship with customers beyond mere transactions, companies should adopt a customer-centric approach, says Prateek Singhal, Co-founder, Yoho

NATIVE CONTENT Feb 13, 2023 11:09 AM

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