Cracking India’s 2025 Festive Code: L&F's Elevate Unlocks Regional Marketing Insights

Lyxel&Flamingo’s flagship event ‘Elevate’ is back with its seventh edition, this time with a sharp focus on festive India – its diversity, depth, and digital-first behaviour. Set to be hosted on July 18th at the company’s Gurgaon HQ, Elevate: The Festive Edit promises to unpack how brands can win the season through cultural fluency, platform intelligence, and smart localisation.

The Indian festive calendar is no longer defined by Diwali alone. With multiple purchase peaks – from Onam in Kerala to Durga Puja in Bengal, the wedding season and e-commerce sales scattered across platforms – brands today face a more complex festive cycle than ever before.

Elevate aims to decode this new reality. With conversations designed around regional commerce, contextual content, vernacular campaigns, and full-funnel festive planning, the event will bring together marketers, platform partners, industry leaders, and media planners to share what it truly takes to build culturally connected and performance-driven campaigns.

“This year’s Elevate is not just about spotting trends – it’s about building for them. From insight to execution, we want attendees to leave with strategies they can plug into festive plans the very next day,” said Dev Batra, CEO & Co-founder, Lyxel&Flamingo.

What to Expect at The Festive Edit:

• Panel discussions with brand leaders, creators, and agency heads
• Sharp regional insights on consumer mindset, media behaviour, and localised triggers
• Real-world playbooks for festive readiness across platforms like Meta, YouTube, Flipkart and more
• A mix of category-focused deep dives and cross-industry strategy sessions
• Amazing food & a crazy sundowner

Last year’s Elevate brought together over 170 marketing decision-makers for a high-action day of insight and application. This year promises to go even deeper.

About Lyxel&Flamingo

A large collective of smaller forces with one goal - to make brands successful. It is one of the largest independent creative, digital media and marketing agencies, with diverse skills and offerings to deliver extraordinary results. As a truly integrated agency, they offer full-stack services across branding, media, tech, social, influencers, and more. For their 500+ clients and in the process, for the industry at large, L&F is always #BuildingForTheFuture.