DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market

exchange4media Staff 7 hours ago

The unique programming approach will keep the audience connected with their favourite characters

exchange4media Staff 8 hours ago

As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19

exchange4media Staff 11 hours ago

The one-hour special will be telecast on April 15, 10 PM on Discovery and Discovery HD, and streamed on the newly-launched Discovery Plus

exchange4media Staff 11 hours ago

IBF has said it will resist any move by the government to undercut revenue for government advertising as many of the member channels will lose substantial revenues and will be compelled to shut down

exchange4media Staff 1 day ago

Tripathi was previously associated with ABP News Network for six and half years in ad sales

exchange4media Staff 1 day ago

Sharma contended that the move to ban ads completely is not only ill-timed but highly arbitrary

exchange4media Staff Apr 7, 2020 6:29 PM

In April, the channel will air Kannada movies like Jogi, Diggajaru, Mathad Mathad Mallige, Preethse and U-turn

exchange4media Staff Apr 7, 2020 5:38 PM

ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal

exchange4media Staff Apr 7, 2020 11:03 AM

Avinash Kaul, CEO – Television News, Network18, spoke to exchange4media about the programming strategy, keeping the news flow going with the staggered workforce, the advertising scenario and more

Tasmayee Laha Roy Apr 7, 2020 8:10 AM

In its new campaign, the channel reversed the original ident, which showed a boy fearlessly mobilising a crowd

exchange4media Staff Apr 6, 2020 2:26 PM

Anchors and reporters of news channels are being targeted through social media platforms like WhatsApp, TikTok and Twitter, NBA has said

exchange4media Staff Apr 6, 2020 1:31 PM

According to Zapr’s report - ‘Changing TV viewership pattern in India – Week 13’, while TV viewership has jumped over 26% in the last 4 weeks, the week in question has surpassed all expectations

exchange4media Staff Apr 6, 2020 8:52 AM

With an aim to build excitement, News18 India will showcase two hours of special programming further amplifying the initiative

exchange4media Staff Apr 5, 2020 6:06 PM

Joshi, Group Editor, Network18, said in a letter that it’s tougher when it comes to bidding farewell to stalwarts who’ve been the backbone of the institution

exchange4media Staff Apr 4, 2020 9:16 PM

Each channel has also kicked off campaigns off-air, by leveraging ZEE stars, to promote social distancing, hygiene practices & self-isolation on their respective social media platforms

exchange4media Staff Apr 3, 2020 4:21 PM

The World Health Organization – the global leader in authoritative health information and guidance - is the first body to take up the offer by the broadcasters

exchange4media Staff Apr 3, 2020 3:06 PM

According to the second edition of the Nielsen-BARC report, the growth is as per a comparison of the period before the coronavirus outbreak and the second week of the lockdown

Tasmayee Laha Roy Apr 3, 2020 9:09 AM

 In the wake of the countrywide lockdown, the Public Service Broadcaster had decided to re-telecast the mythological serial of the 80s – ‘Ramayana’ and ‘Mahabhara

exchange4media Staff Apr 2, 2020 7:30 PM

The BARC India week 12 data also revealed that Hindi GEC Rural total impressions registered a 0% increase this week

exchange4media Staff Apr 2, 2020 6:33 PM