On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules of celebrity endorsements
Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need
The Claude developer reported strong sequential revenue growth and adjusted profitability in the September quarter as it prepares for a potential $2 trillion public listing