Anera Silver by Kushals Appoints Sumit Mukherjee to Lead Brand & MarketinG

Anera Silver by Kushals has appointed Sumit Mukherjee to lead its Brand & Marketing function, strengthening the leadership team as the new-age silver jewellery brand embarks on an ambitious retail expansion journey. With 13 years of experience across leading brands including OnePlus, Redington, CaratLane, Microsoft and Moglix, Sumit brings expertise across brand building, experiential and retail marketing, consumer engagement and integrated marketing.

In his new role at Anera Silver, Sumit will lead the brand’s overall marketing mandate, spanning brand strategy and communication, retail marketing, PR, digital, ATL and BTL, events, influencer and celebrity partnerships, content and consumer experience. His mandate will focus on building a distinctive brand identity for Anera Silver while creating a consistent consumer experience across its expanding retail and digital ecosystem.

Sumit's experience spans multiple facets of brand and consumer marketing, including experiential marketing, product launches, brand IPs, strategic partnerships and consumer engagement. His cross-category experience across technology, jewellery and consumer businesses brings a diverse perspective to Anera Silver as it seeks to build a new identity within the silver jewellery category.

Commenting on his appointment, Sumit Mukherjee, Brand & Marketing, Anera Silver, said, “Building a brand from its early stages is always special because you have the opportunity to shape not just how it looks, but how people experience, connect with and remember it. With Anera Silver, the focus is on creating a distinctive brand world across every consumer touchpoint and building a strong, consistent experience as we begin our retail journey.”

The appointment comes at an important stage in Anera Silver’s growth as the brand expands its retail footprint across India. Founded by Kalpesh Gulechha, Anera Silver is focused on redefining silver jewellery through contemporary design, quality craftsmanship, technology and an elevated retail experience. The brand is building a network of large-format stores and has set an ambitious long-term vision of establishing 100–150 stores across India over the next five years, while exploring international markets.

Sumit's appointment is expected to further strengthen Anera Silver’s efforts to build awareness, deepen consumer engagement and establish a differentiated brand presence as it scales across markets.