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principal correspondent
At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Mahurkar, Central Information Commissioner, shares how the RTI Act can bring transparency into governance
Shantanu David May 13, 2022 8:13 AM
Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL
Shantanu David May 11, 2022 11:48 AM
Industry experts opine that Musk’s plans to bring about dramatic changes to the microblogging site's functioning could have seismic shifts for a plethora of businesses
Shantanu David May 10, 2022 8:31 AM
Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers
Shantanu David May 5, 2022 8:29 AM
Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement
Shantanu David Apr 25, 2022 8:50 AM
Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers
Shantanu David Apr 15, 2022 8:59 AM
CEO Raghu Seelamsetty says the newly launched adtech platform hopes to break the dominance of international tech conglomerates in the space
Shantanu David Apr 13, 2022 8:41 AM
Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers
Shantanu David Apr 7, 2022 8:38 AM
Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium
Shantanu David Apr 5, 2022 8:39 AM
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
Shantanu David Apr 5, 2022 8:28 AM
Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season
Shantanu David Mar 31, 2022 8:49 AM
Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising
Shantanu David Mar 24, 2022 8:39 AM
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Shantanu David Mar 23, 2022 8:36 AM
In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans
Shantanu David Mar 22, 2022 8:58 AM
In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more
Shantanu David Mar 21, 2022 8:49 AM
Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
Shantanu David Mar 16, 2022 8:29 AM
With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space
Shantanu David Mar 7, 2022 8:55 AM
Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support
Shantanu David Feb 21, 2022 8:40 AM
