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principal correspondent
Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad tech and the scope of Connected TV
Shantanu David Nov 21, 2022 8:24 AM
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Shantanu David Nov 18, 2022 8:41 AM
Brands are going to pause and play the wait-and-watch game going forward, say industry experts
Shantanu David Nov 17, 2022 9:11 AM
It may be a while before brands find a perfect substitute for Twitter, say industry watchers, who suggest placing their bets on the next best platform that suits their objective
Shantanu David Nov 14, 2022 8:29 AM
The Bobble keyboard is doing for keyboards what Instagram did for pictures, says Founder Ankit Prasad as he shares his vision for the platform
Shantanu David Nov 7, 2022 8:58 AM
While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
Shantanu David Nov 2, 2022 8:50 AM
Industry experts say the new boss of the social media giant has expressed his commitment to make the platform less polarised and safer, which would be ideal for most brands to associate with
Shantanu David Nov 1, 2022 8:22 AM
Industry experts explain how Decisioning can streamline the entire process of media buying, empowering advertisers with flexibility, transparency and control
Shantanu David Nov 1, 2022 8:22 AM
Musk has said that Twitter aspires to be the most respected advertising platform in the world
Shantanu David Oct 29, 2022 9:28 AM
Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
Shantanu David Oct 26, 2022 8:56 AM
Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic growth and employment opportunities
Shantanu David Oct 21, 2022 8:27 AM
Industry experts believe digital radio platforms will offer tremendous opportunities for all stakeholders, from listeners to channels to independent audio creators to, of course, advertisers
Shantanu David Oct 18, 2022 8:53 AM
According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020
Shantanu David Oct 13, 2022 8:54 AM
Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space
Shantanu David Oct 11, 2022 8:51 AM
Albeit wary, industry watchers are mostly optimistic about Twitter's transformation for brands, especially since Musk's X app could finally come to fruition
Shantanu David Oct 7, 2022 8:40 AM
Brands have already increased their spends on gaming and with various other sports tournament lined up the prospects of a good Diwali are brighter, say industry players
Shantanu David Oct 4, 2022 8:52 AM
Bundle deals are all the rage of media consumption, and even see would-be competitors joining forces for consumers’ straying attention
Shantanu David Oct 3, 2022 8:54 AM
Snehil Gautam, Chief Growth and Marketing Officer, Housing.com talks about the latest campaign, the YOY growth, and the launch of multiple services
Shantanu David Sep 30, 2022 8:35 AM
By enabling an ownership economy, Web 3.0 can bring in a world of innovations for brands and marketers. But it's not without its risks, warn experts
Shantanu David Sep 28, 2022 8:12 AM
