At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David 17 hours ago


Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David 1 day ago

Uday Mahurkar?blur=25

Mahurkar, Central Information Commissioner, shares how the RTI Act can bring transparency into governance

Shantanu David May 13, 2022 8:13 AM


Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM


Industry experts opine that Musk’s plans to bring about dramatic changes to the microblogging site's functioning could have seismic shifts for a plethora of businesses

Shantanu David May 10, 2022 8:31 AM


Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

digital currencies?blur=25

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM


Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers

Shantanu David Apr 15, 2022 8:59 AM


CEO Raghu Seelamsetty says the newly launched adtech platform hopes to break the dominance of international tech conglomerates in the space

Shantanu David Apr 13, 2022 8:41 AM


Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers

Shantanu David Apr 7, 2022 8:38 AM

Shreya Sachdev?blur=25

Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium

Shantanu David Apr 5, 2022 8:39 AM


Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

Vijay Kumar Mikkilineni?blur=25

Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season

Shantanu David Mar 31, 2022 8:49 AM

Nitin Gupta?blur=25

Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising

Shantanu David Mar 24, 2022 8:39 AM


Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience

Shantanu David Mar 23, 2022 8:36 AM

pride of india?blur=25

In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans

Shantanu David Mar 22, 2022 8:58 AM

Kamolika Peres?blur=25

In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more

Shantanu David Mar 21, 2022 8:49 AM


Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies

Shantanu David Mar 16, 2022 8:29 AM

Mobile gaming?blur=25

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space

Shantanu David Mar 7, 2022 8:55 AM

Gaming Industry?blur=25

Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support

Shantanu David Feb 21, 2022 8:40 AM