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Mahurkar, Central Information Commissioner, shares how the RTI Act can bring transparency into governance
Shantanu David May 13, 2022 8:13 AM

Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL
Shantanu David May 11, 2022 11:48 AM

Industry experts opine that Musk’s plans to bring about dramatic changes to the microblogging site's functioning could have seismic shifts for a plethora of businesses
Shantanu David May 10, 2022 8:31 AM

Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers
Shantanu David May 5, 2022 8:29 AM

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement
Shantanu David Apr 25, 2022 8:50 AM

Industry observers opine that there's a need to control the grey areas of AVGC-related sectors by the authorities, not only to keep them secure but also to attract brands and advertisers
Shantanu David Apr 15, 2022 8:59 AM

CEO Raghu Seelamsetty says the newly launched adtech platform hopes to break the dominance of international tech conglomerates in the space
Shantanu David Apr 13, 2022 8:41 AM

Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers
Shantanu David Apr 7, 2022 8:38 AM

Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium
Shantanu David Apr 5, 2022 8:39 AM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
Shantanu David Apr 5, 2022 8:28 AM

Mikkilineni, Marketing Head, TCL India, shares that the brand has a 360-degree campaign planned for this IPL season
Shantanu David Mar 31, 2022 8:49 AM

Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising
Shantanu David Mar 24, 2022 8:39 AM

Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Shantanu David Mar 23, 2022 8:36 AM

In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans
Shantanu David Mar 22, 2022 8:58 AM

In today's edition of e4m's 'Women's Day' series, Kamolika Peres, Director - Enterprise, Midmarket, SAARC, Google Cloud India, talks about gender equity, opportunities for women in tech, & more
Shantanu David Mar 21, 2022 8:49 AM

Experts opine that the heightened interest in gaming will see a synergy between different brands that can use the universality of gaming as a platform to promote their companies
Shantanu David Mar 16, 2022 8:29 AM

With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space
Shantanu David Mar 7, 2022 8:55 AM

Industry leaders opine that with VC firms coming into play, the investments will be better streamlined & the esports companies will receive direct support
Shantanu David Feb 21, 2022 8:40 AM