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Patrick Finnegan has been associated with General Motors for more than 16 years
Under new ASCI rules, every consumer-facing AI-generated variant must stand on its own, even if master creative was compliant - a practical problem for brands producing adaptations from one campaign
Both Starlink and Jio’s satellite venture are awaiting final security clearance in India, setting up a potentially significant battle in the country’s low-cost connectivity market
Dr Annurag Batra writes how brands and retailers can tap into eastern India’s Durga Puja shopping boom
Creator fees are only the starting point as usage rights and paid amplification add to campaign costs. But when a post becomes an ad, who captures the commercial upside?
Monsoon deficit, tighter RBI policy and a stock market sell-off have clouded festive-season planning, putting consumer demand, margins and media spends under scrutiny
Kanchan Srivastava 48 minutes ago
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how media planners can balance reach, frequency and engagement to achieve campaign objectives
Ganapathy Viswanathan 53 minutes ago
A key argument in the ministry’s reply is that the operation of an OTT platform does not involve uplinking or downlinking television signals