Obveus wins retainer mandates for Twinings India and Ovaltine India

Obveus has secured the retainer mandates for Twinings India and Ovaltine India, marking a significant milestone in the agency’s growth and strengthening its presence in the food and beverage category.

The two brands are part of the international grocery portfolio of Associated British Foods (ABF).

The twin wins add to Obveus’ roster of brands and businesses, which includes Adani Group, Bajaj, Tata, Mrs. Bector’s Food Specialities, Philip Morris International (PMI), House of Abhinandan Lodha and Saint-Gobain, among others.

Rohit Kumar Kanojia, Founder, Obveus, said: “Winning Twinings and Ovaltine is a proud moment for our entire team. These are brands with remarkable legacies, and being entrusted with their marketing is a responsibility we take seriously.

At Obveus, we have always believed that clients need more than an agency that delivers individual campaigns. They need a partner who understands the business, thinks strategically and can take an idea all the way through to execution. That is what we have been building the agency around.

We are a young, growing team, and working with established brands such as Adani, Bajaj, Tata, Mrs. Bector’s, PMI, House of Abhinandan Lodha and Saint-Gobain has helped us build experience across very different categories. Adding Twinings and Ovaltine to that journey is an important step forward. We look forward to working closely with both teams and creating communication that builds meaningful consumer connections and delivers business value.”

MD. Gulfam Ansari, Marketing Head, Twinings India and Ovaltine India, said: “Twinings and Ovaltine are two very different brands, each with its own heritage, personality and consumer promise. Twinings, with a legacy dating back to 1706, stands for craft, quality and the ritual of a good cup, while Ovaltine, rooted in Swiss nutrition science since 1904, is about nourishment, energy and everyday family moments. In India, our opportunity is to make both brands more familiar & relevant to a new generation of consumers who are more curious, more health-aware and more selective than ever.

As a marketer, I believe growing brands today takes more than great campaigns. It takes consistent storytelling, a sharp understanding of consumer behaviour, and execution that turns insight into measurable impact. We were looking for a partner who could understand what each brand stands for and translate it into ideas people genuinely connect with. Obveus impressed us with exactly that blend of strategic thinking, creative energy and execution rigour. We look forward to building the next chapter of both brands together.”