Authors
Independent Communication Consultant and author of MASTERING THE MESSAGE
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Ganapathy Viswanathan Jun 26, 2026 8:45 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Ganapathy Viswanathan Jun 25, 2026 10:31 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation
Ganapathy Viswanathan Jun 24, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation
Ganapathy Viswanathan Jun 19, 2026 8:38 AM
Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media
Ganapathy Viswanathan Jun 18, 2026 9:38 AM
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Ganapathy Viswanathan Jun 17, 2026 5:31 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Ganapathy Viswanathan Jun 15, 2026 8:13 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
Ganapathy Viswanathan Jun 13, 2026 9:12 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 12, 2026 8:16 AM
e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane
Ganapathy Viswanathan Jun 11, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
Ganapathy Viswanathan Jun 5, 2026 6:35 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance
Ganapathy Viswanathan Jun 2, 2026 8:30 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury
Ganapathy Viswanathan May 25, 2026 7:53 AM
Guest Column: Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how Rajdeep Sardesai brings the same passion and energy that made him stand out years ago
Ganapathy Viswanathan May 24, 2026 2:52 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’
Ganapathy Viswanathan May 22, 2026 3:45 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception
Ganapathy Viswanathan May 18, 2026 11:23 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight
Ganapathy Viswanathan May 18, 2026 8:10 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how PR drives visibility while Comms ensures consistency, credibility, and alignment across brands
Ganapathy Viswanathan May 15, 2026 10:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising
Ganapathy Viswanathan May 13, 2026 7:55 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Ganapathy Viswanathan May 8, 2026 12:41 PM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes PR shapes how a brand is perceived in the market, while investor relations ensures that perception is backed by substance
Ganapathy Viswanathan May 7, 2026 3:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion
Ganapathy Viswanathan May 6, 2026 8:38 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on Sridhar Ramanujam’s remarkable journey in communication, calling it worthy of a heartfelt salute
Ganapathy Viswanathan May 5, 2026 8:17 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Godrej Industries’ rebranding and what it signals today
Ganapathy Viswanathan May 1, 2026 1:08 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, draws a parallel between Dinshaw’s legacy and Kambli’s emotional connect with fans
Ganapathy Viswanathan Apr 29, 2026 11:50 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how brands earn a place in consumers’ minds over time
Ganapathy Viswanathan Apr 28, 2026 2:29 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers
Ganapathy Viswanathan Apr 24, 2026 11:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, states that TCS' recent situation shows how employee experiences, if left unaddressed, can begin to shape perception
Ganapathy Viswanathan Apr 22, 2026 9:31 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation
Ganapathy Viswanathan Apr 21, 2026 6:08 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep
Ganapathy Viswanathan Apr 20, 2026 1:03 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, broadly captures how Unilever is approaching marketing with a creator-led, recommendation-driven model
Ganapathy Viswanathan Apr 20, 2026 10:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about a quiet talent squeeze reshaping advertising
Ganapathy Viswanathan Apr 18, 2026 7:34 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the dynamics behind WPP exploring sale of PR arm Burson
Ganapathy Viswanathan Apr 14, 2026 2:13 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself
Ganapathy Viswanathan Apr 9, 2026 2:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, notes a shift as individuals prioritise stability and financial growth over creative fulfilment
Ganapathy Viswanathan Apr 8, 2026 7:38 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
Ganapathy Viswanathan Apr 6, 2026 8:39 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands
Ganapathy Viswanathan Mar 31, 2026 6:38 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares insights on how trust is lost not in one act, but through gaps in communication
Ganapathy Viswanathan Mar 30, 2026 8:08 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in isolation, with brands pairing it with TV, digital, social campaigns
Ganapathy Viswanathan Mar 23, 2026 10:22 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the importance of planning in the PR function, potential gaps, and what needs to be done to do well
Ganapathy Viswanathan Mar 20, 2026 11:19 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment
Ganapathy Viswanathan Mar 17, 2026 4:05 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how India’s young, aspirational and globally exposed consumers are reshaping brand choices beyond habit
Ganapathy Viswanathan Mar 16, 2026 8:41 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes
Ganapathy Viswanathan Mar 13, 2026 8:04 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on Sanju Samson’s quiet journey of patience, talent and timing in Indian cricket
Ganapathy Viswanathan Mar 10, 2026 11:10 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes how a Cricket World Cup final is now a cultural event as much as a sporting one with a big bonus for brands
Ganapathy Viswanathan Mar 8, 2026 8:41 AM
With the IPL just a few weeks away, India reaching the final could turn out to be the perfect build-up for the league
Ganapathy Viswanathan Mar 6, 2026 12:10 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, on why talk around Madison, Wondrlab and Havas signals industry change
Ganapathy Viswanathan Mar 4, 2026 5:49 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on why India’s car story has always been less about metal and more about aspiration
Ganapathy Viswanathan Feb 25, 2026 12:44 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares insights on how the Indian paint industry has evolved beyond merely coating walls
Ganapathy Viswanathan Feb 19, 2026 8:41 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising
Ganapathy Viswanathan Feb 14, 2026 6:59 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity
Ganapathy Viswanathan Feb 13, 2026 11:47 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity
Ganapathy Viswanathan Feb 12, 2026 8:00 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on how PR add more value to a brand and business
Ganapathy Viswanathan Feb 6, 2026 10:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on Madan Bahal, Co-Founder and Managing Director of Adfactors PR, as he marks his 70th birthday
Ganapathy Viswanathan Feb 2, 2026 7:51 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments
Ganapathy Viswanathan Jan 22, 2026 8:32 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed
Ganapathy Viswanathan Jan 19, 2026 9:21 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on why trust is the make-or-break factor for organizations today
Ganapathy Viswanathan Jan 9, 2026 5:51 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Ganapathy Viswanathan Jan 8, 2026 8:51 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the driving force of PR by 2026
Ganapathy Viswanathan Dec 30, 2025 9:27 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance remains an afterthought
Ganapathy Viswanathan Dec 26, 2025 8:02 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the role of branding and PR and how communicators should leverage them together
Ganapathy Viswanathan Dec 22, 2025 10:44 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the AAAI Lifetime Achievement Award honour that will be bestowed upon Prasoon Joshi today
Ganapathy Viswanathan Dec 19, 2025 10:01 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on how IndiGo’s disruption escalated into a crisis due to silence, poor transparency, and absent leadership
Ganapathy Viswanathan Dec 15, 2025 9:22 AM
Sumanto Chattopadhyay has woven humour, curiosity, and a detective-like love for detail in balancing research with storytelling, reviews Ganapathy Viswanathan
Ganapathy Viswanathan Dec 10, 2025 11:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on IndiGo’s ongoing crisis and explains why the brand’s reputation is now at stake
Ganapathy Viswanathan Dec 8, 2025 8:35 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message writes on the new wave of celebrity-driven banking ads
Ganapathy Viswanathan Dec 5, 2025 12:53 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on the crisis in the country’s aviation ecosystem
Ganapathy Viswanathan Dec 4, 2025 1:20 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Ganapathy Viswanathan Dec 4, 2025 8:10 AM
Guest Piece: Ganapathy Viswanathan, Independent Communication Consultant and author of the book on PR, MASTERING THE MESSGAGE talks about how PR Fared in India in 2025
Ganapathy Viswanathan Dec 1, 2025 11:50 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of PR MASTERING THE MESSAGE, writes on cricket and brand visibility
Ganapathy Viswanathan Nov 28, 2025 11:10 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of the PR book MASTERING THE MESSAGE, writes on why Maggi’s new print ad stands out with sensory storytelling
Ganapathy Viswanathan Nov 26, 2025 10:48 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of the PR book MASTERING THE MESSAGE talks about true reputation and establishing brand image
Ganapathy Viswanathan Nov 13, 2025 1:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant, writes on why PR isn't just about writing excellent tales anymore
Ganapathy Viswanathan Nov 6, 2025 2:30 PM
Ganapathy Viswanathan, Independent Communication Consultant, writes that Piyush’s journey from cricket to creativity shows how passion and discipline shaped the legend
Ganapathy Viswanathan Nov 5, 2025 6:42 PM