Ganapathy Viswanathan

Independent Communication Consultant and author of MASTERING THE MESSAGE na na

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines what will matter beyond who succeeds N. Chandrasekaran - authority, independence and accountability

Ganapathy Viswanathan 1 day ago

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories

Ganapathy Viswanathan Aug 13, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares key insights on how Gen Z is changing the audience game

Ganapathy Viswanathan Aug 12, 2026 10:20 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies

Ganapathy Viswanathan Aug 12, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade

Ganapathy Viswanathan Aug 11, 2026 8:26 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising

Ganapathy Viswanathan Aug 7, 2026 9:17 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss

Ganapathy Viswanathan Aug 6, 2026 9:01 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data

Ganapathy Viswanathan Aug 5, 2026 8:40 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that Welspun's Wimbledon partnership is a masterclass in authentic PR, and that every company has a story waiting to be told

Ganapathy Viswanathan Aug 3, 2026 6:30 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience

Ganapathy Viswanathan Jul 31, 2026 2:34 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights

Ganapathy Viswanathan Jul 31, 2026 12:20 PM

Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion

Ganapathy Viswanathan Jul 30, 2026 10:15 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that Infosys' CEO succession offers a masterclass in leadership planning and board responsibility

Ganapathy Viswanathan Jul 29, 2026 9:15 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media into a strategic function

Ganapathy Viswanathan Jul 28, 2026 12:10 PM

Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too

Ganapathy Viswanathan Jul 28, 2026 9:09 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that the INS surcharge addresses rising costs but risks pushing advertisers towards other media unless

Ganapathy Viswanathan Jul 27, 2026 9:32 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan Jul 24, 2026 8:13 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles

Ganapathy Viswanathan Jul 23, 2026 8:10 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste

Ganapathy Viswanathan Jul 22, 2026 7:58 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR

Ganapathy Viswanathan Jul 21, 2026 8:27 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game

Ganapathy Viswanathan Jul 20, 2026 8:25 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success

Ganapathy Viswanathan Jul 16, 2026 7:55 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket

Ganapathy Viswanathan Jul 14, 2026 9:35 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats

Ganapathy Viswanathan Jul 13, 2026 8:45 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings

Ganapathy Viswanathan Jul 9, 2026 10:40 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, reflects on Sourav Ganguly’s fearless leadership, self-belief and role in transforming Indian cricket

Ganapathy Viswanathan Jul 8, 2026 8:50 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future

Ganapathy Viswanathan Jul 6, 2026 8:06 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty

Ganapathy Viswanathan Jul 4, 2026 9:02 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric

Ganapathy Viswanathan Jul 3, 2026 8:05 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance

Ganapathy Viswanathan Jul 2, 2026 9:41 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings

Ganapathy Viswanathan Jun 26, 2026 8:45 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos

Ganapathy Viswanathan Jun 25, 2026 10:31 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation

Ganapathy Viswanathan Jun 24, 2026 8:33 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation

Ganapathy Viswanathan Jun 19, 2026 8:38 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media

Ganapathy Viswanathan Jun 18, 2026 9:38 AM

Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author

Ganapathy Viswanathan Jun 17, 2026 5:31 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement

Ganapathy Viswanathan Jun 16, 2026 8:40 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns

Ganapathy Viswanathan Jun 15, 2026 4:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency

Ganapathy Viswanathan Jun 13, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 12, 2026 8:16 AM

e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane

Ganapathy Viswanathan Jun 11, 2026 3:28 PM

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations

Ganapathy Viswanathan Jun 6, 2026 11:55 AM

Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences

Ganapathy Viswanathan Jun 5, 2026 6:35 PM

Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities

Ganapathy Viswanathan Jun 4, 2026 10:02 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers

Ganapathy Viswanathan Jun 3, 2026 3:22 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape

Ganapathy Viswanathan Jun 3, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

Ganapathy Viswanathan Jun 2, 2026 12:40 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance

Ganapathy Viswanathan Jun 2, 2026 8:30 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury

Ganapathy Viswanathan May 25, 2026 7:53 AM

Guest Column: Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how Rajdeep Sardesai brings the same passion and energy that made him stand out years ago

Ganapathy Viswanathan May 24, 2026 2:52 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’

Ganapathy Viswanathan May 22, 2026 3:45 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental

Ganapathy Viswanathan May 21, 2026 8:00 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception

Ganapathy Viswanathan May 18, 2026 11:23 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight

Ganapathy Viswanathan May 18, 2026 8:10 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how PR drives visibility while Comms ensures consistency, credibility, and alignment across brands

Ganapathy Viswanathan May 15, 2026 10:42 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising

Ganapathy Viswanathan May 13, 2026 7:55 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention

Ganapathy Viswanathan May 11, 2026 8:35 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment

Ganapathy Viswanathan May 8, 2026 12:41 PM

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes PR shapes how a brand is perceived in the market, while investor relations ensures that perception is backed by substance

Ganapathy Viswanathan May 7, 2026 3:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion

Ganapathy Viswanathan May 6, 2026 8:38 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on Sridhar Ramanujam’s remarkable journey in communication, calling it worthy of a heartfelt salute

Ganapathy Viswanathan May 5, 2026 8:17 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Godrej Industries’ rebranding and what it signals today

Ganapathy Viswanathan May 1, 2026 1:08 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, draws a parallel between Dinshaw’s legacy and Kambli’s emotional connect with fans

Ganapathy Viswanathan Apr 29, 2026 11:50 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how brands earn a place in consumers’ minds over time

Ganapathy Viswanathan Apr 28, 2026 2:29 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers

Ganapathy Viswanathan Apr 24, 2026 11:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital

Ganapathy Viswanathan Apr 23, 2026 8:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, states that TCS' recent situation shows how employee experiences, if left unaddressed, can begin to shape perception

Ganapathy Viswanathan Apr 22, 2026 9:31 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation

Ganapathy Viswanathan Apr 21, 2026 6:08 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep

Ganapathy Viswanathan Apr 20, 2026 1:03 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, broadly captures how Unilever is approaching marketing with a creator-led, recommendation-driven model

Ganapathy Viswanathan Apr 20, 2026 10:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about a quiet talent squeeze reshaping advertising

Ganapathy Viswanathan Apr 18, 2026 7:34 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the dynamics behind WPP exploring sale of PR arm Burson

Ganapathy Viswanathan Apr 14, 2026 2:13 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value

Ganapathy Viswanathan Apr 13, 2026 9:27 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself

Ganapathy Viswanathan Apr 9, 2026 2:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, notes a shift as individuals prioritise stability and financial growth over creative fulfilment

Ganapathy Viswanathan Apr 8, 2026 7:38 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened

Ganapathy Viswanathan Apr 6, 2026 8:39 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands

Ganapathy Viswanathan Mar 31, 2026 6:38 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares insights on how trust is lost not in one act, but through gaps in communication

Ganapathy Viswanathan Mar 30, 2026 8:08 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations

Ganapathy Viswanathan Mar 26, 2026 8:11 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in isolation, with brands pairing it with TV, digital, social campaigns

Ganapathy Viswanathan Mar 23, 2026 10:22 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the importance of planning in the PR function, potential gaps, and what needs to be done to do well

Ganapathy Viswanathan Mar 20, 2026 11:19 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment

Ganapathy Viswanathan Mar 17, 2026 4:05 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how India’s young, aspirational and globally exposed consumers are reshaping brand choices beyond habit

Ganapathy Viswanathan Mar 16, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes

Ganapathy Viswanathan Mar 13, 2026 8:04 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on Sanju Samson’s quiet journey of patience, talent and timing in Indian cricket

Ganapathy Viswanathan Mar 10, 2026 11:10 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes how a Cricket World Cup final is now a cultural event as much as a sporting one with a big bonus for brands 

Ganapathy Viswanathan Mar 8, 2026 8:41 AM

With the IPL just a few weeks away, India reaching the final could turn out to be the perfect build-up for the league

Ganapathy Viswanathan Mar 6, 2026 12:10 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, on why talk around Madison, Wondrlab and Havas signals industry change

Ganapathy Viswanathan Mar 4, 2026 5:49 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on why India’s car story has always been less about metal and more about aspiration

Ganapathy Viswanathan Feb 25, 2026 12:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares insights on how the Indian paint industry has evolved beyond merely coating walls

Ganapathy Viswanathan Feb 19, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising

Ganapathy Viswanathan Feb 14, 2026 6:59 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity 

Ganapathy Viswanathan Feb 13, 2026 11:47 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity

Ganapathy Viswanathan Feb 12, 2026 8:00 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on how PR add more value to a brand and business

Ganapathy Viswanathan Feb 6, 2026 10:36 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features

Ganapathy Viswanathan Feb 4, 2026 10:19 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on Madan Bahal, Co-Founder and Managing Director of Adfactors PR, as he marks his 70th birthday

Ganapathy Viswanathan Feb 2, 2026 7:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments

Ganapathy Viswanathan Jan 22, 2026 8:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed

Ganapathy Viswanathan Jan 19, 2026 9:21 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on why trust is the make-or-break factor for organizations today

Ganapathy Viswanathan Jan 9, 2026 5:51 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement

Ganapathy Viswanathan Jan 8, 2026 8:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the driving force of PR by 2026

Ganapathy Viswanathan Dec 30, 2025 9:27 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance remains an afterthought

Ganapathy Viswanathan Dec 26, 2025 8:02 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the role of branding and PR and how communicators should leverage them together

Ganapathy Viswanathan Dec 22, 2025 10:44 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the AAAI Lifetime Achievement Award honour that will be bestowed upon Prasoon Joshi today

Ganapathy Viswanathan Dec 19, 2025 10:01 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on how IndiGo’s disruption escalated into a crisis due to silence, poor transparency, and absent leadership

Ganapathy Viswanathan Dec 15, 2025 9:22 AM

Sumanto Chattopadhyay has woven humour, curiosity, and a detective-like love for detail in balancing research with storytelling, reviews Ganapathy Viswanathan

Ganapathy Viswanathan Dec 10, 2025 11:33 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on IndiGo’s ongoing crisis and explains why the brand’s reputation is now at stake

Ganapathy Viswanathan Dec 8, 2025 8:35 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message writes on the new wave of celebrity-driven banking ads

Ganapathy Viswanathan Dec 5, 2025 12:53 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on the crisis in the country’s aviation ecosystem

Ganapathy Viswanathan Dec 4, 2025 1:20 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets

Ganapathy Viswanathan Dec 4, 2025 8:10 AM

  Guest Piece: Ganapathy Viswanathan, Independent Communication Consultant and author of the book on PR, MASTERING THE MESSGAGE talks about how PR Fared in India in 2025

Ganapathy Viswanathan Dec 1, 2025 11:50 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of PR MASTERING THE MESSAGE, writes on cricket and brand visibility

Ganapathy Viswanathan Nov 28, 2025 11:10 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of the PR book MASTERING THE MESSAGE, writes on why Maggi’s new print ad stands out with sensory storytelling

Ganapathy Viswanathan Nov 26, 2025 10:48 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of the PR book MASTERING THE MESSAGE talks about true reputation and establishing brand image

Ganapathy Viswanathan Nov 13, 2025 1:28 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant, writes on why PR isn't just about writing excellent tales anymore

Ganapathy Viswanathan Nov 6, 2025 2:30 PM

Ganapathy Viswanathan, Independent Communication Consultant, writes that Piyush’s journey from cricket to creativity shows how passion and discipline shaped the legend

Ganapathy Viswanathan Nov 5, 2025 6:42 PM