Ganapathy Viswanathan

Independent Communication Consultant & Author na na

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the personality he has built beyond cricket

Ganapathy Viswanathan 2 hours ago

Guest Column: Ganapathy Viswanathan writes AI can help journalists get to the heart of a story faster but faster does not necessarily mean better

Ganapathy Viswanathan 18 hours ago

Ganapathy Viswanathan, Independent Communication Consultant & Author, pays tribute to Bhaskar Mazumdar, remembering his perspective on corporate communication and commitment to meaningful CSR

Ganapathy Viswanathan Sep 24, 2026 11:52 AM

Guest Column: Ganapathy Viswanathan writes how Nike was not simply the brand on Kylian Mbappé’s boots but a part of his journey from a young boy in Bondy to a global sporting icon

Ganapathy Viswanathan Sep 24, 2026 9:33 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how radio can reinvent its proposition and create its next phase of advertising growth

Ganapathy Viswanathan Sep 22, 2026 1:29 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how photo opportunities can amplify a PR story without overshadowing the narrative

Ganapathy Viswanathan Sep 21, 2026 8:56 AM

Ganapathy Viswanathan asks will brands see the Asian Games simply as an advertising property, or will they become part of the conversation?

Ganapathy Viswanathan Sep 19, 2026 6:46 PM

Desi Disruptors by Vispy Doctor and Vikrant Pande is a highly readable account of how some of India's most iconic brands were built, nurtured & turned into market leaders, writes Ganapathy Viswanathan

Ganapathy Viswanathan Sep 17, 2026 2:59 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that AI is only as powerful as its user, with human judgement & creativity shaping how effectively it is used

Ganapathy Viswanathan Sep 17, 2026 11:42 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, tracks the brand journey that culminated in Vi

Ganapathy Viswanathan Sep 16, 2026 10:59 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores why a legacy retailer like Viveks could not keep pace with a market that was changing around it

Ganapathy Viswanathan Sep 15, 2026 8:45 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the rise of a new gifting hierarchy, with premium chocolates, artisanal confectionery and curated hampers

Ganapathy Viswanathan Sep 11, 2026 8:41 AM

As consumption fragments across channels, cohorts and price points, HUL must combine the scale of an incumbent with the speed and relevance of a challenger

Ganapathy Viswanathan Sep 9, 2026 4:24 PM

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how customer centricity and culture build lasting trust

Ganapathy Viswanathan Sep 8, 2026 6:24 PM

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores why regional festivals are becoming powerful mktg moments for brands seeking cultural relevance & consumer connect

Ganapathy Viswanathan Sep 8, 2026 8:13 AM

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes that wires and cables are evolving from commodities into trusted consumer brands

Ganapathy Viswanathan Sep 7, 2026 11:54 AM

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how mentors shape careers and leave a lasting legacy

Ganapathy Viswanathan Sep 5, 2026 8:58 AM

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment

Ganapathy Viswanathan Sep 3, 2026 8:59 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business

Ganapathy Viswanathan Sep 2, 2026 8:21 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust

Ganapathy Viswanathan Sep 1, 2026 1:50 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact

Ganapathy Viswanathan Sep 1, 2026 9:24 AM

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores the leadership qualities HDFC Bank needs as it prepares for a new CEO after Sashidhar Jagdishan’s retirement

Ganapathy Viswanathan Aug 31, 2026 8:15 AM

Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used

Ganapathy Viswanathan Aug 28, 2026 10:49 AM

Dr Annurag Batra has built his journey as a media entrepreneur with faith, passion, persistence and, above all, a constant eye on the future, writes Ganapathy Viswanathan

Ganapathy Viswanathan Aug 27, 2026 2:26 PM

Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation

Ganapathy Viswanathan Aug 26, 2026 2:17 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares his thoughts on the book Guilty as Bought by Krishnan Subramanian

Ganapathy Viswanathan Aug 26, 2026 10:25 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships

Ganapathy Viswanathan Aug 25, 2026 8:08 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination

Ganapathy Viswanathan Aug 21, 2026 8:40 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket

Ganapathy Viswanathan Aug 20, 2026 7:35 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how family ownership and professional management can work together to create a powerful leadership model

Ganapathy Viswanathan Aug 19, 2026 8:18 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot

Ganapathy Viswanathan Aug 18, 2026 8:00 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers

Ganapathy Viswanathan Aug 17, 2026 12:03 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption

Ganapathy Viswanathan Aug 17, 2026 11:56 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines what will matter beyond who succeeds N. Chandrasekaran - authority, independence and accountability

Ganapathy Viswanathan Aug 14, 2026 8:18 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, looks at how Pidilite transformed its Annual Report into a tribute to Piyush Pandey, celebrating iconic ad stories

Ganapathy Viswanathan Aug 13, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares key insights on how Gen Z is changing the audience game

Ganapathy Viswanathan Aug 12, 2026 10:20 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of the world’s most sophisticated consumer companies

Ganapathy Viswanathan Aug 12, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade

Ganapathy Viswanathan Aug 11, 2026 8:26 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising

Ganapathy Viswanathan Aug 7, 2026 9:17 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss

Ganapathy Viswanathan Aug 6, 2026 9:01 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data

Ganapathy Viswanathan Aug 5, 2026 8:40 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that Welspun's Wimbledon partnership is a masterclass in authentic PR, and that every company has a story waiting to be told

Ganapathy Viswanathan Aug 3, 2026 6:30 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience

Ganapathy Viswanathan Jul 31, 2026 2:34 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights

Ganapathy Viswanathan Jul 31, 2026 12:20 PM

Ganapathy Viswanathan, Communication Consultant & Author, decodes social media and the extraordinary influence it now enjoys in shaping public opinion

Ganapathy Viswanathan Jul 30, 2026 10:15 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that Infosys' CEO succession offers a masterclass in leadership planning and board responsibility

Ganapathy Viswanathan Jul 29, 2026 9:15 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media into a strategic function

Ganapathy Viswanathan Jul 28, 2026 12:10 PM

Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too

Ganapathy Viswanathan Jul 28, 2026 9:09 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that the INS surcharge addresses rising costs but risks pushing advertisers towards other media unless

Ganapathy Viswanathan Jul 27, 2026 9:32 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan Jul 24, 2026 8:13 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles

Ganapathy Viswanathan Jul 23, 2026 8:10 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste

Ganapathy Viswanathan Jul 22, 2026 7:58 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says the communications industry may be talking more about Strategic PR today, but strategy has always been at the heart of PR

Ganapathy Viswanathan Jul 21, 2026 8:27 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game

Ganapathy Viswanathan Jul 20, 2026 8:25 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success

Ganapathy Viswanathan Jul 16, 2026 7:55 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket

Ganapathy Viswanathan Jul 14, 2026 9:35 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats

Ganapathy Viswanathan Jul 13, 2026 8:45 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how fragmented audiences and digital consumption are redefining media measurement beyond television ratings

Ganapathy Viswanathan Jul 9, 2026 10:40 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, reflects on Sourav Ganguly’s fearless leadership, self-belief and role in transforming Indian cricket

Ganapathy Viswanathan Jul 8, 2026 8:50 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future

Ganapathy Viswanathan Jul 6, 2026 8:06 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty

Ganapathy Viswanathan Jul 4, 2026 9:02 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric

Ganapathy Viswanathan Jul 3, 2026 8:05 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes on how India’s brand endorsements are shifting from star power to strategic fit, credibility and relevance

Ganapathy Viswanathan Jul 2, 2026 9:41 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings

Ganapathy Viswanathan Jun 26, 2026 8:45 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos

Ganapathy Viswanathan Jun 25, 2026 10:31 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why Chief Communications Officers have emerged as indispensable strategic partners to CEOs in protecting corporate reputation

Ganapathy Viswanathan Jun 24, 2026 8:33 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how a Cannes Lion evolved from a rare exception to an industry expectation

Ganapathy Viswanathan Jun 19, 2026 8:38 AM

Ganapathy Viswanathan, Communication Consultant & Author, writes that digital can build strong brands, but only when backed by clear positioning and used alongside traditional media

Ganapathy Viswanathan Jun 18, 2026 9:38 AM

Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author

Ganapathy Viswanathan Jun 17, 2026 5:31 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement

Ganapathy Viswanathan Jun 16, 2026 8:40 AM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns

Ganapathy Viswanathan Jun 15, 2026 4:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency

Ganapathy Viswanathan Jun 13, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 12, 2026 8:16 AM

e4m columnist and author Ganapathy Viswanathan shares why ‘A Titan Story’ took him down the memory lane

Ganapathy Viswanathan Jun 11, 2026 3:28 PM

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations

Ganapathy Viswanathan Jun 6, 2026 11:55 AM

Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences

Ganapathy Viswanathan Jun 5, 2026 6:35 PM

Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities

Ganapathy Viswanathan Jun 4, 2026 10:02 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers

Ganapathy Viswanathan Jun 3, 2026 3:22 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape

Ganapathy Viswanathan Jun 3, 2026 9:12 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

Ganapathy Viswanathan Jun 2, 2026 12:40 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on how this honour celebrates a visionary who reshaped Indian advtg through empathy & cinematic brilliance

Ganapathy Viswanathan Jun 2, 2026 8:30 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional

Ganapathy Viswanathan May 26, 2026 8:29 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury

Ganapathy Viswanathan May 25, 2026 7:53 AM

Guest Column: Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how Rajdeep Sardesai brings the same passion and energy that made him stand out years ago

Ganapathy Viswanathan May 24, 2026 2:52 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains why Hardeep Singh’s book feels like ‘a long conversation’

Ganapathy Viswanathan May 22, 2026 3:45 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental

Ganapathy Viswanathan May 21, 2026 8:00 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception

Ganapathy Viswanathan May 18, 2026 11:23 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight

Ganapathy Viswanathan May 18, 2026 8:10 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how PR drives visibility while Comms ensures consistency, credibility, and alignment across brands

Ganapathy Viswanathan May 15, 2026 10:42 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising

Ganapathy Viswanathan May 13, 2026 7:55 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention

Ganapathy Viswanathan May 11, 2026 8:35 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment

Ganapathy Viswanathan May 8, 2026 12:41 PM

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes PR shapes how a brand is perceived in the market, while investor relations ensures that perception is backed by substance

Ganapathy Viswanathan May 7, 2026 3:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion

Ganapathy Viswanathan May 6, 2026 8:38 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on Sridhar Ramanujam’s remarkable journey in communication, calling it worthy of a heartfelt salute

Ganapathy Viswanathan May 5, 2026 8:17 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Godrej Industries’ rebranding and what it signals today

Ganapathy Viswanathan May 1, 2026 1:08 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, draws a parallel between Dinshaw’s legacy and Kambli’s emotional connect with fans

Ganapathy Viswanathan Apr 29, 2026 11:50 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how brands earn a place in consumers’ minds over time

Ganapathy Viswanathan Apr 28, 2026 2:29 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers

Ganapathy Viswanathan Apr 24, 2026 11:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital

Ganapathy Viswanathan Apr 23, 2026 8:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, states that TCS' recent situation shows how employee experiences, if left unaddressed, can begin to shape perception

Ganapathy Viswanathan Apr 22, 2026 9:31 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to a strategic driver of reputation

Ganapathy Viswanathan Apr 21, 2026 6:08 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the Lenskart controversy and a cultural misstep

Ganapathy Viswanathan Apr 20, 2026 1:03 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, broadly captures how Unilever is approaching marketing with a creator-led, recommendation-driven model

Ganapathy Viswanathan Apr 20, 2026 10:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about a quiet talent squeeze reshaping advertising

Ganapathy Viswanathan Apr 18, 2026 7:34 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the dynamics behind WPP exploring sale of PR arm Burson

Ganapathy Viswanathan Apr 14, 2026 2:13 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value

Ganapathy Viswanathan Apr 13, 2026 9:27 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself

Ganapathy Viswanathan Apr 9, 2026 2:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, notes a shift as individuals prioritise stability and financial growth over creative fulfilment

Ganapathy Viswanathan Apr 8, 2026 7:38 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened

Ganapathy Viswanathan Apr 6, 2026 8:39 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands

Ganapathy Viswanathan Mar 31, 2026 6:38 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares insights on how trust is lost not in one act, but through gaps in communication

Ganapathy Viswanathan Mar 30, 2026 8:08 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations

Ganapathy Viswanathan Mar 26, 2026 8:11 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in isolation, with brands pairing it with TV, digital, social campaigns

Ganapathy Viswanathan Mar 23, 2026 10:22 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains the importance of planning in the PR function, potential gaps, and what needs to be done to do well

Ganapathy Viswanathan Mar 20, 2026 11:19 AM

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on the marketing brilliance behind how Hajmola turned a global gas crisis narrative into a brand moment

Ganapathy Viswanathan Mar 17, 2026 4:05 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains how India’s young, aspirational and globally exposed consumers are reshaping brand choices beyond habit

Ganapathy Viswanathan Mar 16, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says the rise of Q-commerce shows how modern consumers value time, with essentials arriving in minutes

Ganapathy Viswanathan Mar 13, 2026 8:04 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on Sanju Samson’s quiet journey of patience, talent and timing in Indian cricket

Ganapathy Viswanathan Mar 10, 2026 11:10 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes how a Cricket World Cup final is now a cultural event as much as a sporting one with a big bonus for brands 

Ganapathy Viswanathan Mar 8, 2026 8:41 AM

With the IPL just a few weeks away, India reaching the final could turn out to be the perfect build-up for the league

Ganapathy Viswanathan Mar 6, 2026 12:10 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, on why talk around Madison, Wondrlab and Havas signals industry change

Ganapathy Viswanathan Mar 4, 2026 5:49 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on why India’s car story has always been less about metal and more about aspiration

Ganapathy Viswanathan Feb 25, 2026 12:44 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares insights on how the Indian paint industry has evolved beyond merely coating walls

Ganapathy Viswanathan Feb 19, 2026 8:41 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising

Ganapathy Viswanathan Feb 14, 2026 6:59 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity 

Ganapathy Viswanathan Feb 13, 2026 11:47 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how Smriti Mandhana’s WPL triumph strengthens her brand equity

Ganapathy Viswanathan Feb 12, 2026 8:00 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on how PR add more value to a brand and business

Ganapathy Viswanathan Feb 6, 2026 10:36 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features

Ganapathy Viswanathan Feb 4, 2026 10:19 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on Madan Bahal, Co-Founder and Managing Director of Adfactors PR, as he marks his 70th birthday

Ganapathy Viswanathan Feb 2, 2026 7:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments

Ganapathy Viswanathan Jan 22, 2026 8:32 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares that brands keeping messaging simple, refreshing often, and staying relevant are more likely to be noticed

Ganapathy Viswanathan Jan 19, 2026 9:21 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, gives a closer look on why trust is the make-or-break factor for organizations today

Ganapathy Viswanathan Jan 9, 2026 5:51 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement

Ganapathy Viswanathan Jan 8, 2026 8:51 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author writes about AI’s rapid shift from a support tool to the driving force of PR by 2026

Ganapathy Viswanathan Dec 30, 2025 9:27 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, on how India saves diligently, yet life insurance remains an afterthought

Ganapathy Viswanathan Dec 26, 2025 8:02 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the role of branding and PR and how communicators should leverage them together

Ganapathy Viswanathan Dec 22, 2025 10:44 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the AAAI Lifetime Achievement Award honour that will be bestowed upon Prasoon Joshi today

Ganapathy Viswanathan Dec 19, 2025 10:01 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on how IndiGo’s disruption escalated into a crisis due to silence, poor transparency, and absent leadership

Ganapathy Viswanathan Dec 15, 2025 9:22 AM

Sumanto Chattopadhyay has woven humour, curiosity, and a detective-like love for detail in balancing research with storytelling, reviews Ganapathy Viswanathan

Ganapathy Viswanathan Dec 10, 2025 11:33 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on IndiGo’s ongoing crisis and explains why the brand’s reputation is now at stake

Ganapathy Viswanathan Dec 8, 2025 8:35 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message writes on the new wave of celebrity-driven banking ads

Ganapathy Viswanathan Dec 5, 2025 12:53 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on the crisis in the country’s aviation ecosystem

Ganapathy Viswanathan Dec 4, 2025 1:20 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets

Ganapathy Viswanathan Dec 4, 2025 8:10 AM