Date-wise News
Prior to her promotion, Kritika Saluja held the role of Senior Paid Media Manager
The move is expected to have a far-reaching impact on television ratings, distribution strategies, advertising negotiations, and channel visibility metrics across the industry
e4m Staff May 13, 2026 7:12 PM
The studio argued that while IMDb itself is a legitimate platform, rogue operators were exploiting its name to distribute pirated content
e4m Staff May 13, 2026 6:23 PM
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Dheeraj Nagpal has over 15 years of experience across growth, biz strategy and consumer businesses, while Madhur Acharya has over 12 years of experience in scaling digital-first consumer brands
e4m Staff May 13, 2026 4:20 PM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
The cable TV industry is seeking the classification of ALTD services
Imran Fazal May 13, 2026 3:35 PM
A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators
Imran Fazal May 13, 2026 3:28 PM
Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics
Imran Fazal May 13, 2026 3:14 PM
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan
e4m Staff May 13, 2026 1:37 PM
Abhijeet Dash will lead the company's marketing strategy with a focus on brand building and customer growth
e4m Staff May 13, 2026 1:28 PM
Swapan Sadhan Bose remained a central figure in Mohun Bagan’s administration for more than three decades
Tutu Babu was much more than an administrator to generations of green-and-maroon faithfuls
Aryendra Khan May 13, 2026 1:09 PM
As per media reports, the appointment comes as Jio Platforms is preparing to file its DRHP with Sebi for a potential public listing
e4m Staff May 13, 2026 12:57 PM
Simona Maggini will also continue in her role as Italy Country Manager of WPP and Executive Chairwoman of VML in Italy
e4m Desk May 13, 2026 12:45 PM
IBDF’s arguments based on TRAI’s 2017 Tariff and Interconnection framework, in which the regulator had expressly declined to classify OTT platforms as ‘distribution platform operators’
e4m Staff May 13, 2026 12:31 PM
Guest Column: Bhuvan Lall shares insights on India’s soft power potential, highlighting how AI and social media could amplify its global cultural influence and reshape its international narrative
Bhuvan Lall May 13, 2026 12:30 PM
In her new position, Kelsey Murray will report to Global CEO Laurent Ezekiel
e4m Staff May 13, 2026 12:25 PM
Prior to this, Ruhie Mehra was with Arc Worldwide as Brand Strategy Director
e4m Desk May 13, 2026 12:21 PM
Wondrlab will invest $100 million USD over the next three years to scale WondrBridge across India, Europe, the US, and ANZ
e4m Staff May 13, 2026 12:14 PM
Akshay Chowdhary had been associated with Dharmatic for over six years
e4m Staff May 13, 2026 12:13 PM
Prior to this, Junaid Khwaja was with Amazon as Lead - Agency Partnership
e4m Desk May 13, 2026 11:48 AM
Most recently, Sandeep Ghosh was Group Country Manager, India and South Asia at Visa
e4m Staff May 13, 2026 11:14 AM
Mayank Bhatnagar returns to Madison with over 25 years of experience across India, Malaysia and Singapore
e4m Staff May 13, 2026 11:00 AM
Nazara has appointed Mithun Sacheti, Founder of CaratLane, as a Non-Executive Director and Muraarie Rajan as an Independent Director on its Board
e4m Staff May 13, 2026 10:35 AM
Zameer Kochar, Chief Marketing Officer, Angel One, on why the brand shifted its brand narrative and positioning to an investment tech-first, data-driven, innovative mentor
Simran Sabherwal May 13, 2026 9:23 AM
As curated aesthetics and moodboards shape creative inputs, advertising is shifting from real-world observation toward reference-led expression, which may narrow originality
Aryendra Khan May 13, 2026 9:01 AM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says conversations, shared experiences and online reviews are driving dishwasher adoption more than advertising
Ganapathy Viswanathan May 13, 2026 7:55 AM