Authors
Cannes Lions?blur=25

The nominations by the agency include campaigns for ‘nameless’ Bangladeshi women and victims of human trafficking

Kanchan Srivastava May 20, 2022 8:02 AM

Twitter?blur=25

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM

Vaishali?blur=25

In a tete-a-tete with e4m, Initiative CEO Verma shares the agency's achievements, what makes them a favourite for tech brands, latest media buying trends, and more

Kanchan Srivastava May 19, 2022 8:38 AM

crypto?blur=25

India is a hotbed for the cryptocurrency industry and investment in the sector crossed $6.6 billion in May 2021

Kanchan Srivastava May 18, 2022 8:18 AM

Budget cut?blur=25

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM

Dheeraj Sinha?blur=25

exchange4media caught up with Sinha, CEO of Leo Burnett - South Asia and Chairman of BBH India, on the sidelines of Goafest 2022

Kanchan Srivastava May 11, 2022 8:41 AM

Cannes Lions?blur=25

BBDO’s award-winning campaign #ShareTheLoad for Ariel will compete in the global advertising festival once again with its latest version. Will the ad repeat history?

Kanchan Srivastava May 11, 2022 7:55 AM

Rahul Shivshankar?blur=25

Times Now Editorial Director and Editor-in-Chief Rahul Shivshankar speaks to e4m at Goafest 2022

Kanchan Srivastava May 9, 2022 8:45 AM

Naved Chaudhary?blur=25

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

Community marketing?blur=25

Industry observers say the pandemic and ‘influencer fatigue’ brought the community-led model into focus, prompting brands to allocate budgets for consumer-cum-creator led marketing

Kanchan Srivastava May 4, 2022 8:34 AM

Influencers?blur=25

Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers

Kanchan Srivastava May 3, 2022 9:09 AM

Amazon Prime Video?blur=25

Amazon Prime Video has doubled its investment in original content, especially in Hindi, Telugu and Tamil films

Kanchan Srivastava Apr 29, 2022 9:00 AM

kids?blur=25

More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts

Mansi Sharma & Kanchan Srivastava Apr 27, 2022 9:14 AM

Elon Musk?blur=25

With Musk as the new owner of Twitter, industry observers deliberate over the billionaire's claim to be a ‘free speech absolutist’

Kanchan Srivastava Apr 27, 2022 8:48 AM

advertising?blur=25

Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting

Kanchan Srivastava Apr 26, 2022 8:56 AM

Dabur?blur=25

e4m caught up with Rajiv Dubey, Head - Media, Dabur India, and Kapil Ohri, Head of Digital Marketing, Dabur India, to understand the company’s digital strategy and its recent move to rope in dentsu X

Kanchan Srivastava Apr 26, 2022 8:53 AM

Akshay Kumar?blur=25

Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy

Kanchan Srivastava Apr 25, 2022 8:59 AM

best ad?blur=25

The ‘pudhe chala’ campaign is getting accolades, thanks to city-based agency Siriti 

Kanchan Srivastava Apr 25, 2022 8:55 AM

Handwash?blur=25

Sarvesh Raikar, Regional Creative Officer, Lowe Lintas, sheds light on how the agency roped in author Ruskin Bond for creating Lifebuoy’s popular and purposeful campaign

Kanchan Srivastava Apr 21, 2022 8:36 AM

Kumar?blur=25

PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory

Kanchan Srivastava Apr 18, 2022 8:54 AM