Authors

Kanchan Srivastava
Senior Assistant Editor kanchan.srivastava@exchange4media.com @pencil_pusher1

Senior Assistant Editor

Women stereotyped, shown as mute spectators with 'spender syndrome' in Indian ads: Study

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The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads with an objective to help brands & ad agencies shape gender narratives in a positive way

Kanchan Srivastava Oct 21, 2021 8:42 AM

Virat Kohli trolled for his 'Diwali Tips' in Pinterest ad

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The cricketer came on the receiving end of outrage on Twitter after his post on Sunday

Kanchan Srivastava Oct 18, 2021 7:06 PM

How Star's inventory sell-out for IPL 14 boded well for the broadcaster

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Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams

Sonam Saini & Kanchan Srivastava Oct 18, 2021 8:59 AM

Surrogate ads of tobacco & liquor not only illegal but also unethical, say experts

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The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM