Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report

Kanchan Srivastava 34 minutes ago


The Managing Director-Asia of Magnite spoke to e4m about rising consumption of AVOD, the potential of connected TV and more

Kanchan Srivastava 1 day ago

digital trends?blur=25

The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year

Kanchan Srivastava Dec 5, 2022 8:44 AM

content creators?blur=25

Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say

Kanchan Srivastava Dec 2, 2022 8:37 AM

online review?blur=25

While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts

Kanchan Srivastava Nov 29, 2022 8:47 AM

digital marketing?blur=25

Considering the economic scenario, advertising budgets will be cut marginally, but digital AdEx will not be impacted much, say experts

Kanchan Srivastava Nov 28, 2022 8:35 AM

Mehernosh Pithawalla, Godrej & Boyce?blur=25

Pithawalla, Sr Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, talks about the company's association with the country's growth, its marketing strategies & the road ahead

Kanchan Srivastava Nov 18, 2022 9:03 AM


The data obtained from TAM suggests that advertising volumes of TV and digital witnessed a nominal increase during Aug-Oct; print and radio fared better

Kanchan Srivastava Nov 16, 2022 8:55 AM


The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth

Kanchan Srivastava Nov 15, 2022 8:54 AM

digital marketing?blur=25

Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations

Kanchan Srivastava Nov 14, 2022 8:41 AM


The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers

Kanchan Srivastava Nov 10, 2022 8:24 AM

connecetd TV?blur=25

A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion

Kanchan Srivastava Nov 8, 2022 9:16 AM


Gaurav Jain, the former head of growth at Meta India, also joined Snap as its head of emerging business earlier this year

Kanchan Srivastava Nov 4, 2022 8:50 AM

digital marketing?blur=25

While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM

revenue drop?blur=25

Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM


The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Kanchan Srivastava Oct 26, 2022 8:56 AM

manish gupta?blur=25

Gupta, CEO and VP of Titan (fragrances and accessories), lets us in on the growth targets, media mix and vision for the newly launched IRTH handbags

Kanchan Srivastava Oct 21, 2022 9:10 AM

Connected TV?blur=25

Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM


Despite two advisories from MIB, betting firm advertisements were still on air till October 8, TAM data reveals

Kanchan Srivastava Oct 14, 2022 8:43 AM


Parimatch News led the pack on TV with 99% share in ad volume alone, Fairplay News occupies ⅔ of the ad volume on digital media, reveals the data obtained from TAM

Kanchan Srivastava Oct 12, 2022 8:40 AM