Teads strikes partnership with Samsung Ads

Teads has announced a partnership with Samsung Ads to deliver CTV Homescreen Display & Video Advertising solutions across Malaysia, Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia.

Under the agreement, Teads will serve as the exclusive local reseller in Vietnam, Philippines, Thailand, Malaysia, Hong Kong,  Taiwan for 2026–2027, while Indonesia will be included without exclusivity. 

Samsung Ads will also continue to manage the Singapore market independently. Samsung Ads’ high-impact CTV native ad formats are now available to  advertisers across these markets. 

“This partnership represents a powerful evolution of Teads’ omnichannel capabilities in APAC,” said Emmanuel Fischmeister, SVP Business Development, APAC. “By placing high-impact native ads directly on Samsung Smart TV home screens, we allow brands to show up in the new ‘front page of the living room,’ where discovery begins and decisions are made. This pre-content moment delivers a uniquely high-value window for brands to connect with consumers when their attention, interest and readiness to engage are at their strongest.”

“As the CTV landscape in Asia continues to expand, the Teads x Samsung partnership offers a future-ready, data-rich, and creative-first solution to capture consumer attention in the moments that matter.”

Alex Spurzem, Managing Director ANZ & Oceania, Samsung Ads said “Partnering with Teads across Southeast Asia markets as well as Hong Kong and Taiwan allows brands to tap into the strength of the Samsung Ads ecosystem with confidence and transparency. Together we are helping advertisers navigate a fast-evolving CTv landscape and look forward to working with brands to unlock a future-ready, data-rich and creative-first solution to capture consumer attention in the moments that matter.”