Samsung India elevates Aditya Babbar to lead mobile business after Raju Pullan’s exit

Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India

e4m by e4m Staff
Published: May 2, 2026 2:44 PM  | 1 min read
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Samsung India elevates Aditya Babbar to lead mobile business 2026
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  • Aditya Babbar has been promoted to lead Samsung India's mobile phone business, effective May 1, 2026, following the departure of Raju Antony Pullan.
  • Babbar, previously Vice President in the mobile division, will now serve as Head of Sales & Marketing for the MX Business and report to the Executive Vice President of the division.
  • Raju Antony Pullan, who spent 18 years at Samsung and held various key roles, stepped down after overseeing the mobile business since 2022.
  • Samsung faces increasing competition from Chinese brands and Apple in the premium segment, with the smartphone market projected to decline by 10% year-on-year in 2026 due to rising prices and memory chip costs.

Samsung India has promoted Aditya Babbar to lead its mobile phone business from May 1, 2026. This move follows the exit of Raju Antony Pullan.

Babbar, who was earlier Vice President in the mobile division, will now serve as Head of Sales & Marketing for the MX Business. In his new role, he will handle sales and marketing functions and report to the Executive Vice President of the MX Business at Samsung.

Pullan has stepped down after spending 18 years with the company. During his time at Samsung, he held several key roles, including leading mobile phone sales and helping revive the consumer electronics business. In 2022, he was given charge of the company’s overall mobile business in India.

This leadership change comes as Samsung faces growing competition from Chinese smartphone brands, while Apple continues to expand its presence in the premium segment. Samsung currently ranks second in India in terms of volume but remains ahead in overall value.

At the same time, the smartphone industry is under pressure due to rising prices, largely driven by higher memory chip costs. According to Counterpoint Research, the market could see a 10% year-on-year decline in 2026 as price increases continue.

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Published On: May 2, 2026 2:44 PM 
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