media-news
Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth
Laura Ryan joins WPP Media from IPG, where she served as Global CEO of Orion Worldwide
Chopra, who has led THR India since its launch in September 2024, will now work on select editorial and creative projects, initiatives and intellectual properties
AI-generated creative is driving engagement and conversions, but research suggests attention alone doesn’t guarantee commercial impact
True North is investing around $50–60 million through secondary share purchases, according to media reports
e4m Staff Sep 26, 2026 7:56 PM
At Network18, Rajeev Kamal held the role of Editor of News18 Delhi NCR & J&K
e4m Staff Sep 25, 2026 10:30 AM
DTH operators’ aggressive CTV and FAST push threatens cable’s traditional distribution role, intensifying regulatory concerns and competition for subscribers, content and advertising revenues
Imran Fazal Sep 24, 2026 9:28 AM
The measurement crisis will affect production houses, writers, directors, technicians, studios and other professionals working across television
Imran Fazal Sep 22, 2026 8:45 AM
Sikka recently stepped down as Executive Vice President and Business Head – Kids Entertainment and Infotainment at JioStar
e4m Staff Sep 22, 2026 8:34 AM
Singhal’s journey reflects the power of building from outside conventional industry corridors
e4m Staff Sep 22, 2026 8:16 AM
ASCI’s Vision 2032 can shift advertising self-regulation from complaint-led action to proactive monitoring, writes Dr. Annurag Batra
Annurag Batra Sep 21, 2026 6:45 PM
People familiar with the discussions said broadcasters are also increasingly questioning why BARC continues to face resistance from the MIB
Imran Fazal Sep 21, 2026 4:21 PM
As brands increasingly name rivals to cut through advertising clutter, marketers weigh sharper differentiation against the risk of giving competitors free attention
Sandhi Sarun Sep 21, 2026 9:44 AM
As festive spending edges toward ₹1.5 lakh crore, agencies say the season has become one long story, told in chapters, not a single Diwali push
Aryendra Khan Sep 21, 2026 9:28 AM
Second edition of the digital marketing playbook brings together academic rigour, industry expertise and AI-led practices to help marketers navigate the evolving digital landscape
e4m Staff Sep 18, 2026 5:42 PM
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media platforms
Tasmayee Laha Roy Sep 18, 2026 9:37 AM
The case has also expanded beyond the scope of competition investigations to include provisions of the CCI (General) Regulations, 2024, which govern the conduct of advocates during investigations
Imran Fazal Sep 18, 2026 9:02 AM
The starting bid for a G1 slot is ₹39.83 lakh, the highest among the five categories, while G2 has a starting bid of ₹36.40 lakh
e4m Staff Sep 17, 2026 9:36 AM
Singh will move on in early October after nine years with the commerce media company
e4m Staff Sep 17, 2026 8:10 AM
As brands chase live moments over 30-second films, agencies are redesigning creative craft around participation, not just production
Aryendra Khan Sep 16, 2026 9:06 AM
Estimates put the next 5-yr rights cycle at ₹1,000-1,300 cr as audiences & ad volumes grow, but brands see limited pricing headroom and a concentrated broadcast market could constrain price discovery
Tasmayee Laha Roy and Aryendra Khan Sep 7, 2026 9:27 AM
The appointment was finalised at the 19th AGM of cable and broadband company
Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation
Imran Fazal Sep 3, 2026 12:30 PM
Revised Telecom Rules 2026 mark a shift from broad consolidation to a more structured compliance regime, while changes to radio programming and renewal provisions offer some relief to operators
Imran Fazal Sep 3, 2026 8:39 AM
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Prior to this, Gijs de Bruijn was with Accenture Song as Managing Director
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
Kanchan Srivastava Aug 31, 2026 8:40 AM
In a statement issued on August 30, Chandra sought to clarify what he described as a “wrong perception and understanding” surrounding the NCLT settlement order in his personal insolvency matter
e4m Staff Aug 30, 2026 5:54 PM
Founded by Chairman Madhaw Ciran, Macis Group has begun extensive ground work for the launch of their news network
e4m Staff Aug 28, 2026 7:01 PM
Zee founder says the widely cited Rs 22,000-crore figure relates to claims arising from personal guarantees, not money borrowed by him
e4m Staff Aug 28, 2026 2:51 PM
He walked away with almost nothing. He guaranteed loans. The companies collapsed. The estate was worth ₹32 crore. Banks voted for ₹6.5 crore. How social media got the story completely wrong
Palak Shah Aug 28, 2026 8:02 AM
In this report, the company has provided detailed information related to its business, employees, customers, human rights, social responsibility, environment, energy and more
e4m Staff Aug 26, 2026 11:08 AM
MIB has approached TAM and Chrome DM seeking their support and capabilities for CTV measurement, according to people familiar with the development
Imran Fazal Aug 26, 2026 8:57 AM
Digital now accounts for 55% of Emami's ATL spends, up from 20% in FY22
e4m Staff Aug 25, 2026 7:37 PM
Every winner was decided by weighing multiple sources of evidence including employee happiness dialogue results, sentiment analysis, external feedback and a detailed Culture Audit
e4m Staff Aug 25, 2026 5:09 PM
Chopra was previously Head North|West|East - Commerce Lead at WPP Media
e4m Staff Aug 25, 2026 1:26 PM
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and integrations as the festive quarter gets underway
Tasmayee Laha Roy Aug 25, 2026 8:38 AM
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
Shantanu David Aug 18, 2026 8:25 AM
CEO and Editor-in-Chief Rahul Kanwal told e4m the network is applying a 360-degree multimedia approach spanning television, YouTube, digital and social media
Ruhail Amin Aug 17, 2026 4:36 PM
Rahul Kanwal, CEO and Editor-in-Chief of NDTV, discusses editorial independence, public trust, TV revenues and rebuilding NDTV’s brand under corporate ownership
Ruhail Amin Aug 17, 2026 9:21 AM
The removal of the cap also creates a potential downside for advertisers: commercial clutter could dilute the impact of individual campaigns
Imran Fazal Aug 17, 2026 9:16 AM
In its statement to e4m, IBDF said it had been relentlessly following up with the government on the issue, making sustained representations on behalf of broadcasters
Imran Fazal Aug 14, 2026 7:20 PM
However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC television ratings
Imran Fazal Aug 14, 2026 6:42 PM