media-news
The Centre's communication overhaul brings publicity, advertising and media coordination under a unified structure, but questions remain over campaign planning, empanelment and media spending
As ad budgets swell, brands say stock-outs and serviceability gaps are breaking the link between paid attention and actual purchase
According to an Office Memorandum issued by the ministry on November 12, 2026, the integration will be effective immediately
Ashish Shelar, Bhagyashree, Padmini Kolhapure, Poonam Dhillon, Adv Amit Mehta, Shekhar Suman and other personalities attend the celebration
e4m Staff Nov 11, 2026 5:19 PM
Broadcasters fear that DPOs could turn channel viewership rankings into a commercial proposition, reviving concerns over conflicts of interest that the creation of BARC was intended to address
Imran Fazal Nov 11, 2026 8:37 AM
Diwali is adland's biggest tentpole, and every category wants a seat at the mithai table. Creative leaders on how brands can belong without overstaying
Aryendra Khan Nov 9, 2026 9:05 AM
Higher visibility, rising advertising costs and questions around incrementality put the spotlight on what quick commerce actually delivered for brands this Diwali
Sandhi Sarun Nov 9, 2026 8:48 AM
In a post on X, Bhattacharya reflected on her efforts to give the southern newspaper a stronger voice in national coverage
Publicis Groupe responds to Rose’s remarks on pitchless agency appointments, defends its account wins and questions WPP’s decision to skip Coca-Cola’s North American media review
Media and creative agencies are giving workplace Diwali celebrations a creative makeover, while finding new ways to balance festive cheer with business commitments
Imran Fazal Nov 6, 2026 9:41 AM
The Hindu raised objections over The Indian Express’s use of its exclusive Rishikanth interview and a photograph from the accompanying shoot
Ruhail Amin Nov 6, 2026 9:08 AM
Established brands across the board say television leads in building awareness, familiarity and trust even as digital plays a role in driving conversions
Tribunal's interim relief follows Fastway's undertaking to restore channel numbers and rankings and comply with the March 2026 agreement
Imran Fazal Nov 4, 2026 2:19 PM
Scout combines data, AI and intent intelligence to help businesses discover the right prospects, qualify them and continuously develop opportunities across the customer journey
e4m Staff Nov 4, 2026 11:20 AM
The joint editorial initiative will examine the evolving role of data, technology and AI in shaping the future of marketing
Most recently, he served as Head of Marketing & Monetisation at VTION.AI
The appointments will also require the approval of the company's shareholders
e4m Staff Oct 31, 2026 9:16 AM
Company continues to invest in fiction and non-fiction programming across languages, banking on audience connect and culturally rooted storytelling as it awaits resumption of ratings
e4m Staff Oct 30, 2026 7:26 PM
The budget of the Ministry of Information and Broadcasting has been increased by Rs 193.56 crore for the financial year 2026-27
e4m Staff Oct 30, 2026 2:27 PM
ICFC has welcomed TRAI’s efforts to establish a regulatory framework for the evolving ALTD ecosystem, while indicating that some recommendations merit further consideration
Imran Fazal Oct 27, 2026 9:08 AM
Cable operators are exploring a single-window advertising platform to help brands buy hyperlocal TV inventory across multiple networks, with audience measurement emerging as a key enabler
Imran Fazal Oct 27, 2026 8:32 AM
Prachi Narayan joins WPP Media from Havas Media Network India, where she most recently served as Managing Partner – Havas Play
Cable TV operator rolls out audience measurement framework covering 10,000-plus homes across 3,000 PIN codes; initiative comes amid freeze on industry TV ratings
Imran Fazal Oct 23, 2026 10:11 PM
Prior to the elevation, Kishore served as AVP - Strategy & Partnerships
e4m Staff Oct 23, 2026 1:04 PM
Television companies are turning to young professionals, creators and influencers to shape programming, as viewing habits spread across TV, streaming and social platforms
Imran Fazal Oct 23, 2026 8:30 AM
The reported investment follows speculation from media mogul John Malone that Musk could back the newly merged company, although neither Skydance nor Musk has publicly confirmed the transaction
e4m Staff Oct 23, 2026 8:16 AM
The tribunal treated the allegations concerning discriminatory pricing, SonyLIV and direct streaming as unsubstantiated during the proceedings
Imran Fazal Oct 22, 2026 9:23 AM
While satellite broadband promises to unlock new audiences and markets, industry leaders disagree on whether better connectivity will translate into meaningful advertising opportunities
Shantanu David Oct 22, 2026 8:42 AM
Varghese described his 10-year stint as ‘a journey of growth, learning, friendships, and memories’
e4m Staff Oct 21, 2026 8:19 PM
The offering values Jio at up to $108.3 billion, with around a third of the shares reserved for retail investors; trading is expected to begin on October 28
e4m Staff Oct 21, 2026 9:10 AM
The sector has urged the government to delink Programme Code and Advertising Code compliance from authorisation renewal
Imran Fazal Oct 21, 2026 8:34 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that data is valuable only when transformed into actionable business insights
Ganapathy Viswanathan Oct 20, 2026 3:03 PM
A proposed shift to a single HD master feed could eliminate duplicate satellite transmission, reduce dependence on foreign satellite operators and free up capacity for other services
Imran Fazal Oct 20, 2026 8:46 AM
Marketing leaders weigh in on how brands selling infrequently purchased products balance customer acquisition, brand building and measurable business returns
Sandhi Sarun Oct 20, 2026 8:36 AM
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
Imran Fazal Oct 14, 2026 8:36 AM
Annual MPEG-2 auction collections have plunged from Rs 1,157 crore to Rs 642 crore in about two years. The public broadcaster is assessing market conditions ahead of the January 2027 auction cycle
Tasmayee Laha Roy Oct 13, 2026 8:38 AM
Pawan Deshpande had been serving as Assistant Editor at Lokmat Media since August 2020
e4m Staff Oct 12, 2026 2:47 PM
Chhabria reported to Sumanta Bose, Head of entertainment business for Hindi and regional channels across the East and West markets
Imran Fazal Oct 12, 2026 2:41 PM
Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets
Shantanu David Oct 9, 2026 9:03 AM
India’s most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it
Kanchan Srivastava Oct 9, 2026 8:23 AM
Of the 919 private satellite channels in 2025-26, 418 were classified as news and current affairs channels, while 501 were non-news channels
Imran Fazal Oct 8, 2026 9:18 AM
The court held that TV Today Network, which operates the news channel Aaj Tak, is the prior user of the mark
Outdoor industry body welcomes year-round enforcement but seeks digital single-window permissions, QR verification, uniform penalties and a phased shift away from PVC flex
Kanchan Srivastava Oct 7, 2026 12:23 PM
As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic
Sandhi Sarun Oct 7, 2026 9:09 AM
D2M will have to compete with established distribution and streaming technologies, including mobile broadband, connected television and over-the-top platforms
Imran Fazal Oct 6, 2026 9:11 AM
With data, testing and brand safety shaping every brief, creative leaders ask whether agencies have turned too cautious, and where push-back should begin
Aryendra Khan Oct 6, 2026 8:45 AM