media-news
The proposal reportedly comes after talks with EU competition regulators on Tuesday
e4m Staff Jun 25, 2026 11:34 AM
Under the agreement, PMC will acquire Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist, as well as its premium ad marketplace, Concert, and first-party data platform, Forte
e4m Staff Jun 19, 2026 8:21 AM
The channel is being relaunched with a new identity and content philosophy
e4m Staff Jun 18, 2026 1:40 PM
The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat
Imran Fazal Jun 18, 2026 11:03 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
Imran Fazal Jun 18, 2026 9:05 AM
As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector
Imran Fazal Jun 17, 2026 8:33 AM
Sumit Patil joins the company following a nearly five-year tenure at Zee Entertainment Enterprises Limited
WPP Media’s TYNY Midyear 2026 report forecasts India’s ad revenue to grow 8.8% this year with digital, commerce and AI-led formats driving momentum but total TV advertising to decline 6.8%
e4m Staff Jun 16, 2026 12:36 PM
Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more
Sunidhi Vijay Jun 16, 2026 9:19 AM
The ministry is learnt to have assured broadcasters that no coercive action would be initiated against television channels in the immediate term following the Delhi High Court judgment
Imran Fazal Jun 16, 2026 8:45 AM
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Sunidhi Vijay Jun 15, 2026 9:03 AM
Prior to joining GTPL, Vivek was Co-Founder and CEO of Excitel Broadband
e4m Staff Jun 10, 2026 7:11 PM
The funds will support the company's strategic and business initiatives.
e4m Staff Jun 10, 2026 6:21 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
In his new role, he will lead regional growth initiatives, strategic partnerships, audience acquisition, and technology-led marketing solutions
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
Imran Fazal Jun 8, 2026 8:25 AM
Ankit Sharma's earlier role was as Group Head for Matrix Publicties & Media
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
Ganapathy Viswanathan Jun 5, 2026 6:35 PM
She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment
For cable operators, the potential withdrawal of landing page spending presents a fresh challenge
Imran Fazal Jun 5, 2026 8:43 AM
Joey Zhao's mandate is to strengthen the agency's AI-driven capabilities
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Imran Fazal Jun 4, 2026 8:49 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that FIFA WC gives Zee a powerful platform to deepen audience engagement & attract premium advertisers
Ganapathy Viswanathan Jun 3, 2026 3:22 PM
The verdict is expected to accelerate efforts by broadcasters to charge higher rates from advertisers rather than increase inventory
Imran Fazal Jun 3, 2026 8:32 AM
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
Sunidhi Vijay Jun 2, 2026 8:51 AM
In his new role, he will lead Guest Relations and Media Relations for Times Now and Times Now Navbharat
e4m Staff Jun 1, 2026 12:48 PM
Rumjhum Gupta, Founder & CEO of EcoMedia Solutions (EcoMS), talks about building a sustainability-tech venture, the opportunities and challenges of entrepreneurship, & more
Ruhail Amin Jun 1, 2026 9:17 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Sunidhi Vijay Jun 1, 2026 8:53 AM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
Organised by BW Facility Management, the summit will witness participation from 40+ dynamic leaders and industry experts
e4m Staff May 27, 2026 7:29 PM
The submissions reveal the growing tensions between traditional television economics and rapidly evolving connected television ecosystems
Imran Fazal May 27, 2026 9:48 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Sunidhi Vijay May 26, 2026 9:09 AM
India News, The Sunday Guardian lead digital rankings; Network clinches 7th spot
e4m Staff May 25, 2026 2:57 PM
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice
Imran Fazal May 25, 2026 8:39 AM
From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
Aryendra Khan May 23, 2026 9:06 AM
The platform is expected to be formally unveiled by the end of this month
e4m Staff May 23, 2026 8:52 AM
The inaugural edition of the series will feature Ram Charan, globally recognised author
e4m Staff May 23, 2026 8:46 AM
on Day 3 of ABBY Awards, Enormous named Creative Independent Agency of the Year and PepsiCo India was named Client of the Year
e4m Staff May 22, 2026 10:22 PM
Narayanan noted that despite reform recommendations made by the Telecom Regulatory Authority of India nearly eight months ago, implementation has remained elusive
e4m Staff May 22, 2026 6:56 PM
Dr. Batra’s session became one of the most talked-about conversations at the festival as he laid out why advertising industry is not in decline, but in the middle of one of its biggest reinventions
e4m Staff May 22, 2026 9:06 AM
Speaking to nearly 10,000 employees and associates, Dr. Chandra urged all to continue moving forward with conviction
e4m Staff May 21, 2026 6:59 PM